STUDY OF CONSUMER BEHAVIOUR ABOUT VERKA

PRODUCTS
SUBMITTED IN PARTIAL FUFILMENT OF THE
REQUIREMENT
FOR THE AWARD OF THE DEGREE OF
B.COM
TO
RAYAT BAHRA UNIVERSITY, MOHALI-140104

SUBMITTED BY
NITIKA
REGISTRATION NUMBER: 1703003036
COMMERCE DEPARTMENT
UNIVERSITY SCHOOL OF MANAGEMENT STUDIES
RAYAT BAHRA UNIVERSITY
Sahauran, District Mohali-140104, Punjab, INDIA
 INDEX

1. Acknowledgement……………………………………………………….I
2. Preface……………………………………………...…………...………II
CHAPTER-1
3. Introduction……………………..………………………………...…1-12
CHAPTER-2
4. Objectives…………………………………………………...…….13-14
CHAPTER-3
5. Research Methodology…………………………………………..…15-32
CHAPTER-4
6. Finding and Suggestions………………………………………..…33-34
CHAPTER-5
7. Conclusion………………………………………………………….35-36
Questionnaire…………………………………………………….…37-38
Bibliography…………………………………………………......39-40
 ACKNOWLEDGEMENT

I offer my gratitude to those who have spent their precious time, interest and continued
encouragement through the study and for the completion of my project.

I would like to thanks to our project guide Mrs. RITIKA for their encouragement and support
throughout the course of our project.

Last but not the least, I express my gratitude to all those who directly & indirectlydirect me
for successful completion of the project.

: DATE: SIGNATURE :
 PREFACE

As per the curriculam of 5th semester of B.Com, we had to undergone through a Project
Study. I am very thankful that i got an opportunity to prepare a report on it.

The topic of my project was “STUDY OF CONSUMER BEHAVIOUR ABOUT VERKA

PRODUCTS”. In this report I have put my best efforts to compile the data to the highest level
of accuracy and give my views to the best of my judgment.

For management careers, it is very important to develop managerial skills .In order to achieve
positive and concrete results, along with theoretical concepts, the exposure of real life
situation existing in a corporate world is very much needed. Therefore, it becomes necessary
to undergo any project work. Practical supplement the theoretical studies i.e; it covers what is
left uncovered in classroom It exposes a student to invaluable treasure of experience.

I underwent summer training in VERKA MILK PLANT, located in Mohali. It was my

fortune to get training in a very healthy company. I got great opportunity to view the overall
working of the organization. In the forthcoming pages, I have attempted to present a report
covering different aspects of my training.
 CHAPTER 1
INTRODUCTION
The Punjab State Cooperative Milk Producers’ Federation Limited popularly known as
MILKFED Punjab, came into existence in 1973 with a twin objective of providing
remunerative milk market to the Milk Producers in the State by value addition and marketing
of produce on one hand and to provide technical inputs to the milk producers for
enhancement of milk production on the other hand.

Although the federation was registered much earlier, but it came to real self in the year 1983
when all the milk plants of the Punjab Dairy Development Corporation Limited were handed
over to Cooperative sector and the entire State was covered under Operation Flood to give the
farmers a better deal and our valued customers better products. Today, when we look back,
we think we have fulfilled the promise to some extent. The setup of the organization is a three
tier system, Milk Producers Cooperative Societies at the village level, Milk Unions at District
level and Federation as an Apex Body at State level. MILKFED Punjab has continuously
advanced towards its coveted objectives well defined in its byelaws.

First verka Milk Plant of the State was setup near the Amritsar.The brand name of Milk
and Milk Products was adopted as verka.Commissioning of the Plant was done by
Dairy DevelopmentCorporation in 1974.
OBJECTIVES OF MILKFED

1. To provide remunerative prices to milk producers by value addition and marketing of

produce.

2. To provide technical inputs for enhancement of milk production on the other hand.

3. To carry out activities for promoting production, procurement processing and marketing of
milk and milk products for economic development of the farming community.

