PROJECT REPORT

ON

“CUSTOMER SATISFACTION TOWARDS

HINDUSTAN TIMES.”

Submitted in Partial Fulfillment of Degree of

Bachleors Of Business Administration

In the
University school of business
CHANDIGARH UNIVERSITY, GHARUAN
(2017-2020)

Supervised by- TANIYA CHAUHAN Submitted by –Lokesh Handa

UID- 16BBA1315
 DECLARATION

I, LOKESH HANDA, hereby declare that all information furnished in this PROJECT, is my
original work containing authentic facts. This piece of work is only being submitted to the
“CHANDIGARH UNIVERSITY GHARUAN” in the partial fulfillment for the degree of
Bachleros of Business Administrations.

Lokesh Handa
UID 17BBA1315
 CERTIFICATE

This is to certify that project report on “CUSTOMER SATISFACTION TOWARDS HT

MEDIA.” is beneficial work carried out by LOKESH HANDA student of BBA under my
supervision. This project is in partial fulfillment for the requirement of course BBA of
CHANDIGARH UNIVERSITY. According to my opinion, the student has put sincere
efforts and the work meets the required standard. She remains sincere and dedicated
throughout the project. She completed her project with dedication and hard work.
I wish her best of luck for her future.

Supervised by:
TANIYA CHAUHAN
 ACKNOWLEDGEMENT

I have great pleasure in presenting my project “CUSTOMER SATISFACTION

TOWARDS HT MEDIA”
I Sincerely thank with deep sense of gratitude to Assistent prof. Taniya Chauhan our guide
for her kind co-operation for the fulfillment of this project.
I am highly indebted to our director who took keen interest and allowed us to perform this
project.

LOKESH HANDA
UID 17BBA1315
 INDEX

INTRODUCTION
Introduction to Circulation Department
Objectives
Products

LITERATURE REVIEW 7-10

Research Methodology 11

Objective of the Study 11

Scope of the Study 11

Managerial Usefulness of the Study 11

Types of Research and Research Design 12

Research Methodology 12
Research Design Sample Size 12
Sample Method
Sample Type
Limitation of the Study 12-17
Company Profile 21
History 23
Objectives 23
Mission 24
Vision 24

Organization Chart 38-48

Detail Analysis 48-49
Finding 49
Conclusion

TABLE DETAILS

S.No. Content Page No.

 1 HT circula
2 Do you hav

3 Which is yo
S.No. content Page No.
1 Do you have habit of reading newspaper 37 4 How many
you spend t

2 Which is your favorite newspaper 38 5 Which of th

following p
3 How many minutes 39
you spend to read newspaper daily 6 online news
decline of n
4 Which of the 40
following points is your choice
7 Do you hav
5 online news and news on mobile phones will see the decline 41 of reading e
of newspapers newspaper

8 Would you
6 Do you have a habit 42
of reading each and every line in
newspaper 9 Which colu
like the mo
7 Would you like to read only main headings 43 10 How many
newspaper

8 Which column you 44 11 Are you usin

like the most to read last one yea
9 How many times a year you change your 45
newspaper

10 Are you using the same newspaper from 46

last one year

LIST OF FIGURES
 INTRODUCTION

HT MEDIA LIMITED

1.1 History-
Hindustan Times was inaugurated by Mahatma Gandhi in 1924. Since then, the newspaper
has established its presence as a newspaper with editorial excellence and integrity. One of
India's leading and most respected English dailies, HT have always prided itself in spotting
emerging trends and reflecting the same through its unmatched editorial prowess. Today,
Hindustan Times-Delhi edition has the unique distinction of being the largest selling single
edition English newspaper in India

QUICK OVERVIEW OF HISTORY

The Hindustan Times was the brainchild of the Akalis who felt that a newspaper in
English would enable them to reach an audience other than the Punjabi-reading one.
This was in the year 1922. From the outset the newspaper was set up to oppose the
British. The Hindustan Times finally came into being on September 1924 and was
inaugurated by Mahatma Gandhi. The newspaper was to become a premier nationalist
newspaper of the capital in the turbulent years preceding independence. From a humble
beginning in a three-storey building, the company has expanded its operations from
print to other media channels like radio, internet, events and marketing, and strategic
partnerships, as part of its endeavour to establish itself as a giant media conglomerate in
the present times.

September 26, 1924

This date marked the august beginnings of Hindustan Times with Mahatma Gandhi, the
Father of the Nation inaugurating the newspaper.
1927
Hindustan Times was reborn as Hindustan Times Ltd., a limited liability company.
1936
The Hindi daily Hindustan was launched, which remains the dominant newspaper in
the Core Hindi belt of northern India.

655665612
1942
The Hindustan Times was one of the few newspapers that stopped publishing the newspaper for
four and a half months as it refused to accept the British imposition of censorship on all
newspapers.
1947
The year India gained its freedom was also the year Hindustan Times attained the status of being
the dominant newspaper in Delhi.
1957
The newspaper circulation grew from 58,693 copies to 144,287 in 1970 after KK Birla took over
the mantle from GD Birla.
1960
The Hindi literary magazine Kadambini was launched.
1964
The group started actively targeting the youth of India and launched the Nandan magazine.
1991
At the start of liberalization of India, Hindustan Times moved to becoming an
autonomous power centre in a mature democracy.
1999
The Hindustan Times celebrated its platinum anniversary.
2001
With a focus on localization, five new editions for Calcutta, Bhopal, Ranchi, Chandigarh and
Jaipur were launched.
2003
The media business of was de-merged and incorporated under HT Media Ltd.
2004
HT Media Ltd was listed as a public company and attracted external funding.
2005
Hindustan Times successfully entered the Mumbai market with a refreshingly new product and
content mix.

76
2007
Mint, the business paper in partnership with The Wall Street Journal was launched in Delhi
and Mumbai. In the internet space, Hindustantimes.com was relaunched and Livemint.com was
introduced.
2008
Firefly e-Ventures, an HT Media Company launched its first portal for job seekers, Shine.com

Details of the company

HT Media Limited found its beginning in 1924 when its flagship newspaper, Hindustan Times
was inaugurated by Mahatma Gandhi. HT Media (BSE, NSE) has today grown to become one of
India's largest media companies. Produced by an editorial team known for its quality, innovation
and integrity, Hindustan Times (English) and Hindustan (Hindi), have a combined daily
circulation of
2.25 million copies and a readership base of 12.4 million readers to their credit. Both dailies
enjoy strong brand recognition among readers as well as advertisers. To cater
to the large readership base, HT Media Limited operates 19 printing facilities across India with
an installed capacity of 1.5 million copies per hour.
In addition to Hindustan Times and Hindustan, HT Media Limited also publishes a national
business newspaper, Mint. Mint is a one-of-its-kind newspaper in the sense that the company has
an exclusive agreement with the Wall Street Journal to publish Journal-branded news and
information in India. Mint is today the second-largest business newspaper in India with presence
in the key markets of Delhi, Mumbai and Bangalore.
HT Media Limited, through its subsidiary HT Music and Entertainment Company Ltd., has
made its foray into electronic media. Diversifying its ambit of operations, the company in a
consulting partnership with Virgin Radio, has launched the FM radio channel - Fever 104.
Currently available in Delhi and Mumbai, Fever 104 has established a strong presence as being
one of the most vibrant channels on air. In a short span of two years, the channel's rise has been
meteoric considering its position in

8
 the fiscal year ended March 31, 2014, the company reported a 12% increase in revenue to Rs.
5,859 million and a 22% increase EBITDA to 1,175 million from the year-ago quarter.

The Board of Directors and Management of HT Media Limited comprises eminent

persons from diverse professional fields, who bring with them vast professional
experience to the company.

