Excel BCG

Produse Vânzările Vânzările Rata de creştere
companiei principalului a pieţei (%)

competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf RCP % Vânzări
USA 1 Produsul 1 33.61 37.12 15% 0.91 15% 13.97
USA 2 Produsul 2 15.17 12.09 3% 1.25 3% 6.30
USA 3 Produsul 3 19.22 19.12 15% 1.01 15% 7.99
USA 4 Produsul 4 23.28 98.03 4% 0.24 4% 9.67
USA 5 Produsul 5 91.05 245.98 15% 0.37 15% 37.84
USA 6 Produsul 6 44.23 55.98 8% 0.79 8% 18.38
USA 7 Produsul 7 9.07 8.2 19% 1.11 19% 3.77
USA 8 Produsul 8 5.01 17.06 16% 0.29 16% 2.08
0.00
0.00
TOTAL 240.64 100.00
PCF 0.7
Rcp 13%
competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
USA 1 Produsul 1 34.61 37.19 15% 0.93 15% 12.83
USA 2 Produsul 2 14.17 12.29 3% 1.15 3% 5.25
USA 3 Produsul 3 19.5 18 14% 1.08 14% 7.23
USA 4 Produsul 4 18.28 95 3% 0.19 3% 6.78
USA 5 Produsul 5 130 245.98 15% 0.53 15% 48.21
USA 6 Produsul 6 40 51 8% 0.78 8% 14.83
USA 7 Produsul 7 9.1 8.2 18% 1.11 18% 3.37
USA 8 Produsul 8 4.01 17.06 15% 0.24 15% 1.49
0.00
0.00
TOTAL 269.67 100.00
PCF 0.7
Rcp 13%
competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
USA 1 Produsul 1 33.1 36.5 15% 0.91 15% 12.37
USA 2 Produsul 2 12 11.87 3% 1.01 3% 4.49
USA 3 Produsul 3 19.22 20 13% 0.96 13% 7.19
USA 4 Produsul 4 15.28 95.2 3% 0.16 3% 5.71
USA 5 Produsul 5 143 242 15% 0.59 15% 53.46
USA 6 Produsul 6 33 42 7% 0.79 7% 12.34
USA 7 Produsul 7 8.7 8.6 17% 1.01 17% 3.25
USA 8 Produsul 8 3.2 16.98 15% 0.19 15% 1.20
0.00
0.00
TOTAL 267.5 100.00
PCF 0.7
Rcp 13%
RCP Compania A - An 1
26%
Dileme/Semene de intrebare Stele
13%
Pietre de moara Vaci cu lapte

0%
0.00 0.70 1.40
PCf
0%
0.00 0.70 1.40
PCf
26%
13%
0%
0.00 0.70 1.40
PCf
26%
13%
13%

0%
0.00 0.70 1.40
PCf
lapte
1.40
PCf
lapte
1.40
PCf
apte
1.40
PCf
1.40
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A- An 1
RCP (%) PCf
USA 1 Produsul 1 43.61 47.12 16% 0.93
USA 2 Produsul 2 25.17 22.09 23% 1.14
USA 3 Produsul 3 9.22 9.12 15% 1.01
USA 4 Produsul 4 133.28 138.03 4% 0.97
USA 5 Produsul 5 61.05 210.98 15% 0.29
USA 6 Produsul 6 65.23 82.98 7% 0.79
USA 7 Produsul 7 3.07 28.2 19% 0.11
USA 8 Produsul 8 25.01 37.06 17% 0.67
TOTAL 365.64
PCF 0.85
Rcp 16%

competitor (mil,
(mil, Euro) Euro )
Compania A -An 2
RCP (%) PCf
USA 1 Produsul 1 43.6 45.1 16% 0.97
USA 2 Produsul 2 24 21 22% 1.14
USA 3 Produsul 3 8.78 8.2 14% 1.07
USA 4 Produsul 4 132.28 139.03 4% 0.95
USA 5 Produsul 5 42.05 190.98 15% 0.22
USA 6 Produsul 6 65.13 82.77 6% 0.79
USA 7 Produsul 7 3.57 29 22% 0.12
USA 8 Produsul 8 14.01 39.06 17% 0.36
TOTAL 333.42
PCF 0.85
Rcp 16%

competitor (mil,
(mil, Euro) Euro )
Compania A -An 3
RCP (%) PCf
USA 1 Produsul 1 44 46.2 16% 0.95
USA 2 Produsul 2 24.03 21.45 22% 1.12
USA 3 Produsul 3 9.22 9.12 15% 1.01
USA 4 Produsul 4 137.28 136.03 4% 1.01
USA 5 Produsul 5 36.05 191.98 15% 0.19
USA 6 Produsul 6 64.88 82.66 6% 0.78
USA 7 Produsul 7 4.07 30 23% 0.14
USA 8 Produsul 8 13.01 40.06 17% 0.32
TOTAL 332.54
PCF 0.85
Rcp 16%
RCP Com
32%
Dileme/Semene de intrebare
RCP % Vânzări
16% 11.93
23% 6.88
15% 2.52
4% 36.45
15% 16.70
7% 17.84
19% 0.84
17% 6.84
0.00
0.00
100.00
16%
Pietre de moara
0%
0.00
RCP Compan
32%
RCP Compan
32%
RCP % Vânzări
16% 13.08
22% 7.20
14% 2.63
4% 39.67
15% 12.61
6% 19.53
22% 1.07
17% 4.20
0.00
0.00
100.00 16%
Pietre de moara
0%
0.00
RCP Compani
32%
RCP % Vânzări
16% 13.23
22% 7.23
15% 2.77
4% 41.28
15% 10.84
6% 19.51
23% 1.22
17% 3.91
0.00
0.00
100.00
16%
Pietre de moara
0%
0.00
Compania A- An 1
mene de intrebare Stele
re de moara Vaci cu lapte
0.85 1.70
PCf
Compania A -An 2
e de intrebare Stele
Compania A -An 2
moara Vaci cu lapte
0.85 1.70
PCf
Compania A -An 3
de intrebare Stele
moara Vaci cu lapte
0.85 1.70
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An1
RCP (%) PCf
USA 1 Produsul 1 13.7 46.4 26% 0.30
USA 2 Produsul 2 22.5 19.2 20% 1.17
USA 3 Produsul 3 8.3 9.2 16% 0.90
USA 4 Produsul 4 87.6 84.4 4% 1.04
USA 5 Produsul 5 35.2 28.8 15% 1.22
USA 6 Produsul 6 15.2 12.2 7% 1.25
USA 7 Produsul 7 3.3 24.1 18% 0.14
USA 8 Produsul 8 14.4 16.3 19% 0.88
TOTAL 200.2
PCF 0.85
Rcp 15%

