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NOVAMEDICA
NM Sales Units (Ord), % 85% 80% 75% 73% 71% 69%
NM Sales Units (UCTM), % 15% 20% 25% 27% 29% 31%
Sales RUB Share, % 0.40% 2% 5% 9% 11% 13%
Units, M # 0.1 0.4 0.8 1.5 1.9 2.2
Units Share, % 0.65% 4% 8% 15% 20% 24%
Ret Price, RUB 90 96 103 110 118 126
NM Price vs Market, % -31% -31% -31% -31% -31% -31%
NM Net Price (Ordinary), RUB 65 70 75 80 85 91
NM Net Price (UCTM), RUB 36 38 41 44 47 50
Price Growth, % - 7% 7% 7% 7% 7%
COGS per pack, RUB 25 27 23 24 26 27
A&P (Total) % of Price List 51% 40% 29% 15% 15% 15%
GPM (Total PL), % 59% 58% 66% 66% 65% 65%
main Competitor Taufon
M RUB 1 2 3 4 5 6
10.2015 2016 2017 2018 2019 2020
Ass-s YTD YTD YTD YTD YTD YTD
200 100%
Discount Rate 15%
180
80%
NPV 5Y 20.6
IRR 5Y 29%
160
PEAK SALES, M RUB 176 60%
140
48%
Negative CF (44) 47% 48%
FCF Break Even Year 2019
120
40%
Payback Year 2020
100 30%
13% 20%
80
6% 9% 11%
2% 5%
60 0% 0%
40
-20%
20
-29%
- -40%
10.2015 2016 2017 2018 2019 2020
NM Ret Price 2015 in RUB, change %
63 72 81 90 99 108
12%
13.3%
NM Units MS
by 2020, %
15%
17%
18%
20%
21%
%
117