MEDIA KIT

2020
ABOUT US

Adsterra is a premium advertising network

serving over 25 billion geo-targeted ad
impressions per month covering over 240 GEOs.
We’ve been rocking the market since 2013.

We connect product and service

Our mission is to transform
digital advertising for web and
mobile platforms and make it
creative, unique, and engaging
with the help of the modern
technology we have developed.
companies to their audience through
the smart advertising platform to raise
brand awareness globally, improve
ROI, and increase ad revenue.
In Adsterra, we believe in taking a
personal approach with each of our
partners and help them grow within
their business every step of the way.

2013 2015 2017 2019

Foundation 400+ active Self-Service Adsterra reaches
of Adsterra advertisers. Platform launch 25BN impressions
3500+ publishers per month

2014 2016 2018

Adsterra reaches Adsterra reaches Web Push,
1BN impressions 10BN impressions Native and Video
per month per month ads launch

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GLOBAL REACH

Over 25 billion
Ad impressions per month

10K+ 100K+
Direct Publishers Successful Campaigns

248
Moble & Desktop traffic GEOs covered

1,3%

35 % 0,5%
17 % 1,4%

5%
11,6%
3%
2,2%
10 %
12 %
1%

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AD FORMATS AT ADSTERRA
We support all the popular ad formats for
both mobile and desktop platforms.
POPUNDER
Popunders appear hidden behind the main
browser window and are shown to users after
they close the window. This is a full-page and
non-disruptive format and has a high impact on
desktop and mobile users.
NATIVE BANNER
Native Banners are relevant to the website
content, so they do not annoy and irritate users.
Native matches user interests: only engaged
people will click on your ads. It leads to CTR
boost, higher conversions, and ROI increase.
VIDEO PRE-ROLLS
Pre-roll advertising is efficient. Running an ad
before the user’s desired content means the
audience is likely still engaged, interested, and
willing to sit through a brief ad to get to the
content they want to see.
WEB PUSH
A browser sends Web Push messages, so
they are perceived as a natural part of users'
everyday feed. Users see your message
instantly. In a few minutes after you launch your
campaign, your Web Push message is delivered
to thousands of subscribers.
DISPLAY BANNER
Display Banner ads appear in specifically
designated areas of a website. Banners used as
display ads come in different shapes and sizes.
Adsterra allows a wide range of display ad sizes:
160x300, 160x600, 300x250, 320x50, 468x60,
728x90, 800x440.
All ads at Adsterra are 100% compliant
with Better Ads Coalition requirements
and Google Chrome
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POPUNDER

Popunder ad is a type of a full-size window that opens in the browser just

under the main active window. Since Popunder advertisement appears
once the user closes their main browser window, it makes them less
intrusive and more acceptable to users. This ad format is considered the
easiest entry point in the affiliate marketing world.

1.3+ billion
Popunder is often used not just for attracting
traffic, but for capturing contact information like
Impressions per week email and phone number, as well.

Full-page format “Ad blindness” solution Less intrusive

With Popunders, you can add When a user sees your ad, they Popunder window opens
all the information you want to do not need to click on it to see under the main browser
share on one page, and users what you have to offer. window, which makes it less
will 100% see it. intrusive to users.

GREAT FOR

Utilities Subscriptions Software Dating Gambling

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WEB PUSH

Web Push notifications are alert-style messages that slide

in on desktop or appear on a mobile device just like push
notifications delivered from apps. The first thing users see
when they turn to their gadgets is your push message.

2+ billion
Users see your message instantly. In a few minutes
after you launch your campaign, your Web Push
Impressions per week message is delivered to thousands of subscribers.

Native Reachable

A browser sends Web Push messages, so You can re-engage users from anywhere as
they are perceived as a natural part of users' they do not need to be on your website at the
everyday feed. moment to see your message.

User-friendly Zero bot traffic

Web Push is non-intrusive & Google compliant You work with 100% real users who voluntarily
since after agreeing for the subscription, users agreed to receive notifications on a trusted
expect to receive push messages. publisher's website.

GREAT FOR

Utilities Dating Sweepstakes E-commerce Sports Gambling

betting

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NATIVE ADS

Native is an advertising format that is consistent with the

form, style, and voice of the platform they appear on: Native
ads mimic the surrounding articles and pages. Native adsare
highly engaging and perfectly suited to mobile devices.

