Professional Documents
Culture Documents
I. Multiple Choice.
6. Any paid attempts to communicate with
1. ___________ It includes planning, customers other than advertising,
organizing, staffing, directing, and publicity, and personal selling may be
controlling to ensure proper functioning considered______
of an organization. a. Sales Promotion
a. Marketing Management b. Personal Selling
b. Product c. Publicity
c. Advertising
7. A more aggressive means of promoting
2. In the marketing sense, the term the sales of a product or service
“_______” includes the tangible (or installed
intangible) item and its capacity to a. Advertising
satisfy a specific need b. Publicity
a. Promotion c. Personal Selling
b. Product
c. Price 8. is the process whereby goods and
services finally flew to the consumers
3. When engineer managers have products who need then and the firm performs
or services to sell, they will have to its function of distributing its products
convince buyers to buy from them. among consumers.
a. Place a. Buying
b. Price b. Selling
c. Promotion c. Transportation
5. Tool that publishes news about or 10. involves the division of products with
information of the product, service, idea reference to some predetermined
on behalf of the sponsor but it is not standards or measures of quality.
paid for by the sponsor. a. Grading
a. Personal Selling b. Branding
b. Publicity c. Storing
c. Advertising
1. Buying
2. Selling
3. Transportation
4. Storing
5. Standardization, Grading and Branding
6. Market Financing
7. Pricing
8. Risk Assuming
9. Advertising