A rich mix of veterans in media and top leaders from non-media sectors, from both India and
abroad, HT Media Limited Management team reflects the company's desire to be the best by
leveraging diverse strengths. The management team comprises people from varied verticals such
as media, FMCG, telecom, automobiles, each of whom add fresh perspective to the rich
experience of media industry stalwarts. This rich talent pool is ably assisted by our Global Think
Tank.

Board of Directors:-

 Chairperson - Shobhna Bhartiya

 Chief Executive Officer - Rajiv Verma
 Directors - KN Memani, NK Singh, Ajay Relan, Mukesh A
 Whole time Directors - Priyavrat Singh, Shamit Bhartiya

9
 LITERATURE REVIEW

Background
The media and the newspaper industry in India have gone through several changes since India
received independence. The objectives of publishing the newspapers changed and this led to the
change in the type of content printed in newspapers. Editors who had independence for the country as
the only agenda passed over the responsibility of newspapers to the new league of editors and these
editors had to have a different agenda after the independence. Later on the newspapers also started
changing in terms of technology used to print, the paper used and the overall look.Today the industry
is again going through several changes. Other mediums like television and Internet are being
consumed more than the newspaper medium in several western countries. Thus the newspaper media
also faces competition from various media. The newspaper industry in Mumbai too has gone through
tremendous changes during the period of study. Three English newspapers were launched in the city to
compete with the strongest brand, The Times of India and other competitor brands. Literature was
studied to understand the transitions, the global and Indian trends in the newspaper industry, impact of
changes, the current state and issues that the newspaper industry has been facing.Various experts have
noted their findings and theories on the subjects related to the research.
The research includes the study of literature written by various experts from the fields of branding,
strategy and the newspaper and other media industry. Books related to Product Management were also
reviewed for the purpose of the research. The literature studied was in the form of books, magazines,
journals and Internet websites. Interviews of several experts printed in magazines or available on
Internet was used for review. The chapter now follows the reviews on literature.
Newspaper Industry in India: Tara S. Nair in her article, “Growth and Structural Transformation of
Newspaper Industry in India: An Empirical Investigation” investigates the transition of the Indian
newspaper industry since 1960’s to 1990’s. Nair speaks about change of ownership of newspapers
from ideology oriented owners to business magnates and introduction of managing editors as two
main changes. She points out that this was the period when the objectives of running newspapers
started shifting towards power from the press and achieving other business objectives through the
media platform. Nair also mentions that too much commercialization of journalism leads to
depoliticisation or popularization of messages. Thus commercialized newspapers will tend to just
report news and not write against any issue. (Economic & Political Weekly, 2003).

10
The commercialization of newspapers is indeed happening and newspapers are becoming more and
more advertiser focused. Although it still remains a point of debate whether this commercialization is
hampering the editorial sanctity of newspapers.
While some argue that this does compromise the editorial content, only newspapers which are political
mouthpieces have consistently been delivering biased content.Newspapers remain the world’s second
largest advertising medium, after television. And when newspapers and magazines are combined, print
is the largest advertising medium globally, with a 42 percent share, compared to 38 percent for
television. Indian newspaper sales increased 12.93 percent in 2006 and 53.63 percent in the five-year
period. In India, newspaper- advertising revenues also increased 23.18 percent over one year and 85
percent over the last five-year period. (All About Newspapers, 2008).The newspaper industry in India
is growing. Stephanie Nolen in an article titled, “As India’s literacy levels rise, newspapers thrive’, in
The Globe and Mail’, writes that the national census data of 2011 shows an adult literacy rate of 74%
which is up by 9% compared to the last census in 2001. This she says has fuelled the growth of
newspapers. A.S. Raghunath a veteran editorPh.D. Thesis of Mr. Rahul Shiledar 17comments in the
article tiiat as soon as a person becomes literate they buy a newspaper. A newspaper in India retains an
aura of respect and the investment to buy a newspaper Is very cheap thus making it possible for people
to buy a newspaper regularly. (The Globe and Mail, 2011).Ph.D. Thesis of Mr. Rahul Shiledar2001
2003-04 Registered Publications 49145 58469 Total Circulation 126963763 133087588
Source: The Indian Media Business, 2"^^ Edition, Vanita Kohli- Khandekar

As shown in table 2.1 at end of 2004, the registered publications had almost reached 60000. (Kohli-
Khandekar, 2006).As per an article by Mr. Arun Prabhudesai, from 2005 to 2006, nearly 2,100
newspapers debuted in India, joining 60,000 circulating. The writer cites the growth of middle class
and increasing literacy as the prominent reasons behind the booming newspaper industry. The writer
further says that the surge of advertising is such that out of these 60000 newspapers only 4 newspapers
shut down between 2005 and2006. (www.trak.in, 2007) The writer has gathered references from
Registrar of Newspapers in India (RNI), the official Indian organization. It must be noted that the
total number of newspapers in India include the daily newspapers, non-dailies, regional language and
English newspapers RNI also counts editions of all newspapers as a different newspaper. (Economic
& Political Weekly, 1997).Mr. Prabhudesai’s article is supported by the Indian Readership Survey
(IRS) findings of the year 2010.

11
A report based on the findings of IRS says “showing growth from an AIR (average issue readership)
of 171.23 lacs in Quarter 3 to an AIR of 174.02 lacs in Quarter 4, the year 2010 has proven to be
positive for English daily publications in the country.
The IRS 2010 data has shown growth for English dailies across quarter, including the recently
released Quarter 4. The top tier remains unruffled and seven of the top ten publications 18Ph.D.
Thesis of Mr. Rahul Shiledarhave grown in readership this quarter. (IRS Data 2010, IRS 2010 QCXJ
Performance of Top 10 English Dailies Graph 2.1: IRS Data, 2010 English newspapers In India, all
edition data
As per the explanation by a website of NRS (National Readership Survey), UK, Average Issue
Readership is the key measure of readership. AIR is the number of people who have read or looked at
an average issue of a publication. The definition is based on those who say they have last read a
publication within its publication interval. For daily newspapers AIR is available for Saturday
editions, as well as an estimate for the 5-day weekday edition, and an overall 6-day estimate. To
qualify as a reader, the publication must have been read or looked at for at least 2 minutes,
(www.nrs.co.uk)In spite of the growing circulations of newspapers, the industry has gone through
some problems too.
An article titled, “Indian newspapers hit turbulent patch” discussed about the fallen readership figures
in 2006. It said that the Indian newspaper industry, which has been growing at a healthy rate for the
last few years, seems to have hit a turbulent patch. According to Indian Readership Survey, whose
Round 1 results for 2007 were declared last fortnight, print readership has taken a tumble during
2006.The survey, popularly known as IRS, does not identify factors responsible for the decline. But it
does point out a fall in readership of most English newspapers, language dailies and magazines. (The
New Indian Express, 2007)An article titled, “Print remains effective force”, discusses about the
positive outlook that the newspaper publishers across many countries have towards the newspaper
business in spite of the inflow of digital media. Several publishers are of the opinion that with the right
kind of inputs, innovations and focus towards new as well as established businesses will give the
newspaper great results.

