The famous slogan of Indian society “Roti, Kapda aur Makan” is considered as the universal

truth all around the world. Roti (food/ bread) is the first and the foremost essential basic
requirement for the body to produce energy, life functioning and growth of the body. Food is
obtained from both plants and animals to complete our nutritional requirements. Earlier, food
was made from different methods then now.

At present the food industry contributes 9 to10 percent of the total Gross Domestic Product
(GDP) of India. Today food is the biggest proportion of consumer spending in India. As we are
growing in the digital world food industry is also growing widely on digital platform. Revolution
came with the online food ordering and food delivery app. In 2014 Swiggy was firstly launched
in Bengaluru and then other food app came out in the marketing.

These online food delivering app provide different food services facilitating their customers to
search, compare, order, prices, quality, quantity, and conveniently access these all services.

Zomato-In year 20018 was started by Deepinder Goyal and Pankaj Chaddah in India. They
initially started under the name Foodiebay as a restaurant search and discovery service providing
restaurant locations and menus to the customers along with images of the food dishes and
reviews given by previous customers and in November 2010 the name was changed to Zomato.
Zomato has reached on the top of ladder of success and is working in 24 different countries
around the world.

Swiggy- Nandan Reddy, Rahul Jaimini and Sriharsha Majety from Bangalore have started in
2014 and are also the founders of the food delivery company Swiggy. Company was started in
2014 and is operated by Bundl Technologies Private Limited having a valuation of $1.3 billion
and its total funding around is $465.5 million.

Uber Eats Uber eats is parent company of Uber, was founder by Garrett Camp and Travis
Kalanick in 2009 and came to India in year 2014 as UberFresh and the later on they came up
with UberEATS in 2015. They majorly focus in the delivery services of the goods.
Objective: Understanding differences and similarities in three major Indian online food delivery
services in the aggregator food-tech sector with a comparative analysis

Review literature

Research Methodology: This study is done to know about the different features of the online
food delivery app and to analyze their methods of operation. To study out how they are helpful to
the restaurants and to their customers also.

Tools used for the study:

 Previously published Research Papers

 Articles
 Blogs
 Books

Analysis of Business Model:

UberEATS: The Online Food delivery Giant works on a Three-sided business model!

 Restaurants provide commission on the orders to UberEats

 Eaters pay the delivery charges, and at times, cancellation fee
 Drivers make money by making reliable deliveries on time.
Now let’s see the unit business economics ;

Suppose; A Customer ordered a burger from MNO restaurant that is priced at Rs.250 Order
Value + Rs.50 Delivery Charges. The order will be delivered by the delivery person at your door
and the delivery boy is currently 3 miles away from your location.

So

 Amount paid by Customer: Rs.250+ Rs50 =Rs.300

 Amount received by MNO restaurant: Rs.250 – (30% commission on order) =
Rs.175
 Delivery Charges: Pickup Fee + Delivery Fee + Per Mile Charges = Rs.5 + Rs.15+
(Rs.10x 3) = Rs.50
 Net Revenue for Uber Eats = (Rs.300– Rs.175) – Rs.50 = Rs.75

And Ubereats also make revenue from advertisements and promotions they do for restaurants.

Swiggy: