Executive summary :

www.Rawvaly.com is partnership type business in which all partners invest equal share of capital in the
organization.www.Rawvaly.com is a online retail in Bangladesh, offering ecommerce services for accessories
beauty product. The Bangladesh ecommerce portal www.Rawvaly.com, which hosts over 468 visitors on its
website daily, offers a portfolio of over 10 products, cash on delivery, free shipping and seven day return
policy. Online shopping store in which we provide Fashion & Clothing,Baby Care,Medicine,Construction
Materials,Furniture,Watch & Clock,Grocery etc

Business Description Segment :

ü Name of business: Rawvaly.com

ü Type of business: Online Shopping Store

ü Number of owner:03

ü Number of Employee:17

ü Phone Number:01311478880

ü Address:Ashkona,Dakshin Khan-1230,Dhaka,Bangladesh

ü Slogan: "Enjoy Shopping Enjoy Life"

Online shopping store in which we provide ladies clothes, watches, sunglasses, nail paints, body spray,
bangles.www.Rawvaly.com of online retail in Bangladesh, offering ecommerce services for accessories
beauty products. Bangladesh's e-commerce portal www.Rawvaly.com

Key Managers & Employees:

Raju Mia
CEO(Chief Executive Officer) & Founder

01629840448

Rahim Dewan Md Shah-Poran Mahedi hasan Sagor Taseen Ahmeed Maimuna Moon
Financial Manager & Co-Founder Marketing Manager HR Manager & Co-Founder Operation Manager Customer Care Manager

01772109950 01812025216 01994014317 01729422204 01768779187

Mission:
"Rawvaly.com” is guided by 4 principles:

Ø Customer obsession rather than competitor focus

Ø Passion for invention

Ø Commitment to operational excellence

Ø Long-term thinking

Vision:

Our vision is to be Bangladesh's most customer-centric company; to build a place where people can come
to find and discover anything they might want to buy online.

Goals and objectives :

u Adding Value :

We want to continue to organize our company to make it more efficient and profitable so that both, our
clients and our employees can get more out of their time. Oct goal is to increase our corporate value by
200%.

u Thought Leadership :

We plan to produce and execute four marketing seminars, one per quarter, to help business owners see
success by sharing important growth strategies and hosting interactive workshops and webinars

u Business Networking :

We're working to build our Events Division, to increase reach by 25% and continue widely branding our
company. We aspire to host one monthly event for up to 300 business entrepreneurs.

u Strong Recruiting :

We aim to hire additional experienced marketing professionals that can add to our existing talent-pool and
help continue the steady growth of our business.

u Uniqueness:

1. Price unbeatable

2. Original brand Product

3. More efficient

4. Deliver in 1 day

Business Strategy :

SWOT ANALYSIS:
ü Strength :

➢ It has a very attractive website and as compare to competitors.

➢ It has easily navigable website, which can relief customer from any kind of hassle from
purchasing product from them.

➢ It becomes stronger by the acquisition from alibaba and their advanced technology and policy.

➢ It listed branded product like noir, Samsung , Toshiba which gives a great value to consumer.

➢ It gives a very quick delivery of the product to consumer

➢ Warranty has been assured for most of the product.

 ➢ QC team of daraz has maintained and checked quality of the seller product, which is impressive.

ü Weaknesses :

➢ Advertising policy need to be improved

➢ Advertising that is more aggressive needs to be included for daraz as it has run over country
where it has not developed with internet in the rural area.

➢ Some of the product not going under the return policy like magazine.

➢ Running their business in a high competitive online retail in industry, this is hard.

ü Opportunities :

➢ As Bangladesh have potential e commerce market so Rawvaly.com can grow more

➢ For urgency urgent delivery can be made

➢ Adding new feature like increasing return policy may add value

➢ Rawvaly.com can serve and focus more on rural area where internet started to arrive in village
part of Bangladesh

ü Threats:
➢ Large number of competitors like picakaboo, bagdoom etc are

giving tough time.

➢ More online retail arrived in the market and gives hard

competition for daraz

➢ Unstable political situation as well as policy may impact daraz

➢ Not all part of Bangladesh has the internet avaibility so daraz

may not reach those part as it an online retail

Product & Services :

Product:
1. Fashion & Clothing

2.Baby Care

3. Medicine

4. Construction Materials

5.Furniture

6. Watch & Clock

7.Grocery
Price:
1. Value based strategy

2. Margin from 25% to 100%

3. Clothing may have an average of 50% profit margin

Categories Purchase Price Sale Price

Cloth 1000 1900
Watch(Naviforce) 1150 1900
Sunglass 250 400
Bangles 200 300
Nail Paints 80 180
Maslin Jamdani Saree 2500 4500

