Professional Documents
Culture Documents
Test Brands
Test Brands
Across:
2. Inexpensive
4. Aspirational
7. Well-made
8. Stylish
9. Cool
11. Upmarket
Down:
1. Classic
5. Reliable
6. Timeless
8. Sexy
10. Fun
Ex.B:
1. Brand loyalty
2. Market challenger
3. Product endorsement
4. Brand stretching
5. Product lifecycle
6. Market share
1. Sell
2. Takes
3. Do, target
4. Is not working
5. Are, investing
6. Works
7. Are taking
8. Aren’t selling
9. Are targering
10. Does not invest
Ex.B:
1. Works
2. Manages
3. develops
4. Is working
5. Is supervising
6. Writing
7. Enjoys
8. Is expending
9. Has
10. Owning
11. Are increasing
12. Is becoming
Ex.C:
Language Ex.D:
1. +
2. +
3. +
4. -
5. +
6. +
7. -
8. +
9. +
10. -
11. +
12. -
13. +
14. +
Ex.E:
1. Seems
2. Does, agree
3. Contain of
4. Depends
5. Supposes of
6. Does, consist
Writing, Ex.A:
1. +
2. –
3. –
4. +
5. –
6. +
7. –
8. +
9. –
10. –
11. –
12. +
13. –