4. To purchase and/or erect buildings, plants, machinery and other ancillary equipment to
carry out business.

5. To market its products under its own trade name/brand name with its Member Union’s
trade mark/brand.

6. To promote the organization of primary societies and assist members in organization of the
Primary Societies.

ACHIEVEMENTS OF MILKFEED

On the basis of quality with efficient administration, MILKFED has not only established new
mile stone of providing services to Dairy farmers but scaled new heights in delighting
esteemed customers also.

1. MILKFED is providing technical input services like animal healthcare, supply of quality
cattle feed, fodder seeds etc. at the door steps of the dairy farmers under its Productivity
Enhancement Programmer.

2. For producing quality technical services MILKFED has established its own two cattle feed
plants having capacity of three hundred metric ton per day.

3. During the last 3 years, 8 Milk Plants and 2 Cattle Feed Factories of MILKFED, Punjab
was accredited with ISO9002 and IS-15000 (HACCP) Certification.
4. In view of today's interest of consumers in getting quality and safe products, MILKFED is
manufacturing quality milk and milk products as per International Standards and also
exploring the possibility of manufacturing milk products of consumer's choice.

5. MILKFED has launched its own interactive Website on Internet for its prospective
customers which can be accessed by clicking http//www.milkfed.nic.in

6. MILKFED introduced liquid milk in new design packing with Mnemonic Symbol of Co-
operative Milk in all the District Milk Unions.

COMPANY PROFILE (VERKA MOHALI)

GENERAL FEATURES OF MILK PLANT MOHALI

NAME: Verka Milk Plant.

ADDRESS: Verka Milk Plant PHASE 6, Mohali Punjab

RAW MATERIAL: Milk.

PRODUCTS: Pasteurized milk, Special kheer, Ghee,

Curd, Cheese, Milk Cake, Sweet flavored milk,

WORKING HOURS: 24 hours (3 shifts).

TOTAL WORKERS: 163.

Capacity 1 Lakh Liters per day.

PROFILE OF THE UNIT

The elegant building situated on the National Highway No. 21 just before we enter in
Chandigarh from Punjab is that of Milk Plant owned by The mohali District Co-operative
Milk Producers Union Ltd. Its foundation stone was laid by India’s Home Minister Mrs. Uma
Shanker Dixit in 1973. It started its production in 1979. Its name was registered as “The
Mohali Distt. Co-operative Milk Producers Union Ltd. mohali”. It has been registered
under Punjab Co-operative Societies Act 1961 on 24 March 1973. This union started its milk
procurement from March 1974.

The union is working under the laws of act. In the beginning 13 societies became its
members. But this union started as milk procurement from 1974. Initially its office was
situated on the upper side of co-operative bank of mohali. At that time Milk Plant was not
properly made. Initially the societies of nearest circle were started, after this it was expanded
and centers were approved at other places. At that time this union collects milk from other
societies and to Horlicks. Before it, except Horlicks there was no major buyer of milk and
Horlicks was a private concern giving low rates.

After that the union was strengthened and milk producers got benefited by this union as they
were getting reasonable rates for their from. A project report of Milk Plant mohali was made
at that time with shares from different societies were to be collected and it includes Rs 100
share money and Rs 5 admission fees, 15 lack Rs were to be collected and in this manner and
the share of government was fixed at Rs 40 lack.For the smooth running of the plant, the
union had taken loan of worth Rs 62 lack from Co-operative Development Corporation. By
this loan a milk plant was established. It started milk of 45000 liters per day in December
1979 further it was expanded with the help of National Diary Development Board at ANAND
under the “Operation Flood” programmed. After few years a drier was installed with a
capacity of 10 tones. For the purchase of this machinery 70% of loan was taken from NDDB
and 30% loan from government in the form of subsidy. The total investment in the plant was
6.5 crores.
 GEOGRAPHICAL LOCATION OF MILKPLANT

Milk Plant Mohali is located in District Ropar of Punjab. It is located on the National
Highway No. 21 joining Chandigarh with Ropar, Jalandhar and Amritsar. It is situated
in Phase-VI of Industrial Area, Mohali at a distance of about 8 km. from Chandigarh.

