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APPEND

7.6

7.8
8.0
8.1

8.2
8.3

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9.1

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9.6
9.1
9.8
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ENTREPRENEURSHIP
APPENDIX 1:

7.5 Market share


7.7 I

Branc
Estimated
number of
custotners
per year/
Amount Prodr
(RM) f"b"l

Coml
comF
Your Business
Entry

7.6 Sales forecast

January

February

March

April
May
June

July

August
October
November
December
TOTAL YEAR ,I

TOTAL YEAR 2

TOTAL YEAR 3
ENTREPRENEURSHIP APPENDIX ,I: TEMPLATE BUSINESS PLAN
303

7.7 Marketingstrategies

Brand
Packaging
Ease of Use
Product Differentiation
Product safety
Labelling

Cost-based pri.in!--price differentiation


Value-based pricing oigoinJ[1g;ricr.n9
Factors affecting pri.ing

Channel 1

Channel 2
Channel 3
Channel 4

Advertising
Sales promotion
Personal selling
Public relationr
"nd
pGlit!
9.4
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IENEURSHIP
:PRENEURSHIP
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