12
Trends in the newspaper Industry
Rama Bijapurkar in her article discusses about the strategies of how brands need to adapt to the new
markets. She discusses the concepts of a global consumer and a global brand. She states that if the
global brands want to enter the Indian market they should be relevant to the consumers here. The
global brands if not relevant should make required changes in their products so that the brands are
accepted. Finally she says that people are not going to buy a brand because it is a global brand.
Relevance is of utmost importance. An article in Advertising & Marketing is on the rise of internet
cafes around the country. It notes that internet surfing is on the rise and using internet at homePh.D.
Thesis of Mr. Rahul Shiledaris a costly affair. Using internet at home for one hour costs a person
between Rs. 40 to Rs. 50 while using internet at internet parlour costs around Rs. 20 for the same time
period. (Varshneya, 2001).It is interesting to note how much the media industry and technology has
evolved in India just in about ten years. Today the usage of internet from home is becoming quite
common whereas in metros one can even observe a large number of people surfing internet from their
mobile phones.Harish Bijoor, discusses the effective use of point of purchase (POP) to reach the
customers. The writer says in the article that POP has become the best form of passive advertising.
The POP material is the most visible and powerful form of brand advertising, the author adds. (Bijoor,
2001).It can be noted that the newspaper brands too use this medium to a large extent via promotional
materials like newspaper stands, small boards and umbrellas to the newspaper stalls to gain visibility.
An article in The Independent, a leading newspaper in United Kingdom, “Sun shines on Indian
newspaper industry”, said it is a boom-time for the press in India. And with six out of 10 people now
literate, it's only going to get bigger, he article discusses the case of Hindustan Times, Delhi and points
out that its circulation is increasing at 30% per annum and shows further prospects of growing. The
growth of its rival in Delhi, The Times of India is similar the article says. Professor Sharma of the
Delhi University states the reasons for this growth. Professor Sharma cites reasons like increasing
population in metros and growing middle class in metros with increasing disposable income as reasons
behind growth. "The danger for the English-language print media. is that their readers are limited to
the cities," concludes Professor Sharma.
A case study on the newspaper marketing of a newspaper called “Prothom Alo” in Bangladesh reveals
that the newspaper which is one of the leadingnewspapers in Bangladesh is going through several
problems as it has not yet updated itself.

13
The case study reveals the lack of systems, proper departments and man power for the specific jobs
among the problems cited. (Daffodil International University Journal of Business and Economics,
2006).
In India, there is also a growing trend in newspaper publishing to have tabloid format. Almost all new
introducing newspapers are in tabloid form such as Metro Now, a joint venture of HT Media Ltd and
Bennett Coleman Co Ltd (Times Group); Mail Today, a joint venture of India Today Group and
Associated Newspapers (ANL) - the publishers of Daily Mail in UK; and Amar Ujala Compact, a
tabloid version of Hindi daily Amar Ujala; etc. Mid-Day, published by Mid- Day Multimedia
Limited, is an already established tabloid in Mumbai and has its editions in Delhi and Bangalore as
well. Though tabloid rather than broadsheet product causes greater mailroom stops, forming a major
part of the total downtime in newspaper production. (All About Newspapers, 2008)“Calling the
shots”, an article from The Economist in India, discussed the split in the ideologies in the Indian
media over “private treaty” a new revenue generation method started by The Times of India, the
leading English daily in India. Private treaty is a concept which accepts equity in the advertisers
company instead of payments for the advertisements released in the newspaper. DNA, the multi-
edition English daily is against the practice of private treaties stating that this will compromise the
content of newspapers. On the other hand other leading newspapers in India like, Hindustan Times
and Dainik Bhaskar the part owner of DNA have already implemented the practice. The article says
this trend will grow in the future, Sevanti Ninan a media activist comments in this article. (The
Economist, 2008).Time magazine in an article published in 2005, “Fishing for the News”, discussed
about the flourishing Indian newspaper industry and India as a big prospect for publishing houses
around the world to invest in India. The article said that India is an exception to the global trend as
other than India thenewspapers are on the decline. The article says that this is the best platform for
foreign investors who have deep pockets but a bleak future in their own country. However the article
also says that the 26% limit on foreign investments is restricting several newspaper organisations
across the world from entering India as they are looking for a minimum stake of 49%. Further the
article also discusses about the flip side of investing in India. (Time, 2005).An article in
(www.calicutnet.com) “Media Matters” also supports this however adds that as per an in-depth study
by a Fuibright scholar James Mutti on Indian media, democracy and press, still there are many
unpleasant things to discuss.

154
 Research Methodology
OBJECTIVE & SCOPE OF STUDY
Objective of the Study
The objective of the project was “to develop strategies to enhance circulation by sales
promotion”

Primary Objective
 To study and understand the concept and process of marketing research

 To understand and get the concept of circulation department

 To get the practical implication of the process involved in any sales promotion

Scope of the Study

The project scope involves the comaparative analysis of major newspaper published from Tricity
and to arrive at certain fundamental conclusions .Strategies are developed to enhance circulation
by sales promotion measures like change in the product design, distribution of papers free of
charge, readership survey with a personal appeal and approach to potential readers.

Managerial Usefulness of the Study

This study helps to understand marketing research basic terminologies & different strategies for
different market situation.

Types of Research and Research Design

 Quantitative Research- Quantitative research generates numerical data or

information that can be converted into numbers. Only measurable data are being gathered
and analyzed in this type of research.

15
RESEARCH METHODOLOGY

 A questionnaire was prepared to find the differentiator point in other newspapers so that
we could increase sales.

 As newspaper users are mostly from the employees of corporate offices therefore these
were our target customers.

 Survey has been done out of the company covering a wide cross-section of the industry.

 The question was presented in one to one interview with each of the respondents.

 Responses of the concerned persons had been thoroughly analyzed.

 Conclusions had been arrived at using the response of the concerned persons and not on
questionnaire alone.

MARKET SEGMENTATION

Track On will have market segmentation on three basis:

 Geographical Segmentation
Geographical Segmentation
The geographic target area is
 Chandigarh
 Mohali
 Kharar.

RESEARCH DESIGN
Research design specifies the methods and procedures for conducting a particular study. A
research design is the arrangement of conditions for collection and analysis of the data in a
manner that aims to combine relevance to their search purpose with economy in procedure.
Research design -:
 Exploratory Research Design

116
Exploratory Research Design
Exploratory research, as the name states, intends merely to explore the research questions and
does not intend to offer final and conclusive solutions to existing problems.

Conducted in order to determine the nature of the problem, this type of research is not intended
to provide conclusive evidence, but helps us to have a better understanding of the problem.
When conducting exploratory research, the researcher ought to be willing to change his/her
direction as a result of revelation of new data and new insights.

Exploratory research design does not aim to provide the final and conclusive answers to the
research questions, but merely explores the research topic with varying levels of depth. It has
been noted that “exploratory research is the initial research, which forms the basis of more
conclusive research. It can even help in determining the research design, sampling methodology
and data collection method”. Exploratory research “tends to tackle new problems on which little
or no previous research has been done”. Unstructured interviews is the most popular primary
data collection method with this type of research.

DATA COLLECTION METHOD

 Primary Data: - Primary data means data that are collected by different techniques
like questionnaire, Depth interview, Survey, Schedules etc. In this project, primary data
has been collected by the means of questionnaire.

 Secondary Data: - Secondary data means data that are already available i.e.: they
refer to the data which have already been collected and analyzed by someone else.
Usually published data are available in: Various publications of the central, state/local
governments or foreign governments, technical and trade journals etc. The secondary
data involved in this project has been gathered from the internet.

17
SAMPLE DESIGN
A Sample Design is a definite plan for obtaining a sample from a given population. It refers to
the technique to the procedure adopted in selecting items for the sampling designs are as below:

Sample Size
The sample size has been 100. Conclusions had been arrived at using the response of the
questionnaire.

Sampling Method
In this marketing research project, I am using Random sampling method(a method of selecting a
sample (random sample) from a statistical
population in such a way that every possible sample that could beselected has a predetermined pr
obability of being selected).
Sample Type
The area of sampling is Corporate offices in Mohali and Chandigarh

LIMITATION OF THE STUDY

 The sample area and sample size has been limited due to time constraint.

 Respondents are reluctant for their feedbacks & opinions, and authenticity of their
statements can’t be verified too.

 All the observation and recommendation will be made on the feedback obtained from
survey.