Milk Plant and its surroundings is an Industrial Trade Centre. This plant is situated next
to “Raja Ram Com Products” and on opposite side of “PUNWIRE”. There is a seasonal
river in north-west side of the plant and in west side is located a village Balongi. There
is a great advantage as it is directly connected with National Highway which is
facilitating all transportation and allied activities.

LOCATION AND LAYOUT

In the milk plant there are hard receiving departments: Production and Engineering. The
location of the stores department is carefully planned out and it is housed in a position which
is very near to production department so that transportation charges are minimum. It is also
easily accessible to all other departments like engineering, boiling, refrigeration, powder
plant and workshop.

The layouts of plants store is properly planned. There are shelves, racks, admirals and
handling devices for keeping the material and equipments properly. The store is divided into
racks which are further sub-divided into small spaces allocated. Special attention is paid to
storage of material which is liable to leakage or evaporation and deterioration.
SELECTION OF ROUTES:

Routes are selected for the delivery of kheer through these societies. Shortest milk routes are
preferable so that kheer reach to target market in same condition, otherwise kheer can
become sour. The societies which are far away from milk plant, the four milk chilling centers
are established for them. Societies send milk directly to milk plant or through chilling centers.
These chilling centers chill milk at 4 degree Celsius which keeps the milk in good condition
for 24 hours. After chilling the milk these centers send milk to the milk plant.

REGISTERATION OF THE SOCIETY AND THE MEMBERS:

When a society is fully formed for the collection of milk it is registered under the registration
act of societies. Its members are also registered and given members pass books and share
certificates. A copy of rules and regulations are also given to them. Then the actual milk
collection starts.

MILK PROCUREMENT IN LAST 7 YEARS:

Year saver age milk procurement per day (in liters) total milk handling.

2001- 85000 liters per/day

2002- 80000 liters per/day

2003- 70000 liters per/day

2004- 75000 liters per/day

2005- 70000 liters per/day

2006-65000 liters per/day

2007- 60000 liters per/day

MAIN CENTRES AND THEIR BRANCHES:

About 300 milk producing societies come under Milk Plant mohali which is operating in the
whole mohali district. All these are divided into six main centers which are as under:

LOCAL MOHALI 140

ROPAR 50

LUDHIANA 30

SIRHIND 30

CHANGALIWALA 30

SANDHORE 20

MAIN PRODUCTS MANUFACTURED BY MILK PLANT

The main products which are manufactured by the milk plant MOHALI are as under:

1.Pasteurized Milk.

2. Milk Powder

3. KHEER.

4.Sweetened Flavoured Milk (PIO).

5.Milk Cake.

6.Cheese.
7.Curd.

MARKETING DEPARTMENT

According to Prof. Phillip Kotler”Marketing is the human activity directed as satisfying need
and wants through the exchange process”.

Marketing is the process through which producers and consumers of various goods are
brought together in an exchange relationship and the transfer of ownership takes place.
Marketing process starts even before the goods go into production. It does not end with sale
but continues till the satisfaction of consumer is obtained.

To carry out selling functions, it is important to have a qualified and expressed sales force
with leader who can plan, organize, direct and control the selling job objectivity. The
salesman is an extremely important link in the claim of distribution.

ROLE OF MARKETING IN VERKA MILK PLANT

Head Office collects this information from all the plants and scrutinizes the information that
which plant has large stock of products and who is lacking in it. Then it gives orders to plant
which has large stock to supply products to other plants so that stock can be absorbed
quickly. The prices of all the products are determined by the H.O. and their retail price
through out India is same H.O. charges 3% commission on sales made by milk plant, mohali.

