9.1.

Questionnaires and forms

SUMMER PROJECT-CEMENT SURVEY

Questionnaire Serial No

__________________________________________________________
Name of the Respondent:
_
__________________________________________________________
Address:
_____
__________________________________________________________
_____
__________________________________________________________
_____

1a Could you tell me up to what level you have studied?

EDUCATION: ___________________________________________________

1b Could you also tell me what is your occupation?

OCCUPATION: ___________________________________________________

Education  Some
School School SSC/ Grad./ Grad./
Illi- college
upto Upto HSC PG PG
Occupation Terate but not
4 yrs 5-9 yrs - Gen. - Prof.
 Grad.
 1 2 3 4 5 6 7

1. Unskilled workers E2 E2 E1 D D D D

2. Skilled workers E2 E1 D C C B2 B2

3. Petty traders E2 D D C C B2 B2

4. Shop owners D D C B2 B1 A2 A2

Businessmen/

Industrialists with

No. of employees :

5. - None D C B2 B1 A2 A2 A1

6. - 1 – 9 C B2 B2 B1 A2 A1 A1

7. - 10+ B1 B1 A2 A2 A1 A1 A1

8. Self-employed prof. D D D B2 B1 A2 A1

9. Clerical/Salesmen D D D C B2 B1 B1

10. Supervisory level D D C C B2 B1 A2

11. Collegers/Executives
C C C B2 B1 A2 A2
- Junior

12. - Middle/Senior B1 B1 B1 B1 A2 A1 A1

1c. RECORD SEC: ______________________________

CONTINUE - ONLY IF SEC A, B OR C CODED. ELSE - TERMINATE.

2. Could you please tell me your age in completed years?

Age: _____________ Years

3a. Could you tell me what kind of construction work is presently being done for your
home? SINGLE CODING

Ensure construction pertains to independent house

New Construction 1 CONTINUE

Extension – Multiple Rooms 2 CONTINUE

Extension – Single Room 3 CONTINUE

Major alteration or renovation work 4 CONTINUE

Minor alteration or renovation work 5 TERMINATE

None of the above 7 TERMINATE

3b. Could you please tell us when the construction started and when is the scheduled date of
completion?

____________________

ASK ALL

4a. Have you purchased cement in the last 6 months for this present construction? SINGLE
CODING

Yes 1

No 2

CONTINUE IF CODED 1 IN 4a ELSE TERMINATE

4b Could you tell me at what stage of construction you are presently in? SINGLE
CODING

Digging for foundation not started 1 TERMINATE

Ground Floor

Foundation laid 2

Pillars and beams in place 3

Walling completed 4 CONTINUE

Roofing completed 5

Finishing work going on 6

1st/2nd/3rd floors

Pillars and beams in place 7

Walling completed 8
CONTINUE
Roofing completed 9

Finishing work going on 10

House warming over 11 TERMINATE

AWARENESS & USAGE

5a When you think of cement used for constructing houses, which brand or company name
comes to your mind first? Which others can you think of? RECORD UNDER OTHERS
 FIRST MENTION

OTHER MENTIONS

5b Listed here are various brands of cements used for constructing houses. Which of these
brands have you heard of? Any others? MULTIPLE CODING POSSIBLE. NOTE: BRANDS
CODED IN 5a, ALSO TO BE CODED HERE.

Brands 5b – Aware

ACC 1

Coromandel Cements 2

Chettinad Cements 3

Dalmia Vajram 4

India Cements 5

Ramco Cements 6

Ultratech 7
NEEDS & PERCEPTIONS

6.Listed here are aspects that various people look for while buying cement. I would like to know
your opinion on these aspects. Please rate the importance of following factors in selecting a
Cement.

Not important Very

Important

a.Reasonable Price of Cement 1 2 3 4 5 6 7

b.Strength of cement 1 2 3 4 5 6 7

c.Quick setting 1 2 3 4 5 6 7

d.Durability of cement 1 2 3 4 5 6 7

e.Color of Cement 1 2 3 4 5 6 7

f.Trusted Brand Name 1 2 3 4 5 6 7

g.Unadulterated 1 2 3 4 5 6 7

h.Direct Delivery from factory 1 2 3 4 5 6 7

i.Ideal Customer Service 1 2 3 4 5 6 7

j.Reduction in Cracks 1 2 3 4 5 6 7

k.Fineness of Cement 1 2 3 4 5 6 7

l.Available in nearby 1 2 3 4 5 6 7

shops

m.Recommended by 1 2 3 4 5 6 7
 Mason / contractor

n.Recommended by shopkeeper 1 2 3 4 5 6 7

o.Recommended by engineer 1 2 3 4 5 6 7

p.Used widely 1 2 3 4 5 6 7

q.Extensive Media coverage 1 2 3 4 5 6 7

DECISION MAKING & PURCHASE BEHAVIOR

7a Can you tell me what type of contract this is? SINGLE CODING

A full (labour + material) contract construction – complete responsibility is with

