INDUSTRY PROFILE

The Paint Industry plays very important role in Indian economy. It is one of
the leading paint industries in the world.

Asian paints is India’s largest paint company and ranks among the top ten
decorative coatings companies in the world today.

Asian Paints Limited is a leading Indian chemicals company headquartered in Mumbai,

India. With a turnover of Rs 140 billion, it is India's largest and Asia's third largest paint
company.
Forbes Global magazine USA ranked Asian Paints among the 200 Best Small Companies in
the World for 2002 and 2003 and presented the 'Best under a Billion' award, to the
company making it the only paint company in the world to receive this recognition. Asian
Paints manufactures and markets industrial and decorative coatings. Along with that the
company also provides home painting services and solutions.

2. PAINT INDUSTRY OVERVIEW Paint industry is going

through a colorful & happy time with demand rising sharply. Growth in
housing, automobiles and construction are all driving the rise in
current consumption.  Decorative paints cater to the housing sector;
industrial paints cater to automobile original equipment manufacturers
(OEMs) and industries.  The paint industry volume in India has been
consistently growing at more than15% per annum for some years
now. The strong growth was supported by a favourable monsoon and
good industrial growth especially in the automotive sector

Market Structure
The paint industry volume in India has been consistently growing at
more than 15% per annum for some years now. The strong growth
was supported by a favorable monsoon and good industrial growth
especially in the automotive sector. Growth in turnover was
significantly higher than the volume growth as large price increases
had to be affected during the year.
In International Business, political turmoil in Egypt and Bahrain
impacted business conditions in these countries during the last quarter
of the year. While South Asian markets fared relatively better, the
impact of economic slowdown persisted in some of the other
international markets where your Company operates.Indian Paints
Industry can be classified into two sub-segments:Decorative
PaintsIndustrial Paints

3. ABOUT THE COMPANY

Asian Paints is India’s largest paint company and Asia’s third largest
paint company, with a turnover of Rs 96.32 billion.  Asian Paints
operates in 17 countries and has 24 paint manufacturing facilities in
the world servicing consumers in over 65 countries.  In Decorative
paints, Asian Paints is present in all the four segments like Interior
Wall Finishes, Exterior Wall Finishes, Enamels and Wood Finishes.

Manufacturing Facilities

Asian Paints along with its subsidiaries has operations in 17 countries

across the world and 24 paint manufacturing facilities, servicing
consumers in 65 countries through Berger International, SCIB Paints-
Egypt, Asian Paints, Apco Coatings and Taubmans. Asian Paints
operates in 5 regions across the world viz. South Asia, South East
Asia, South Pacific, Middle East and Caribbean region through the five
corporate brands viz. Asian Paints, Berger International, SCIB Paints,
Apco Coatings and Taubmans. In 7 markets, it operates through its
subsidiary, Berger InternationalLimited; in Egypt through SCIB Paints;
in 5 markets in the South Pacific it operates through Apco Coatings
and in Fiji and Samoa it also operates through Taubmans.

2.1 BUSINESS PROCESS OF THE INDUSTRY