Google Forms Tutorial

Part 1:
How to Create Online Survey using
Google Forms

Jan 2018
About Google Forms
• Google Forms, another product from Google, is an app to create web based forms and collect
answers online.
• As a platform, Google Forms can be used for practically any data gathering purpose. It is
popular to use Google Forms to develop online questionnaire and to conduct surveys. Google
Forms is useful for students doing school projects as well as professionals for company
projects.
• Google Forms has quiz feature that enable question scoring. This feature can transform
questionnaire into learning/educational tool that can be very useful for teachers or trainers
for example to administer quiz/test to their students or course participants through their
devices (smartphone, tablet or laptop).
• Google Forms is Free.
• This tutorial is for Google Forms to create online survey. Google Forms for quiz is in part 2 of
this tutorial.

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 Example of
Google Forms
Questionnaire

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Interest to Buy a New Smartphone
• This tutorial contains an example of Google Forms questionnaire, where the objective is to
understand consumer interest to buy a new smartphone
• In the questionnaire, we want to show picture of the phone and its specification
• As background to the finding, we want to understand brand awareness, brand image and
ownership.

• Final questionnaire will be shown first along with description for each question, then
followed by how to make the questionnaire.

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Questionnaire (1)

Title
Title Description Question Type : Checkbox
Respondent can select more than
1 answers

Question

Description can be as long

Question Description as necessary

Question Type : Short Answer

Question Type : Paragraph

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Questionnaire (2)
Question Type : Checkbox grid
Respondent can select more than 1 answers for each row

Question Type : Checkbox

Respondent can select more than 1
answers

In “Other” respondent to type in

other answer not listed in options
Google Forms will take care of display

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Questionnaire (3)

Question Type : Paragraph

Question Type : Multiple Choice Respondent can type in their
Respondent can only select 1 answer answer as long as necessary

Question Type : Short Answer

Short answer can accept numeric in addition to text
Can apply validation so only numbers meeting
criteria accepted

Question Type : Short answer

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Questionnaire (4)
Question Type : Multiple Choice Grid
Respondent can only select 1 answer for each row

Add Image

Credit : GSM Arena

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Questionnaire (5)
Add Table saved as Image

Question Type : Linear Scale

Respondent to select a number

In this question we created question

jump (not seen in the questionnaire).
Those answering Interested/Very will go
to certain section while Not Interested/At
all go to another section

Credit : GSM Arena

Will not able to move to next
section if any required answer
question (with * asterisk) is empty

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Questionnaire (6)

This is the section for respondents This is the section for respondents
answering interested/very interested answering not interested/not at all

Question Type : Paragraph Question Type : Paragraph

Question Type : Multiple Choice Question Type : Multiple Choice

Meaning that respondent can only Meaning that respondent can only
select 1 answer select 1 answer

Will go to next assigned section, in this Will go to next assigned section, here the
case “About You” same “About You”

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Questionnaire (7)
This is the last section “About You”

To submit data
Will not able to submit data if required
answer question (with * asterisk) is
empty.

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Google Forms
Questionnaire
Development

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Open New Form
• Sign up or Sign in to your Google account
• Go to docs.google.com/forms or to your Gdrive click New> More > Google Forms
• In the top left, click the plus button +.
• A new form will automatically open

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Menu List in Form Set questionnaire color
palette here.
Can have background
image

• This is after you click the + button Preview the

Questionnaire Setting
Select Responses tab if Add on
want to view summary
Questions tab where you
result of entered
develop questionnaire
responses

Type Form Title here More menu

To send the form
(less often
used)

Select Question type on dropdown

menu here. The default is Multiple + button to add new
Type Form Description choice. question
here

Type in Question here To add title and

description

Type in first option answer To add image

here
To add video

Type in second option

To add section
answer here

To duplicate
Additional option answer
question Whether
automatically shows up Other relevant menu
To delete
below answer is
question such as inserting
required for
question description,
the question
shuffling order or data
validation

