Valuation and Negotiation of Technology

Unit 3

Yohamer Cedeño Valderrama código: 1121866540

Cristhian Alexander Herrera código: 1124822984

Roger Adrian Medina Quiroga código: 79824853

Dayana Alejandra Unda código:

Tutor: Danilo Cárdenas

Universidad Nacional Abierta y a Distancia UNAD

Escuela de Ciencias Básicas, Tecnología e Ingeniería

Mayo 2020

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 INTRODUCTIÓN

The analysis of the different theories and techniques that are known to

face this new era where the valuation and negotiation of technology is

growing more and more whose experiences of economic and social

development in other countries show a trend of positive indicators

iterms of growth in digital transformation in the world

Based on the capacity of society to transform the social and economic

environment of its environments through innovation processes, applying

the knowledge acquired in this course we will be able to learn about the

different negotiation techniques, negotiation terms, agreements and

contracts. Technology to understand and face the digital transformation

that is revolutionizing the world.

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 OBJECTIVES

General

Develop a negotiation of technologic assets from products, processes,

and systems innovation, with the aim of achieving the organization

social and business goals.

Specifics

Know the different types and methods of technology trading.

Identifying patents that have been registered, allowing to understand

what has been done and what are real opportunities to innovate.

Analyze the importance of understanding valuation and negotiation of

technology to contribute to solve the problem of digital transformation in

colombian enterprises.

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 TABLE OF CONTENTS

Genially Video Presentation for each student (Activity 3) ……………………

PATENTSCOPE search diagram for each student (Activity 4)

……………..6

YouTube link for each student (Activity 5) ………………………………………..10

Individual Methodology Description chart for each student (Activity 6)

……………………………………………………………………………………………………………..11

Research Methodology Description Diagram one per group (Activity 7)

……………………………………………………………………………………………………………..16

References ………………………………………………………………..…………………………

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Genially Video Presentation for each student (Activity 3)

 https://view.genial.ly/5ea8b5d03f267a0d58d9ae5f/video-
presentation-genially-sin-titulo

Yohamer Cedeño

 https://view.genial.ly/5ea113ebd553cd0daa2c8982/video-
presentation-negotiation-process

Roger Adrian Medina

 https://view.genial.ly/5ea3e64c35b3150d8af1f742/video-presentation-
negotiation-agreement

Dayana Alejandra Unda

 https://view.genial.ly/5ea9c1be0523840d8c53ec66/video-
presentation-cristhian-herrera

Cristhian Alexander Herrera

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PATENTSCOPE search diagram for each student (Activity 4)

Appl. No. 14146844

Key Word: Publication No.20140119341
technology Publication Date: 01.05.2014

Yohamer Cedeño Valderrama

Group # 212032_104
29/04/2020
systems and methods are described to provide a transfer
between technologies. An intra-technological handover occurs
where the same integrated chassis handles the session for the
different access technologies. In a transfer within the
technology, the same IP address and the session can be
maintained throughout the transfer. The mobile node may
undergo a transfer without issuing a registration request in some
implementations. A transfer occurs between technologies from
Tittle an integrated chassis to another integrated chassis. The
Applicants: integrated chassis can preserve session and context information
in a session manager and in a transfer from one access
Cysco Technology Inc.
technology to another, you can choose the same session
manager with session and context information that remains
intact even though access technology has changed. The
integrated chassis can provide an access technology transfer
where the core network does not notice any changes and the
applications that are running or delivered to the mobile node are
not affected.

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 PATENTSCOPE search diagram for each student (Activity 4)

Appl. No. 14288474

Publication No.
Key Word: Gateway Payment
Publication Date: US - 03.12.2015

Roger Adrian Medina Quiroga

Group # 104
26/04/2020
How this innovation contributes to solve the
problem of digital transformation in the world?
This payment gateway interface allows to use
the internet, which is for global use, to carry
out commercial transactions around the world.
There are no time or space limitations to
make purchases of products. It allows
Tittle interconnectivity between businesses and
Applicants: financial institutions, in such a way that there
Cysco Technology Inc. is a quick operation that communicates the
results to the buyer, the seller and the
financial entity through which the payments
are made. This allows to buy and sell from a
computer or cell phone connected to the
network and from anywhere in the world for
those involved.

