Purushottam Kumar Tripathi has explored that Factors leading to adoption of Video on

Demand (VOD) services: An Exploratory Study in the year 2019 his objectives is to study the
different demographic parameters of VOD And the adoption factors of VOD services and
finding are. 5 factors flexibility; the first factor which explains the maximum variance the
respondents need flexibility as the first factor for adopting VOD Services and the other
factors are content available , opportunity to use , timely factors and freedom of viewing,
suitability and modern loosely explain the reasons to adoption the VOD Services. The
conclusion factors will help the various VOD service providers in developing their models to
keep in the ott platforms