NAME: Sahil Bahuguna

DEPARTMENT: BBA
SECTION: B
ENROLLMENT NO: 034
SEMESTER: 6
SUBJECT: ADVANCED DIGITAL MARKETING
TOPIC

IDENTIFY DIFFERENT
DIGITAL MARKETING
PUBLISHER AND
PREPARE A PPT ON ONE
SELECTED DIGITAL
MARKETING PUBLISHER
ACKNOWLEDGEMENT
I would like to express my special thanks and gratitude to my
professor ‘Mr. Sandeep Bhattacharjee’ as well as our
supervisors who gave me the golden opportunity to do this
wonderful project on the topic ‘Digital Marketing Publisher’
which also helped me in doing a lot of research and I came to
know about so many new things.
I am thankful to them.
Secondly, I would also like to thank my friends who helped me
in finishing this project in limited time,
It really helped me in increasing my knowledge and skills.
 INTRODUCTION OF THE
DIGITAL MARKETING
PUBLISHER

• Digital Marketing is the term used for the

targeted, measurable, and interactive
marketing of products or services using digital
technologies to reach the viewers, turn them
into customers, and retain them.

• In mobile marketing, a publisher provides the

capability and inventory that allows advertisers
to run ads in their apps or on mobile sites. This
can mean a publisher can be a website or an
app. Publishers sell space on their property to
buyers (app developers) and agencies
(companies managing ad campaigns for
advertisers).
GROWTH OF THE DIGITAL MARKETING PUBLISHER

 The global digital publishing market

size is expected to grow from $36.29
billion in 2021 to $41.64 billion in
2022 at a compound annual growth
rate (CAGR) of 14.8%. The change
in growth trend is mainly due to the
companies stabilizing their output
after catering to the demand that
grew exponentially during the
COVID-19 pandemic in 2020. The
market is expected to reach $68.81
billion in 2026 at a CAGR of 13.4%.
PUBLISHING TOOLS USED

• Content management systems, blogging

software, wikis, and website publishing
tools all provide back-end technology
that lets users focus on content. These
tools take the content that users submit
and publish that content on a web page.
Users don't have to know anything about
HTML.

• Some Publishing tools are Pico, Anchor,

Libsyn, Otter, Timeline JS, Grammarly,
UpWord, Magloft, Snaglt, etc.
CURRENT DEVELOPMENTS AND THE FUTURE DEVELOPMENTS

• Artificial Intelligence Will Hinder & Help

Data Privacy.

• As AI evolves, it increases the ability to gather

personal information and intrude on people's
privacy. According to a Gartner study, 40% of
privacy compliance technology will use AI by
2023 while global spending on privacy is
expected to reach $8 billion by 2022.

• By 2023, the quantity of dynamic Indian web

clients will arrive at right around 666 million.
In view of the report of Global Data, the
Indian online business market is pushing to 7
trillion rupees by 2023 as a result of
lockdowns.
DIFFERENT DIGITAL MARKETING PUBLISHERS

Publishers are the owners, “suppliers”, or

“sellers” of digital ad space online.
They're referred to as the “first-party” in
digital advertising, because they have
direct ownership over the ad space that
they sell to the advertisers they work with.

Common examples include articles from

periodicals (journals, magazines, and
newspapers), self-published works, Web
sites with no publisher listed, and Web
sites functioning as a container instead of
a publisher like YouTube, WordPress.com,
JSTOR, etc. This element ends with a
comma.
DIGITAL MARKETING PUBLISHER: GOOGLE

Google LLC is an American multinational

technology company that focuses on
artificial intelligence, search engine,
online advertising, cloud computing,
computer software, quantum computing,
e-commerce, and consumer electronics. It
has been referred to as the "most powerful
company in the world" and one of the
world's most valuable brands due to its
market dominance, data collection, and
technological advantages in the area of
artificial intelligence. It is considered one
of the Big Five American information
technology companies, alongside
Amazon, Apple, Meta, and Microsoft.
GOOGLE FOR PUBLISHERS

 Whether you’re a writer, blogger,

designer, developer, or any type of
creator or publisher, Google has solutions
to help you earn money from your online
content.
GOOGLE: EASILY MAKE MONEY
FROM YOUR SITE

 If you're a small publisher, AdSense

offers a simple and free way to turn your
passion into profit. By placing targeted
ads next to your content, you'll
automatically earn money when the ads
are seen or clicked.
GOOGLE: MAXIMIZE REVENUE WITH
MULTIPLE DEMAND SOURCES AND CHANNELS

 Google DoubleClick for

Publishers (DFP) Small
Business is a free ad
management solution that
helps growing publishers
sell, schedule, deliver, and
measure all of their digital
ad inventory. You'll be
quickly on your way to
maximizing the value of
your ad impressions.
GOOGLE: EARN REVENUE
FROM IN APP ADS

 With a variety of ad
formats including video,
native, interstitials and
banners, AdMob gives
you lots of choices to
make money from your
app while providing the
best user experience
possible.
HOW TO CREATE A GOOGLE PUBLISHER?

 Make sure you are logged into

your Google account and navigate
to the home page for Publisher
Center. If you don't already have a
Google account, you can set it up
through Publisher Center as
described by Google. If your
organization was previously set up
to publish on Google News, you
may already see your site listed.
Does Google have a publishing platform?

 Lucidpress Free Design Tool - Google

Workspace Marketplace. Now anyone
can create stunning visual content for
print, mobile or web. Make brochures,
flyers, newsletters, magazines, reports,
and more.
CONCLUSION

 The research and practice of digital

marketing is improving with the
advancement of technology. The
advancement in technology fosters
multifaceted opportunities and at the
same time poses unprecedented
challenges for the marketers.

 The importance of marketing on the

Internet is increasingly important for
company. In fact, online marketing
has become an important focus for
most companies as they look to reach
customers online and grow sales.
BIBLIOGRAPHY

 Sources of references:
1. www.google.com
2. www.researchgate.co
m
3. www.
Smartinsights.com
4. Io.springer.com
5. www. Brainly.com
THANK YOU