18
ABOUT MEDIA
Company Profile
A newspaper shall mean any printed periodical work containing public news or comments on
public news. It is the most common non- personal communication channel. It is a type of print
media which has a great influence on both rich and poor people. The main advantage of
newspaper is their flexibility and timeliness. It is a media having good local news coverage it is
broadly accepted and provides high believability Moreover it needs only low cost.

A newspaper dies every morning & a new day comes with a fresh daily. It is a unique feature of
newspaper industry compared to other industries. Newspaper reading have turned out as a habit
of the people. It has an industrial part of men day today life.

Compared with many other developing countries, the Indian press has flourished since
independence and exercise a large degree of independence. British colonialism allowed for the
development of tradition of freedom of the press, and many of India’s great English – language
newspaper and some of the its Indian – language press was begun during the nineteenth century.
As India became independent, ownership of India’s leading English-language newspapers was
transferred from British to Indian business groups, and the fact that most English – language
newspapers have the backing of large business houses has contributed their independence from
the government. IN 1950 there were 214 daily newspapers, with forty- four in English and the
result in Indian languages. By 1990 the number of daily newspapers had grown to 2,856 with
209 in English and 2,647 in indigenous languages. The expansion of literacy and the spread of
consumerism during the 1980s fueled the rapid growth of news weeklies and other periodicals.
By 1993 India had 35,595 newspapers of which 3,805 were dailies and other periodicals.
Although the majority of publications are in indigenous languages, the English – language press,
which has widespread appeal to the expanding middle class, has a wide multi-city circulation
throughout India.

There are four major publishing groups in India, each of which controls national and regional
English – language and vernacular publications. They are The Times of India Group, the Indian
Express Group, The Hindustan Times Group.

11
INDUSTRY PROFILE
In the case of Indian media scenario, during the first stage, Indian journalism evolves slowly and
in this period the freedom struggle takes place. The second period saw constant debut on the
freedom of press. The govt. first fixed the price and pages of daily. The third period has a
growing emphasis attained an equal status with other industry and they also depend on
advertisement and other promotional activities to increase their circulation.

The Indian press consists more than 15000 newspapers in 20 different languages with combined
circulation of more than 55 million most the major dailies are membership in Indian Newspaper
Society (INS). Printed dailies came in to existence in 15th and 16th century but they were very
expensive, and had a very small circulation.

As the daily become popular, they provide more and more changes. They began to change
according to the needs to the readers by offering more and varied information and services.

THE PRESS AT PRESENT

The growth of the press in India not limited and the expansion is in terms of number and
circulation. In the case of quality also there has been perceptible change for better. Today the
Indian press utilize almost all latest technologies. Computer controlled translation and type
setting, sophisticated printing, technologies, electronic disk storage , video display terminals etc
have become common features of news paper industry that leads to the growth and development
only a few Indian newspapers maintain production quality and circulation with the best among
the international dailies.

12
COMPANY PROFILE

Hindustan Times is an Indian English-language daily newspaper founded in 1924 with

roots in the Indian independence movement of the period ("Hindustan" being a historical name
for India).The newspaper is owned by Rajya Sabha M.P. Shobhana Bhartia who was nominated
by Congress and hence the newspaper has pro Congress tone.

It is the flagship publication of HT Media. Hindustan Times is one of the largest newspapers in
India, by circulation. According to the Audit Bureau of Circulations, it has a circulation of 1.16
million copies as of November 2015.The Indian Readership Survey 2014 revealed that HT is the
second most widely read English newspaper in India after The Times of India. It is popular in
North India, with simultaneous editions from New Delhi, Mumbai, Kolkata, Lucknow, Patna,
Ranchi, Bhopal, and Chandigarh. In The Brand Trust Report 2012, Hindustan Times was ranked
291st among India's most trusted brands and subsequently, according to the Brand Trust Report
2013, Hindustan Times was ranked 434th among India's most trusted brands. In 2014 however,
Hindustan Times was ranked 360th among India's most trusted brands according to the Brand
Trust Report 2014,a study conducted by Trust Research Advisory, a brand analytics company.
Other sister publications of Hindustan Times are Mint (English business daily).Hindustan
Times is owned by the KK Birla branch of the Birla family.

13
HISTORY OF HINDUSTAN TIMES

Hindustan Times was founded in 1924 by Sunder Singh Lyallpuri, founder-father of the Akali
movement and the Shiromani Akali Dal in Punjab Province.S Mangal Singh Gill (Tesildar) and
S. Chanchal Singh (Jandiala, Jalandhar) were made in charge of the newspaper. Madan Mohan
Malaviya and Tara Singh were among the members of the Managing Committee. The Managing
Chairman and Chief Patron was Master Sunder Singh Lyallpuri.

K. M. Panikkar was its first editor; Devdas Gandhi (son of Mahatma Gandhi) on the editor's
panel, and later editor.The opening ceremony was performed by Mahatma Gandhi on 26
September 1924. The first issue was published from Naya Bazar, Delhi (now Swami Sharda
Nand Marg). It contained writings and articles from C. F. Andrews, St. Nihal Singh, Maulana
Mohammad Ali, Cattamanchi Ramalinga Reddy, T. L. Vaswani, Ruchi Ram Sahni, Bernard
Haton, Harinder Nath Chattopadhyaya, Dr Saifuddin Kichlu and Rubi Waston etc.

K. M. Panikkar also known as Sadar Panikkar launched the Hindustan Times as a serious
nationalist newspaper. As an Oxonian, historian, and litterateur, Panikkar must have hoped to
make his paper eventually more than an Akali sheet. He became the editor and funds flowed
freely from activist Akali patrons. He exerted himself strenuously, but the paper made very little
headway. In two years Panikkar could not take the print order any higher than 3,000? By then the
Akali movement appeared to lose steam and funds dried up. The paper was saved from an
untimely demise when Pandit Madan Mohan Malaviya stepped in to realize his vision of a
newspaper in Delhi.

Malaviya raised ₹50,000 rupees to acquire the Hindustan Times along with the help of
nationalist leaders Lajpat Rai and M. R. Jayakar and industrialist G. D. Birla, who paid most of
the cash. Birla took full control of the paper in 1933. The paper continues to be owned by the
Birla family.

It has its roots in the Indian independence movement of the first half of the twentieth century and
even faced the noted "Hindustan Times Contempt Case (August–November, 1941)" at Allahabad
High Court.It was edited at times by many important people in India, including Devdas Gandhi,
Sri Mulgaonkar, B.G.Verghese and Khushwant Singh. Sanjoy Narayan was editor in chief of the
paper from August 2008 till July 2016.Recently[when?] the editorial page has seen a major

14
makeover and has been named "comment" to bring in more flexibility and somewhat less
seriousness to the page.

HT Mumbai edition

HT Mumbai has an eight-page daily lifestyle supplement (in broadsheet format) called HT Cafe.
It has its education supplement called "HT Education" on Wednesdays. The paper also comes
with a magazine on Sundays called Brunch. The Mumbai edition is managed by Mohit Ahuja, an
alumnus of NMIMS, Bombay. The resident editor in Mumbai is Soumya Bhattacharya.

Ownership

The Delhi-based English daily Hindustan Times is part of the KK Birla group and managed by
Shobhana Bhartia, Rajya Sabha member of Congress party and daughter of the industrialist
Krishna Kumar Birla and granddaughter of Ghanshyam Das Birla. HT Media Limited is a
subsidiary of The Hindustan Times Limited which is a subsidiary of Earthstone Holding (Two)
Limited. The KK Birla group owns a 69 percent stake in HT Media, currently valued at ₹834
crore. When Shobhana Bhartia joined Hindustan Times in 1986, she was the first woman chief
executive of a national newspaper. Shobhana has been nominated as a Rajya Sabha MP from
Congress Party.

Along with Hindustan Times, HT Media owns Desimartini, Fever 104 FM, and Mint newspaper.

