There

are different missions for the rides per type of customer

Method: After studying the number of rides per type of ride and time of the day and weather, I compared their behaviour to understand their differences in
their usage of the service along the daytime.

Preliminary Findings: There are 3 groups of days, based on the number of rides, weather and holidays. When drilling down to hours of the day, registered users
are more likely to use the bike service during mornings, while casual users are more likely to use the service during afternoons.

Issue / opportunity: Understanding the rides mission for each type of ride so the service company could predict and ensure the optimal level of service offered
to riders such as prediction of number of bikes available and new potential registered users vs. casual users.