Engl

i
shf
orBusi
ness&Ent
repr
eneur
shi
p
_
___
___
___
___
___
___
___
___
___
___
___
___
___
___
___
___
___
___
___
___
___
___
___
___
___
___
___
___
___
__

Br
iefBusi
nessPl
anModel

Veggi
eBur
ger

Br
iefBusi
nessPl
an

2020

EXECUTI
VESUMMARY

Veggi
eBur
gerpr
esent
sav
eryexci
ti
ngoppor
tuni
tyi
nmyl
ocal
mar
ketwi
thheal
thconsci
ouspeopl
e.

Veggi
eBur
gerwi
l
lgi
vecust
omer
sheal
thi
erf
oodt
hant
hecompet
it
ion.Rev
enuesar
e

expect
edt
ogr
owf
rom t
oint
hreey
ear
s.

BUSI
NESSDESCRI
PTI
ON

Pr
oduct

Veggi
eBur
geri
sagoodt
hathel
psheal
thconsci
ouspeopl
etomai
ntai
nthei
rbal
anceddi
etandpr
ovi
de

heal
thbenef
it
satt
hesamet
ime.

ManagementandOper
ati
ons

Veggi
eBur
gerwi
l
lhav
ezer
omanager
sand2empl
oyees.Veggi
eBur
gerwi
l
lmaket
hepr
oductathome,

sel
li
tandt
akeor
der
sonl
i
ne,
anddel
i
veri
t.

MARKETI
NG

Mar
ketr
esear
ch

Oppor
tuni
ty:
Veggi
eBur
gerpr
esent
sanexci
ti
ngoppor
tuni
tyi
nmyl
ocal
mar
ketwi
thheal
thconsci
ous

peopl
ewhobuyandsel
lpr
oduct
sthr
oughonl
i
nei
nthel
ocal
communi
tyaccor
dingt
othef
oll
owi
ngdat
a

(
Tot
alsur
veyr
espondent
s=10)
.

Ev
idence:

“
Arey
oui
nter
est
edi
nbuy
ingVeggi
eBur
ger
?”

Respondent
sar
eint
erest
edi
nbuy
ingVeggi
eBur
ger
.

90%(
4men,
5women)r
espondedei
ther“
yes”(
8)or“
may
be”(
1)

“
Doy
ouev
ereatheal
thyf
oods?
”

Al
lrespondent
seatheal
thyf
oods.

100%ofr
espondent
s(5men,
5women)r
esponded“
yes”

“
Doy
ouev
ereatv
eget
abl
es?
”
 Al
lrespondent
seatv
eget
abl
es.

100%(
5men,
5women)r
esponded“
yes”

Compet
it
iveAnal
ysi
s

Veggi
eBur
gerhas3di
rectcompet
it
orsand1i
ndi
rectcompet
it
ori
nmyl
ocal
mar
ket
.

Di
rectcompet
it
ionav
eragepr
icef
orsi
mil
arpr
oduct
:Php50.
00perser
ving

I
ndi
rectcompet
it
ionf
rom t
hesandwi
chest
oot
herst
ores.

Mar
ket
ingMi
x

Thef
oll
owi
ngmar
ket
ingmi
xwi
l
lcr
eat
ethebi
ggestsal
esf
orVeggi
eBur
gerbecausei
tisuni
quel
y

desi
gnedt
oat
tractheal
thconsci
ouspeopl
ewhobuyl
ocal
product
sonl
i
neanddi
rect
lyt
othest
ore.

Pr
oduct

Veggi
eBur
ger(
Good)

Of
fer
sregul
arandki
ngsi
zebur
ger

Av
ail
abl
eal
soi
nPi
zzaf
lav
oredVeggi
eBur
ger

Del
i
verqui
ckl
ywi
thi
nthel
ocal
mar
ket

Pr
ice

Veggi
eBur
ger

Php25.
00perser
ving.(
Php25.
00l
esst
hant
hecompet
it
ion)

Pl
ace

Veggi
eBur
ger
:

Canpur
chasedt
hroughonl
i
neordi
rect
lyt
othest
ore.

Pr
omot
ion

Veggi
eBur
ger
:

Adv
ert
ise:
Soci
almedi
a
FI
NANCI
ALS

Fi
gur
e8.
1:St
art
upCost
s

Pur
chaseofr
awmat
eri
als-Php3,
650

Packagi
ng-Php850

Bi
cycl
ewi
thbasket-Php2,
500

Tot
alSt
art
upCost
s-Php6,
000

Tot
alst
art
upcost
swi
l
lbePhp7,
000.

Fi
gur
e8.
2:Sal
es&Rev
enuepr
oject
ions

Expect
edSal
es Year1:
Php1,
800 Year2:
Php2,
800 Year3:
Php3,
800

Pr
iceperpr
oductYear1:
Php25 Year2:
Php25 Year3:
Php25

Expect
edRev
enueYear1:
Php45,
000 Year2:
Php70,
000 Year3:
Php95,
000

Rev
enuesar
eexpect
edt
ogr
owf
rom Php45,
000t
oPhp95,
000i
nthr
eey
ear
s.

Fi
gur
e8.
3:Costpr
oject
ions

St
art
upCost
s Year1:
Php7,
000 Year2:
<None> Year3:
<None>

Oper
ati
ngCost
sYear1:
Php40,
000 Year2:
Php40,
000 Year3:
Php40,
000

Expect
edCost
sYear1:
Php47,
000 Year2:
Php40,
000 Year3:
Php40,
000

Oper
ati
ngCost
swi
l
lremai
nst
abl
eforYear
s1,
2,and3.

Fi
gur
e8.
4:I
ncomeSt
atement

Expect
edRev
enueYear1:
Php45,
000 Year2:
Php70,
000 Year3:
Php95,
000

Expect
edCost
s Year1:
Php47,
000 Year2:
Php40,
000 Year3:
Php40,
000

Expect
edI
ncome Year1:
Php-
2,000 Year2:
Php30,
000Year3:
Php55,
000

I
ncomei
sexpect
edt
ogr
owf
rom al
ossofPhp-
2,000t
oapr
ofi
tofPhp55,
000i
nthr
eey
ear
s.