1+ billion CTR 8,8x

Impressions per week Compared to typical
display ads¹

Relevant Adjustable Engaging

Native ads are consumed the Native banners are adjustable Native ads are relevant to user
same way people view editorial to any device and screen size. interests, which means that
content. It leads to higher user It means that you can address only engaged people will click
trust and CTR increase. any Internet user with your ads. on your ads.

GREAT FOR

Games Dating Gambling Finance Push

Subscriptions

1. according to MediaRadar report

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VIDEO PRE-ROLLS

Pre-roll is a short video ad shown before the content that the user
intends to watch. Typically, after 10 seconds, the user is enabled
to skip an ad to proceed to the video. Adsterra can use your VAST/
VPAID tags or host your video creatives.

Pre-roll advertising is extremely practical. Running an ad before the

user’s desired content means the audience is likely still engaged,
interested, and willing to sit through a brief ad to get to the content
they want to see. CPM and CPC pricing models are available.

Adjustable High-converting ROI Boost

Fits into small, medium Allows starting a direct dialog Captivating creatives raise
and large video-players. with an engaged audience. conversions & build product
awareness.

GREAT FOR

Games Gambling Dating E-commerce Finance

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BANNER ADS

Display Banner is a classic yet still profitable ad format. Banners

appear in specifically designated areas of a website to increase
customer traffic, sell your product, raise brand awareness, or
announce sales and discounts.

Banners used as display ads come in different shapes and sizes.

Available at Adsterra: 160x300, 160x600, 300x250, 320x50, 468x60,
728x90, 800x440.

Reasonable pricing Effectiveness Great for retargeting

Banner ads are inexpensive
compared to other ad formats.
They provide a massive flow of
traffic at a reasonable price.
Banner ads can be highly
effective when approached
strategically. Proper testing
and creative approach help
to improve the efficiency of
your banner ads.
Website visitors who are
retargeted with Banner ads
are 70% more likely to
complete the desired action.

GREAT FOR

Games Dating Software Subscriptions

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DATA WORKS
Variety of payment models
Achieve your campaign goals by reaching
the right user with the most suitable payment
model:
• CPM: impression-based pricing. Allows
getting high volumes of traffic, raising brand
awareness and scaling campaigns for
the relevant audience.
• CPA, CPC, CPL, CPI: gain exposure while
paying for performance: action, click, lead,
install, etc.
• RTB: we support integration via Open RTB,
XML, JSON protocols and custom solutions.
Self-Service Platform
With Adsterra Self-Service Platform (SSP) you
can instantly launch your campaigns on your
own. You don’t need to wait for your manager’s
business hours, and you have full control over
your campaign success.
Operation with API
Integrate CPA campaigns via API. Export data
& statistics and use API to manage your SSP
campaigns.
Real-time statistics
All Adsterra advertisers are provided with instant
access to their campaign detailed statistics
in real-time to track ad performance.
All popular payment systems
Paxum, WebMoney, Capitalist, Yandex Money
($100 min deposit); Wire transfer ($1000),
Bitcoin ($300), Credit cards ($100).
Personal account manager
Multilingual and friendly managers. We care
about each partner, no matter the size. Even
small advertisers are capable of growing big
with us. Your success means our success.
We speak English, Chinese, Spanish, Russian
and French.
Easy integration
Easy integration process and detailed tracking
of all traffic sources through HasOffers, Voluum,
Tune, Cake, AppsFlyer, and others.
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SELF-SERVICE PLATFORM

Adsterra SSP is the industry gold standard. If

you have already launched campaigns on other
platforms, it will be easy as pie.
With Adsterra Self-Service Platform (SSP) you can instantly launch your campaigns
on your own. You don’t need to wait for your manager’s business hours, and you
have full control over your campaign success. It is fast, transparent, and profitable.

All the popular All common One-page setup

ad formats: payment models:
Popunder, Native, CPM, CPC and CPA
Web Push

Full targeting Easy API integration Edit, duplicate,

inventory Spend your time optimize and scale
on creative work, ongoing campaigns
not routine setup

Even though you manage your campaigns on your own, you can always turn
to Adsterra Team for advice. We will be more than happy to talk to you about
campaign settings, top offers, best-performing verticals, latest trends in affiliate
marketing, as well as technical details and literally any issues you face.

