“A STUDY ON ORGANIZATION CULTURE IN

HINDUSTHAN COCA COLA BEVERAGES PVT. LTD.,

SRIKALAHASTHI”

Project Synopsis submitted in partial fulfillment of the requirement for the

Award of the Degree of
MASTER OF BUSINESS ADMINISTRATION
Of
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY,
ANANTHAPUR

By
Name: D.V.MOUNIKA

Reg. No. 17AK1E0048

Under the guidance of

A.L.SWAROOPA, M.B.A.,
Assistant Professor & Project Guide
Department of MBA

DEPARTMENT OF MANAGEMENT STUDIES

ANNAMACHARYA INSTITUTE OF TECHNOLOGY & SCIENCES
TIRUPATI-517520
MBA 2017-2019

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1. INTRODUCTION:

Every Organization has a culture.  It has its own cultural forms that constitute the expected,
supported and accepted way of behaving.   These norms are mostly unwritten and tell
employees the way things really are.  These influence everyone's perception of the business
from the chief executive to the lowest rank.  Employees from all cadres of any organization
contribute to the success or failure of the organization, to the norms by accepting and
supporting them.
Organization culture- Definition:

Organizational culture is a system of shared meaning held by members that

distinguishes an organization from other organizations.
Defines organization culture as “belief system shared by an organization’s
members.”
J.C .Spender
According to define organizational culture as “a set of shared, enduring beliefs
communicated through a variety of symbolic media creating in people’s work lives.”
Kountze’s, Caldwell and Posner
Organizational culture is the set of values that helps the organizations. Employees
understand which actions are considered acceptable and which unacceptable.

2. INDUSTRY PROFILE

Definition of the Industry

The Soft Drink Industry consists of establishments primarily engaged in manufacturing

non-alcoholic, carbonated beverages, mineral waters and concentrates and syrups for the
manufacture of carbonated beverages. Establishments primarily engaged in manufacturing
fruit juices and non-carbonated fruit drinks are classified in canned and Preserved Fruit and
Vegetable Industry. Principal activities and products:

 Aerated waters;
 Carbonated beverages;
 Mineral and spring waters;
 Soft drink concentrates and syrup; and

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  Soft drink preparation carbonating

Characteristics of the Industry

The industry is a secondary manufacturer using products of the food industry to

produce soft drinks for home and food service consumption.

Packaging costs for the industry are estimated to represent 35 per cent of production
costs while syrups/concentrates account for almost 30 per cent. The Soft Drink Industry
purchases 95 per cent of the aluminum cans, 55 per cent of the rigid polyethylene
terephthalate (PET) plastic containers and 15 per cent of the glass bottles consumed by
Canadian manufacturing industries.

HR Management Practices

Pay and working conditions are major factors contributing to an adequate supply of
workers to the industry. Average soft drink industry pay rates are typically five percent above
the manufacturing average.

In the food industry generally, about 30 percent of the human resource managers
surveyed in 1996 indicated they had developed a training plan. A similar proportion had
developed training budgets.

Key HR Issues

Organization design

Process machinery has eliminated many heavy jobs, and the cost of technology
for increased automation is becoming more financially viable for Canadian plants.

Recruitment
Food and beverage industries have problems attracting sufficient numbers of skilled
tradespersons.

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3. COMPANY PROFILE

Coca-Cola: Coca-Cola is the most popular and biggest-selling soft drink in history, as well

as the best-known product in the world.

Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a
fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was
introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was
being sold in every state and territory in the United States. In 1899, The Coca-Cola Company
began franchised bottling operations in the United States.

Coca-Cola might owe its origins to the United States, but its popularity has made it
truly universal. Today, you can find Coca-Cola in virtually every part of the world.

Coca-Cola, the corporation nourishing the global community with the world’s
largest selling soft drink concentrates since 1886, returned to India in 1993 after a 16 year
hiatus, giving new thumbs up to the Indian soft drink market. In the same year, the Company
took over ownership of the nation’s top soft-drink brand and bottling network. It’s no wonder
our brands have assumed an iconic status in the minds
Of the world’s customers.

A Healthy Growth to the Indian Economy

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 Ever since, Coca-Cola India has made significant investments to build and
continually consolidate its business in the country, including new production facilities, waste
water treatment plants, distribution systems, and marketing channels.
Coca-Cola India is among the country’s top international investors, having
invested more than US$ 1 billion in India in the first decade, and further pledged another
US$100 million in 2003 for its operations.