Unique service points:

1. 24h delivery time

2. Superb quality

3. Price unbeatable

Market strategy:

It refers the plan that how a company enters the new market and new strategy. Every organization has a
different marketing strategy and Rawvaly.com here is not an exception.Rawvaly.com started also adapt
various new strategy. Some of the elements of their strategy are-

➢ Launching online campaigns

➢ Giving vouchers

➢ Giving discount cards

➢ Promotions in social networking sites

➢ Promotions in different websites

Promotion & Advertising strategies followed by Rawvaly.com -

Any firm’s focus is to sell their product to customer. To sell the product customer need to aware of the firms
product and business, to persuade customer firms need advertising and promotion. In addition, there is no
better option than digital commerce and advertising. Rawvaly.com is currently adapting marketing
communication mix as its mode of communication-

➢ Advertising- The organization uses advertising to talk to the dispersed buyers of topographies. Some are
shabby and some are very expensive. There are distinct kinds of advertisements. It is performed to give brand
awareness or to educate people about the brand, and whether Rawvaly.com's two should occur.
Rawvaly.com's current advertising objective is to educate customers to understand their constant
transformation from Evaly to Rawvaly.com. It has shifted its target industry not like Evaly, but to be the
leading customer and has to establish itself as an institution, which has "100% accredited products

➢ Mission - A definitive mission of Rawvaly.com is to build its deals. Be that as it may, the ongoing mission
of Rawvaly.com is to mindful its clients about the rebranding from Evaly to Rawvaly.com.

➢ Money - Rawvaly.com is in the development period of the Product Life Cycle. Along these lines, it as of
now has an immense client base. So as to keep up its development and separate itself from its rivals, it has
been experiencing forceful advancement procedures. They are contributing an immense sum on publicizing
which they bring about by means of commissions.

➢ Message -The message that Rawvaly.com needs to impart to its client is that they give "top of the line
quality items at sensible cost".

➢ Media -They have chosen distinctive media] so as to stream their message, for example, Television,
Newspaper, Magazine, Social Media and some more.

➢ Measurement - The effect of all the above expressed 4Ms is estimated through the deals. The expansion
in the deals will extend that the above taken choices are successfully done. On the off chance that not, at
that points the choices should be updated.

Sales promotion-

there is several offers for daraz to increase their sales. Rawvaly.com useds their sales promotion very
carefully.They give-

➢ Give a membership id [urchase above 100 tk

➢ Up to 10% discounts on eid , puja and other various occation.

• Internet marketing-

Rawvaly.com use social media marketing in facebook , twitter also in youtube. It use pop up ads also for
internet marketing. At the same time it uses search engine marketing by google yahoo and other platforms.

Competition analysis of Rawvaly.com -

To run a business you always need an eye on competition because they can make you down in the market.
You always need to work on strength and weakness of competitor. In terms of doing business to online, the
competition is huge. In addition, in online retailing there is no exception. Therer are several companies start
online retailing even if they are small but still give big competition to large companies. Rawvaly.com
competitors are Evaly. though they both are subsidiary but they give competition each other as they are
infidel identity and wants to be the best in the market. In addition, Daraz gives a hard competition to
Rawvaly.com as they are growing largely even if they come recently. They also give similar offer like
Rawvaly.com and try to grab the customer. Daraz has emerged also try to grab the market.Daraz is
continuously work on their website design, adapting new and easy payment method and works for
customer satisfaction, which is the more important.

Description Of Management Team:

Chief Executive Officer (CEO):Raju Mia

• Create Vision and mission

• Create goal and objectives

• Give direction

• Create firm culture

• Give way of success

• Be a model, hero, legend

• Responsible for firm success and failure

• Motivate/encourage employees for work

• Create cooperation between employee

Financial Manager: Rahim Dewan

• Responsible for creation of capital

• Preparing Financial Statement

• Record of daily transactions

• Balance sheet

• Income statement

• Statement of Owner equity Job specification

1.ACCA, ACMA, MBA (Finance)

2. 1 year experience

Human Resource Manager: Mahedi Hasan Sagor

• Training of employee

• Managing salary package

• Provide health and care services Job specification

• BBA (HRM, Management)

Marketing Manager: Md Shah-Poran

• Responsible for:

• Increase sale

• Advertising

• Provide Lowest cost

• Satisfy customer

• Uploading pictures of stock Job specification

• BBA (Markefing)

Operation Manager: Taseen Ahmeed

• Responsible for Check and balance of quality and quantity of products/stock.

• Completion of order A Job specification

Customer Care Manager:Maimuna Moon

• Manage customer care center by:

1. Telephonic calls

2. Skype

3.facebook Page/Group