COMPARATIVE STUDY INTO SALES AND DISTRIBUTION OF

AMUL AND PARAG DIAEY

SUBMITTED IN PARTIAL FUFILMENT OF THE
REQUIREMENT
FOR THE AWARD OF THE DEGREE OF
B.COM
TO
RAYAT BAHRA UNIVERSITY, MOHALI-140104

SUBMITTED BY
ANKITA
REGISTRATION NUMBER: 1703003007
COMMERCE DEPARTMENT
UNIVERSITY SCHOOL OF MANAGEMENT STUDIES
RAYAT BAHRA UNIVERSITY
Sahauran, District Mohali-140104, Punjab, INDIA
 INDEX

1. Acknowledgement……………………………………………………….I
2. Preface……………………………………………...…………...………II
CHAPTER-1
3. Introduction……………………..………………………………...…1-14
CHAPTER-2
4. Objectives………………………………………………………...…….15-16
CHAPTER-3
5. Research Methodology…………………………………………..…17-29
CHAPTER-4
6. Findings and Suggestions.........................................................30-31
CHAPTER-5
7. Conclusion………………………………………………………….…32-33
Questionnaire…………………………………………………….…34-35
Bibliography………………………………………………………...36-37
 ACKNOWLEDGEMENT

I offer my gratitude to those who have spent their precious time, interest and continued
encouragement through the study and for the completion of my project.

I would like to thanks to our project guide Mrs. RITIKA for their encouragement and support
throughout the course of our project.

Last but not the least, I express my gratitude to all those who directly & indirectlydirect me for
successful completion of the project.

DATE: SIGNATURE:
 PREFACE

As per the curriculam of 5th semester of B.Com, we had to undergone through a Project Study. I
am very thankful that i got an opportunity to prepare a report on it.

The topic of my project was “COMPARATIVE STUDY INTO SALES & DISTRIBUTION OF
AMUL DAIRY & PARAG DAIRY”. In this report I have put my best efforts to compile the data
to the highest level of accuracy and give my views to the best of my judgement.

The PGDM programme is well structured and integrated course of business studies. The main
objective of practical training at PGDM level is to develop skill in student by supplement to the
theoretical study of business management in general. Industrial training helps to gain real life
knowledge about the industrial environment and business practices. The PGDM programme
provides student with a fundamental knowledge of business and organizational functions and
activities, as well as an exposure to strategic thinking of management.

In every professional course, training is an important factor. Professors give us theoretical

knowledge of various subjects in the college but we are practically exposed of such subjects
when we get the training in the organization. It is only the training through which I come to
know that what an industry is and how it works. I can learn about various departmental
operations being performed in the industry, which would, in return, help me in the future when I
will enter the practical field.

Training is an integral part of PGDM and each and every student has to undergo the training for
2 months in a company and then prepare a project report on the same after the completion of
training.

During this whole training I got a lot of experience and came to know about the management
practices in real that how it differs from those of theoretical knowledge and the practically in the
real life.