Supplements

B'rishu

HT Education

HT Estates

Shine Jobs

HT Livebhopal

15
OBJECTIVE & VISION

Its main objectives have always been acting as the eloquent mouth piece of the progressive
forces with clear political vision on national and international issues. Its vision is to make
HINDUSTAN TIMES the largest circulated

VISION

1.To stand at a respectful position in this competitive marathon and also to keep up the pace of
the changing needs of their value readers

2. To win more and more readers to their cause.

MISSION

1. The mission is to create space for the market share of MINT by tapping uncovered market and
by taking bites from competitor’s bit from market share.

2. Getting the benefits of the paper to be known to the market.

3. They endeavor to improve the quality of people’s lives by empowering them through
information entertainment & education daily.

16
 ORGANIZATION CHART

Secretary CPI (M), State Committee

Printer & publisher Chief Editor
General Manager Resident Editor
Unit Managers
Desk Bureau
Business
Promotion
Manager News Editor Bureau Chief

Circulation
Manager Chief Sub Editor Sub Reporters

Personnel &
Administration Sub Editor Reporters
Manager

Accounts
Manager

Advertising
Manager

Marketing
Manager

Assistant Marketing
Manager

Senior Executives

Executives

17
DIFFERENT DEPARTMENTS

There are six departments in the company apart from the editorial department.
They are:
1. Circulation department
2. Personal & Administration department
3. Marketing department
4. Advertising department
5. Brand promotion department
CIRCULATION DEPARTMENT

Circulation Manager

Asst. Circulation Manager

Section head

Circulation Department is regulated as central department in a newspaper industry since it is

confined with the responsibility of circulation of daily and publications. It is the most crucial
department that decides the future growth of the company. It is this department that acts as a
catalyst to increase readership. It has to coordinate the efforts of the staff to achieve the set
target. It also has the charge of circulation of bureau office in taluks and sub offices in the
districts were there is no unit.

These departments collect the market feed back and take remedial steps to boost the
circulation. This department monitors the work of the agents and find out the area where the
circulations is weak or less and take corrective steps to improve circulation by giving needful
support to the agents. It should ensure that the required number of daily and publications are

18
supplied to the agent at the right time and right place. It also makes the follow up of the
collection from the agents and ensures that the agent makes their payment promptly. It also has
the duty to redress the grievances from the customers and agents regarding the circulation of the
daily and publications. It also makes market research prepares statistical reports to monitor the
current position of their circulations. It also undertakes promotional activities.
Duties and Responsibilities
1 In to the co-ordinate the efforts of office staff and field staffs.

2 To undertake the circulation of daily and publications.

3 To make the follow up of the collections from the agents and customers.

4 To maintain and increase the circulation.

5 To achieve the target set by the company.

6 To undertake the promotional activity.

7 To provide required help to the agents where circulation is weak or less and takes
remedial steps to improve circulation.

8 To appoint agents according to the geographical area.

9 To carry on market researches timely and prepare statistical reports for management
decision making.

10 To prepare performance appraisal of the subordinates.

19
 11 PERSONNEL & ADMINISTRATION DEPARTMENT

Personnel & Administration Manager

Asst.Personnel & Administration Manager

Section Head

Personnel and administration department plays a major role in every organization. The
successful running of an organization mainly depends upon the efficiency and effectiveness of
the department to provide and delegate quality manpower. Personnel and Administration
department performs a lot of functions.

The main functions of the Personnel and Administration Department are:

1 To identify the manpower requirements and make recruitments accordingly

2 To provide effective training to the recruited staffs.
3 To carry on periodical analysis of the performance of the employees.
4 To ensure that promotions are provided according to the performance reports.
5 To maintain good and harmonious relationship between the management and the employees.
6 To handle the grievances of the employees.

20
HR Department

In the modern era of liberalization the employees of an organization plays a vital role in
the organizations existences. Now the new management experts consider Human Resource is the
most critical resource which leads the company to success.Unit manager controls and co-
ordinates all the activities of production, administration printing etc. Recruitment and selection is
done through written test / practical test and descriptive type. Two year training programme is
compulsory for all the selecting candidates irrespective of their position.
The parties deciding by management give training to the candidates. Promotion depends
upon the performance. Regular reading, class conducted by expert offers carrier planning for
future. Insurance (accident /medical), canteen, night shift allowance, gratuity are the welfare
benefit in HT.

HR Function
Human Resources are the most important factor in an organization. It provides adequate
supply proper quantity and quality as well as effective utilization of human resources. The HR
functions of HINDUSTAN TIMES are of the following:
1. Recruitment & Selection
When a vacancy arises an advertisement is published the newspaper. Applications are
invited and are called for a written test and a direct preliminary interview. Thereafter candidates
who are short-listed after the preliminary interview are called for a final round interview and
appropriate candidate are selected and posted as probationary officer for 2 years. Sometimes
direct recruitment is done from the department’s existing data bank.
After appointing as probationary officer it is the duty of the personnel and administration
department to provide training to the staff. In HINDUSTAN TIMES the method of training
adopted is on the job training. This enables to have a thorough knowledge about the job and
work environment.
These training enable the employees to be more focused about various aspects like self-
motivation, self-confidence and leadership qualities. It is the responsibility of P&A department
to identify the strength and weakness of the employees and provide training accordingly and
enable to suit for the respective job. The department also provides training to the existing

21
employees to the changing work environment and to be rehabilitated to the new surroundings
and get them introduced to the practices, policies and purpose of the concern.
The department also makes the performance appraisal of the staff. Each department heads
are required to prepare a performance report of the employee and submit it to the P&A
department. The P&A department after studying the report provide rewards and promotions to
the eligible employee.
2. Training and development
Training is an organized procedure for increasing the knowledge and skill of people for a
specific purpose. The trainees acquire new skill of people for a specific purpose. The trainees
acquire new skill, technical knowledge, problem-solving ability etc. it also gives an awareness
of the notes and procedures to guide their behaviour. Training improves the performance of
employees on present jobs and prepares them for taking up new assignments in future.
In HINDUSTAN TIMES there are two year training programme is compulsory for all the
selecting candidates irrespective of their position. The parties deciding by management give
training to the candidates. These types of training programme help to widen the knowledge of
an employee. There are 98% of employees are satisfied with the training programmes provided
by the management, but 2 % of employees are not satisfied with the training programmes.
3. Manpower Planning

“Manpower planning is the strategy for the acquisition, utilization, improvement and
preservation of an organization’s human resources. It is aimed at coordinating the requirements
for and the availability of different types of employees”. It is the process of determining
manpower requirements. In HINDUSTAN TIMES manpower planning helps in utilization of
manpower sources like working environment, suitable performance appraisal etc.

4. Promotion
Promotion creates a feeling of discipline and respect for senior persons. It recognizes the
right of senior persons for promotions. The employees can know the future prospects of their job.
This system creates more peace in the organization because such promotions will be acceptable
to all. This is the cheapest system of recruitment. The existing manpower can be used to an
optimum level by giving them training and preparing for higher jobs. This system is very simple
to operate. In HINDUSTAN TIMES, promotion decisions are based on the efficiency and
performance of an employee. In 82% of employees agreed with the promotion decisions, but
22
18% of employees did not agree with promotion decisions.
5. Welfare Policy and Measure
The company provides various types of health, wealth and safety. It provides insurance
(accident / medical ) canteen, night shift allowance, drinking water, facilities, houses, incentives,
remuneration etc. 86% of employees are satisfied with the welfare programmes provided in the
organization, but 14% of employees are not satisfied with the existing welfare programmes.
6. Performance appraisal
It is an established fact that people differ in their abilities and attitudes. The eraluction of
their performance is the most significant tool of an organization. This helps in assigning work
according to ability and capacity spotting people for higher responsibility jobs and recogning
training and developmental needs. In HINDUSTAN TIMES systematic evaluation of employees
with respect to their performance.