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PATENTSCOPE search diagram for each student (Activity 4)

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PATENTSCOPE search diagram for each student (Activity 4)

Espacio para actividad pendiente de DAYANA ALEJANDRA UNDA

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YouTube link for each student (Activity 5)

 https://youtu.be/0uNitQiLzOE Yohamer Cedeño Valderrama

 https://youtu.be/g2aXi5L1vQw Roger Adrian Medina Quiroga

 https://youtu.be/O_8t-XV9nUU Cristhian Alexander Herrera

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 Individual Methodology Description chart for each student Activity 6)

Individual Methodology Description

Student Name YOHAMER CEDEÑO VALDERRAMA
Date 30 /April/2020
Methods and techniques This level requires you to describe the specific data collection meth-ods and techniques you
adopt in your study. You must also inform your readers about the problems you faced in the data collection process and
Type of research how you solved these problems. For example, if you choose to conduct interviews, you must indicate what interviewing
techniques you have used and in what sort of setting the interviews have been conducted. You must also show the link
between the methods selected and the problem formulation, as well as the con- sistency between the methods and the
three levels of understanding.

Phases of the
methodology Research Phases

1. Formulation and delimitation of the problem.

2. Research objectives.

3. Justification and feasibility.

4. Review of related literature (State of knowledge)

5. Development of the Theoretical Framework.

6. Formulation of the hypothesis or research questions.

7. Context description.
References Kuada, JE (2012). Metodología de la investigación: una guía de proyectos para estudiantes universitarios (pág. 59-60)
(Use APA)
Frederiksberg C [Dinamarca]: Samfundslitteratur Press. Recuperado de http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid= pp_38
Meneses BG(2007) ntic, interacción y aprendizaje en la universidad
https://www.tdx.cat/bitstream/handle/10803/8929/9Disenoyfasesdelainvestigacion.pdf?sequen

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 Individual Methodology Description
Student Name CRISTHIAN ALEXANDER HERRERA
Date 29/April/2020
Quantitative Research Methodology
The quantitative research methodology is based on the use of statistical techniques to
know certain aspects of interest about the population that is being studied.
Type of
research It is used in different fields, from opinion studies to diagnostics to establish development
policies. It rests on the principle that the parts represent the whole; By studying a certain number
of subjects in the population (a sample) we can get an idea of what the population as a whole is
like. Specifically, it is intended to know the distribution of certain variables of interest in a
population.

These variables can be both objective (for example number of children, height or income level)
and subjective (opinions or valuations regarding something). To observe these variables, or collect
the information, different techniques are usually used, such as surveys or measurement. As it has
been said, it is not necessary to observe all the subjects of the population, but only a sample of it.
As long as the sample is chosen randomly, it will be possible to establish to what extent the results
obtained for the sample are generalizable to the entire population.
Conceptual phase
Formulation and delimitation of the problem.
Phases of Literature review.
the Construction of the theoretical framework.
methodology Hypothesis formulation.
Planning and design phase.
Selection of a research design.
Identification of the population to be studied.
Selection of methods and instruments.
Sampling plan design.
Completion and review of research plan
Carrying out of the pilot study and reviews.
Empirical phase

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 Data collection.
Preparation of data for analysis.
Analytical phase
Analysis of data
Interpretation of results.
Diffusion phase
Communication of observations.
Application of observations.
References Hueso G. A, (2012). Metodología y Técnicas Cuantitativas de Investigación – RiuNet.
(Use APA)
Recuperado de: https://riunet.upv.es/bitstream/handle/10251/17004/Metodolog
%C3%ADa%20y%20t%C3%A9cnicas%20cuantitativas%20de%20investigaci
%C3%B3n_6060.pdf?sequence
Monje A. Carlos, (2017). Metodología De La Investigación Cuantitativa Y Cualitativa.
Recuperado De: Https://Www.Uv.Mx/Rmipe/Files/2017/02/Guia-Didactica-
Metodologia-De-La-Investigacion.Pdf

Individual Methodology Description

Student Name Roger Adrian Medina Quiroga
Date 03/05/2020
Type of research Qualitative Research:
Qualitative researchers want those who are studied to speak
for themselves, to provide their perspectives in words and
other actions. Therefore, qualitative research is an interactive
process in which the persons studied teach the researcher
about their lives. Qualitative researchers attend to the
experience as a whole, not as separate variables. The aim of
qualitative research is to understand experience as unified.
Qualitative methods are appropriate to the above statements.
There is no one general method. For many qualitative
researchers, the process entails appraisal about what was
studied. Ely et al add the following from Sherman and Webb
(1988) to their definition: Qualitative implies a direct concern
with experience as it is `lived' or `felt' or `undergone' ...
Qualitative research, then, has the aim of understanding
experience as nearly as possible as its participants feel it or live

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 it.
Phases of the Exploration phase:
methodology The researcher defines the research problem and tries to
derive as many relevant concepts as possible from the
material.