competitor (mil,
(mil, Euro) Euro )
Compania A - An2
RCP (%) PCf
USA 1 Produsul 1 13.5 46 25% 0.29
USA 2 Produsul 2 19.5 19.2 20% 1.02
USA 3 Produsul 3 8.2 9.2 16% 0.89
USA 4 Produsul 4 85.6 84.3 4% 1.02
USA 5 Produsul 5 33 28.8 15% 1.15
USA 6 Produsul 6 14.8 12.4 7% 1.19
USA 7 Produsul 7 3.2 20 19% 0.16
USA 8 Produsul 8 14.5 16.3 20% 0.89
TOTAL 192.3
PCF 0.85
Rcp 15%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 14.7 46.2 24% 0.32
USA 2 Produsul 2 19.4 19.3 19% 1.01
USA 3 Produsul 3 8 9.1 16% 0.88
USA 4 Produsul 4 77 75 4% 1.03
USA 5 Produsul 5 32 28.9 15% 1.11
USA 6 Produsul 6 15 12.3 6% 1.22
USA 7 Produsul 7 3.1 21 19% 0.15
USA 8 Produsul 8 14.7 16.3 20% 0.90
TOTAL 183.9
PCF 0.85
Rcp 15%
RCP Compan
30%
RCP % Vânzări
26% 6.84
20% 11.24
16% 4.15
4% 43.76
15% 17.58
7% 7.59
18% 1.65
19% 7.19
0.00
0.00
100.00
15%
Pietre de moara
0%
0.00
RCP Compan
30%
RCP Compan
30%
RCP % Vânzări
25% 7.02
20% 10.14
16% 4.26
4% 44.51
15% 17.16
7% 7.70
19% 1.66
20% 7.54
0.00
0.00
100.00 15%
Pietre de moara
0%
0.00
RCP Compania A
30%
RCP % Vânzări
24% 7.99
19% 10.55
16% 4.35
4% 41.87
15% 17.40
6% 8.16
19% 1.69
20% 7.99
0.00
0.00
100.00
15%
Pietre de moara
0%
0.00 0.85
Compania A - An1
e moara Vaci cu lapte
0.85 1.70
PCf
Compania A - An2
de intrebare Stele
Compania A - An2
de intrebare Stele
moara Vaci cu lapte
0.85 1.70
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
0.85 1.70
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 16.8 18.54 15% 0.91
USA 2 Produsul 2 4.55 6.05 3% 0.75
USA 3 Produsul 3 9.61 9.56 15% 1.01
USA 4 Produsul 4 11.64 122.9 4% 0.09
USA 5 Produsul 5 22.11 27 13% 0.82
USA 6 Produsul 6 45.52 49 8% 0.93
USA 7 Produsul 7 2.5 8.53 19% 0.29
USA 8 Produsul 8 4.35 4.1 17% 1.06
TOTAL 117.08
PCF 0.7
Rcp 12%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 16.8 18.54 15% 0.91
USA 2 Produsul 2 4.58 6.04 3% 0.76
USA 3 Produsul 3 9.01 10.77 15% 0.84
USA 4 Produsul 4 10 108.6 4% 0.09
USA 5 Produsul 5 20.11 26 12% 0.77
USA 6 Produsul 6 41 47 8% 0.87
USA 7 Produsul 7 2.87 8.99 20% 0.32
USA 8 Produsul 8 4.77 4.3 17% 1.11
TOTAL 109.14
PCF 0.7
Rcp 12%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 16.74 18.59 15% 0.90
USA 2 Produsul 2 4.64 6.01 3% 0.77
USA 3 Produsul 3 8.22 10.99 14% 0.75
USA 4 Produsul 4 8 88 3% 0.09
USA 5 Produsul 5 18 24 11% 0.75
USA 6 Produsul 6 39 44 8% 0.89
USA 7 Produsul 7 3 9 21% 0.33
USA 8 Produsul 8 4.8 4.42 17% 1.09
TOTAL 102.4
PCF 0.7
Rcp 12%
RCP Compan
24%
RCP % Vânzări
15% 14.35
3% 3.89
15% 8.21
4% 9.94
13% 18.88
8% 38.88
19% 2.14
17% 3.72
0.00
0.00
100.00
12%
Pietre de moara
0%
0.00
RCP Compani
24%
RCP Compani
24%
RCP % Vânzări
15% 15.39
3% 4.20
15% 8.26
4% 9.16
12% 18.43
8% 37.57
20% 2.63
17% 4.37
0.00
0.00
100.00 12%
Pietre de moara
0%
0.00
RCP Compania A
24%
RCP % Vânzări
15% 16.35
3% 4.53
14% 8.03
3% 7.81
11% 17.58
8% 38.09
21% 2.93
17% 4.69
0.00
0.00
100.00
12%
Pietre de moara
0%
0.00 0.70
Compania A - An 1
0.70 1.40
PCf
Compania A - An 2
de intrebare Stele
Compania A - An 2
de intrebare Stele
moara Vaci cu lapte
0.70 1.40
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
0.70 1.40
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 11 18.54 15% 0.59
USA 2 Produsul 2 39.9 37.01 3% 1.08
USA 3 Produsul 3 4.35 9.56 15% 0.46
USA 4 Produsul 4 6.67 122.9 4% 0.05
USA 5 Produsul 5 28.9 59.13 13% 0.49
USA 6 Produsul 6 9.07 49 8% 0.19
USA 7 Produsul 7 13.14 11.11 19% 1.18
USA 8 Produsul 8 4.37 4.1 17% 1.07
TOTAL 117.4
PCF 0.75
Rcp 10%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 11.66 18.77 16% 0.62
USA 2 Produsul 2 40 37 3% 1.08
USA 3 Produsul 3 4.36 9.58 12% 0.46
USA 4 Produsul 4 5.2 96 4% 0.05
USA 5 Produsul 5 17 27 13% 0.63
USA 6 Produsul 6 4 24 5% 0.17
USA 7 Produsul 7 14.34 10.92 19% 1.31
USA 8 Produsul 8 4.21 4.09 16% 1.03
TOTAL 100.77
PCF 0.75
Rcp 10%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 11.99 18.89 17% 0.63
USA 2 Produsul 2 39.77 37.02 3% 1.07
USA 3 Produsul 3 4.4 9.56 11% 0.46
USA 4 Produsul 4 4.35 82 4% 0.05
USA 5 Produsul 5 13 19 12% 0.68
USA 6 Produsul 6 2.15 17.02 2% 0.13
USA 7 Produsul 7 15.45 12 19% 1.29
USA 8 Produsul 8 4.26 3.51 16% 1.21
TOTAL 95.37
PCF 0.75
Rcp 10%
RCP Compan
20%
RCP % Vânzări
15% 9.37
3% 33.99
15% 3.71
4% 5.68
13% 24.62
8% 7.73
19% 11.19
17% 3.72
0.00
0.00
100.00
10%
Pietre de moara
0%
0.00
RCP Compani
20%
RCP Compani
20%
RCP % Vânzări
16% 11.57
3% 39.69
12% 4.33
4% 5.16
13% 16.87
5% 3.97
19% 14.23
16% 4.18
0.00
0.00
100.00 10%
Pietre de moara
0%
0.00
RCP Compania A
20%
RCP % Vânzări
17% 12.57
3% 41.70
11% 4.61
4% 4.56
12% 13.63
2% 2.25
19% 16.20
16% 4.47
0.00
0.00
100.00
10%
Pietre de moara
0%
0.00 0.75
Compania A - An 1
0.75 1.50
PCf
Compania A - An 2
de intrebare Stele
Compania A - An 2
de intrebare Stele
moara Vaci cu lapte
0.75 1.50
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
0.75 1.50
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 16 23.54 8% 0.68
USA 2 Produsul 2 44.9 42.01 2% 1.07
USA 3 Produsul 3 9.35 14.56 9% 0.64
USA 4 Produsul 4 6.67 122.9 3% 0.05
USA 5 Produsul 5 28.9 59.13 5% 0.49
USA 6 Produsul 6 9.07 49 6% 0.19
USA 7 Produsul 7 33.14 31.11 9% 1.07
USA 8 Produsul 8 4.21 4.1 8% 1.03
TOTAL 152.24
PCF 0.75
Rcp 5%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 16.66 23.77 8% 0.70
USA 2 Produsul 2 45 42 2% 1.07
USA 3 Produsul 3 9.36 14.58 9% 0.64
USA 4 Produsul 4 10.2 101 4% 0.10
USA 5 Produsul 5 17 27 5% 0.63
USA 6 Produsul 6 4 24 7% 0.17
USA 7 Produsul 7 24.34 20.92 9% 1.16
USA 8 Produsul 8 4.28 4.08 7% 1.05
TOTAL 130.84
PCF 0.75
Rcp 5%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 16.99 23.89 8% 0.71
USA 2 Produsul 2 41.77 40.02 2% 1.04
USA 3 Produsul 3 9.4 14.56 8% 0.65
USA 4 Produsul 4 9.35 87 3% 0.11
USA 5 Produsul 5 14.5 18.32 5% 0.79
USA 6 Produsul 6 4.15 17.02 5% 0.24
USA 7 Produsul 7 25.45 22 8% 1.16
USA 8 Produsul 8 4.26 3.51 7% 1.21
TOTAL 125.87
PCF 0.75
Rcp 5%
RCP Compan
10%
RCP % Vânzări
8% 10.51
2% 29.49
9% 6.14
3% 4.38
5% 18.98
6% 5.96
9% 21.77
8% 2.77
0.00
0.00
100.00
5%
Pietre de moara
0%
0.00
RCP Compani
10%
RCP Compani
10%
RCP % Vânzări
8% 12.73
2% 34.39
9% 7.15
4% 7.80
5% 12.99
7% 3.06
9% 18.60
7% 3.27
0.00
0.00
100.00 5%
Pietre de moara
0%
0.00
RCP Compania A
10%
RCP % Vânzări
8% 13.50
2% 33.19
8% 7.47
3% 7.43
5% 11.52
5% 3.30
8% 20.22
7% 3.38
0.00
0.00
100.00
5%
Pietre de moara
0%
0.00 0.75
Compania A - An 1
0.75 1.50
PCf
Compania A - An 2
de intrebare Stele
Compania A - An 2
de intrebare Stele
moara Vaci cu lapte
0.75 1.50
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
0.75 1.50
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 36.8 88.54 16% 0.42
USA 2 Produsul 2 44.55 66.05 4% 0.67
USA 3 Produsul 3 3.61 4.56 17% 0.79
USA 4 Produsul 4 37 45 6% 0.82
USA 5 Produsul 5 24 27 13% 0.89
USA 6 Produsul 6 45.42 49.32 11% 0.92
USA 7 Produsul 7 2.61 9.99 17% 0.26
USA 8 Produsul 8 4.7 3.5 17% 1.34
TOTAL 198.69
PCF 0.8
Rcp 9%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 39.8 84 16% 0.47
USA 2 Produsul 2 34 64 3% 0.53
USA 3 Produsul 3 3.55 4.45 17% 0.80
USA 4 Produsul 4 39 47 5% 0.83
USA 5 Produsul 5 23.9 26.4 13% 0.91
USA 6 Produsul 6 48 49 10% 0.98
USA 7 Produsul 7 2.4 8 15% 0.30
USA 8 Produsul 8 4.8 3.7 17% 1.30
TOTAL 195.45
PCF 0.8
Rcp 9%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 43 72.1 16% 0.60
USA 2 Produsul 2 23.1 52 3% 0.44
USA 3 Produsul 3 3.5 4.35 17% 0.80
USA 4 Produsul 4 39.5 48 5% 0.82
USA 5 Produsul 5 23.8 26.45 13% 0.90
USA 6 Produsul 6 48.66 49.16 9% 0.99
USA 7 Produsul 7 2.1 8.6 13% 0.24
USA 8 Produsul 8 4.87 3.78 17% 1.29
TOTAL 188.53
PCF 0.8
Rcp 9%
RCP Compan
18%
RCP % Vânzări
16% 18.52
4% 22.42
17% 1.82
6% 18.62
13% 12.08
11% 22.86
17% 1.31
17% 2.37
0.00
0.00
100.00
9%
Pietre de moara
0%
0.00
RCP Compani
18%
