Chapter 1

INTRODUCTION OF SWIGGY

Swiggy is food ordering and delivering company based in Bangalore. It provides a

single window for ordering from a wide range of restaurants and have their own
exclusive fleet of delivery personnel pick up orders from restaurants and deliver it
to customers.It is a complete food ordering and delivery solution that connects
neighbourhood restaurants with urban foodies.

Founded in 2014, swiggy started small, delivering food to a few neighbourhoods in

bengaluru, india. As the company grew, the team wanted a mapping technology
that could help expand the service throughout india. Swiggy needed a scalable
mapping platform that covered a wide geographic area and offered tools to help the
company to build an efficient mobile app and website for customers and delivery
staff.

Swiggy is a leading food ordering and delivery startup in India. The company
started operations in 2014 and is headquartered in Bengaluru. Swiggy works by
acting as a bridge between customers and restaurants. It utilizes an innovative
technology platform that allows customers to order food from nearby restaurants
and get it delivered at their doorstep. With Swiggy, customers do not have to keep
the contact numbers of various restaurants and eateries in their locality. Swiggy
works as a single point of contact for ordering food from all restaurants that may
be there at a particular location. Swiggy has its own team of delivery professionals
who pickup orders from restaurants and deliver it at the customer's doorstep. This
has made the task

of ordering food a lot easier for customers. Restaurants also gain by getting more
orders and avoiding costs and efforts associated with maintaining their own
delivery personnel.

History:

The idea for Swiggy came in 2014, when the founders realized that there was a
huge gap in the food ordering and delivery space. Restaurants often faced
manpower problems and their delivery personnel were also not trained to deliver
food in time. Swiggy started as a small setup in August 2014, with a team of six
delivery personnel and covering 25 restaurants. However, the idea soon became a
huge hit among customers and restaurants alike. Swiggy now has operations in 8
cities and more than 10,000 restaurants on its platform.

About the Founders:

Swiggy was founded by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini.
Sriharsha Majety is an alumnus of Indian Institute of Management, Calcutta and he
currently serves as the Chief Executive Officer (CEO) at Swiggy. Co-founder
Nandan Reddy is an alumnus of Birla Institute of Technology and Science and he
heads operations at Swiggy. He had earlier worked at Galla, Zurna, IDinsight, and
Intellecap. Co-founder Rahul Jaimini is an alumnus of Indian Institute of
Technology, Kharagpur and he is the Chief Technical Officer at Swiggy. Prior to
Swiggy, he had worked at Myntra and NetApp.

Swiggy Journey:
Swiggy began its Journey from Bengaluru with six delivery executives and 25
restaurants on its platform. In the time of 3 years, it has scaled up with over 6,000
delivery executives across India in more than 8 cities like Delhi-NCR, Mumbai,
Bengaluru, Hyderabad, Chennai, Kolkata, and Pune.

What is Swiggy Access?

 Swiggy Access is a sales model for restaurants to expand into areas which
they want to but cannot because of capital issues. Restaurants don’t have to
invest in terms of real estate but can quickly launch in a certain area. It aims
to provide consumers with the choicest food options in their neighbourhood,
along with Swiggy’s seamless delivery. These ready-to-occupy kitchens will
offer restaurant partners a basic setup with the required amenities. No rent or
deposit will be charged for premises. Partners will be able to leverage
Swiggy insights to improve their food quality through consistent consumer
feedback. We have launched a restaurant insights app for owners where they
can get real-time information on how their business is doing.

Swiggy cofounder Sriharsha Majety

 Our mission is to change the way India eats

o By Ondrila S Sarkar
Swiggy, the online food delivery start-up founded in 2014 with five personnel and
25 restaurant partners, has now grown to 20,000 delivery executives with
partnerships of over 20,000 restaurants. The company, which has raised $155
million in funding till now, reported a loss of Rs 137.18 crore in FY16 compared to
Rs 2.12 crore in FY15, while the revenue rose to Rs 23.59 crore in FY16 compared
to Rs 11.6 lakh in FY15, according to registrar of companies data. Scotching
reports of a potential merger with rival Zomato, Sriharsha Majety, CEO and co-
founder, Swiggy, said it is a tech company that prides itself on operational
excellence as it unveiled a new initiative in an interview with FE’s Ondrila S
Sarkar. Excerpts:

 How many cities will have Swiggy Access?

Right now, we have the first kitchen that is live in Bengaluru and we have partners
like Leon Grill, Punjabi Rasoi, Keventers, etc. Some of them are already running
and getting strong traction. Regarding expansion, this will be a pan-India initiative
and we will roll it out one by one. With our learnings, we will need to fine-tune the
model and you will see us launch a few dozen restaurants over the next few
months. Right now, there are four restaurants on board and we will have 40 in a
few more months.

 Do you think most food tech start-ups are grappling with scale
and hyper-competition?
It is an incredibly hard and complex business and each model is very different. If
you look at aggregators, a lot of them shut down in 2015, and although some of
them are trying to scale, sometimes it can be for a lack of capital and at times, for
lack of strong product market fit.

 Do you think that a ready-to-occupy kitchen is better than having a

cloud kitchen?
Our private brand is also housed in the same kitchen where we are working
with restaurant partners. We have not stopped anything. We are obsessing
over this consumer problem because they cannot find the things they want to
eat and many use cases are not fulfilled today. There are different solutions
 for different problems, like there is an area called home food. If we don’t see
any restaurant or brand solving this home-styled food problem in a few
years, that’s when we
will think of solving it ourselves. So we are attached to the problem, not the
solution.

 What will be Swiggy’s major focus areas in 2018?

OUR MISSION:
Our mission is to change the way India eats apart from servicing the customer
better than last year and widening the assortment to enable users to order on a
higher frequency. Swiggy wants to be like a utility app for every Indian. We want
people to order food at least 15-20 times a month. That can only happen if you
solve deep problems and not just act as an occasional food delivery provider. For
us, it is about how we balance growth and customer service in the long run.

Is there any one particular area where you feel you need to up your
investments?

We constantly keep upping our investments, specially in technology. Even from

our last fundraising, a large part of it was used for ramping up our technology
.
What is the credit limit for the Swiggy Capital Assist Programme?

We are not very specific on this and have very competitive rates. We have tied up
with Indifi and have got a good traction because 400 of our restaurant partners
have already applied for this programme.
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 VISSION AND MISSION
India’s overcrowded food-delivery segment seems to have a winner.By December
2018, Bengaluru-based Swiggy held nearly half of the market share by
transactional volume in the Indian online food-delivery space, according to data
from market intelligence firm Kalagato. Zomato was a distant second with just
over 26% share, the data shared with Quartz show.“Swiggy has become India’s go-
to app for food delivery. Their focus on logistics has paid great dividends to the
company,” said Aman Kumar, chief business officer at Kalagato.

The six-year-old startup has had an impressive run over the past few years. In mid-
2018, Swiggy became India’s fastest startup to turn unicorn. By the end of that
year, it had raised $1 billion to expand its delivery network, explore cloud
kitchens, and even grow internationally.