Terms of Reference

Goat educational videos

Summary:
Meat & Livestock Australia (MLA), in consultation with the Goat Industry Council of Australia (GICA),
is seeking expressions of interest from individuals, organisations or project teams with the capability
to undertake a communication and extension project involving the creation of a series of
educational videos to assist goat producers across Australia.

Background:
The targets within the Meat Industry Strategic Plan (MISP) 2020 relevant to the goat industry
include:
 engage at least 2,000 producers (across species) in programs that will build knowledge and
skills to improve business performance by 5% or more
 improvement in total factor productivity of 0.5% for goat.

In order to reach these targets, both an increase in the number of producers and volume of turn off
is needed. A number of best practice resources already exist to assist new and existing goat
producers in ramping up their production sustainably; however, several gaps have been identified
which may be best filled with the development of a series of short educational/instructional how-to
videos, designed to support the existing materials.

The videos will be used to enhance the resources supporting MLA extension programs. The videos
will target producers and livestock consultants and service providers.

Project objectives:
Deliver MLA approved videos, no more than 3 minutes each and animations could be included if
necessary.

1. Deliver MLA approved short videos (of up to 3 minutes each) targeting existing and potential
goat producers on the following topics:
a. Goat hoof trimming
b. Transport guidelines to support the Fit to Load Guide. Must address recommended
stock densities on trucks and include applicable content for sheep, cattle and goats
(potentially as separate videos).
c. How to calculate browse in your paddock and factor this into your feed assessments
d. Feed nutrition reports – what to look for, how to use, how to interpret
e. What should be fed to goats and how much
f. Six producer proof of profit case studies/stories with focuses on some of the
following topics as an example – appropriate goat fencing and fencing training, how
we successfully diversified into goats, weed management using goats, goat grazing
strategies, total grazing pressure management and goats, worm monitoring and
control in goats, advantages of retention of does and kidding management,
economic and environmental opportunities of stocking goats, restocking
opportunities
g. Recommended and innovative yard and fence designs and labour saving tools.
 Animations could be included and the videos must comply with MLA branding guidelines. They
must also align to the cattle/sheep/goat welfare standards and guidelines and to the latest R&D
findings in animal welfare.

Methodology:
Whilst not limiting the capacity of the applicant to develop any particular methodology, it is
envisioned that the methodology may include the following:
 either a subject matter expert or filming crew may act as project leader and coordinator.
 depending on the experience of the project leader suitably experienced film crews and/or
subject matter experts (to assist with technical content) will need to be sourced
 video scripts must be approved by MLA before filming commences and include strong calls
to action for the viewers
 source producers and animals to conduct the relevant procedures featured in the videos
(with MLA assistance to find suitable ‘talent’)
 seek Animal Ethics approval if needed
 alignment to the key messages within the MLA goat communication plan
 close liaison with GICA, the MLA Goat Industry Project Manager and MLA’s Communications,
Promotions and Engagement team
 travel to regional locations

Process:
The Expression of Interest should be submitted using an MLA Full Project Application supplemented
with appendices as required, to address any specific requirements. The application must be
submitted as a Microsoft Word Document. To access the project application template, go to
https://www.mla.com.au/research-and-development/funding-opportunities/industry-researchers/

The proposal should:

1. Detail the approach that will be adopted to address the project objectives
2. Detail the specific work activities proposed and timelines for their achievement
3. Include a detailed and fully costed budget that covers all the resources required to
undertake the work, including details of basis for charging (daily fees, number of days,
expenses, etc.).
4. Propose a payment schedule, taking account of the following:
o progress payments may be negotiated against project milestones if the size and
timescale of the project warrant this. The proposal should propose milestones and
payments if required.
o a minimum of 20% of the project budget must be retained for payment against the
final milestone.
o payment of fees will be upon MLA acceptance of the attainment of the project
milestones.

Please note delivery dates included in the application must be realistic as it will be MLA’s
expectation that these are met.

Selection criteria:
Applications will be reviewed by GICA and MLA and selection of the successful proposal will be based
on assessment against the following criteria:
1. Soundness of the method proposed to achieve the project objective
2. Quality and experience of the team and capacity to deliver
 3. Proven track record in development of videos for primary producers including examples of
past work
4. Experience working with a variety of stakeholders (including producers, agribusiness,
research organisations)
5. The project budget, delivery timeline and assessed value for money.

Contracting for the winning applicant will take place as quickly as possible to ensure the project
starts this financial year.

Project outputs:
The successful applicant will provide:
 a series of publication-ready, producer-focused videos on the above mentioned topics
 provision of all video footage and high resolution photos taken during the project
 milestone reports and a final report giving full details of the results of the work. Milestone
and final reports will be prepared in line with MLA report guidelines.
 provision of 3 high resolution photos per video which can be used in MLA communications
and promotion
 input into 2 x 600 word (maximum) magazine articles written by MLA

The applicant needs to allow for a meeting with the MLA Goat Project Manager at project inception.

Confidentiality and IP:

Where further information is available which may assist the successful applicant in meeting the
requirements of the project, MLA will provide such information to the successful applicant.

All data and cited references must be acknowledged appropriately in the final publication and it is
the sole responsibility of the applicant to ensure copyright laws are not breached.

The successful applicant will be required to enter into a standard agreement with MLA.

Further information:
Julie Petty, Goat Project Manager, Meat & Livestock Australia
Phone: 0411 680 516
Email: jpetty@mla.com.au

Project proposal submissions:

Proposals must be lodged electronically as a Word document to: applications@mla.com.au
Proposals must be received by 28 February 2017. Strict adherence to the time deadline for
applications will occur.