RCP Compani
18%
RCP % Vânzări
16% 20.36
3% 17.40
17% 1.82
5% 19.95
13% 12.23
10% 24.56
15% 1.23
17% 2.46
0.00
0.00
100.00 9%
Pietre de moara
0%
0.00
RCP Compania A
18%
RCP % Vânzări
16% 22.81
3% 12.25
17% 1.86
5% 20.95
13% 12.62
9% 25.81
13% 1.11
17% 2.58
0.00
0.00
100.00
9%
Pietre de moara
0%
0.00 0.80
Compania A - An 1
e Stele
0.80 1.60
PCf
Compania A - An 2
Stele
Compania A - An 2
Stele
moara Vaci cu lapte
0.80 1.60
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
0.80 1.60
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 4.17 4.45 10% 0.94
USA 2 Produsul 2 3.89 6.05 3% 0.64
USA 3 Produsul 3 99 87 15% 1.14
USA 4 Produsul 4 43.8 45 4% 0.97
USA 5 Produsul 5 17.56 27 12% 0.65
USA 6 Produsul 6 23.4 49 9% 0.48
USA 7 Produsul 7 1.9 8.53 15% 0.22
USA 8 Produsul 8 0.78 4.1 17% 0.19
TOTAL 194.5
PCF 0.9
Rcp 9%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 4.22 4.21 10% 1.00
USA 2 Produsul 2 3.04 5.23 3% 0.58
USA 3 Produsul 3 103 89 15% 1.16
USA 4 Produsul 4 43 44.9 4% 0.96
USA 5 Produsul 5 18 27.5 14% 0.65
USA 6 Produsul 6 19 43 9% 0.44
USA 7 Produsul 7 3.4 8.8 15% 0.39
USA 8 Produsul 8 0.7 3.9 14% 0.18
TOTAL 194.36
PCF 0.9
Rcp 9%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 4.38 4.23 9% 1.04
USA 2 Produsul 2 2.65 4.45 3% 0.60
USA 3 Produsul 3 87 76 13% 1.14
USA 4 Produsul 4 41 42 4% 0.98
USA 5 Produsul 5 19.7 28.8 15% 0.68
USA 6 Produsul 6 18.5 44 8% 0.42
USA 7 Produsul 7 4.5 8.7 15% 0.52
USA 8 Produsul 8 0.67 3.95 12% 0.17
TOTAL 178.4
PCF 0.9
Rcp 9%
RCP Compan
18%
RCP % Vânzări
10% 2.14
3% 2.00
15% 50.90
4% 22.52
12% 9.03
9% 12.03
15% 0.98
17% 0.40
0.00
0.00
100.00
9%
Pietre de moara
0%
0.00
RCP Compani
18%
RCP Compani
18%
RCP % Vânzări
10% 2.17
3% 1.56
15% 52.99
4% 22.12
14% 9.26
9% 9.78
15% 1.75
14% 0.36
0.00
0.00
100.00 9%
Pietre de moara
0%
0.00
RCP Compania A
18%
RCP % Vânzări
9% 2.46
3% 1.49
13% 48.77
4% 22.98
15% 11.04
8% 10.37
15% 2.52
12% 0.38
0.00
0.00
100.00
9%
Pietre de moara
0%
0.00 0.90
Compania A - An 1
0.90 1.80
PCf
Compania A - An 2
de intrebare Stele
Compania A - An 2
de intrebare Stele
moara Vaci cu lapte
0.90 1.80
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
0.90 1.80
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 4.88 5.08 22% 0.96
USA 2 Produsul 2 13.89 16.05 4% 0.87
USA 3 Produsul 3 89 76 30% 1.17
USA 4 Produsul 4 63.8 57 5% 1.12
USA 5 Produsul 5 22 29.8 18% 0.74
USA 6 Produsul 6 23.9 49.21 9% 0.49
USA 7 Produsul 7 1.95 8.5 17% 0.23
USA 8 Produsul 8 0.88 0.66 17% 1.33
TOTAL 220.3
PCF 1
Rcp 16%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 4.76 5.07 22% 0.94
USA 2 Produsul 2 12.1 14.12 3% 0.86
USA 3 Produsul 3 93 67 28% 1.39
USA 4 Produsul 4 62.7 57.35 4% 1.09
USA 5 Produsul 5 22.1 29 17% 0.76
USA 6 Produsul 6 22.78 45.13 7% 0.50
USA 7 Produsul 7 4.03 14.88 20% 0.27
USA 8 Produsul 8 0.92 0.73 17% 1.26
TOTAL 222.39
PCF 1
Rcp 16%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 5.34 5.67 22% 0.94
USA 2 Produsul 2 9.8 12.08 3% 0.81
USA 3 Produsul 3 90 68 27% 1.32
USA 4 Produsul 4 61.9 57.6 4% 1.07
USA 5 Produsul 5 21.05 26.3 16% 0.80
USA 6 Produsul 6 18.66 33 5% 0.57
USA 7 Produsul 7 7.81 23.6 26% 0.33
USA 8 Produsul 8 0.98 0.77 16% 1.27
TOTAL 215.54
PCF 1
Rcp 16%
RCP Compan
32%
RCP % Vânzări
22% 2.22
4% 6.31
30% 40.40
5% 28.96
18% 9.99
9% 10.85
17% 0.89
17% 0.40
0.00
0.00
100.00
16%
Pietre de moara
0%
0.00
RCP Compani
32%
RCP Compani
32%
RCP % Vânzări
22% 2.14
3% 5.44
28% 41.82
4% 28.19
17% 9.94
7% 10.24
20% 1.81
17% 0.41
0.00
0.00
100.00 16%
Pietre de moara
0%
0.00
RCP Compania A
32%
RCP % Vânzări
22% 2.48
3% 4.55
27% 41.76
4% 28.72
16% 9.77
5% 8.66
26% 3.62
16% 0.45
0.00
0.00
100.00
16%
Pietre de moara
0%
0.00 1.00
Compania A - An 1
1.00 2.00
PCf
Compania A - An 2
de intrebare Stele
Compania A - An 2
de intrebare Stele
moara Vaci cu lapte
1.00 2.00
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
1.00 2.00
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 4.88 5.08 22% 0.96
USA 2 Produsul 2 13.89 16.05 4% 0.87
USA 3 Produsul 3 89 76 28% 1.17
USA 4 Produsul 4 63.8 57 5% 1.12
USA 5 Produsul 5 22 29.8 18% 0.74
USA 6 Produsul 6 23.9 49.21 9% 0.49
USA 7 Produsul 7 1.95 8.5 16% 0.23
USA 8 Produsul 8 0.88 0.66 16% 1.33
TOTAL 220.3
PCF 1
Rcp 15%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 4.76 5.07 22% 0.94
USA 2 Produsul 2 12.1 14.12 3% 0.86
USA 3 Produsul 3 93 67 27% 1.39
USA 4 Produsul 4 62.7 57.35 4% 1.09
USA 5 Produsul 5 22.1 29 17% 0.76
USA 6 Produsul 6 22.78 45.13 7% 0.50
USA 7 Produsul 7 4.03 14.88 20% 0.27
USA 8 Produsul 8 0.92 0.73 16% 1.26
TOTAL 222.39
PCF 1
Rcp 15%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 5.34 5.67 22% 0.94
USA 2 Produsul 2 9.8 12.08 3% 0.81
USA 3 Produsul 3 90 68 26% 1.32
USA 4 Produsul 4 61.9 57.6 4% 1.07
USA 5 Produsul 5 21.05 26.3 16% 0.80
USA 6 Produsul 6 18.66 33 5% 0.57
USA 7 Produsul 7 7.81 23.6 26% 0.33
USA 8 Produsul 8 0.98 0.77 15% 1.27
TOTAL 215.54
PCF 1
Rcp 15%
RCP Compan
30%
RCP % Vânzări
22% 2.22
4% 6.31
28% 40.40
5% 28.96
18% 9.99
9% 10.85
16% 0.89
16% 0.40
0.00
0.00
100.00
15%
Pietre de moara
0%
0.00
RCP Compani
30%
RCP Compani
30%
RCP % Vânzări
22% 2.14
3% 5.44
27% 41.82
4% 28.19
17% 9.94
7% 10.24
20% 1.81
16% 0.41
0.00
0.00
100.00 15%
Pietre de moara
0%
0.00
RCP Compania A
30%
RCP % Vânzări
22% 2.48
3% 4.55
26% 41.76
4% 28.72
16% 9.77
5% 8.66
26% 3.62
15% 0.45
0.00
0.00
100.00
15%
Pietre de moara
0%
0.00 1.00
Compania A - An 1
1.00 2.00
PCf
Compania A - An 2
de intrebare Stele
Compania A - An 2
de intrebare Stele
moara Vaci cu lapte
1.00 2.00
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
1.00 2.00
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 16.81 18.56 15% 0.91
USA 2 Produsul 2 7.59 6.05 3% 1.25
USA 3 Produsul 3 9.61 9.56 15% 1.01
USA 4 Produsul 4 11.64 49.02 4% 0.24
USA 5 Produsul 5 45.53 123 15% 0.37
USA 6 Produsul 6 22.16 25.99 8% 0.85
USA 7 Produsul 7 4.54 4.2 19% 1.08
USA 8 Produsul 8 2.51 8.53 16% 0.29
TOTAL 120.39
PCF 0.75
Rcp 13%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 17.31 18.6 15% 0.93
USA 2 Produsul 2 7.08 6.15 3% 1.15
USA 3 Produsul 3 9.75 9 14% 1.08
USA 4 Produsul 4 9.14 47.5 3% 0.19
USA 5 Produsul 5 65 123 15% 0.53
USA 6 Produsul 6 20 24.5 8% 0.82
USA 7 Produsul 7 4.56 4.1 18% 1.11
USA 8 Produsul 8 2 8.53 15% 0.23
TOTAL 134.84
PCF 0.75
Rcp 13%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 16.55 18.25 15% 0.91
USA 2 Produsul 2 6 5.94 3% 1.01
USA 3 Produsul 3 9.61 10 13% 0.96
USA 4 Produsul 4 7.64 47.6 3% 0.16
USA 5 Produsul 5 71.5 121 15% 0.59
USA 6 Produsul 6 16.5 20.5 7% 0.80
USA 7 Produsul 7 4.35 4.3 17% 1.01
USA 8 Produsul 8 1.6 8.49 15% 0.19
TOTAL 133.75
PCF 0.75
Rcp 13%
RCP Compan
26%
RCP % Vânzări
15% 13.96
3% 6.30
15% 7.98
4% 9.67
15% 37.82
8% 18.41
19% 3.77
16% 2.08
0.00
0.00
100.00
13%
Pietre de moara
0%
0.00
RCP Compani
26%
RCP Compani
26%
RCP % Vânzări
15% 12.84
3% 5.25
14% 7.23
3% 6.78
15% 48.21
8% 14.83
18% 3.38
15% 1.48
0.00
0.00
100.00 13%
Pietre de moara
0%
0.00
RCP Compania A
26%
RCP % Vânzări
15% 12.37
3% 4.49
13% 7.19
3% 5.71
15% 53.46
7% 12.34
17% 3.25
15% 1.20
0.00
0.00
100.00
13%
Pietre de moara
0%
0.00 0.75
Compania A - An 1
0.75 1.50
PCf
Compania A - An 2
de intrebare Stele
Compania A - An 2
de intrebare Stele
moara Vaci cu lapte
0.75 1.50
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
0.75 1.50
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A- An 1
RCP (%) PCf
USA 1 Produsul 1 10.9 11.78 16% 0.93
USA 2 Produsul 2 6.29 5.52 23% 1.14
USA 3 Produsul 3 2.31 2.28 15% 1.01
USA 4 Produsul 4 33.32 34.51 4% 0.97
USA 5 Produsul 5 15.26 52.75 15% 0.29
USA 6 Produsul 6 16.31 20.75 7% 0.79
USA 7 Produsul 7 0.77 7.05 19% 0.11
USA 8 Produsul 8 6.25 9.27 17% 0.67
TOTAL 91.41
PCF 0.8
Rcp 16%

