ASHISH ARORA

Qualified Sales and Marketing professional with 7 years of work experience across Automobile and Automotive Lubricants.

Professional Experience
Area Sales Manager – Sales and Dealer Development, Triumph Motorcycles India Ltd February 2019 – present
Business Management
 Coordination with channel partners towards achievement of Model wise targets.
Customer Satisfaction Index
 Ensuring our customers are treated well and satisfied on multiple touch points relevant to a
motorcycle purchase experience and post that.
Team Management
 Ensuring manpower quantity and quality. Training and development of manpower both online and
offline
Roles and
Responsibilities Market Activations
 Strategize with dealerships to plan and execute marketing activities towards increasing brand visibility
and business.
Customer Relationship Management
 To engage existing customers and promote the brand with their help as our ambassadors. Major tool in
this has been organisation of rides and events around them.
Demand Generation
 Utilize brand RSPB budgets across media – DIGITAL, BTL and ATL for executing brand marketing
strategy and lead generation for sales target achievement.
FY 2019-20
 Increased the Finance penetration from 75% to 80% providing increment in volumes.
 Introduced the brand to its first track event at BIC – Triumph Track Experience.
 Pioneered first solo DGR fundraiser ride for Triumph India in Delhi.
Achievements
 Brand tie up with bikedekho.com for lead generation and visibility boost, digital exposure with close working
with digital agencies and digital campaign ownership for the brand.
 Developed new properties for Triumph’s flagship adventure event – Tiger Trails.
 Restructured key markets for the brand – Hyderabad and Vijayawada.

Associate Manager – Sales and Customer Care, Hero MotoCorp Ltd February 2015 – January 2019
Channel Management
 Incumbent for achievement of two-wheeler business plan and market share for the assigned territory.
 Responsible for rural and institutional sales target achievement, tie-ups with OLs/VLEs and new institutions.
 Sales planning: Responsible for forecasting sales trend, aided in setting up Annual Business Plan for the state.
Also responsible for dealer inventory management.
Dealer Development
 Augmentation of existing channel partners through reviews based on their MyScore.
 Outline market potential, appoint channel partners in unrepresented markets and facilitate
establishment of sales and service infrastructure.
 Responsible for 100% SNT implementation uniformly across secondary channel partners.
Financial Management
 Receivables management and credit exposure checks for assigned channel partners.
Roles and  ROI / Profitability ownership for assigned channel partners.
Responsibilities Customer Focus
 Enhance in-store customer experience by deploying SAT findings.
 Drive India’s biggest CRM program – Hero Goodlife.
Team Management
 Conceptualize and effectuate training and development programs for dealership manpower for capability
building and quality enhancement.
 Design and execute incentive schemes to recognize high performance and reward accomplishments.
 Encourage creativity and risk taking capacity.
Brand Management
 Execution of collateral designs through continuous agency interactions.
 Manage BTL, print media content via liaising with vendors.
 Demand Generation: Optimize media budget spend (DGP) to generate and maximize impressions
&conversions.
Achievements FY 2018-19
 Achieved a growth of 5.8% across Motorcycles against industry growth of 1%.
 Gained more than 2% market share in Motorcycles and 1% market share across segments (MC & SC).
 Successfully appointed a new channel partner in Lajpat Nagar, New Delhi resulting in additional sales volumes

Postal address: IInd – C – 29 Nehru Nagar, Ghaziabad – 201001, India. Phone No: +91 – 9555214672; Email: aashisharora25@gmail.com
 of 300 two wheelers per month.
 Gained 400% increase in HGA business for the assigned territory.
 Received best Area Office award in two categories: Overall performance and highest HGA contribution.

FY 2017-18
 Achieved 108% sales target and 101% institutional sales target contributing to 25% of state sales
volume through 6 dealers and 22 sub dealers.
 Gained more than 1% market share across segments (MC & SC) for the consecutive year.
 Attained highest Hero Happiness Score in the entire zone for the assigned territory.
 Achieved annual retail growth of 18% along with scooter retail growth of 19%.
 Conceptualized and brought in effect ‘Showroom on Wheels’ in assigned territory.
 Pioneered the state through national qualification and subsequent triumph in national rural championship –
‘Bharat Shreshth’.

Territory Manager – Sales and Marketing, Castrol India Limited June 2012 – January 2015
 Spearheaded 19 member strong sales force spread across 3 distribution setups covering Amritsar and
Pathankot.
 Responsible for achievement of highest revenues within Punjab, Himachal Pradesh and J&K.
 Proactively worked towards improving brand awareness & penetration by effective use of Marketing
Roles, Development Fund.
Responsibilities  Successfully managed the merger of territory with appointment of a new Distribution setup leading to
and 1% gain in market share and successful target achievement for the first time in 5 years.
Achievements  Winner: Castrol Mahasangram Contest in year 2014.
 Worked with all the internal and external stakeholders to implement the Sales Processes:
o Worked in tandem with the distributors to implement the 3 Is (Infrastructure, Investment and
Involvement)
 Conducted regular sales trainings for all the members of the field team.

Academic Qualifications
Course Specialization Institution / City %age / CGPA Year of Completion
PGDM Marketing and Finance Fore School of Management, New Delhi 2.71 / 4.0 2012
Computer Science Raj Kumar Goel Institute of Technology, Ghaziabad 67.2 / 100 2009
CBSE PCM with Economics Delhi Public School, Ghaziabad 73 / 100 2005
(XII)
CBSE (X) -------------------------- Delhi Public School, Ghaziabad 76.2 / 100 2003

PROJECTS UNDERTAKEN / CERTIFICATIONS

 Feb’14: Leadership Development Program: 7 Habits of Highly Effective People by Franklin Covey.
 Nov’14: Distributor Management Program – Select and Advanced, organized by Castrol India Limited.
 Sept’11 – Nov’11: Participated in LIVE Project by AIRCEL on Value Added Services.
 May’05 to July’05: Designed a website for managing the operations in Real Estate Sector.

ACHIEVEMENTS AND AWARDS

 Fundraising Co-ordinator – Distinguished Gentleman Ride
 Team winner – Best Area Office Award – Overall Performance and HGA highest contribution.
 National Winner – Bharat Shreshth (Hero MotoCorp – 2017-18)
 Achieved Highest Market Share gain (2%) in two wheelers across India (Hero MotoCorp – 2016-17).
 Received Excellence award from Castrol for highest IWS Expansion in India.
 Received One Team award for achieving highest penetration for CRB Prima product in the northern region.
 Club ZERO Member Castrol.
 Scored 97.58 %ile in CAT (Common Admissions Test).

PERSONAL DETAILS
 DoB: 25th November 1987
 Marital Status: Married
 Language Proficiency: English and Hindi
 Hobbies: Fitness / Gym and exercising , Cooking , Watching and playing Cricket

Postal address: IInd – C – 29 Nehru Nagar, Ghaziabad – 201001, India. Phone No: +91 – 9555214672; Email: aashisharora25@gmail.com