7. Placement
It makes assigning suitable jobs of selected candidates so as to match employees
qualifications with job requirements. In Hindustan times the parties deciding by management
give placement to the candidates.
8. Job Satisfaction
Job satisfaction is a pleaxrable or positive emotional state resulting from the apparel of
one’s job or job experience. In Hindustan times the job satisfaction Policies are.

1 The organization always makes sure that employees enjoy their work.
2 Co – operativeness between colleagues.
3 Equipment provided in the organization are sufficient to more productive.
4 Job station facilities employees’ development.
5 Communication between co-workers.
6 Team spint in high order.
7 Senior manages helping mentality.
8 Shift based work.
9 Present working conditions.
9. Carrier planning and development

23
 It involves planning the carrier of employees and implementing carrier plans so as to
fulfill the career aspiration of people. In Hindustan times regular needing class conducted by
expert offers career planning for future.
10. Compensation function
It refers to providing equitable and fair remuneration to employees for their contribution
to the attainment of organizational objectives. In Hindustan times they provides various
compensation like, bonus, wage and salary administration, job station, gratuity, incentives etc.

MARKETING DEPARTMENT

Space Marketing (Structure)

Senior Marketing Manager

Marketing Manager

Assistant Marketing Manager

Marketing Executives

NEWSPAPER MARKETING (Structure )

Circulation Manager

Assistant Circulation Manager

Senior Organizer

Organizer

24
In Hindustan times the marketing as in two aspects. They Are space selling & Newspaper
marketing (Circulation) space marketing as done through accredited & non accredited
advertisement two different marketing aspects are shown above, Space marketing as done
marketing under marketing managers. But news paper marketing as under circulation manager
takes all the initiatives to get maximum advertisements. Through all the sources with the help of
business promotion department (Circulation department) Circulation manager identifies defects
and cleans the complaint of agent’s Assistant circulation manager, senior clerks and organizers
help him in these functions.

In India audit Bandeau of circulation (ABC) & National Readership studies council are the
authorized agencies and they give certificates after verification. There are different schemes for
the newspaper.There is a good relationship, mutual understanding and cooperation among
different departments. The communication system as direct approach, telephone-mail, Fax etc. in
space selling the payment method is cheque, DD and by cash for accredited agencies settlement
should be before due date, for non-accredited agencies 3 months credit policies are allowed. But
in news paper selling agents should remit month deposit and monthly billing system as done. 1
month credit policy as followed by them also. G.M., unit managers & Marketing managers in
each centre meet every month and they decide the various marketing activities.

25
 ADVERTISING DEPARTMENT

Advertising Manager

Asst. Advertising
Manager

Executives

The word advertising means turns to turn the people towards it. It means advertisements turn the
valuable attention of the consumers towards the product. Advertising is a communicative method
of informing mass or selective audiences about the product or service.

The activities of the advertising department include the placing and scheduling of the
advertisements. The advertising manager decides the place where a particular advertisement
should come and he also decides when to come.

On Festival seasons the advertisement rates will be different.

26
BRAND PROMOTION DEPARTMENT

Brand Promotion Manager

Section Heads

Senior Executives

Executives

Retainers all over India

Activities of the Brand Promotion Departments are:

1 Interaction with major clients and media.

2 Rate negotiations with various agencies.

3 Designing advertisement tariff and contacting their major clients.

27
PRODUCTION DEPARTMENT

Editorial Marketing Section

Advertisement Section

DTP

Layout

Plate Marketing

Printing

Bundling & Despatching

Distribution

News Collection/ Advertisement material collection

Compassing of news/ Advertisements design

Pre-press

Pagination/ Page layout

Printing

Bundling, dispatching & distribution

28
 Production depends upon the request from agents as per requirements. Production
planning as done through computers, daily needs/ demands. Assembled computers & scanners,
Plate making machines &Printing machine are the various machines used for production
Inventories are news print orders Normal wastage is 4-5%. They may be damaged copies, low
quality products etc. Maintenance system as efficient Daily checking, daily maintenance etc are
done. Throughout monitoring tailspin avoiding defects and there by quality defects done at the
time of Production. There are no returned goods in news paper selling.

EDITORIAL DEPARTMENT

The editorial department is considered to be the nucleus of all the newspaper industry.
The department plays a vital important role in every activity from gathering the news from all
part till it is composed and printed. A various group of officials work together for the above
function, the copy desk handles the general news and a local desk to handle the local news.
The news is gathered from sources like PTI, UTI, from bureau office outside the state and
from abroad. There are also agents, part-time reporters, and part-time correspondents etc to
provide various news.
The day’s work starts with a meeting conducted by the deputy chief editor with the sub
editors and the chief reporters to formulate a précis of the work. The news is collected through
the proper channel and ensures its truth ness before it is accepted. Different sub-editors are in
charge of different pages. The news are forwarded to the respective sub-editors from the news
desks for editing and is paginated according to the importance of the news and space and send
for composing and proof reading. The sub-editors read the module thoroughly and check the
headlines, caption and pictures and make corrections if required and send for printing at the
scheduled time. The scheduled time for first page is 8 pm. For all other pages common time is
between 7-10 pm. And should be made available before 11 pm for printing.

29
INDUSTRIAL RELATION IN HINDUSTAN TIMES

Industrial relation is the collective relationship between union and employee which grows out of
employment. The subject of industrial relation includes.
1. Individual relation and joint consultation between employers and workers at work place.
2. Collective relation between employers and their organizations and the trade unions
3. The part played by the state in regularly the relations.
In HT, industrial relation is an outcome of employment relationship in an industrial enterprise is
professional and realistic. The rule-making by employer-employees trade unions of HT is within
the statutory frame work so that uninterrupted production take place. The method of adjustment
and co-operation is perfect within the work place.
The organization always makes sure that employees enjoy their work. The management
provides good incentive system. Team spirit is high in HT. The employer-employee relationship
is very effective in HT. The communication between co-workers is very effective and efficient.
The employees are justified with the recreational facility. Absenteeism is less in HT because the
employees are satisfied with the leave procedures.

30
 INTRODUCTION
INTRODUCTION ABOUT CIRCULATION
Hindustan Times (HT) is one the leading newspapers in India. It is distributed widely across the
country with numerous readers. The daily has been published and well received in many regional
parts of indianite and is one of the most circulated newspapers in India. It is because of the
authenticity of the news. It is one of the market toppers in north India. The newspaper has been
working since the Indian independence movement. Hindustan Times has reached nook and
corner of India. Leadership through quality and innovation is the main success element of the
Hindustan Times Limited. The paper has editions from New Delhi, Mumbai, Lucknow and
Kolkata. It is also printed from Bhopal, Jaipur and Ranchi. HT has also come up with India's first
youth daily called as HT Next. However, the print location of Jaipur HT was discontinued with
unknown reasons. Recently HT has launched a national business newspaper called Mint. Over
seven decades the organization has been a major force in the print media .The Hindustan Times
Ltd. plans to consolidate itself as a vibrant and modern media powerhouse through strategic
partnerships, ever-increasing scope of operations and a consumer focused approach.

Circulation is another major division of the business office and is usually headed by a major
executive, the circulation manager, since the newspaper ultimately stands or falls on the basis of
the number of steady readers that can be enrolled.

The circulation manager may have any or all of the following subdivisions under his supervision:

(i) City Circulation:

It involves the maintenance of circulation records for the city of publication; the recruitment,
supervision and reimbursement of carrier boys; the: supervision of district men who oversee
circulation by subdivisions of the city, taking responsibility for moving papers to the news-
stands, relations with news-stand operators, etc.

