Republic of the Philippines

Department of Education
Region VIII (Eastern Visayas)
Division of Leyte
LIBERTAD NATIONAL HIGH SCHOOL
Capoocan, Leyte

Final Examination in Entrepreneurship

Name: ______________________ Section: ______________ Score: ________ Rating: _____

I. Multiple Choice: Write the letter of the BEST answer.

1. This the stage where you must be able to determine the critical success factors that enable other players in the
same industry to succeed.
a. opportunity screening b. opportunity seeking
c. opportunity seizing d. business opportunity
2. A value that will purchase a finite quantity, weight, or other measured of a good or service.
a. Data b. price c. quality d. quantity
3. It is the standard of something as measured against other thigs of a similar kind; the degree of excellence of
something, a distinctive.
a. Data b. price c. quality d. quantity
4. A marketing concept that relates to the functional or emotional needs or desire of a target market.
a. marketplace need b. environment need c. family need d. personal need
5. What market segment that generally give a product or service that provides rational benefits?
a. functional b. emotional c. physical d. social
6. A market segment that provides entertainment of family activities specifically in group who wants to create
family bonding experience.
a. physical d. emotional c. social d. all of the above
7. A test that focuses on whether your solution is a nice to have or a must have for your customer, and looking at
what they are trying to do and why it is important to them puts yourself in their shoes.
a. feasibility b. fragility c. adaptability d. desirability
8. A process of testing or measuring the operational capabilities leveraged in a new solution and look internally and
objectively your companies strength.
a. feasibility b. fragility c. adaptability d. desirability
9. A tactical aspects of your product where you’re considering the shape or heaviness of your product.
a. SKUs b. fragility c. size and weight d. lifespan
10. Which of the following is NOT a tactical aspects your products and business?
I. SKUs II. Product fragility III. Size and weight IV. Lifespan V. Profitable
a. I,II,IV & V b. III,IV,& V c. I, II,III,&V d. I, II,III, & IV
11. A statement about what makes you and your company different from other vendors.
a. cost proposition b. unique proposition c. value proposition d. homogeneous proposition
12. What market proposition that an employee/seller is talking with customers who are ready to buy or purchase a
products?
a. cost proposition b. unique proposition c. value proposition d. homogeneous proposition
13. A market proposition which compose of clear statement of the tangible results a customers get from using your
products or services.
a. cost proposition b. unique proposition c. value proposition d. homogeneous proposition
14. a common method to gather information from individuals, generally in the form of a questionnaire, which may
be distributed in hard copy or online administered by phone.
a. focus group b. survey c. interview d. hand written
15. A one-on-one conversations designed to elicit in depth information and typically ranges from 30-60 minutes.
 a. focus group b. survey c. interview d. hand written
16. A facilitated discussion with 8-10 similar participants who are asked a series of carefully constructed open-ended
questions about their attitudes, beliefs, and experiences.
a. focus group b. survey c. interview d. hand written
17. Which of the following is NOT a reason why we need to conduct survey?
a. commercially available and can often be customized
b. anonymity and confidentiality are possible
c. cover a variety of people in a brief discussion
d. reach many people, regardless of their physical location
18. The amount of a products or service that consumers are willing and able to buy at any given price over a period
of time.
a. income b. demand c. prices d. demographic
19. It is a place where buyers and sellers come together to make a business.
a. market b. school c. court d. office
20. The classification of customers or potential customers into group, each of which responds differently to different
products or marketing approaches.
a. geographic segmentation b. demographic segmentation c. psychographic d. market segmentation
21. Splits people up into different groups according to different characteristics like age, gender, social class, and etc.
a. geographic segmentation b. demographic segmentation c. psychographic d. market segmentation
22. A tool used by businesses and marketers to help determine a product or brands offering.
a. Market segmentation b. product mix c. marketing mix d. market mapping
23. He is the proponent of the 4P’s that have been associated with the marketing mix.
a. E.Herome McArthur b. E.Jerome McCarthy c. Bitner d. Booms
24. One of the Ps of the marketing mix that give advertisement, sales, personal selling and, social media are all key
communication tools for an organization.
a. promotion b. products c. price d. place
25. They are the creator of the extended marketing mix that include products that are services and not just physical
things.
a. james and cat b. vanessa and troy c. booms and biner d. booms and bitner
26. They are the one who run as front line sales staff to the managing director and they are part of your business
offering as the products/services you are offering.
a. products b. price c. people d. place
27. The delivery of your service is usually done with the customer present so how the service is delivered.
a. products b. processes c. promotion d. physical evidence
28. A name, term, design, symbol, or combination of these elements that identifies a roduct and distinguishes it from
its components.
a. package b. brand c. delivery d. promotion
29. A word, group of words, letters, or numbers that presents a product that can be spoken
a. brand mark b. brand name c. trade name d. trade mark
30. A brand name, brand mark, trade name, or a combination of these that is given legal protection by the federal
government.
a. brand mark b. brand name c. trade name d. trade mark
31. A brand mark with human form of characteristics.
a. brand mark b. brand name c. trade mark d. trade character
32. a branding strategy that uses an existing brand name to promote a new or improved product in a company’s
product line.
a. brand name b. trade name c. brand extension d. brand licensing
33. Which of the following is NOT a brand strategies.
I. Brand extension II. Brand licensing III. Brand name IV. Mixed brands V. Co-branding
a. I,II,III,IV b. II,III,IV only c. I,II,IV,V d. all of the above
34. The economic process of converting raw materials into products suitable for exchange.
a. Process b. Production c. Place d. Delivery
35. This refers to the workforce, whom help a business to produce more products.
a. manpower b. method c. materials d. machine
36. It pertains anything used as inputs to production or manufacturing and it can be a finished product or an
unprocessed raw material.
a. manpower b. method c. materials d. machine
37. This refers to the ways of producing a particular product from raw materials. This may refer to traditional
method, such as producing the product manually.
a. manpower b. method c. materials d. machine
38. A plan or diagram that’s used to make or describe something.
a. Graph b. Realia c. Model d. Illustration
39. The string of activities that moves a product from the raw material stage, through manufacturing and
distribution, and ultimately to the end user.
a. Netflix b. business model c. business cycle d. value chain
40. Which of the following is NOT the importance of sales forecasting?
a. estimates of a company’s sale for a specified future period
b. provides the starting point for assumptions
c. short-term financial control systems
d. give information to the lenderers of revenues figures.

One smile, can start a friendship.

One word, can end a fight.
One look, can save relationship.
One person, can change your life.

Prepared by:

JUSTINE A. MICMIC
Subject Teacher