2.

product price placement promotion

Appearance List price Location Media
Channels of
Quality Financing Advertising
distribution
Service Discount Logistics Public relations

7.

1. f D. captive product pricing

2. a E. economy pricing

3. e A. geographical pricing

4. d C. penetration pricing

5. c B. premium pricing

6. b

9.

Net price/ discounted price / trade price / loss leader

1. going rate 4. price war

2. profit margin 5. break – even point

3. recommended retail price 6. overheads

11.
1. early adopters of new technology people who want high – speed internet access
2. provides the fastest connection in the business
3. by extensive testing