(ii) Area Circulation:

Responsibilities here include getting papers destined for the surrounding area into the mail and
operation of a fleet of tempos/taxis to carry the papers into surrounding areas where mail service
is not rapid enough.

31
The circulation manager is also in charge of moving the papers into the appropriate distribution
channels as they move into the mailing room from the press room.

(iii) Sales Promotion:

It involves the direction of an office staff to keep records, notifying subscribers when their
subscriptions need renewing, the handling of complaints, new subscriptions and renewals over
the counter, by mail, etc.

Promotion is essentially the "public relations" department of the newspaper. Where a separate
promotion department exists, it usually is responsible for initiating promotion policies, subject to
the approval of the publisher, and usually coordinates the promotional activities of other
departments.

OBJECTIVES

1. To study about the Sales Department.

2. To find out various functions in the Sales Department.

3. To understand about the organization structure.

4. To find out the functions of circulation departments in the organization.

5. To compare the current marketing strategies and the long term marketing
strategies with previous years.

PRODUCTS
HT PACE, an initiative launched by Hindustan Times to induce reading among the youth, has
gone online. The website, according to Annaporna Singh, general manager - education, HT
Media Limited, adds a new dimension to classroom learning. "It integrates the daily newspaper
with high-tech avenues of learning providing students, educators, parents and the community
instant access to all the initiatives of PACE," she says.

Launched in 1998, PACE or Partnerships for Action in Education has a detailed programme to
initiate youngsters into the habit of reading. The website is a repository of information on PACE
and its activities, and through it the company is hopeful of reaching a large number of people in
the country.

32
HT MINT

Mint is an Indian daily business newspaper published by HT Media, a Delhi-based media group
which also publishes Hindustan Times.It mostly targets readers who are business executives and
policy makers. It is India's first newspaper to be published in the Berliner
format. Mint exclusively carries WSJ branded editorial content in its pages by virtue of the
content sharing partnership between HT Media and Newscorp, which owns the Journal.

33
HT BRUNCH

Hindustan Times’ supplements, HT City and Brunch, continued to gain popularity among
readers during the year. Research shows that about 75 percent of all Hindustan Times readers
read HT City, which offers them the best in Entertainment, City & Campus, Art & Lifestyle. As
part of its special focus on City & Campus, a special series on Women Safety called ‘Safe in the
City’ was launched in the wake of the tragic December 16 incident. Other initiatives included
Campus Calling, Fresh on Campus and Youth Nexus, which focused on the new session of Delhi
University. Brunch, HT’s weekly Sunday magazine, is the largest read English lifestyle
magazine in India with a weighted average per week circulation of 1.1 Million.

Table No:-1- HT circulation.

Hindustan Times - circulation

News paper City of Publication Area Covered
State City/District
Hindustan
Bhopal Madhya Pradesh Bhopal
Times
Chandigarh Chandigarh Chandigarh
Delhi Chhattisgarh Bilaspur
Durg
Raipur
Delhi Delhi
Haryana Ambala
Bhiwani
Bhiwani
Faridabad
Gurgaon
Hisar
Jhajjar
Jind
Kaithal
Karnal
Kurukshetra
Panchkula
Panipat

34
 Rewari
Rohtak
Sonipat
Yamunanagar
Himachal Pradesh Hamirpur
Kangra
Mandi
Shimla
Sirmaur
Solan
Una
Jammu & Kashmir Jammu
Madhya Pradesh Bhopal
Dewas
Gwalior
Hoshangabad
Indore
Jabalpur
Sagar
Ujjain
Vidisha
Maharashtra Mumbai
Nagpur
Punjab Amritsar
Bathinda
Faridkot
Fatehgarh Sahib
Gurdaspur
Hoshiarpur
Jalandhar
Kapurthala
Ludhiana
Mansa
Moga
Muktsar
Patiala
Rupnagar

35
 Sangrur
Rajasthan Ajmer
Alwar
Bikaner
Jaipur
Jodhpur
Kota
Uttar Pradesh Agra
Aligarh
Bareilly
Bulandshahr
Ghaziabad
Jhansi
Kanpur
Lucknow
Mathura
Meerut
Moradabad
Muzaffarnagar
Rampur
Saharanpur
Uttaranchal Dehradun
Hardwar
Nainital
Jaipur Rajasthan Jaipur
Kolkata West Bengal Kolkata
Lucknow Uttar Pradesh Allahabad
Gorakhpur
Kanpur
Lucknow
Rae Bareli
Varanasi
Mumbai Maharashtra Mumbai
Patna Bihar Begusarai
Bhagalpur
Bhojpur
Darbhanga

36
 Gaya
Munger
Muzaffarpur
Pashchim Champaran
Patna
Purba Champaran
Purnia
Saran
Vaishali
Ranchi Jharkhand Bokaro
Dhanbad
Hazaribagh
Palamu
Purbi Singhbhum
Ranchi
Orissa Sundargarh

37
 Data Analysis

Q1.Do you have habit of reading newspaper?

Table No:-4.1- Do you have habit of reading newspaper

GENDER
MALE M% FEMALE F% TOTAL
YES 30 60 40 80 70
NO 20 40 10 20 30
TOTAL 50 50 100

Fig.No:-4.1- Do you have habit of reading newspaper

90
80
80
70
60
60
50
40 Male
40
Female
30
20
20
10
0

YES NO

ANALYSIS:

38
It can be observed that 70% of the samples agreed that they have habit of reading newspaper.
With that I can conclude that there are more than 70% people who read newspaper daily

Q2. Which is your favorite newspaper?

Table No:-4.2- Which is your favorite newspaper

NO. OF P%
PEOPLE
HINDUSTAN 25 25%
TIMES
TIMES OF 30 30%
INDIA
TRIBUNE 15 15%
THE HINDU 20 20%
OTHERS 10 10%
TOTAL 100 100%

Fig No:-4.2- Which is your favorite newspaper

39
 P%

30%

25%

20%

15%
P%

10%

HINDUSTAN TIMES OF TRIBUNETHE HINDUOTHERS

TIMES INDIA

ANALYSIS:
It can be observed that out of 100 samples there are only 25% people who are user of HT
newspaper.Most of the user like to read the times of india..
Q3.How many minutes you spend to read newspaper daily?

Table No:-4.3- How many minutes you spend to read newspaper daily

NO. OF PEOPLE P%

10-20 MIN 40 40%

20-30 MIN 30 30%
30-40 MIN 20 20%
MORE THAN 40 MIN 10 10%
TOTAL 100

Fig No:-4.3- How many minutes you spend to read newspaper daily

40
 P%
45
40
40

35
30
30

25
20 P%
20

15
10
10

0
10-20 MIN 20-30 MIN 30-40 MIN MORE THAN 40

ANALYSIS:
It can be observed that out of 100 readers there are only 10% readers those spend their time
more than 40 min while reading newspaper. And there are 40% who spend about 10 min while
reading newspaper.

Q4.Which of the following points is your choice?

Table No:-4.4- Which of the following points is your choice

NO. OF PEOPLE P%
CONTENT 10 10
ADVERTISMENT 12 12
EXCLUSIVE NEWS 45 45
COVERAGE
ENTERTAINMENT 33 33
LEAFLETS
TOTAL 100

Fig No:-4.4- Which of the following points is your choice

41
 No of people
50
45 45
40
35
33

30
25
20
No of people

15 12
10 10
5
0

ContentAdvertisement Exclusive news Entertainment

coverageleaflets

ANALYSIS:
Out of 100 people there are 45% of people who choose to reda exclusive news coverage,while
there are only 10% of people who focuses on content.Remaining 55% of the people read
advertisement and entertainment leaflets.

Q5.Do you think that availability of online news and news on mobile phones will see the
decline of newspapers?

Table No:-4.5- online news and news on mobile phones will see the decline of newspapers?

