PRESS RELEASE

FOR IMMEDIATE RELEASE CONTACT: Ben ‘Chip’ Filer

May 14, 2020. (940) 322-3223 info@hh100.org

This morning, Hotter’N Hell Hundred - in accordance with local government and
public health guidance - made the difficult decision to modify its onsite 2020 HHH
weekend activities (August 27 to 30) in Wichita Falls, TX because of the dangers
the COVID-19 Virus poses to the safety and health of our riders, runners,
volunteers and community.
HHH will instead offer a VIRTUAL EVENT, where participants can safely ride or run
their HHH events, respectful of social distancing, in their own hometowns. To set
the mood and celebrate our participants’ accomplishments, HHH will mail each
virtual cyclist and runner their official 2020 HHH ride t-shirt and finisher’s medal.
We are confident that with the longtime support of our participants, volunteers,
sponsors and community that HHH will return in 2021, stronger than ever. On
August 28, 2021, HHH will celebrate its 40th anniversary – the 140th anniversary of
the founding of Wichita Falls.
For the 1,700 riders and runners who have already registered for the 2020 HHH,
each will have the option to either shift their 2020 registration to a 2020 virtual
event, defer their 2020 registration to the 2021 Hotter’N Hell Hundred weekend
or they can donate their 2020 registration fees to the United Regional Foundation
/ Children’s Miracle Network. Already registered participants will soon receive an
email giving them the opportunity to select their option.
Cyclists and runners who have not already registered for the 2020 HHH may start
signing up for the VIRTUAL HHH activities at www.hh100.org/sign-up starting at
noon Friday, May 15. They may register for the Endurance Ride, the Mountain
Bike Races, the Trail Runs and/or the Grava Del Fuego gravel grind. All participants
will receive shirts and medals and are encouraged to submit pictures of
themselves - after they’ve completed their events - to the hh100.org website or
the HHH Facebook social media pages.

The Hotter’N Hell Hundred was formed in 1982 as a single day bicycle ride with
the intent of drawing attention to the Centennial Celebration of the founding of
Wichita Falls. To ride 100 miles in 100 degree weather for 100 years of Wichita
Falls. The 1982 event proved so popular that Roby Christie and the ride’s
organizers, The Wichita Falls Bicycling Club, continued to bring it back each year.
Over time, HHH expanded into a 4-day weekend that now includes a Consumer
Expo, Medical Symposium, USAC races, Finish Line Village, Wichita Falls Streams &
Valleys’ trail events and a gravel grinder.
Hotter'N Hell Hundred is the largest single day century (100 mile) ride in the
nation. Over 13,000 riders from across the globe come to Wichita Falls, TX to
experience a weekend of challenging and inspiring activities.

HHH is proud of the economic impact the ride has had on the area economy.
Already by 1986, it was estimated the ride brought $3.5 million into the area
economy. By 2011, a detailed study commissioned by the Wichita Falls
Convention and Visitors Bureau estimated that HHH brought over $8 million into
the area economy.

The proceeds from HHH, after expenses are paid, are reinvested into improving
the ride as well as into the community including major sponsorship of the
Midwestern State University Cycling Team. HHH donates to the non-profits and
groups that help put on the ride and event each year. That includes, among many
others, United Regional Children’s Miracle Network, American Red Cross, Wichita
Amateur Radio Society, Wichita County Fire Department, Wichita County Sheriff
Department and numerous volunteer fire departments.