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Developing Questionnaire (1)
Background changed to image

Form Title
Added

You can add Form

Description here

Title Added How to add space for

Question Description
Title Description
Added

Title Added

Question Added
Click here to Add Title
and Description

Select what type of question the

question is in dropdown menu. In this
case “Short Answer”

Slide to the right to make

answer for the question
required
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Developing Questionnaire (2)

Select type of question “Paragraph”

Question Description
Added
• Paragraph : For answers in long
sentence or series of words
• Short answer : For short text or
number

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 Developing Questionnaire (3)

• Checkboxes : Respondents are allowed to

give one or more than one answers

Option answers added, no limit on

how many but may need to keep
it simple

Type here to add

option answer

The question is required meaning that

Click here so that space for “Other” respondent has to answer the question, can
answer is provided, so that respondent not be empty, otherwise data can not be
can write their own answer submitted (or move to next section)

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Developing Questionnaire (4)
If the question is designed as “Checkbox
Grid”, you’ll have rows and columns to fill
• Checkbox grid : Respondents are allowed to give more
than one answers for each row.
•In our case we want to know what images are
associated with each brand.
Questionnaire preview
Check this to shuffle the row order, so
different respondent will see different row
order in their questionnaire
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Developing Questionnaire (5)

• “Checkboxes” : Respondents are

allowed to give one or more than
one answers

• In addition to text, option answers

can use texts + images.

“Other” answer is provided, so that

respondent can write their own answer

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Developing Questionnaire (6)

• “Multiple choice” means

respondents can only select one
answer.

• In addition to text, options can use

texts + images.

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Developing Questionnaire (7)

Validation type for

Number input

• “Short Answer” question type

accepts text and/or numeric data
input.

Validation input applied, only accept number

input between 100 and 1000. Input outside
criteria will not be accepted.
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 Developing Questionnaire (8)
If the question is designed as “Multiple Choice
Grid”, you’ll have rows and columns to fill
You can add image
after the question
• “Multiple Choice Grid” means in each row respondents can only
select one answer.
• Often used for rating using ordinal scaling (for example liking
scale from dislike strongly to like strongly)
• In our case we want to the evaluation of product attributes.

These dots are

holder so you can
move the question
anywhere in the
questionnaire

Questionnaire preview

On this menu you can find menu to shuffle the row

We want every row has response, no missing data order, so different respondent will see different row
order in their questionnaire

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 Developing Questionnaire (9)
This time we want to show image only, separate Click to add image Add Hover
from question. Useful to give illustration. Add Image Title Text

Add Image
Title

Add Hover
Text Menu to position the
image

The table is saved as image

To position the
image

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Developing Questionnaire (10)
In “Linear Scale” respondent is to choose a number. Usually it is a question on evaluation about something represented by a number. Select
range of values (lowest 1 and highest is 10) with corresponding labels for lowest and highest number.

Questionnaire preview

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Developing Questionnaire (11)
When you start developing questionnaire, a section is
automatically created.
Section is important in two ways :
1. The display in device screen is by page, one page
for a section. A section can contain all questions in
the questionnaire or just one question or one
title. Some project owners prefer to show
questionnaire in one page that to go to next
question you do that by scrolling, others prefer
one question at a time, have it answered and
Click to add section proceed to next. In this case section needs to be
created for each question.

2. Skip jump / Question jump in Google Forms is

Added section
At the moment skip jump can
not be used because we
haven’t created go to sections
based on section, that from a question you go to
certain section and not question. Since when you
create question from where the branch emanates,
the section where it go to does not yet available,
first we need to develop all questions, create
sections, then go back to the branching question
to create skip jump.
An example diagram showing skip jump

Interested to buy?

Yes No
Reasons yes ?
Reasons no ?

Demography

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Developing Questionnaire (12)
Section Added, the previous become
Section Added
section 2 of 3

Section Title Section Title

Question Added Question Added

Question Added Question Added

To add section To add section

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Developing Questionnaire (13)
Section Added

Section Title

Question Added Now that we have completed creating

all questions and their sections we can
go back to branching question to
define skip jump.