For the local sale of milk and milk products, a milk bar is opened outside the main gate of
milk plant, Mohali and its average sales are Rs 5 laky per day. Some milk products like liquid
milk, Cheese, Milk cake, S.F.M., Ice-cream etc. are sold through local dealers in the region.
DISTRIBUTION CHANNEL

MILKFED

COMPANY

WHOLESALER

RETAILER

CUSTOMER

PRODUCT’S OF VERKA

Milkfed has formulated company specifications for its milk & milk products to provide
standard and quality of products to consumers.
1 .Liquid Milk Pasteurized Pouch Packed Milk:-

It is pouch packed milk. It may be used as such or for milk based preparations. It shall be
kept under refrigerated conditions. It is packed in half later. Pouch. Its length of shelf life is
48 hours under refrigerated conditions. It is sold in area around Chandigarh, Mohali, kharar
and ropar areas. Special distribution control is needed, under refrigerated condition if
transported to very long distance. Verka Milk Plant is preparing three types of milk pouch:-

Standardized Milk Toned Milk Double Toned Milk

2. Milk Powder:-

Dried Milk or Milk Powder is product obtained by the removal of water from milk by heat or
other suitable means to produce a solid containing 5% or less moisture. Whole milk, defatted
or skim" milk may be used for drying. It comes in packing of 200 Gms, 500 Gms. etc. It can
be stored for 1 year before use.

3. Ghee: - Ghee may be defined as clarified butter fat prepared chiefly from cow or buffalo
milk. The product can be used on roti/pranthas or can be used as cooking other material for
food. It is preserved at ambient temperature for one year. It is packed on 500 Gms, 2 Kgs., 5
Kgs. & 15 Kgs. bulk pack in tin. It is sold anywhere in Punjab and abroad also. No special
distribution control is needed.

4. Butter: - Butter may be defined as a fat concentrate which is obtaining by churning cream,
gathering the fat into a compact mass and then working it.

The product obtained from cow and buffalo milk or a combination thereof or from cream or
curd obtained from cow or buffalo milk or a combination thereof, with or without the
addition of common salt and colorings matter. It can be kept under refrigeration for three
months. This comes in packs of 10 Gms. 100 Gms. And 500 Gms.
5.Lassi:- Lassi, also called chhas refers to desi butter milk which is by product obtained
when churning curd led whole milk with curd indigenous devices for the production of desi
butter. Verka Lassi is very popular, especially in Punjab and it is also liked by the people of
other states. It comes in the 200 ml. tetra pack.

6. SFM:-It is known as Sweetened flavoured milk or bottle milk. The product used in the
form of drinking sweet milk. It is preserved at ambient temperature. It is packed in 200 ml.
bottle, 200 ml. tetra packs. The length of shelf life of product can be held far three months
under ambient temperature. It is sold in and around Punjab and upcountry market mainly
Delhi.

7. Ice Cream:-

Ice Cream may be defined as a frozen dairy product made suitable blending and processing of
cream and other milk products, together with sugar and flavour, with or without color and
with the incorporation of air during the freezing process. There are mainly three types of
Verka Kulfies i.e. Malai Kulfi, Choco bar and Mango bar. Malai Kulfi made with milk, malai
and crushed nuts. Choco bar contained chocolate and Mango bar kulfi contain mango flavour.

8. Paneer: - Paneer refers to the small sized soft cheese. The product can be consumed as
such or can be fried and consumed. It can also be used as an ingredient for making Indian
Sweets and paneer based dishes. It is preserved under refrigerated condition for 20 days from
the date of packing. The product is packed in poly film bags. The pack size is 200 Gms. For
consumer pack and 5 Kg. Capacity in bulk pack as agreed by contracted buyer.
 CHAPTER 2
OBJECTIVES OF THE
STUDY
1. To provide remunerative prices to milk producers by value addition and marketing of
produce.