competitor (mil,
(mil, Euro) Euro )
Compania A -An 2
RCP (%) PCf
USA 1 Produsul 1 10.9 11.28 16% 0.97
USA 2 Produsul 2 6 5.25 22% 1.14
USA 3 Produsul 3 2.2 2.05 14% 1.07
USA 4 Produsul 4 33.07 34.76 4% 0.95
USA 5 Produsul 5 10.51 47.75 15% 0.22
USA 6 Produsul 6 16.28 20.69 6% 0.79
USA 7 Produsul 7 0.89 7.25 22% 0.12
USA 8 Produsul 8 3.5 9.77 17% 0.36
TOTAL 83.35
PCF 0.8
Rcp 16%

competitor (mil,
(mil, Euro) Euro )
Compania A -An 3
RCP (%) PCf
USA 1 Produsul 1 11 11.55 16% 0.95
USA 2 Produsul 2 6 5.36 22% 1.12
USA 3 Produsul 3 2.31 2.28 15% 1.01
USA 4 Produsul 4 34.32 34 4% 1.01
USA 5 Produsul 5 9.01 47.99 15% 0.19
USA 6 Produsul 6 16.22 20.67 6% 0.78
USA 7 Produsul 7 1.02 7.5 23% 0.14
USA 8 Produsul 8 3.25 10.02 17% 0.32
TOTAL 83.13
PCF 0.8
Rcp 16%
RCP Compan
32%
RCP % Vânzări
16% 11.92
23% 6.88
15% 2.53
4% 36.45
15% 16.69
7% 17.84
19% 0.84
17% 6.84
0.00
0.00
100.00
16%
Pietre de moara
0%
0.00
RCP Compan
32%
RCP Compan
32%
RCP % Vânzări
16% 13.08
22% 7.20
14% 2.64
4% 39.68
15% 12.61
6% 19.53
22% 1.07
17% 4.20
0.00
0.00
100.00 16%
Pietre de moara
0%
0.00
RCP Compania
32%
RCP % Vânzări Dileme/Semene de intrebare
16% 13.23
22% 7.22
15% 2.78
4% 41.28
15% 10.84
6% 19.51
23% 1.23
17% 3.91
0.00
0.00
100.00
16%
Pietre de moara
0%
0.00
Compania A- An 1
0.80 1.60
PCf
Compania A -An 2
de intrebare Stele
Compania A -An 2
de intrebare Stele
moara Vaci cu lapte
0.80 1.60
PCf
Compania A -An 3
de intrebare Stele
moara Vaci cu lapte
0.80 1.60
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An1
RCP (%) PCf
USA 1 Produsul 1 4.56 15.46 26% 0.29
USA 2 Produsul 2 7.5 6.4 20% 1.17
USA 3 Produsul 3 2.76 3.07 16% 0.90
USA 4 Produsul 4 29.2 28.13 4% 1.04
USA 5 Produsul 5 11.73 9.6 15% 1.22
USA 6 Produsul 6 5.07 4.06 7% 1.25
USA 7 Produsul 7 1.1 8.03 18% 0.14
USA 8 Produsul 8 4.8 5.43 19% 0.88
TOTAL 66.72
PCF 0.85
Rcp 14%

