AMITY SCHOOL OF SCHOOL OF BUSINESS

WEEKLY PROGRESS REPORT (WPR)– 2

For week commencing 27 May 2018 to 3 June 2018

Enrolment No. – A3906418274

Program – BBA (General)
Batch - 2018 - 2021
Student Name – Shubh Taneja
Faculty Guide's Name – Mrs. Manika Sharma

Project Title:
Hero MotoCorp

Targets set for the week:

Analysing and Researching about the Company

Progress/Achievements for the week:

Financial Analysis, Operational Analysis, HR Practices, Marketing Tactics and
Practices, SWOT Analysis

Future Work Plans:

Framing the conclusion of the Project

Regards 
Shubh Taneja
ASB-21(Y)
Financial Analysis
 Key Policies

A company that believes in maintaining ecological standards along with business standards.
"We must do something for the community from whose land we generate our wealth." -
Chairman Dr.Brijmohan Lall Munjal.

At Hero MotoCorp, our goal isn't limited to business but encompasses the broader spectrum
of serving humanity through social initiatives. Hero MotoCorp takes a stand as a socially
responsible enterprise respectful of its environment.

Hero MotoCorp has been strongly devoted not only to environmental conservation programs
but also expresses the increasingly inseparable balance between economic concerns,
environmental and social issues faced by business. A business must not grow at the expense
of mankind but must serve humankind at large.

Environment Policy

We at Hero MotoCorp have been committed to demonstrate excellence in our environmental

performance on a continuous basis, as an intrinsic element of our corporate philosophy

To achieve this we commit ourselves to:

 Integrate environmental attributes and cleaner production in all our business processes
and practices with specific consideration to substitution of hazardous chemicals and
strengthening the greening of supply chain.

 Continue product innovations to improve environmental compatibility.

 Comply with all applicable environmental legislation and also controlling our
environmental discharges through the principles of "alara" (as low as reasonably
achievable).

Quality Policy

Excellence in quality is the core value of Hero MotoCorp philosophy

.
We are committed at all levels to achieve high quality in whatever we do, particularly in our
products and services which will meet and exceed customer's growing aspirations through:

 Innovation in products, processes and services.

 Continuous improvement in our total quality management systems.
 Teamwork and responsibility.
Safety Policy

We believe that safe work practices lead to better business performance, motivated workforce
and higher productivity.

We shall create a safety culture in the organization by:

 Integrating safety and health matters in all our activities

.
 Promoting safety and health awareness amongst employees, suppliers and contractors.

 Continuous improvements in safety performance through precautions be sides

participation and training of employees.

Marketing Tactics

Market Segmentation

Hero MotoCorp caters to a wide consumer base. It has segmented its market based on income
and age. It caters to youth of all income groups. Its highest selling bike Splendor is a
favourite in sub urban and rural areas of India. It potrays itself as the most efficient bike
range to cater to Indian Roads.

Target Market

Hero MotoCorp follows selective specialization. It has a wide range of bikes from Rs 37,000
to Rs 95,000 . Each product has multiple optional features. The USP that it uses are : strong,
sturdy and powerful,greater mileage, low maintenance cost, safe to ride, ease and comfort. Its
target market includes lower middle class consumer to upper middle class consumer. Its is
affordable, available and acceptable by all.
Positioning Strategy
 SWOT ANALYSIS

STRENGTHS

 Huge Brand Equity– This is really one of the biggest strengths of Hero Motocorp.

This company is one of the biggest players in the market of two-wheelers.
 Strong Brand Image– A Company can only grow once it is popular by its brand
name. Hero Motocorp is really one of those companies who can play hard on the
popularity field.
 Excellent Distribution– Hero Motocorp has more than 3000 dealerships and service
centers which have made it the leading company in the industry.
 Wide Variety of Products – The more products a company launch successfully, the
more popular it becomes. Hero Motocrop is, therefore, the real hero in the market.
 Awards and Recognition– Customers can rely on a brand when it is acknowledged
with rewards and awards. Hero Motocorp has received many in all these years.
 Sponsorships– Events, related to sports and racing provide sponsorships to the
company that has made it hugely popular of all its competitors.

WEAKNESSES

 Strong Competition– There are lots of national and international players in the

market who give tough competition to the Hero Motocorp.
 Lack of Innovation – Maximum products of Hero Motocorp comes with almost
similar features, whether is design and functions.

OPPORTUNITIES

 Growing Industry– The demand for two-wheelers are increasing a lot, and that

brings the opportunity for the company to grow bigger.

THREATS

 Strong Competition– There are lots of other companies which are emerging rapidly
and give tough competition to the company.
 Betterment of Public Transport– As other modes of transportation have increased a
lot, the use of two-wheelers is not in demand.
 REVIEW OF LITERATURE

Pai, Vadivel & Kamala (1995) have studied about the diversified companies and financial
performance. Main purpose of research was found out the relationship between diversified
firms and their financial performance. For the purpose of research, they have selected seven
large firms and analysed those firm which having different products-both related and
otherwise-in their portfolio and operating in diverse industries. In this study, a set of
performance measures / ratios was employed to determine the level of financial performance
and variation in performance from one firm to another has been observed and statistically
established. They revealed that the diversified firms studied have been healthy financial
performance.

Samuel & Vanniarajan (2007) discussed about financial performance of bank by applying
Du-Pont analysis. They concluded that the liberalization of the finance sector in India has
divulged Indian banks to a new economic environment that is considered by increased
competition and new regulatory requirements. They also revealed that Indian and foreign
banks need to explore development opportunities in India by initiating new products for
different customer segment, and many of which were not conservatively viewed as customer
for the banking industry. They suggested all banks should to evaluate their performance and
compare with the others. In the last they depicted from the analysis the performance of the
banks may be viewed on the base of three dimensions like structural, functioning and
efficiency factors which was suggested by the India Bank Association.

Bhunia, Mukhuti & Roy (2011) have discussed about “Financial Performance Analysis-A
Case Study”. The main aim of study was to identify the financial strengths and weaknesses
by covering two public sector drug & pharmaceutical enterprises listed on BSE. For study
purpose, they have been selected twelve years from 199798 to 2008-09. They analysed the
data by using ratios, and statistical tools like A.M., S.D., C.V., linear multiple regression
analysis and test of hypothesis t-test. They used SWOT analysis to overcome the weakness
and grab the opportunities available in public sector drug & pharmaceutical enterprises in
consideration of strengths and threats. They concluded that growth during last decade was
noteworthy and market trend was growing at a faster rate. They suggested that the
opportunities can be grabbed through the diversification of export basket in untouched
foreign destinations. They also revealed that strict quality standards, services and use of latest
technology can provide an edge over competitors across the globe.

Bhunia, Mukhuti & Roy (2011) “Financial Performance Analysis-A Case Study” Current
Research Journal of Social Sciences 3(3): 269-275, 2011 Dr Pratibha Jain & Prof.

Megha Mehta (2013) In their study on financial performance of automobile companies

finds that Hero Honda company performed well because of its usage of latest technology and
Tata