Professional Documents
Culture Documents
Business Plan
Business Plan
Introduction -------------------------------------------------------------------------- 3
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5.0 Strategy and Implementation Summary
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1.0 EXECUTIVE SUMMARY
Introduction
Awareness of high quality baked goods is on the rise. Good bread is a rare
time to create wholesome bread, but increasingly appreciates the nutritional and
convenient, low fat form that is portable and delicious. Good bread never goes
out of style.
Cavite. Pastry Bites expects to catch the interest of a regular loyal customer base
with its broad variety of bread and pastry products. The company plans to build a
strong market position in the town, due to the partners' love of baking.
Pastry Bites aims to offer its products at a competitive price to meet the
The Company
managed by its two partners. Ms. Geraldine Pau has experience in sales,
marketing, and management. Ms. Jessa May Rodriguez brings experience in the
area of finance and administration. The company intends to hire two full-time
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pastry bakers and six part-time salesclerks to handle customer service and day
to day operations.
Pastry Bites will stand out from the competition due to their uniqueness and
outstanding quality. Pastry Bites will offers a broad range of bread and other
pastry products as well as our specialty, cupcakes. Pastry Bites caters to all of its
business operations. Six to eight moderate batches of bread and pastry products
are prepared during the day to assure fresh baked goods are always available.
After establishing the business, Pastry Bites will research the possibility of
company will also pursue wholesale contracts. A self serve beverage cooler filled
The Market
With bread being the country’s second staple after rice, the bakery business
is one of those ventures that are sure to bring multiple returns with just a minimal
investment. Bread is the country’s second staple and everyone eats bread.
Though consumed mainly as breakfast and snack fare, bread is also taken at
lunch, usually as burgers and even dinner time. Bread is a convenience type of
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food. You don’t have to sit and have a formal dinner just to eat bread. In fast food
shops, you may get your bread right at the counter and you even don’t have to
call a waiter to serve you. Bread, may be consumed while walking, riding a bus
Pastry Bites wants to establish a large regular customer base, and will
therefore concentrate its business and marketing on local residents, which will be
the dominant target market. This will establish a healthy, consistent revenue
Financial Considerations
Pastry Bites is armed with Php1,000,000 in startup funds and a lot of guts, we
bank that will cover the bulk of expenses. We will used our Php1,000,000 capital
in acquiring one bakeshop and that included some goodwill money for the recipe
and training.
Php1,500,000 in the second year, and Php2,250,000 in the third year of the plan.
Pastry Bites should break even by the third year of its operation as it steadily
increases its sales. Profits for this time period are expected to be approximately
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Php1,671,352.05 on its fifth year. The company does not anticipate any cash
flow problems.
b. Increase second year sales by 50% and third year by 50% base on
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1.2 Mission Statement
Pastry Bites loves to bake! Through baking we aim to connect with our
meet the demand of the middle- to higher-income local market area residents.
2. Competitive pricing.
will provide funding from their own savings, which will cover start-up expenses
and provide a financial cushion for the first months of operation. The company
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plans to build a strong market position in the town, due to the partners' love in
baking.
Start-up Cost
Pastry Bites is a start-up company. Financing will come from the partners'
capital. The following chart and table illustrate the company's projected initial
start-up costs.
START- UP REQUIREMENTS
Current Assets:
Cash Required Php 100,000.00
Start- up Expenses
Legal (licenses, clearance etc…) Php 18, 503.72
Building Improvements Php 50,000.00
Machineries & Equipment Php 114,650.00
Rent Expense Php 24,000.00
Advertising Expense Php 8,000.00
Contract Labor Php 10,500.00
Total Requirements Php 307,150.00
Heritage Building near NCST, where all of our products are made from, stored in
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3.0 Situation Analysis
Strengths
Weaknesses
drastically
Opportunities
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Increased demand from a successful customer using the Internet to reach
new markets new technologies that allow you to improve product quality
Threats
Competitors
highways.
market segments consume the majority of pandesal and other baked goods and
pastries. The price will be kept as lower as the known bakeshops. Mark up will
Pastry Bites has identified also its market that consist of people who have a
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creativity and flair to consume extraordinary pastry products that taste and look
good at a low price. We categorize our target market into six, namely:
Wanna-bes.
have identified special events that would involve those customers such as:
o Anniversary parties
o Baby showers
o Birthday parties
o Bon Voyage
o Bridal showers
o Christenings
o Congratulatory celebrations
o Graduations
o Retirements
o Weddings
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Target Market
Gourmet
Wanna- bes
10%
Celebrators
Students
25%
13%
Soccer Moms
14% Doctors and
Comfort Nurses
Creatures 23%
15%
The dominant target market for Pastry Bites is a regular stream of local
to maintaining the local market share of this target market. Pastry Bites will try to
adaptable to both special events, and to the special dietary needs of our
customers.
2. (Price): The smallest amount of our cupcakes is Php85 each box of 6's which
3. (Place): Pastry Bites will market its products’ adaptability and its utility
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include:
[Offline]…press release, brochures, menus, direct mail, television spot, radio ads,
business cards.