competitor (mil,
(mil, Euro) Euro )
Compania A - An2
RCP (%) PCf
USA 1 Produsul 1 4.5 15.33 25% 0.29
USA 2 Produsul 2 6.5 6.4 20% 1.02
USA 3 Produsul 3 2.73 3.07 16% 0.89
USA 4 Produsul 4 28.54 28.1 4% 1.02
USA 5 Produsul 5 11 9.6 14% 1.15
USA 6 Produsul 6 4.93 4.14 7% 1.19
USA 7 Produsul 7 1.06 6.67 19% 0.16
USA 8 Produsul 8 4.83 5.44 20% 0.89
TOTAL 64.09
PCF 0.85
Rcp 14%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 4.9 15.4 24% 0.32
USA 2 Produsul 2 6.46 6.43 19% 1.00
USA 3 Produsul 3 2.66 3.04 16% 0.88
USA 4 Produsul 4 25.67 25 4% 1.03
USA 5 Produsul 5 10.67 9.63 14% 1.11
USA 6 Produsul 6 5 4.1 6% 1.22
USA 7 Produsul 7 1.03 7 19% 0.15
USA 8 Produsul 8 4.9 5.44 20% 0.90
TOTAL 61.29
PCF 0.85
Rcp 14%
RCP Compan
28%
RCP % Vânzări
26% 6.83
20% 11.24
16% 4.14
4% 43.76
15% 17.58
7% 7.60
18% 1.65
19% 7.19
0.00
0.00
100.00
14%
Pietre de moara
0%
0.00
RCP Compan
28%
RCP Compan
28%
RCP % Vânzări
25% 7.02
20% 10.14
16% 4.26
4% 44.53
14% 17.16
7% 7.69
19% 1.65
20% 7.54
0.00
0.00
100.00 14%
Pietre de moara
0%
0.00
RCP Compania A
28%
RCP % Vânzări
24% 7.99
19% 10.54
16% 4.34
4% 41.88
14% 17.41
6% 8.16
19% 1.68
20% 7.99
0.00
0.00
100.00
14%
Pietre de moara
0%
0.00 0.85
Compania A - An1
0.85 1.70
PCf
Compania A - An2
de intrebare Stele
Compania A - An2
de intrebare Stele
moara Vaci cu lapte
0.85 1.70
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
0.85 1.70
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 8.4 9.27 15% 0.91
USA 2 Produsul 2 2.28 3.02 3% 0.75
USA 3 Produsul 3 4.81 4.78 15% 1.01
USA 4 Produsul 4 5.82 61.45 4% 0.09
USA 5 Produsul 5 11.06 13.5 13% 0.82
USA 6 Produsul 6 22.76 24.5 8% 0.93
USA 7 Produsul 7 1.25 4.27 19% 0.29
USA 8 Produsul 8 2.17 2.05 17% 1.06
TOTAL 58.55
PCF 0.7
Rcp 11%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 8.4 9.27 15% 0.91
USA 2 Produsul 2 2.29 3.02 3% 0.76
USA 3 Produsul 3 4.51 5.39 15% 0.84
USA 4 Produsul 4 5 54.3 4% 0.09
USA 5 Produsul 5 10.06 13 12% 0.77
USA 6 Produsul 6 20.5 23.5 8% 0.87
USA 7 Produsul 7 1.44 4.49 20% 0.32
USA 8 Produsul 8 2.39 2.15 17% 1.11
TOTAL 54.59
PCF 0.7
Rcp 11%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 8.37 9.26 15% 0.90
USA 2 Produsul 2 2.32 3.01 3% 0.77
USA 3 Produsul 3 4.11 5.5 14% 0.75
USA 4 Produsul 4 4 44 3% 0.09
USA 5 Produsul 5 9 12 11% 0.75
USA 6 Produsul 6 19.5 22 8% 0.89
USA 7 Produsul 7 1.5 4.5 21% 0.33
USA 8 Produsul 8 2.4 2.21 17% 1.09
TOTAL 51.2
PCF 0.7
Rcp 11%
RCP Compan
22%
RCP % Vânzări
15% 14.35
3% 3.89
15% 8.22
4% 9.94
13% 18.89
8% 38.87
19% 2.13
17% 3.71
0.00
0.00
100.00
11%
Pietre de moara
0%
0.00
RCP Compani
22%
RCP Compani
22%
RCP % Vânzări
15% 15.39
3% 4.19
15% 8.26
4% 9.16
12% 18.43
8% 37.55
20% 2.64
17% 4.38
0.00
0.00
100.00 11%
Pietre de moara
0%
0.00
RCP Compania A
22%
RCP % Vânzări
15% 16.35
3% 4.53
14% 8.03
3% 7.81
11% 17.58
8% 38.09
21% 2.93
17% 4.69
0.00
0.00
100.00
11%
Pietre de moara
0%
0.00 0.70
Compania A - An 1
0.70 1.40
PCf
Compania A - An 2
de intrebare Stele
Compania A - An 2
de intrebare Stele
moara Vaci cu lapte
0.70 1.40
PCf
Compania A - An 3
Stele
ra Vaci cu lapte
0.70 1.40
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 14 21.54 15% 0.65
USA 2 Produsul 2 42.9 40.01 3% 1.07
USA 3 Produsul 3 7.35 12.56 15% 0.59
USA 4 Produsul 4 9.67 125.9 4% 0.08
USA 5 Produsul 5 31.9 62.13 13% 0.51
USA 6 Produsul 6 12.07 52 8% 0.23
USA 7 Produsul 7 16.14 14.11 19% 1.14
USA 8 Produsul 8 7.37 7.1 17% 1.04
TOTAL 141.4
PCF 0.75
Rcp 10%

competitor (mil,
Produse Rata de creştere
a pieţei (%)
competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 14.66 21.77 16% 0.67
USA 2 Produsul 2 43 40 3% 1.08
USA 3 Produsul 3 7.36 12.58 12% 0.59
USA 4 Produsul 4 8.2 99 4% 0.08
USA 5 Produsul 5 20 30 13% 0.67
USA 6 Produsul 6 7 27 5% 0.26
USA 7 Produsul 7 17.34 13.92 19% 1.25
USA 8 Produsul 8 7.21 7.09 16% 1.02
TOTAL 124.77
PCF 0.75
Rcp 10%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 14.99 21.89 17% 0.68
USA 2 Produsul 2 42.77 40.02 3% 1.07
USA 3 Produsul 3 7.4 12.56 11% 0.59
USA 4 Produsul 4 7.35 85 4% 0.09
USA 5 Produsul 5 16 22 12% 0.73
USA 6 Produsul 6 5.15 20.02 2% 0.26
USA 7 Produsul 7 18.45 15 19% 1.23
USA 8 Produsul 8 7.26 6.51 16% 1.12
TOTAL 119.37
PCF 0.75
Rcp 10%
RCP Compan
20%
RCP % Vânzări
15% 9.90
3% 30.34
15% 5.20
4% 6.84
13% 22.56
8% 8.54
19% 11.41
17% 5.21
0.00
0.00
100.00
10%
Pietre de moara
0%
0.00
RCP Compani
20%
RCP Compani
20%
RCP % Vânzări
16% 11.75
3% 34.46
12% 5.90
4% 6.57
13% 16.03
5% 5.61
19% 13.90
16% 5.78
0.00
0.00
100.00 10%
Pietre de moara
0%
0.00
RCP Compania A
20%
RCP % Vânzări
17% 12.56
3% 35.83
11% 6.20
4% 6.16
12% 13.40
2% 4.31
19% 15.46
16% 6.08
0.00
0.00
100.00
10%
Pietre de moara
0%
0.00 0.75
Compania A - An 1
0.75 1.50
PCf
Compania A - An 2
de intrebare Stele
Compania A - An 2
de intrebare Stele
moara Vaci cu lapte
0.75 1.50
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
0.75 1.50
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 48 70.62 8% 0.68
USA 2 Produsul 2 134.7 126.03 2% 1.07
USA 3 Produsul 3 28.05 43.68 9% 0.64
USA 4 Produsul 4 20.01 368.7 3% 0.05
USA 5 Produsul 5 86.7 177.39 5% 0.49
USA 6 Produsul 6 27.21 147 6% 0.19
USA 7 Produsul 7 99.42 93.33 9% 1.07
USA 8 Produsul 8 12.63 12.3 8% 1.03
TOTAL 456.72
PCF 0.75
Rcp 5%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 49.98 71.31 8% 0.70
USA 2 Produsul 2 135 126 2% 1.07
USA 3 Produsul 3 28.08 43.74 9% 0.64
USA 4 Produsul 4 30.6 303 4% 0.10
USA 5 Produsul 5 51 81 5% 0.63
USA 6 Produsul 6 12 72 7% 0.17
USA 7 Produsul 7 73.02 62.76 9% 1.16
USA 8 Produsul 8 12.84 12.24 7% 1.05
TOTAL 392.52
PCF 0.75
Rcp 5%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 50.97 71.67 8% 0.71
USA 2 Produsul 2 125.31 120.06 2% 1.04
USA 3 Produsul 3 28.2 43.68 8% 0.65
USA 4 Produsul 4 28.05 261 3% 0.11
USA 5 Produsul 5 43.5 54.96 5% 0.79
USA 6 Produsul 6 12.45 51.06 5% 0.24
USA 7 Produsul 7 76.35 66 8% 1.16
USA 8 Produsul 8 12.78 10.53 7% 1.21
TOTAL 377.61
PCF 0.75
Rcp 5%
RCP Compan
10%
RCP % Vânzări
8% 10.51
2% 29.49
9% 6.14
3% 4.38
5% 18.98
6% 5.96
9% 21.77
8% 2.77
0.00
0.00
100.00
5%
Pietre de moara
0%
0.00
RCP Compani
10%
RCP Compani
10%
RCP % Vânzări
8% 12.73
2% 34.39
9% 7.15
4% 7.80
5% 12.99
7% 3.06
9% 18.60
7% 3.27
0.00
0.00
100.00 5%
Pietre de moara
0%
0.00
RCP Compania A
10%
RCP % Vânzări
8% 13.50
2% 33.19
8% 7.47
3% 7.43
5% 11.52
5% 3.30
8% 20.22
7% 3.38
0.00
0.00
100.00
5%
Pietre de moara
0%
0.00 0.75
Compania A - An 1
0.75 1.50
PCf
Compania A - An 2
de intrebare Stele
Compania A - An 2
de intrebare Stele
moara Vaci cu lapte
0.75 1.50
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
0.75 1.50
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 18.4 44.27 16% 0.42
USA 2 Produsul 2 22.28 33.03 4% 0.67
USA 3 Produsul 3 1.805 2.28 17% 0.79
USA 4 Produsul 4 18.5 22.5 6% 0.82
USA 5 Produsul 5 12 13.5 13% 0.89
USA 6 Produsul 6 22.71 24.66 11% 0.92
USA 7 Produsul 7 1.31 4.99 17% 0.26
USA 8 Produsul 8 2.35 1.75 17% 1.34
TOTAL 99.355
PCF 0.8
Rcp 9%