NO OF PEOPLE P%
YES 63 63
NO 37 37
TOTAL 100

Fig No:-4.5- online news and news on mobile phones will see the decline of newspapers?

42
 P%

70
63

60

50

40 37
P%

30

20

10

0
YES NO
ANALYSIS:
Out of total no. of people surveyed 63% agree that only news and news on mobile phones has
decline the newspapers.while remaining 37% denies.
Q6.Do you have a habit of reading each and every line in newspaper?

Table No:-4.-6 Do you have a habit of reading each and every line in newspaper?

NO. OF PEOPLE P%
YES 43 43%
NO 28 28%
SOMETIMES 29 29%
TOTAL 100

Fig No:-4.6- Do you have a habit of reading each and every line in newspaper

43
 P%
50

45 43

40

35

30 29
28

25
P%

20

15

10

0
YES NO SOMETIMES

ANALYSIS:
It has been observed that 43% of the people has habit of reading lines in the newspaper,29% of
people read sometimes read each and every line n the newspaper and remaining 28% never read
each and every line in the newspaper.
Q7.Would you like to read only main headings?

Table No:-4.7- Would you like to read only main headings

NO. OF PEOPLE P%

YES 53 53%

NO 27 27%

SOMETIMES 20 20%

Fig No:-4.7- Would you like to read only main headings

44
 P%

60

53

50

40

30 P%
27

20
20

10

0
YES NO SOMETIMES

ANALYSIS:
It is found that 53% people like to read only main headings,20% of the eople sometimes read
only min headings and remaining 27% does not like to read main headings.
Q8. Which column you like the most to read?

Table No:-4.8- Which column you like the most to read?

NO. OF P%
PEOPLE
SPORTS 24 24%
POLITICS 26 26%
FASHION 31 31%
ANY 19 19%
OTHER
TOTAL 100

FigNo:-4.8- Which column you like the most to read?

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 NO. OF PEOPLE
35
31
30
26
25 24

20 19

NO. OF PEOPLE
15

10

0
SPORTS POLITICS FASHION ANY OTHER

ANALYSIS:
It has been observed that 31% of the people likes to read fashion page,26% of people reads
politics,24% of the people reads sports, remaining 90% reads other columns.
Q9. How many times a year you change your newspaper?

Table No:-4.9- How many times a year you change your newspaper?

NO. OF PEOPLE P%
NO CHANGE 9 9%
1 TIMES 17 17%
2 TIMES 20 20%
3 TIMES 14 14%
UNCOUNTABLE 27 27%
NOT EXACTLY 13 13%
TOTAL 100

Fig No:-4.9- How many times a year you change your newspaper?

46
 P%
30
27

25

20
20
17

15 14
13 P%

10 9

0
NO CHANGE 1 TIMES 2 TIMES 3 TIMESUNCOUNTABLE NOT EXACTLY

ANALYSIS:
It has analyzed that out of 100 there are only 27% who does not change the newspaper,17% of
people change once year,20% of the people changes news year twice,14% changes thrice,9% are
uncountable,13% of the people not exactly change the newspaper.
Q10. Are you using the same newspaper from last one year?

Table No:-4.10- Are you using the same newspaper from last one year?

NO. OF PEOPLE P%
YES 72 72%
NO 28 28%
TOTAL 100

Fig No:-4.10- Are you using the same newspaper from last one year?

47
 P%
80
72
70

60

50

40
P%

30 28

20

10

0
YES NO

ANALYSIS:
It has been observed 72% of the people using the same newspaper from last one year and
28% of the people are not using the same newspaper from last one year

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 Findings and Conclusion
From the Analysis of the results and based on the objectives of the study the
Following findings can be ascertained:

1) It can be observed that 70% of the samples agreed that they have habit of reading newspaper.
With that I can conclude that there are more than 70% people who read newspaper daily.

2) It can be observed that out of 100 samples there are only 25% people who are user of HT
newspaper. Most of the user like to read the times of India..

3) It can be observed that out of 100 readers there are only 10% readers those spend their time
more than 40 min while reading newspaper. And there are 40% who spend about 10 min while
reading newspaper.

4) Out of 100 people there are 45% of people who choose to read exclusive news coverage,
while there are only 10% of people who focuses on content. Remaining 55% of the people read
advertisement and entertainment leaflets.
5) Out of total no. of people surveyed 63% agree that only news and news on mobile phones has
decline the newspapers .while remaining 37% denies.
6) It has been observed that 43% of the people has habit of reading lines in the newspaper,29%
of people read sometimes read each and every line in the newspaper and remaining 28% never
read each and every line in the newspaper.
7) It is found that 53% people like to read only main headings,20% of the people sometimes
read only min headings and remaining 27% does not like to read main headings.
8) It has been observed that 31% of the people likes to read fashion page,26% of people reads
politics,24% of the people reads sports, remaining 90% reads other columns.
9) It has analyzed that out of 100 there are only 27% who does not change the newspaper,17% of
people change once year,20% of the people changes news year twice,14% changes thrice,9% are
uncountable,13% of the people not exactly change the newspaper.
10) It has been observed 72% of the people using the same newspaper from last one year and

49
28% of the people are not using the same newspaper from last one year .
CONCLUSION AND SUGGESTIONS
From the market research made regarding the newspaper conclusions can be made as follows
1. The add edit ratio made of HT with respect to its rivals was made. HT contains more adds on
local supplement as compared to the TOI which contains more no. of adds on the main book.
2. The news content of non-Chandigarh new in Chandigarh column was analyzed and the
reasons behind it.
3. Ads by Times Of India were found more as compared to The Tribune and HT which help
them in cutting the cost.
4. Everyday newspaper content of HT was found better as compared to TOI and The Tribune 5.
Headlines were found satisfactorily well as compared to the rivals.
6 To attract the advertisements, the various programs like citizen reporter, buzzphoria can help
out like that in TOI.
7. Entertainment column can be focused on so that it can be more reader friendly.
8. Panel was recruited to get the suggestive measures so as to work upon the problems in growth
and to improve the circulation of the newspaper in the tricity.

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Website Appendix and Bibliography
http://www.htmedia.in
http://www.hindustantimes.com

Reference Books
 Marketing Management, Philip Kotler 14th Edition
 Research Methodology, C. R. Kothari Second Edition
 Strategic Marketing Management, Richard M. S. Wilson, 3rd Edition

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 QUESTIONNAIRE
NAME OF RESPONDENT:
AGE OF RESPONDENT:
CONTACT NO. :
EMAIL ADDRESS:
NAME OF SUBSCRIBED NEWSPAPER:

The following are the questions based on newspaper market research. Please
answer all the questions.
Q1.Do you have habit of reading newspaper?
a) Yes
b) No
c) Sometimes
Q2. Which is your favorite newspaper?
a) Hindustan Times b) Times of India c) Tribune d) The Hindu

Q3.How many minutes you spend to read newspaper daily?

a) 10-20 minutes
b) 20-30 minutes
c) 30-40 minutes
d) More than 40 minutes

Q4.Which of the following points is your choice?

a) Content

b) Advertisement

c) Exclusive news coverage

d) Entertainment leaflets

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Q5.Do you think that availability of online news and news on mobile phones will see the
decline of newspapers?
a) Yes

b) No

Q6.Do you have a habit of reading each and every line in newspaper?
a) Yes
b) No
c) Sometimes
.
Q7.Would you like to read only main headings?
a) Yes
b) No
c) Sometimes

Q8. Which column you like the most to read?

a) Sports
b) Politics
c) Fashion
d) Any other

Q9. How many times a year you change your newspaper?

a) No change
b) 1 times
c) 2 times
d) 3 times
e) Uncountable
f) Not exactly

53
Q10. Are you using the same newspaper from last one year?
a) Yes
b) No