Relationship between Market growth

and
Market Share
Boston Boy

Products maybe making a loss

Candidates to be sold off

Dogs
Sometimes - kept for strategic reasons Block competitors

High growth industry

? Need more time to consolidate

Marketing Model Dilemma
Need more money / Marketing

Large market share in a growing market

Require investment to maintain position

Starts
Potenctial to be a future cow

Product/ Service provide founds to the business can

growth

Can be milked for the rest of its life. EX. Nescafe

Cow
Once Starts