4. (Promotion): Our promotional plans include but are not limited to:
• Radio commercials
straight from the oven. Bread is the country's second staple and everyone eats
bread. Though consumed mainly as breakfast and snack fare, bread is also
taken at lunch, usually as burgers and even dinner time. Bread is a convenience
type of food. You don’t have to sit and have a formal dinner just to eat bread. In
fast food shops, you may get your bread right at the counter and you even don’t
have to call a waiter to serve you. Bread can be consumed while walking, riding
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4.5 Competition Research
Competition in the local comes in many sizes and types, from other independent
company-operated retail stores, leading competitors sell coffee and tea products through
and purchase bread, gifts, and other items via the Internet
Based on our main competition mentioned above, Pastry Bites actually has
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1. Our price structure remains competitive
a) Vegan cupcakes
b) Gluten-free cupcakes
c) Sugar-free cupcakes
5. We deliver
Pastry Bites will succeed by offering consumers the lowest price. Increasing
the quality of our baked goods; we would aim to be the cheapest producer of
Pastry Bites competitive edge is the relatively low level of competition in the
local area in this particular niche. We are offering the customers a completely
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4.2 Sales Strategy
As the chart and table show, Pastry Bites anticipates sales of about
experience. She has skills at producing baked goods and marketing them as
well.
administration.
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6.1 Organizational Structure
Manager/ Owner
Supervisor/Owner
Owner
Chief Baker
Baker
Baker Helper
Cashier
Janitor
There will be a total of 2 full time position for the management, 2 full time
can be accepted 24 hours per day. The actual operating hours of the business
will be 7:00 a.m. – 9:00 p.m. The job descriptions are as follows:
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(1) Web Master/Marketing Specialist (On- call)
Duties Include:
e) Maintaining blogs
needed)
Duties Include:
e) Schedule deliver
Duties Include:
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d) Deliver and setup product
card
(4) Cashier
c) Count money in cash drawers at the beginning of shifts to ensure that amounts
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h) Watch for and recognize security risks and thefts, and know how to prevent or
merchandise.
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The company intends to hire two full-time pastry bakers (chief baker and
baker), baker helper, cashier and four part-time salesclerks to handle customer
Payroll Date: January 15, 2013 Name: MANAGER/OWNER Pay slip No. 2013 - 001
Payroll Date: January 1 - 15,
Payslip No: Earnings Detail 2013
HDMF 360.00
9,000.00 1,285.00
JESSA MAY RODRIGUEZ
signature over printed name
Net Pay >> Gross Pay >>> 9,000.00 Net Pay >> 7,715.00
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7.0 Financial Plan
Pastry Bites
Statement of Financial Condition
For the Year Ended December 31, 2013
ASSETS
Current Assets:
Cash & Cash Equivalent 482,245.00
Office Equipment 46,667.25
Inventory 250,000.00
Non- Current Assets:
Furnitures & fixtures 27,156.06
Machineries & Equipments 114,650.00
Building Improvements 50,000.00
Depreciation 34,544.50
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7.2 5-Year Revenue/ Expenditure Forecast
Pastry Bites
Statement of Operation
As of December 2017
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Appendix A: Bakery Equipments
Convection Oven
several varieties, but they all follow the same basic specifications. Convection
ovens have a sophisticated system of fans to evenly distribute the heat, which
can be set as high as 550 degrees. The controls and thermostats are ultra-
accurate and can be fine-tuned more easily than those of normal ovens. Also, the
items inside a convection oven are much more visible because of the large glass
Proofer
there are several racks that rest inside a controlled heat chamber. Along with the
heat, however, is controlled humidity, and the combination helps yeast ferment
and rise faster and more fully than it would in a regular oven.
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Dough Scales
scales, dough scales are designed for sturdiness and for dealing with the messy
Stand Mixer
Refrigerator/Freezer
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Stove
Display Stands
Cash Register
Cake Depositors
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have made significant technological advances to cake depositors. Cake
depositors are now used to deposit bread batter into loaf pans, deposit pie filling
into crusts, and even ice and decorate the entire circumference of a cake in a
matter of seconds.
Proof Boxes
they need. Proof boxes are high-humidity/high-temperature boxes that allow for
bakeries with increased moisture in the dough, which, in turn produces a moist
dough sheets, and presses. Proof boxes provide warm, moist areas encouraging
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Specialized bakery dough equipment can reduce labor-intensive bakery
Dough divider
Dough Sheeter
spoons, cutting boards and rolling pins are all tools used in bakeries. Certain
products require the use of specialty tools, such as cookie cutters, bread slicers
and cake decorating tools. Bowls in all shapes and sizes are required for making
dough and mixing ingredients. The cutlery and utensils used by a bakery do vary,
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arsenal of smaller equipment items necessary for culinary success. Examples
include grinders for peanuts and figs; pulverizes for crushing sugar and spices;
pretzel rolling equipment; mixing bowls; and pans for loaves, muffins and
specialty items. Bakeries will also need to be equipped with measuring utensils,
whisks, beaters, temperature gauges, cake decorating tools and special plates.
Other small items include brushes, rolling pins, sifters, pie crimpers and can
openers.
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Appendix B: Pastry Bites Menu
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Appendix C: Floor Plan:
Farm Store
Design a bakery that feels like a farm store. Welcome patrons into an all-wooden
interior with high ceilings, tall shelves and solid oak countertops. Fill the shelves
with handmade jams and jellies. Hand-write the names of baked goods to label
each. Add chunky or wooden furniture if you have room for a seating area; if not,
add stools to a counter where folks can enjoy a cup of strong coffee along with
their bread
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Appendix D: Legal Requirements
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