2. To provide technical inputs for enhancement of milk production on the other hand.

3. To carry out activities for promoting production, procurement processing and marketing of
milk and milk products for economic development of the farming community.

4. to purchase and/or erect buildings, plants, machinery and other ancillary equipment to
carry out business.

5. To study problems of mutual interest related to production, procurement and marketing of

dairy and allied products.

6. To establish research and quality control laboratories.

7. To make necessary arrangements for transfer of milk allied milk products and
commodities.

8. to market its products under its own trade name/brand name with its Member Union’s trade
mark/brand.

9. To promote the organization of primary societies and assist members in organization of the
Primary Societies.
 CHAPTER 3
RESEARCH
METHODOLOGY
INSIGHT MARKETING RESEARCH PROCESSES AN OVERVIEW: The essence of
research conducted by me is to analyze the present market position of Verka products among
its competitors and the problems which are being faced by customers, wholesalers, retailers.
The eventual objective is to suggest some recommendations to the company so as to enable
them to increase their market share.

One in analyzing my samples follows no conventional method. The total analysis is based on
the internees from the question put on before my sample size. A research of this can’t be done
all once throughout large area in a limited time so MOHALI has been selected for research.

Marketing is restless, changing dynamic field. Since 1920 many important and dramatic
changes have taken place in marketing, thousands of new products including those of entries
of new industries such as automobiles, electronics and computer, textile, walk product etc.
have appeared in the market. The market orientations have changed from production to
market.

STEPS OF MARKETING RESEARCH PROCESS:-

DEFINING PROBLEM AND RESEARCH OBJECTIVES

DEVELOPING THE RESEARCH PLAN

COLLECTION OF DATA

PRESENTATION OF THE FINDINGS

The first step of marketing research is defining the problems and research objectives.
Following are the problems and objectives which are to be defined:

# To ascertain the frequency of using Verka product.

# To ascertain rescannable price of Verka products.

# To ascertain the best product of Verka brand. .

# Why people prefer Verka kheer.

# To know about sales pattern.

# To know the competition level faced by Verka products in the market.

# To know the opinion of people about Verka products regarding its taste, packing etc.

DEVELOPING THE RESEARCH PLAN

The second step of marketing research process calls for developing the most efficient plan for
gathering the needed information. While designing a research plan we have to take decisions
regarding data sources, search approached, search instruments, sampling etc. There are two
plan contact methods which are as follows:

1. DATA SOURCES

There are two types of data sources

primary data

Secondary data
a .Primary Data:-

Personal interviews are conducted which enable collection of oral verbal response. This is
fact to face contracted with structured or sometimes even unstructured patterns. This helps in
obtaining indent information.

b. Secondary Data: - Secondary data can be obtained from different Milkfed magazines and
annual reports, financial documents referred.

2.

RESEARCH APPROACH

Survey Method : Survey are best suited for descriptive research companies which undertake
surveys to learn about peoples’ knowledge, beliefs, preferences, satisfaction etc. to measure
these magnitude in the general population. While observation and tours are best suited for
exploratory research which is not the case of our study.

3. RESEARCH INSTRUMENT

Questionnaire

A questionnaire is prepared and used to collect the information. The majority of questions
are close ended. Questionnaire is distributed to people to know about their preferences, tastes,
demands etc. This is one of the easiest methods of collecting information.

4. SAMPLING PLAN

After deciding on the research approach and instrument, we must design a sampling plan.
This plan calls for three decisions:
Sampling Unit:-

Here we define what is to be surveyed i.e. the target population that will be sampled. In our
case the general public in cities and towns come under the sampling unit.

Sample Size:-

Large samples give more reliable results. In our study 100 customers were surveyed
in mohali

Sampling Procedure:-

Area sampling is using because it is not practically possible to visit all places of India
therefore mohali chosen for survey.

5. CONTACT METHOD:-

In this decision is taken that how the object should be contacted i.e. whether by mail
questionnaire, telephone, interviews. In our research personal interview is the most
convenient and reliable method.