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SMART TARGETING

DEVICE FORMATS & VENDORS OS & BROWSER + VERSIONS

Target your campaigns by specific device Engage your audience based on a specific OS
models, such as mobile phone, laptop, desktop, (Windows, macOS, iOS, Android) and a browser
TV, PlayStation, smartwatch, or tablet made by (Safari, Chrome, Firefox, etc.) they use
a particular brand (Apple, Samsung, HTC, etc.) and particular versions of OS and browser.

3G & WI-FI TARGETING + CARRIERS GEO & LANGUAGE TARGETING

Target traffic worldwide via Wi-Fi or 3G on any Target your audience based on their
mobile carrier. geographical location and language.

FREQUENCY & TIME CAPS BUDGET CAPS

Choose when and how often to show your ads. Set specific hourly/daily/total campaign limits.

DAY & TIME TARGETING KEYWORD TARGETING

Schedule the exact time and specific days of Ads are displayed on pages that match your
the week to show your ads. keywords.

USER LIFETIME IP TARGETING

Target users based on how long they have been Target mobile and desktop devices based on
in our system. their physical location.

BLACK- & WHITELISTS

You can handpick the websites to show (or not

to show) your ads on. 12
ADVERTISERS

Community of top tier advertisers within various

industry verticals.

Downloads Entertainment Dating Mobile Apps

Software Gambling Finance eCommerce

PUBLISHERS

A network of direct publishers with high quality

traffic.

Downloads Video Streaming MP3

& Sports

Converters News File hosting Entertainment

& Fun

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SUCCESS STORY

TopOffers is the customer-centric CPA affiliate network, which proposes the best
offers on the market and overtakes a significant market share. TopOffers has
exclusive rights of several big Dating advertisers. Dating, Sweepstakes, Games,
Сrypto, and other verticals for the US, European and Asian markets.

OBJECTIVES
• Increase ROI
135%
Return on Investment
• Increase market share
• Increase convertibility

1,4% CTR
In cooperation with high-skilled TopOffers

82,3M
managers, we succeeded to find converting offers
not only for Popunders but for Web Push and
Native ad formats, too.
Impressions
Top-converting GEOs on Adsterra traffic: United
States, United Kingdom, Germany, Japan.

Top-performing offers:
Flirt US, BeNaughty JP, Gibsmir DE.

“We’ve been working with Adsterra for two years now. Thanks to constant testing and
searching for new creative approaches, together we managed to increase monthly traffic
flow +20% and keep it stable for six more months. Adsterra Team has contributed much to
our success: they create custom creatives for our offers and match our offers with the most
relevant publishers. In the future, we plan to scale Web Push and Native campaigns in our flow
and expand our work on the US and European markets.” — Nilu, TopOffers Manager

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SUCCESS STORY

Coinis is an industry-leading CPI company

deriving profits through monetization of browser
extensions, toolbars, and mobile apps.

Coinis is our valued long-term partner

from Montenegro. We have been Top verticals:
successfully working together for over Push Notifications and Extensions
4 years now.

When the Notifications vertical started gaining in popularity, we suggested Coinis try
out the new advertising opportunities. Since last year, when we have started exploring
this possibility, together we have reached such a significant result in this field that
Coinis have increased their daily spent 37% for even greater performance.

We have recently carried out a successful API integration to set up automatic domain
replacement. It helps to provide an uninterrupted campaign run, and we do not waste
time & money on manual domain replacement. After the integration, numbers have
increased drastically. CR has added 5-10%, daily earnings have risen 8% due to zero
domain replacement pauses during the day.

Top GEOs

Notifications Extensions

MOBILE

DESKTOP

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TEAM

We are particularly proud of our multilingual and

friendly managers. We care about each partner,
no matter the size. Even small advertisers are
capable of growing big with us.
Your success means our success!

We speak

English Chinese Spanish Russian French

SECURITY AT ADSTERRA

Adsterra designated Defence Team has developed

a complex multistep system to protect our
partners from inappropriate traffic.
We take serious measures to detect, prevent, and fight fraud and scam. Each
website is thoroughly inspected before approval through our own in-house security
software, reliable third-party solutions, and a human check.

Read more about what we do to keep our partners safe on our blog.

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CONTACT US

+44 203 5141470

advertisers@adsterra.com
adv.adsterra

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adsterra.com