Modeling Objective: To study the growth of Uber with

realistic variables
How stakeholders interact with each other
Drivers :- They interact with riders through app, whenever there are riders nearby they get notification and they
have choices to select rides
Riders:- The interact with the drivers through app and the customer support executives
Driver union:- The driver union acts as bridge between the drivers and the management
Government:- They regulate transportation policies and other state regulations
Payment Apps:- Online payment is more feasible through payment modes such as BHIM, UPI, Paytm etc. also
they provide coupons and rewards points through these payment modes
Investors:- They have invested a sufficient amount of financial resources so that UBER can run its operations
Employees:- Uber employees are the ones who help in executing the smooth functioning of process

Mobile operating Systems provider : Both riders and drivers need access to the app. Therefore mobile OS
providers need to host the Uber app in their app store. Similarly, even Uber needs the app stores to host its app so it
is available to the riders and drivers
Do benefits for different stakeholders contradict each other

Uber promises flexible working for drivers but if drivers become too flexible
with picking up rides then the riders/customers will suffer.
The second contradiction will be if drivers decide to bypass the uber app and
deal with the customers directly. That way the drivers will enjoy the benefits
but the company will have to suffer
What would be an appropriate behavior over time graph for 3 stakeholders ( driver customer uber)
CLD Story

With the increasing competition in the market, the price war will increase.
This increase in price war will force the company to invest in new feature
development and ways to improves customer experience. With the increase in
customer satisfaction, the company will see higher profits. Increasing
revenue pressures may be pressuring new product development to keep
churning out more new items. These constraints may lead to employees
focusing on goods that are simpler to create and market rather than those that
are more inventive and possibly profitable.
Napkin Diagram
Stock and Flow Diagram Story

As the number of customer increases there is an increase in the demand for the
riders, which in turn increases the number of rides. An increase in demand for the
rides decreases the price of the rides. The demand for rides is also dependent on
the average pickup-waiting time and the rides available. The demand for rides
increases with the increase in rides available but decreases as the pickup-waiting
time increases. The price of the ride is dependent on the number of riders
available and the number of drivers available as well as average distance covered
in rides and the total area where Uber is operational.