6. COLLECTION OF THE INFORMATION:-

The data collection phase of the marketing research is the most expensive and most error
prone process. There can be error as some respondent can give biased or dishonest answer for
the collection of the information. The researchers personally go to customers to collect the
reliable data. Here all knowledge of the researcher about that field comes to test the ingenuity
of the research.
Here I got the experience of working professionally and independently on the road which
gives some taste of practical marketing. I also got a lot of exposure about the market. The
present study undertaken is descriptive in nature and in this study questioning people with
regular expertise in that are being used.

Limitations of research:-

1) Due to mohali being a large city, it was not possible to interact with people from all
over the city or even district.

2) Few consumers were reluctant to fill the questionnaire as they perceived us as sale men
and also shown reluctance in giving their contact numbers.

3) Time period for the project execution was less as ample time could not be given to each
customer and vice versa as they have to fulfill their other obligations also.

4) Interaction with dealers was also difficulty as they were busy with their customers most of
the time.

5) There is no measure to check out whether the information provided by the consumers is
correct or not.
 ANALYSIS & INTERPRETATION

1. Are you Aware about VERKA products?

Answer Percentage
Yes 95
No 5

Percentage
Yes No

5%

95%
Figure 1

Interpretation:
The maximum no. of people in Chandigarh region is aware about verka products due to its
good quality. Only 5% out of 200 people are not aware about verka product’s...

2. Do you like Verka Kheer?

Answer Percentage
Yes 95
No 5

Percentage
Yes No

30%

70%

Interpretation:
According to 200 respondents 70% says that they like the verka kheer and rest 30% says that
they don’t like it.

3. Do you aware about brands of Kheer?

Answer Percentage
Yes 85
No 15

Percentage
15%

Yes
No

85%

Interpretation:

According to 200 respondents 85% says that they aware about the brands of kheer
and else 15% says that they only use loose kheer.
4.Do you satisfied with packing quantity 200gm?

Answer Percentage
Yes 40
No 60

Percentage
Yes No

40%

60%
Interpretation:

According to 200 respondents out of 60 % says that satisfied with packing quantity 200gm
and else says 40% that they don’t satisfy with that.

5. You wants to vary the size.

Answer Percentage
300gm 15
500gm 20
1 kg 25
All 40

Percentage

45
40
35
30 Percentage
25
20
15
10
5
0
300gm 500gm 1kg All

Interpretation:
According to the table 15% prefer 300 gm and 20% prefer 500gm size and 23% people are
satisfied with 1kg size.

6. From where you purchase VERKA Kheer?

Answer Percentage
Agency 55
Distributor 15
Wholesaler 10
Retail Store 20

60 Percentage

50

40

30 Percentage

20

10

0
Agency Distributor whole seller Retail store

Interpretation:

According to the table 55% people buy from agency and 15% people buy from distributor
and 10% people buy from wholesaler and 20% people buy from retail store.
7. Are you satisfy with supply of Veka Kheer?

Answer Percentage
Yes 98
No 2

Percentage

120

100 Percentage

80

60

40

20

0
yes no

Interpretation:

According to this figure out of 98 % says that satisfied with supply of verka kheer and else
says 2% that they don’t satisfy with that.
8. Are you satisfied with quality of Verka Kheer?

Answer Percentage
Yes 95
No 5

Percentage
Yes No

5%

95%

Interpretation:

According to this figure out of 95 % says that they are satisfied with quality of verka kheer
and else 5% says that they don’t satisfy with that.
9. Do you want additional flavor?

Answer Percentage
Yes 75
No 25

Percentage
Yes No

25%

75%

Interpretation:
According to this figure out of 75 % says that they want additional flavor and else 5% says
that they don’t want.

10. Do you want fruit and nuts in Kheer?

Answer Percentage
Yes 92
No 8

Percentage
Yes No

8%

92%

Interpretation:
According to this figure out of 92 % says that they want fruit and nuts in kheer and else 8%
says that they don’t want.