Question Added

Question Added

Question and Description Added

Question Added

Title Added

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Developing Questionnaire (14)
Now all created sections are shown, each answer can be
assigned which section to go to

After this section is

completed go to section
4 (“About you”)

After this section is

completed go to section
4 (“About you”)

Total 4 sections in the questionnaire

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 Send Out
Questionnaire

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 Settings (1)
Before Sending Out Questionnaire
This window pops up after clicking the setting button

If this box is checked, Google

Forms will automatically add a
question in the questionnaire
asking for respondent’s email

When checked, respondent will

receive a copy of their responses

When checked it limits to 1

response but requires sign in to
respondent’s Google account.

Links after submission to edit

previous answers and to see
summary chart and text
responses

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 Settings (2)
Before Sending Out Questionnaire

Showing current page of total

page

Shuffle question order

Show link to submit another

response. Useful for team of
interviewers carrying interview
device to interview respondents

Confirmation message after data

submission

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Settings (3)
Before Sending Out Questionnaire

Slide right to make

questionnaire a quiz

Respondent can view score in

the submitted form

Respondent can have the

score in their email after
review by reviewer, which can
then follow up by viewing
score in the submitted form

Options that respondent can

view in the submitted form

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 Send Form (1)
This window pops up after clicking the setting button

If this box is checked, Google

Forms will add a question asking
their email in questionnaire
distributed to respondents

Email address respondent

Form in email body

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Send Form (2)

Link for the form

To copy the link

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Send Form (3)

Share in social
HTML code
media

To copy the code

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Summary
Data

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 Summary Data (1) Example : Data from 3 Respondents

“Responses” can mean number of respondents if a respondent sends

one response only. Your form record number of
Switch to Responses tab to get respondents in real time
summary and individual data.

To Questions tab Click for more menu (eg. to

print responses, delete
responses)

Summary Responses from all Switch to this tab for Individual

respondents respondent data
Download responses in
spreadsheet (Google Sheet)

In our case 3 responses = 3 respondents because each respondent

“Short Answer” result, each line sends one response only
in answer for each respondent

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Summary Data (2)

“Checkbox Grid” result

“Paragraph” result, each line for each respondent

Number of Scroll for more complete charts

respondents
“Checkbox” result

“Checkbox” result

In parentheses is percent
Number of
number of respondents with
respondents
that answer compared to
total respondents

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Summary Data (3)

“Multiple Choice” result

“Paragraph” result, each line for each respondent

“Short Answer” numeric result

“Short Answer” result, each line

in answer for each respondent

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Summary Data (4)
“Short Answer” result, all 3
respondents answered “none”

“Multiple Choice Grid”

result

Linear scale result 1-9

Scroll for more complete charts

“Paragraph result”, each line for each respondent “Multiple Choice result”
Summary Data (5)

Number of respondents Number of respondents

Paragraph result from 1 respondent

Paragraph result, each line for each respondent

“Multiple Choice” result “Multiple Choice” result

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Summary Data (6)

“Short Answer” results, each line in

answer for each respondent

“Multiple Choice” result

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Individual Data
In Individual tab, we can see the answer for each question from each individual Selection made by
respondent 1 for
question A2

We are now looking at

data from respondent 1
out of 3

Selection made by
respondent 1 for the
question A3

Respondent 1 answer for

question A1a

Respondent 1 answer for

question A1b

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Survey Data in
Spreadsheet

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Survey Spreadsheet (1)

Click this link to

view responses in
spreadsheet

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Survey Spreadsheet (2) Survey Data downloaded in
spreadsheet (Google Sheet)

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 Thank You

MaxiResearch
PT. Mulia Karya Inovasi
Office 8, Level 18-A
Jl. Jend Sudirman Kav. 52-53 SCBD
Jakarta Selatan 12910
Indonesia
www.maxiresearch.com
ask@maxiresearch.com

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