competitor (mil,
a pieţei (%)
competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 19.9 42 16% 0.47
USA 2 Produsul 2 17 32 3% 0.53
USA 3 Produsul 3 1.78 2.23 17% 0.80
USA 4 Produsul 4 19.5 23.5 5% 0.83
USA 5 Produsul 5 11.95 13.2 13% 0.91
USA 6 Produsul 6 24 24.5 10% 0.98
USA 7 Produsul 7 1.2 4 15% 0.30
USA 8 Produsul 8 2.4 1.85 17% 1.30
TOTAL 97.73
PCF 0.8
Rcp 9%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 21.5 36.05 16% 0.60
USA 2 Produsul 2 11.55 26 3% 0.44
USA 3 Produsul 3 1.75 2.17 17% 0.81
USA 4 Produsul 4 19.75 24 5% 0.82
USA 5 Produsul 5 11.9 13.22 13% 0.90
USA 6 Produsul 6 24.33 24.58 9% 0.99
USA 7 Produsul 7 1.05 4.3 13% 0.24
USA 8 Produsul 8 2.43 1.89 17% 1.29
TOTAL 94.26
PCF 0.8
Rcp 9%
RCP Compan
18%
RCP % Vânzări
16% 18.52
4% 22.42
17% 1.82
6% 18.62
13% 12.08
11% 22.86
17% 1.32
17% 2.37
0.00
0.00
100.00
9%
Pietre de moara
0%
0.00
RCP Compani
18%
RCP Compani
18%
RCP % Vânzări
16% 20.36
3% 17.39
17% 1.82
5% 19.95
13% 12.23
10% 24.56
15% 1.23
17% 2.46
0.00
0.00
100.00 9%
Pietre de moara
0%
0.00
RCP Compania A
18%
RCP % Vânzări
16% 22.81
3% 12.25
17% 1.86
5% 20.95
13% 12.62
9% 25.81
13% 1.11
17% 2.58
0.00
0.00
100.00
9%
Pietre de moara
0%
0.00 0.80
Compania A - An 1
e Stele
0.80 1.60
PCf
Compania A - An 2
Stele
Compania A - An 2
Stele
moara Vaci cu lapte
0.80 1.60
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
0.80 1.60
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 12.51 13.35 11% 0.94
USA 2 Produsul 2 11.67 18.15 4% 0.64
USA 3 Produsul 3 297 261 16% 1.14
USA 4 Produsul 4 131.4 135 5% 0.97
USA 5 Produsul 5 52.68 81 13% 0.65
USA 6 Produsul 6 70.2 147 10% 0.48
USA 7 Produsul 7 5.7 25.59 16% 0.22
USA 8 Produsul 8 2.34 12.3 18% 0.19
TOTAL 583.5
PCF 0.9
Rcp 10%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 12.66 12.63 11% 1.00
USA 2 Produsul 2 9.12 15.69 4% 0.58
USA 3 Produsul 3 309 267 16% 1.16
USA 4 Produsul 4 129 134.7 5% 0.96
USA 5 Produsul 5 54 82.5 15% 0.65
USA 6 Produsul 6 57 129 10% 0.44
USA 7 Produsul 7 10.2 26.4 16% 0.39
USA 8 Produsul 8 2.1 11.7 15% 0.18
TOTAL 583.08
PCF 0.9
Rcp 10%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 13.14 12.69 10% 1.04
USA 2 Produsul 2 7.95 13.35 4% 0.60
USA 3 Produsul 3 261 228 14% 1.14
USA 4 Produsul 4 123 126 5% 0.98
USA 5 Produsul 5 59.1 86.4 16% 0.68
USA 6 Produsul 6 55.5 132 9% 0.42
USA 7 Produsul 7 13.5 26.1 16% 0.52
USA 8 Produsul 8 2.01 11.85 13% 0.17
TOTAL 535.2
PCF 0.9
Rcp 10%
RCP Compan
20%
RCP % Vânzări
11% 2.14
4% 2.00
16% 50.90
5% 22.52
13% 9.03
10% 12.03
16% 0.98
18% 0.40
0.00
0.00
100.00
10%
Pietre de moara
0%
0.00
RCP Compani
20%
RCP Compani
20%
RCP % Vânzări
11% 2.17
4% 1.56
16% 52.99
5% 22.12
15% 9.26
10% 9.78
16% 1.75
15% 0.36
0.00
0.00
100.00 10%
Pietre de moara
0%
0.00
RCP Compania A
20%
RCP % Vânzări
10% 2.46
4% 1.49
14% 48.77
5% 22.98
16% 11.04
9% 10.37
16% 2.52
13% 0.38
0.00
0.00
100.00
10%
Pietre de moara
0%
0.00 0.90
Compania A - An 1
0.90 1.80
PCf
Compania A - An 2
de intrebare Stele
Compania A - An 2
de intrebare Stele
moara Vaci cu lapte
0.90 1.80
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
0.90 1.80
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 9.76 10.16 21% 0.96
USA 2 Produsul 2 27.78 32.1 3% 0.87
USA 3 Produsul 3 178 152 29% 1.17
USA 4 Produsul 4 127.6 114 4% 1.12
USA 5 Produsul 5 44 59.6 17% 0.74
USA 6 Produsul 6 47.8 98.42 8% 0.49
USA 7 Produsul 7 3.9 17 16% 0.23
USA 8 Produsul 8 1.76 1.32 16% 1.33
TOTAL 440.6
PCF 1
Rcp 15%

competitor (mil,
a pieţei (%)
competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 9.52 10.14 21% 0.94
USA 2 Produsul 2 24.2 28.24 2% 0.86
USA 3 Produsul 3 186 134 27% 1.39
USA 4 Produsul 4 125.4 114.7 3% 1.09
USA 5 Produsul 5 44.2 58 16% 0.76
USA 6 Produsul 6 45.56 90.26 6% 0.50
USA 7 Produsul 7 8.06 29.76 19% 0.27
USA 8 Produsul 8 1.84 1.46 16% 1.26
TOTAL 444.78
PCF 1
Rcp 15%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 10.68 11.34 21% 0.94
USA 2 Produsul 2 19.6 24.16 2% 0.81
USA 3 Produsul 3 180 136 26% 1.32
USA 4 Produsul 4 123.8 115.2 3% 1.07
USA 5 Produsul 5 42.1 52.6 15% 0.80
USA 6 Produsul 6 37.32 66 4% 0.57
USA 7 Produsul 7 15.62 47.2 25% 0.33
USA 8 Produsul 8 1.96 1.54 15% 1.27
TOTAL 431.08
PCF 1
Rcp 15%
RCP Compan
30%
RCP % Vânzări
21% 2.22
3% 6.31
29% 40.40
4% 28.96
17% 9.99
8% 10.85
16% 0.89
16% 0.40
0.00
0.00
100.00
15%
Pietre de moara
0%
0.00
RCP Compani
30%
RCP Compani
30%
RCP % Vânzări
21% 2.14
2% 5.44
27% 41.82
3% 28.19
16% 9.94
6% 10.24
19% 1.81
16% 0.41
0.00
0.00
100.00 15%
Pietre de moara
0%
0.00
RCP Compania A
30%
RCP % Vânzări
21% 2.48
2% 4.55
26% 41.76
3% 28.72
15% 9.77
4% 8.66
25% 3.62
15% 0.45
0.00
0.00
100.00
15%
Pietre de moara
0%
0.00 1.00
Compania A - An 1
1.00 2.00
PCf
Compania A - An 2
de intrebare Stele
Compania A - An 2
de intrebare Stele
moara Vaci cu lapte
1.00 2.00
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
1.00 2.00
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 19.88 20.08 22% 0.99
USA 2 Produsul 2 28.89 31.05 4% 0.93
USA 3 Produsul 3 63 91 28% 0.69
USA 4 Produsul 4 8.8 12 5% 0.73
USA 5 Produsul 5 37 44.8 18% 0.83
USA 6 Produsul 6 38.9 64.21 9% 0.61
USA 7 Produsul 7 16.95 23.5 36% 0.72
USA 8 Produsul 8 18 15.66 16% 1.15
TOTAL 231.42
PCF 1
Rcp 19%

