In a competitive and complex communications industry, the variety change of technological

innovation is no any single one company can survive if it operates alone. And Maxis has known about the
need to work with a range of different partners locally and globally to broaden out range of offerings and
to enhance our capabilities as the preferred communications solutions provide.

According to Maxis website, it has about 250 outlets in Malaysia to serve their customer. Maxis
has several ways of service distribution. First off is a visitation o the service site. Customers can visit their
service centers to check if there are any problems pertaining to their hand phones. As we know, Maxis
also sells phones to customers who are interested. Besides that, Maxis also have maxis centres where
customers can walk in and do a variety of things. For example, they can pay their bills, switch their
prepaid plan to postpaid and so much more.

Besides that, Maxis has partnered up with many big companies. The reason for Maxis alliances
with different partners is to provide various mobile services to customers. With a partnership, Maxis is
able to provide better services to customers and increase to deliver top notch services. To increase the
competitive advantage, Maxis partnered with ZyXEL Communications Corporation (M) Sdn Bhd which
is the pioneer manufacturer and suppliers of DSL Customer Premise Equipment. ZyXEL have a good
relationship with worldwide vendors. ZyXEL providing its partnership with value-added services and
better performance solutions to helping then succeed in broadband market. In addition to that, Maxis also
partnered with Telekom Malaysia (TM) to create a new revenue stream for Maxis. TM made an
agreement with Maxis to provide the high-speed broadband (HSBB) network to Maxis for 10 years.  
Advanced Broadband Communications Sdn Bhd is also another company that has helped Maxis to
provide total telecommunication solutions and services for both conventional & IP Systems. They also
will develop the all IP-based solutions and services are targeted at business and personal users at any
levels. Techscience Consultants & Services Sdn Bhd, they provide multi dimensional business solution.
The Maxis Partner including application providers, content providers and system Integrators. The
application providers provide solution, application and tools to customer propositions. The content
providers enhance the valuable information to business by providing information anywhere, anytime and
on any device.