Bringing Rich Media Functionality

To Standard Ad Placements
We turn ads like these……

Learn More >

Into Interactive Ads like these
Competitive Advantages
• Increased Engagement:
– Spongecell specializes in increasing consumer engagement, interaction rates and time spent with the
ad unit without being intrusive (Spongecell ads do not expand)

• More Space, More File Size:

– No more 40k max file size restrictions for standard banners - ability to support multiple
KPIs/objectives and drive to multiple landing pages

• Easy to Run:
– Spongecell ads can run on ANY site/any placement, just like standard flash
• Quick Turnaround
– Require as little as 48-72 hours to build once assets have been received

• Cost Effective
– Spongecell Interactive Ads are more cost effective than Rich Media
• Reporting
– Reporting is interactive, detailed (all interactions are tracked), web-based, and can be easily shared
and exported to Excel
• Optimizations
– Changes to creative can be made without needing to re-traffic, site-level reporting with Spongecell
metrics tied in lets you optimize beyond the click
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Dedicated 24/7 Service
From New York to San Francisco to Europe, Spongecell is always available to assist

Available 24 hours a day, 7 days a week

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Building With Spongecell Is Fast
Spongecell Enhanced Ad vs. Standard Flash

Spongecell Ads
outperform
Standard Flash Ads
Every Time

Clicks
Video
Social Features
Maps
Product Carousels
Branding Time
Easy Optimization
Detailed Reporting
Data Generation

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Increased Brand Lift and Conversions Through API-Fueled Technology

* Results from 2010 IPG

8 Media Lab Study
Hover Intent – Increased Engagement Without Clicking
Benefits of Hover Intent
• Visually simulates a click when the users
mouse hovers over an area
• Allows consumers to make selections
inside of ad units without having to click
• Takes fear out of interacting with an ad
• Increases time spent engaging with ad

How it Works
The technology calculates the pace at which the mouse is moving when the pointer enters into the selectable area in the ad unit. The two main criteria
for Hover Intent to take effect is when (1) the mouse hovers over the target for at least 0.2 seconds and (2) is moving at a speed of less than 10 pixels
per second.

Why We Do It
Many consumers are fearful of clicking on an ad, and as a result, many interactions are missed with normal banner ads. With Hover Intent, Spongecell
is able to capture those missed interactions. This technology is highly relevant for situations where advertisers are interested in consumers filling out
forms, taking quizzes, scrolling through products and ultimately driving deeper interaction within the ad unit.

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Spongecell Functionality
Feature in Depth: Video Enhancements
What is it?
This feature pulls video functionality into all iab standard ad sizes. There is also the
ability to run multiple videos in a single unit, click to view full screen and much more.

How does it work?

Twitter Feed

What is it?
This feature lets you dynamically stream the most up-to-date posts from your Twitter
page into the ad. The feed is brand-curated, only the posts written by the Admins of the
page will be streamed into the feed.

How does it work?

The consumer hovers over the Spongecell button

The Spongecell screen Pulls in content-safe, brand-specific

loads and the consumer Twitter feed. Feeds are updated in
clicks to Follow the brand real-time and consumer can
directly from the ad unit “Follow” and “Retweet” directly
from ad unit
Product Carousel
What is it?
The carousel is a great way to showcase multiple products or features.

How does it work?

The consumer hovers over The Spongecell screen Consumer can use the
the Spongecell button loads and the consumer arrows to scroll through
views the first product in the different products in
the carousel the carousel
Smart Maps
What is it?
Spongecell has the ability to integrate customized interactive maps into the ad unit.
Location-based technology can be used to display closest stores, dealers, product sites
and more.

How does it work?

The consumer hovers over
the Spongecell button
The Spongecell screen
load, the map technology
IP targets the user and
shows the closest
locations of the advertiser
User can roll over store to
to receive information
about location. Advertiser
can include any
information desired
Dynamic Content
What is it?
Spongecell can integrate any open API information directly into the ad that will
dynamically populate based on location or desired action. For example weather reports,
maps, text and much more can be customized.

How does it work?

This screen pulls in This example uses a data feed This example is weather
customized location- (Google Spreadsheet) to easily application that is
specific event information control what text (price & offer) dynamically served based
and allows consumer to is displayed on location
register within banner
Dynamic Content: A Closer Look
Other Features Include

Maps API Add to Buy Now

Calendar

Facebook Text to Phone E-mail Twitter

Coupons Reminders Video RSS

Real-Time
And More…
Print Send to Friend Audio
Updates

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A Look At Some Of Our Partners

Advertisers