competitor (mil,
a pieţei (%)
competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 19.76 18 21% 1.10
USA 2 Produsul 2 27.1 29.12 3% 0.93
USA 3 Produsul 3 68 82 27% 0.83
USA 4 Produsul 4 5.5 10 4% 0.55
USA 5 Produsul 5 37.1 44 17% 0.84
USA 6 Produsul 6 37.78 60.13 7% 0.63
USA 7 Produsul 7 19.03 27 28% 0.70
USA 8 Produsul 8 18.22 15.73 16% 1.16
TOTAL 232.49
PCF 1
Rcp 19%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 20.34 15 20% 1.36
USA 2 Produsul 2 24.8 27.08 3% 0.92
USA 3 Produsul 3 73 83 26% 0.88
USA 4 Produsul 4 3.21 7.9 3% 0.41
USA 5 Produsul 5 36.05 41.3 16% 0.87
USA 6 Produsul 6 33.66 48 5% 0.70
USA 7 Produsul 7 22.81 36 24% 0.63
USA 8 Produsul 8 17.13 15.44 15% 1.11
TOTAL 231
PCF 1
Rcp 19%
RCP Compan
38%
RCP % Vânzări
22% 8.59
4% 12.48
28% 27.22
5% 3.80
18% 15.99
9% 16.81
36% 7.32
16% 7.78
0.00
0.00
100.00
19%
Pietre de moara
0%
0.00
RCP Compani
38%
RCP Compani
38%
RCP % Vânzări
21% 8.50
3% 11.66
27% 29.25
4% 2.37
17% 15.96
7% 16.25
28% 8.19
16% 7.84
0.00
0.00
100.00 19%
Pietre de moara
0%
0.00
RCP Compania A
38%
RCP % Vânzări
20% 8.81
3% 10.74
26% 31.60
3% 1.39
16% 15.61
5% 14.57
24% 9.87
15% 7.42
0.00
0.00
100.00
19%
Pietre de moara
0%
0.00 1.00
Compania A - An 1
1.00 2.00
PCf
Compania A - An 2
de intrebare Stele
Compania A - An 2
de intrebare Stele
moara Vaci cu lapte
1.00 2.00
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
1.00 2.00
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 21 18.56 14% 1.13
USA 2 Produsul 2 17.8 12.05 3% 1.48
USA 3 Produsul 3 4.32 9.56 18% 0.45
USA 4 Produsul 4 8 49.02 4% 0.16
USA 5 Produsul 5 76.4 123 19% 0.62
USA 6 Produsul 6 22 25.99 8% 0.85
USA 7 Produsul 7 18.18 14.2 3% 1.28
USA 8 Produsul 8 1.55 8.53 20% 0.18
TOTAL 169.25
PCF 0.75
Rcp 11%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 32.6 30 14% 1.09
USA 2 Produsul 2 19.33 15.43 3% 1.25
USA 3 Produsul 3 6.32 11.78 19% 0.54
USA 4 Produsul 4 5 39 4% 0.13
USA 5 Produsul 5 94 143 19% 0.66
USA 6 Produsul 6 21.04 25.3 8% 0.83
USA 7 Produsul 7 13.08 14.08 2% 0.93
USA 8 Produsul 8 1.22 6.34 16% 0.19
TOTAL 192.59
PCF 0.75
Rcp 11%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 44.06 41 14% 1.07
USA 2 Produsul 2 18.17 14.23 3% 1.28
USA 3 Produsul 3 8.91 14.3 21% 0.62
USA 4 Produsul 4 1.3 22 4% 0.06
USA 5 Produsul 5 127 167 18% 0.76
USA 6 Produsul 6 19.78 24.7 8% 0.80
USA 7 Produsul 7 12.56 13.88 2% 0.90
USA 8 Produsul 8 0.76 4.21 12% 0.18
TOTAL 232.54
PCF 0.75
Rcp 11%
RCP Compan
22%
RCP % Vânzări
14% 12.41
3% 10.52
18% 2.55
4% 4.73
19% 45.14
8% 13.00
3% 10.74
20% 0.92
0.00
0.00
100.00
11%
Pietre de moara
0%
0.00
RCP Compani
22%
RCP Compani
22%
RCP % Vânzări
14% 16.93
3% 10.04
19% 3.28
4% 2.60
19% 48.81
8% 10.92
2% 6.79
16% 0.63
0.00
0.00
100.00 11%
Pietre de moara
0%
0.00
RCP Compania A
22%
RCP % Vânzări
14% 18.95
3% 7.81
21% 3.83
4% 0.56
18% 54.61
8% 8.51
2% 5.40
12% 0.33
0.00
0.00
100.00
11%
Pietre de moara
0%
0.00 0.75
Compania A - An 1
0.75 1.50
PCf
Compania A - An 2
de intrebare Stele
Compania A - An 2
de intrebare Stele
moara Vaci cu lapte
0.75 1.50
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
0.75 1.50
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 84 74.24 14% 1.13
USA 2 Produsul 2 71.2 48.2 3% 1.48
USA 3 Produsul 3 17.28 38.24 16% 0.45
USA 4 Produsul 4 32 196.08 4% 0.16
USA 5 Produsul 5 305.6 492 19% 0.62
USA 6 Produsul 6 88 103.96 8% 0.85
USA 7 Produsul 7 72.72 56.8 3% 1.28
USA 8 Produsul 8 6.2 34.12 20% 0.18
TOTAL 677
PCF 0.8
Rcp 11%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 130.4 120 14% 1.09
USA 2 Produsul 2 77.32 61.72 3% 1.25
USA 3 Produsul 3 20.05 42.5 14% 0.47
USA 4 Produsul 4 20 156 4% 0.13
USA 5 Produsul 5 376 572 19% 0.66
USA 6 Produsul 6 84.16 101.2 8% 0.83
USA 7 Produsul 7 52.32 56.32 2% 0.93
USA 8 Produsul 8 14 32.2 17% 0.43
TOTAL 774.25
PCF 0.8
Rcp 11%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 176.24 164 14% 1.07
USA 2 Produsul 2 72.68 56.92 3% 1.28
USA 3 Produsul 3 13.2 24.02 13% 0.55
USA 4 Produsul 4 5.2 88 4% 0.06
USA 5 Produsul 5 508 668 18% 0.76
USA 6 Produsul 6 79.12 98.8 8% 0.80
USA 7 Produsul 7 50.24 55.52 2% 0.90
USA 8 Produsul 8 22.9 31.04 16% 0.74
TOTAL 927.58
PCF 0.8
Rcp 11%
RCP Compan
22%
RCP % Vânzări
14% 12.41
3% 10.52
16% 2.55
4% 4.73
19% 45.14
8% 13.00
3% 10.74
20% 0.92
0.00
0.00
100.00
11%
Pietre de moara
0%
0.00
RCP Compani
22%
RCP Compani
22%
RCP % Vânzări
14% 16.84
3% 9.99
14% 2.59
4% 2.58
19% 48.56
8% 10.87
2% 6.76
17% 1.81
0.00
0.00
100.00 11%
Pietre de moara
0%
0.00
RCP Compania A
22%
RCP % Vânzări
14% 19.00
3% 7.84
13% 1.42
4% 0.56
18% 54.77
8% 8.53
2% 5.42
16% 2.47
0.00
0.00
100.00
11%
Pietre de moara
0%
0.00 0.80
Compania A - An 1
0.80 1.60
PCf
Compania A - An 2
de intrebare Stele
Compania A - An 2
de intrebare Stele
moara Vaci cu lapte
0.80 1.60
PCf
Compania A - An 3
are Stele
ra Vaci cu lapte
0.80 1.60
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 20.51 21.35 11% 0.96
USA 2 Produsul 2 19.67 26.15 24% 0.75
USA 3 Produsul 3 305 269 16% 1.13
USA 4 Produsul 4 139.4 143 5% 0.97
USA 5 Produsul 5 60.68 89 18% 0.68
USA 6 Produsul 6 78.2 155 10% 0.50
USA 7 Produsul 7 13.7 33.59 19% 0.41
USA 8 Produsul 8 10.34 20.3 16% 0.51
TOTAL 647.5
PCF 0.9
Rcp 17%