A Pure Commitment to the Indian Economy

The Company has shaken up the Indian carbonated drinks market greatly,
giving consumers the pleasure of world-class drinks to fill up their hydration, refreshment,
and nutrition needs. It has also been instrumental in giving an exponential growth to the

country’s job listings.

Creating Enormous Job Opportunities

With virtually all the goods and services required to produce and market Coca-Cola
being made in India, the business system of the Company directly employs approximately
6,000 people, and indirectly creates employment for more than 125,000 people in related
industries through its vast procurement, supply, and distribution system.
4.PRODUCT PROFILE

THE CARBONATED MARKET INTERNATIONAL BRANDS

Classic:

The Coca-Cola classic is the flag ship of the company carbonated drinks. The product was
made public on May 8th 1886.

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Diet coke:

It was launched in 1982 to target the market of the light products.

Caffeine free coca-cola classic:

It was launched 1983 which aims at customer who want to limit there consumption of
caffeine while still drinking Coca-Cola and enjoying its taste.

The above all areas are the main areas to sell the product and also to move the product
within the overall India.

Limca:
Lime and lemony Limca, the drink of that can cast tangy refreshing spell on anyone,
anywhere. Born in 1997 limca has been the originally thirst choice, of millions of consumers
of over 3 decades.
Fanta:
The orange drink of the Coca-Cola company lies seen as one of the favorite drinks
since 1940’s. Fanta entered the Indian market in the year 1993.
Maaza:
Maaza was launched in 1976. Here was a drink that offered the same real taste of fruit
juices and was available throughout the year in 1993. Maaza was acquired by Coca-Cola
India. Maaza currently dominates the fruit drink.

5.Objectives of study:

 To study organization culture effects on job satisfaction levels among the employees of
coca cola.
 To know the employee satisfaction towards career development, training and quality
improvement.
 To analyze different factors which are influencing organization culture of the
company.
 To know organization culture effects more employee job satisfaction at Coca cola
beverage Pvt., Ltd.,

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6.Research methodology:

Primary data:

This consists of original information gathered for specific purpose. The normal
procedure is to interview the people individually and /or in a group, to get the required
data.

Secondary data:

This consists of the information that already exists somewhere, either in some
annual records or in magazines etc., having been collected for another purpose. Here the
researchers have used both primary and secondary data.

Methods of sampling:

The various methods of sampling can be grouped under 2 broad heads.

1. Probability sampling ( Random )

2. Non-probability sampling ( Non-random )

3. Sampling:
4. The samples were randomly selected in the organization from the production levels of an
organization. Hence “RANDOM SAMPLING” method is adopted in the study.
5. Sample size:
6. The sample size considered for the study was 120 employees.

7. SCOPE OF THE STUDY

The study is conducted by taking into account only the regular employees of
Hindustan coca cola Beverages Pvt., Ltd., The casual and contractual employees have not
been considered for this purpose. Present study is undertaken by various departments like
Mechanical, Electrical H.R, Marketing, production in Hindustan coca cola Beverages Pvt.,
Ltd.,

8.Limitations of study:

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  The studies confined to one branch of coco cola only.

 Due to time constraint detail information could not be gathered.

 Some of the employees did not give answers to some questions.

 The respondents may have some bias in answering the questions

9. Findings, suggestions, conclusion:

 It was found that (46%) of the employees feel that they are held together by an
invisible force in this organization

 Majority of employees (59%) feel that management does not hesitate to change old
traditions for its survival and progress

 Form my analysis more than half of the employees (61%) feel that
every employee knows the role and responsibilities of every other employee in this
organization

 It was found that most of the employees believed here that employees should forget
their personal difference and work for achieving organizational goals and targets

 I analyzed that (63%) of the employees elderly employees are highly respected in
this organization

B. SUGGESTIONS:

 It is suggested that management should provide freedom towards employees to express

there feelings with supervisors.
 As some of the employees are lacking in confidence so it is advised that management
should identify them and implement some programs to gain confidence among them.
 It could be advised that management should encourage employees to do things without
waiting for instructions from seniors.
 It is suggested that management must follow the current policies and strategies for
producing better results.

C. CONCLUSION:

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 It can be concluded that the employees are satisfied with the job designed to
them and the policies provided to them by the organization. Only few aspects of the job are to
be modified, so that employees could produce better results to the organization. Company
performance is good in all aspects from the survey and majority of the employee were
satisfied with over all facilities provided by the company are over all the organization culture
and employees satisfaction level in organization are good.

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