11. Do you satisfy with price of Verka Kheer ?

Answer Percentage
Yes 85
No 15

Chart Title
yes no
15%

85%

Interpretation:

According to this figure out of 85 % says that they are satisfied with price of verka kheer and
else 5% says that they don’t satisfy with that.
12. Do you have any bad experience with Verka?

Answer Percentage
Yes 97
No 3

Chart Title
yes no
3%

Interpretation:

According to this
figure out of 97%
says that they
97%
don’t have any bad
experience and
else 8% says that
they don’t have.
CHAPTER 4
FINDING AND
SUGGESTION
Verka has presently four variants of liquid milk in market but still it is not able to segment
market according to consumers’ preferences. The only differentiation in these variants is the
color of the packs. Variants name should be printed on the packs in such a way that they are
clearly visible to the consumers. Different punch lines should be designed for different
variants. This will help in formulating advertisement strategy and reaching the targeted
customers. For example, verka smart double toned milk is offered recommended by doctors
to heart patients. It can be targeted in health conscious people.

Plain lassi which comes in one litre pack only should be available in smaller packs like 250ml
or 500ml.

Kheer is available in 125gm pack, which is quite small and is recommended to be packed in
larger pack like family size packs so that it can be consumed conveniently as a sweet dish by
whole family.
CHAPTER 5
CONCLUSION
Working at Verka Milk Plant, MOHALI gave me an opportunity to apply my skills and
knowledge, which I had gained previously.

It gave me an opportunity to see working an organization and to be a part of it. Marketing

Research Project on Rural Marketing gave me an opportunity to be exposed to the farmers
who were the members of various Milk Producers’ Co-operative Societies and to know about
them.

It was an amazing experience with learning all the way, which helped me to brush up my
knowledge and skills.
 QUESTIONNAIRE

Q 1.Do you know about branded dairy products ?

A-Yes
B-No

Q 2. How often do you drink milk?

A-Daily
B-2-3 Days
C-1-2 Weeks
D-Monthly

Q 3. What type of dairy products do you buy?

A-Milk
B-Milk Powder
C-Yogurt
D-Cheese
E-Butter

Q 4.Which brands of dairy products do you always buys ?

A-Amul
B-Verka
C-Nestle
C-Mother Dairy

Q 5. Where do you usually buy these products ?

A-Supermarket
B-Retail Store
C-Convenience Store
D-Others

Q 6. What factors do affect your choice ?

A-Taste
B-Price
C-Quality
D-Brands

Q 7.Have you ever heard about verka ?

A-Yes
B-No

Q 8. Where did you heard verka ?

A-Newspapers & magazines
B-Relatives or Fiends
C-Television
D-Others

Q 9. What do you think about the products of verka ?

A-Durable
B-Qualitative
C-Reasonable
D-Tasty

Q 10. Where do you usually buy verka products ?

A-Supermarket
B-Retail Store
C-Convenience Store
D-Others
BIBILOGRAPHY
Brochure/booklet/magazine Verka milk Plant, Mohali

Kothari C R, “Research methodology” Second Revised Edition Publishers- New Age

International (P) Ltd., Year- 2008

Dr. Arvind Kumar Yadav and Mr Suman Yadav (2008), Journal of IPM Meerut

Dr. N. Kathirvel and Dr. N Chandersekaran (2008), Indian journal of marketing.

J.V Rangeswara Reddy (2009), Indian journal of marketing.

Websites:-

1. www.milkfed.nic.in http://Bathinda.nic.in/html/industry.html#n1009A

2. http:www.punjabgovt.nic.in/government/milkfed.html

3. www.milkfed.nic.in

4. www.milkdairy2009,bathinda

5. http://bathinda.nic.in/dept/verka.html

6. Data from annual report of Verka Milk Plant Bathinda

7. Theory of financial analysis from

Shashi K. Gupta