competitor (mil,
a pieţei (%)
competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 20.66 20.63 11% 1.00
USA 2 Produsul 2 17.12 23.69 26% 0.72
USA 3 Produsul 3 317 275 16% 1.15
USA 4 Produsul 4 137 147 4% 0.93
USA 5 Produsul 5 62 90.5 17% 0.69
USA 6 Produsul 6 65 137 10% 0.47
USA 7 Produsul 7 18.2 24 18% 0.76
USA 8 Produsul 8 10.1 19.7 15% 0.51
TOTAL 647.08
PCF 0.9
Rcp 17%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 21.14 20.69 10% 1.02
USA 2 Produsul 2 15.95 21.35 28% 0.75
USA 3 Produsul 3 269 236 14% 1.14
USA 4 Produsul 4 110 127 3% 0.87
USA 5 Produsul 5 67.1 94.4 17% 0.71
USA 6 Produsul 6 63.5 140 9% 0.45
USA 7 Produsul 7 21.5 24 18% 0.90
USA 8 Produsul 8 10.01 19.85 13% 0.50
TOTAL 578.2
PCF 0.9
Rcp 17%
RCP Compan
34%
RCP % Vânzări
11% 3.17
24% 3.04
16% 47.10
5% 21.53
18% 9.37
10% 12.08
19% 2.12
16% 1.60
0.00
0.00
100.00
17%
Pietre de moara
0%
0.00
RCP Compani
34%
RCP Compani
34%
RCP % Vânzări
11% 3.19
26% 2.65
16% 48.99
4% 21.17
17% 9.58
10% 10.05
18% 2.81
15% 1.56
0.00
0.00
100.00 17%
Pietre de moara
0%
0.00
RCP Compania A
34%
RCP % Vânzări
10% 3.66
28% 2.76
14% 46.52
3% 19.02
17% 11.60
9% 10.98
18% 3.72
13% 1.73
0.00
0.00
100.00
17%
Pietre de moara
0%
0.00 0.90
Compania A - An 1
0.90 1.80
PCf
Compania A - An 2
de intrebare Stele
Compania A - An 2
de intrebare Stele
moara Vaci cu lapte
0.90 1.80
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
0.90 1.80
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 33 107.7 15% 0.31
USA 2 Produsul 2 214.5 200.05 3% 1.07
USA 3 Produsul 3 36.75 62.8 15% 0.59
USA 4 Produsul 4 48.35 629.5 4% 0.08
USA 5 Produsul 5 159.5 310.65 13% 0.51
USA 6 Produsul 6 60.35 260 8% 0.23
USA 7 Produsul 7 80.7 70.55 12% 1.14
USA 8 Produsul 8 36.85 35.5 17% 1.04
TOTAL 670
PCF 0.8
Rcp 10%

competitor (mil,
a pieţei (%)
competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 42 108.85 16% 0.39
USA 2 Produsul 2 215 200 3% 1.08
USA 3 Produsul 3 36.8 62.9 12% 0.59
USA 4 Produsul 4 41 495 4% 0.08
USA 5 Produsul 5 100 150 13% 0.67
USA 6 Produsul 6 35 135 5% 0.26
USA 7 Produsul 7 86.7 69.6 11% 1.25
USA 8 Produsul 8 36.05 35.45 16% 1.02
TOTAL 592.55
PCF 0.8
Rcp 10%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 65 109.45 17% 0.59
USA 2 Produsul 2 213.85 200.1 3% 1.07
USA 3 Produsul 3 37 62.8 10% 0.59
USA 4 Produsul 4 36.75 425 4% 0.09
USA 5 Produsul 5 89 110 12% 0.81
USA 6 Produsul 6 25.75 100.1 2% 0.26
USA 7 Produsul 7 92.25 75 11% 1.23
USA 8 Produsul 8 36.3 32.55 16% 1.12
TOTAL 595.9
PCF 0.8
Rcp 10%
RCP Compan
20%
RCP % Vânzări
15% 4.93
3% 32.01
15% 5.49
4% 7.22
13% 23.81
8% 9.01
12% 12.04
17% 5.50
0.00
0.00
100.00
10%
Pietre de moara
0%
0.00
RCP Compani
20%
RCP Compani
20%
RCP % Vânzări
16% 7.09
3% 36.28
12% 6.21
4% 6.92
13% 16.88
5% 5.91
11% 14.63
16% 6.08
0.00
0.00
100.00 10%
Pietre de moara
0%
0.00
RCP Compania A
20%
RCP % Vânzări
17% 10.91
3% 35.89
10% 6.21
4% 6.17
12% 14.94
2% 4.32
11% 15.48
16% 6.09
0.00
0.00
100.00
10%
Pietre de moara
0%
0.00 0.80
Compania A - An 1
0.80 1.60
PCf
Compania A - An 2
de intrebare Stele
Compania A - An 2
de intrebare Stele
moara Vaci cu lapte
0.80 1.60
PCf
Compania A - An 3
ntrebare Stele
ra Vaci cu lapte
0.80 1.60
PCf
competitor (mil,
Euro )
(mil, Euro)
Compania A - An 1
RCP (%) PCf
USA 1 Produsul 1 4 41.54 20% 0.10
USA 2 Produsul 2 22.9 60.01 3% 0.38
USA 3 Produsul 3 7.35 32.56 27% 0.23
USA 4 Produsul 4 29.67 145.9 4% 0.20
USA 5 Produsul 5 84 82.13 13% 1.02
USA 6 Produsul 6 59 72 8% 0.82
USA 7 Produsul 7 36.14 34.11 19% 1.06
USA 8 Produsul 8 27.37 27.1 23% 1.01
TOTAL 270.43
PCF 0.75
Rcp 19%

competitor (mil,
a pieţei (%)
competitor (mil,
(mil, Euro) Euro )
Compania A - An 2
RCP (%) PCf
USA 1 Produsul 1 4.66 41.77 20% 0.11
USA 2 Produsul 2 23 60 3% 0.38
USA 3 Produsul 3 7.36 32.58 28% 0.23
USA 4 Produsul 4 22 90 4% 0.24
USA 5 Produsul 5 84 82.9 13% 1.01
USA 6 Produsul 6 34 47 5% 0.72
USA 7 Produsul 7 37.34 33.92 19% 1.10
USA 8 Produsul 8 27.21 27.09 24% 1.00
TOTAL 239.57
PCF 0.75
Rcp 19%

competitor (mil,
(mil, Euro) Euro )
Compania A - An 3
RCP (%) PCf
USA 1 Produsul 1 4.99 41.89 19% 0.12
USA 2 Produsul 2 22.77 60.02 3% 0.38
USA 3 Produsul 3 7.4 32.56 34% 0.23
USA 4 Produsul 4 16 67 4% 0.24
USA 5 Produsul 5 84 85.3 12% 0.98
USA 6 Produsul 6 24 34 2% 0.71
USA 7 Produsul 7 38.45 35 19% 1.10
USA 8 Produsul 8 27.77 26.51 23% 1.05
TOTAL 225.38
PCF 0.75
Rcp 19%
RCP Compan
38%
RCP % Vânzări
20% 1.48
3% 8.47
27% 2.72
4% 10.97
13% 31.06
8% 21.82
19% 13.36
23% 10.12
0.00
0.00
100.00
19%
Pietre de moara
0%
0.00
RCP Compani
38%
RCP Compani
38%
RCP % Vânzări
20% 1.95
3% 9.60
28% 3.07
4% 9.18
13% 35.06
5% 14.19
19% 15.59
24% 11.36
0.00
0.00
100.00 19%
Pietre de moara
0%
0.00
RCP Compania A
38% Dileme/Semene de intrebare
RCP % Vânzări
19% 2.21
3% 10.10
34% 3.28
4% 7.10
12% 37.27
2% 10.65
19% 17.06
23% 12.32
0.00
0.00
100.00
19%
Pietre de moara
0%
0.00 0.75
Compania A - An 1
0.75 1.50
PCf
Compania A - An 2
de intrebare Stele
Compania A - An 2
de intrebare Stele
moara Vaci cu lapte
0.75 1.50
PCf
Compania A - An 3
e intrebare
Stele
ra Vaci cu lapte
0.75 1.50
PCf

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Produse Vânzările Vânzările Rata de creştere

companiei principalului a pieţei (%)

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