MINISO INDIA

MINISO, a Japan-based designer brand, was co-founded by Japanese designer Mr. Miyake Junya and
a young Chinese entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as chief
designer. MINISO is the promoter of global “intelligent consumer products”.

Today social media has become primary focus of the company to advertise their product. It is one of
the most effective medium because it connects the consumers directly to the brand with no
intermediaries in between. This is beneficial for the consumers or customers as well as the brand as
the customers can now directly see what their brands are up to at a particular point of time and
brands can analyze and work for better by the comments, shares and direct feedback which the
customers provide.

Like its products, Miniso’s social media pages are vibrant creative and attractive. Below are the four
qualities that make Miniso India’s social media pages worth a look.

 Creative advertising: Even after the products being not for fundamental use, Miniso makes it
easy for someone to feel the need to buy their products. This is done by creative and
trending advertising.

 Appealing products: Miniso is all about lifestyle products. Thus Miniso advertises its products
as most trending products to appeal to younger generation.