Specification phase:
An attempt is made to define more closely, provide arguments
for and construct relevant variables of the distinguished
concepts.

Reduction phase:
An attempt is made to formulate the core of the theory.

Integration phase:
The theory is specified in the sense that the observation units
are characterized according to the features distinguished, and
the relationships between the characteristics are examined.
References (Use Kuada, J. E. (2012). Research Methodology: A Project Guide
APA) for University Students (pp 59-60)

https://www.researchgate.net/publication/235283978_Qualitative_analysis_P
hases_techniques_and_computer_use

https://www.researchgate.net/publication/333015026_Chapter_3_-
_Research_Methodology_and_Research_Method

Espacio para actividad pendiente de DAYANA ALEJANDRA UNDA

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15
 Research Methodology Description Diagram one per group (Activity 7)

Methodology to research the problem of digital transformation in Colombian Enterprises

Type Of Research:
Methodology Of Qualitative Research
The type of Qualitative Research studies reality in its natural context, as it happens, trying to
make sense of, or interpret phenomena according to the meanings they have for the people
involved. Qualitative research involves the use and collection of a wide variety of materials,
interview, personal experience, life stories, observations, historical texts, images, sounds that
describe Routine and problematic situations and meanings in people’s lives.

Phases Of The Methodology:

Preparatory Phase: The Reflective and Design stages materialize in a Theoretical-Conceptual
Framework and in the planning of the activities that will be executed in the later phases.
Relevant sources for the origin of the definition of the research area:
• Daily life, what worries people; • Concrete experiences that are significant; • The contrast with
other specialists; • Reading work of other researchers.

Phase: Field Work

"Qualitative research will be as good as the researcher". “You must be prepared to trust the
212032_104

stage; Be patient and wait until the informants accept it; be flexible and have the ability to adapt
and "laugh at yourself". “It is necessary to be persistent, the investigation is carried out step by step,
the data is verified again and again, verified, verified; doubts arise, and confusion must be
overcome.”
The actions to be developed are:
a) Collection of information through the described instruments: field diary, critical incidents
register, questionnaire (students and teacher), reports (experts and teacher) and interviews.
b) Participation in the research process.
c) Generation of reflection and discussion processes with the subjects involved.

Analytical Phase
These tasks would be:
a) Reduction of data ; b) Disposition and transformation of data; c) Obtaining results and
verification of conclusions.

Informative Phase
The qualitative report should be a convincing document presenting the data systematically that
support the case of the researcher and refute the alternative explanations. There are two
fundamental ways of writing a report:
a) As if the reader were solving a puzzle with the researcher.
b) Offer a summary of the main findings and then present the results that support the conclusions.

REFERENCES
Kuada, J. E. (2012). Research Methodology: A Project Guide for University Students (pp 59-
60). Retrieved from: http://bibliotecavirtual.unad.edu.co/login? 16
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_38
 REFERENCES

Dolan, J. P. (2017). How to Overcome the Top Ten Negotiating Tactics.

American Salesman, 62(10), 11. Retrieved from
http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=f5h&AN=125279851&lang=es&site=eds-
live&scope=site

World Intellectual Property Organization (WIPO) & International Trade

Centre (ITC), (2010). Exchanging Value – Negotiating Technology
Licenses, A Training Manual (pp 82-85). Recovered from:
https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.p
df

Mc Manus, J. P. (2012). Intellectual Property: From Creation to

Commercialization: A Practical Guide for Innovators & Researchers.
Negotiation and Licensing. Oak Tree Press. Retrieved from
http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=1008965&lang=es&site=eds-
live&scope=site&ebv=EK&ppid=Page-__-20

Triana Ortiz, K. (06,12,2018). Technologic Contracts. [OVA]. Recovered

from: http://hdl.handle.net/10596/22751

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