1
building contractor

Specified material contract – complete responsibility with the building contractor but
I specify 2
the materials

Labor contract construction only – labor alone is contracted. Materials are bought by
3
me

Is being done by myself completely 4

7b . Can you please tell me how the brand of cement was chosen? SINGLE CODING

Builder selected the brand and did not take my opinion 1

Builder gave me options and took my opinion before

2
finalizing the brand

I specified the brand to the builder and asked him to use

that 3
brand
7c Please recall the time when you bought the first batch of cement for the present
construction that you have undertaken. Can you tell me who all were involved in deciding the
brand of cement you selected? Any others? MULTIPLE CODING

Self 1

Spouse/ Other family members 2

Friends/ Relatives 3

Building contractor 4

Architect/ interior designer 5

Hard ware store/ Cement dealer 6

Mason 7

Others (specify) ______________ 8

IF RESPONDENT IS INVOLVED IN DECISION MAKING (1 CODED IN 7c) THEN

CONTINUE,

7d Recollect the time when you purchased the first batch of cement, for this construction.
Which all brands did you consider for purchase? You may or may not have bought all brands,
but specify all the brands that you evaluated? MULTIPLE CODING POSSIBLE

7e Which of these brands did you actually buy, the first time you bought cement for your
construction? If you have bought multiple brands in your very first batch of purchase, specify
all? MULTIPLE CODING POSSIBLE

7f Which of these brands did you buy so far, for your construction? Take in to consideration
all the purchases you might have made for this construction? Any others? MULTIPLE
CODING POSSIBLE
7g Which of these brands did you buy, the last time you bought cement for your
construction? If you have bought multiple brands in the last occasion, specify all? MULTIPLE
CODING POSSIBLE

7d –
7e – 7f – 7g –
Brands
First time So far Last time
Considered

ACC 1 1 1 1

Coromandel Cements 2 2 2 2

Chettinad Cements 3 3 3 3

Dalmia Vajram 4 4 4 4

India Cements 5 5 5 5

Ramco Cements 6 6 6 6

Ultratech 7 7 7 7

Don’t Know/Cant Say X 99 99 99

IF NOT INVOLVED IN DECISION MAKING (1 NOT CODED IN 7c) THEN GOTO 9a ELSE
CONTINUE

ASK 8a IF AWARE OF DALMIA BUT NOT CONSIDERED FOR PURCHASE. DALMIA

CODED IN 5B BUT NOT IN 7D
7h Rate these cements in terms of price and quality on 1-7 scale,with 1- representing low
price and 7-suggesting high price.Similarly 1 for quality represents low quality and 7-represents
high quality.

Brands Price Quality

ACC

Coromandel Cements

Chettinad Cements

Dalmia Vajram

India Cements

Ramco Cements

Ultratech

8a You are aware of Dalmia Vajram, but did not consider this brand for purchase? What are
the reasons for not considering Dalmia Vajram? Any others? MULTIPLE CODING
POSSIBLE

8a

It is not a good quality cement 1

 The retailer does not give any discount 2

It is not easily available 3

It is priced higher than other brands of cement 4

It was not recommended by friends/ relatives 5

My mason/ building contractor/ engineer did not recommend the brand 6

Have used it before and was not satisfied with it 7

The shopkeeper recommended a different brand when I asked for Dalmia / Dalmia
Vajram/ Vajram

Others(Specify)_________________________________________________________
8
_

ASK 8b IF BOUGHT DALMIA (CODED IN 7F) ELSE GOTO 9

8b You have bought Dalmia cement for your construction. What are the reasons for buying
Dalmia, when there are so many other brands available in the market? MULTIPLE CODING
POSSIBLE

It is overall a good quality cement available in the market today 1

The retailer gave me an additional discount 2

It is easily available 3

It is reasonably priced 4

It was recommended by friends/ relatives 5

I was advised to use it by my building contractor/ mason 6

It was advised by the shop keeper 7

Have used it before and was satisfied with it 8

Others(Specify)________________________________________________________
9
__
9a.Could you tell me how many bags of cement have you purchased so far?

9b. From which types of store have you bought cement most often, for the present
construction? SINGLE CODING

Hardware store 1

A store selling only cement 2

A store selling cement & brick/sand/coir/bamboo/blue metal 3

9c. Did your mason/ building contractor recommend any brand for this present construction?
SINGLE CODING

Yes 1

No 2

9d. Which brand did he recommend? MULTIPLE CODING POSSIBLE

Brands
Masons recommendation

ACC 1

Coromandel Cements 2

Chettinad Cements 3
 Dalmia Vajram 4

India Cements 5

Ramco Cements 6

Ultratech 7

10. Please tell me your family’s monthly household income, i.e the income of all earning
members in your family put together after excluding taxes. This is required purely for research
purpose and confidentiality will be maintained. CODE IN GRID BELOW. SINGLE CODING
ONLY.

Less than Rs 5000 1

Rs. 5001- 6000 2

Rs. 6001-10000 3

Rs. 10001-15000 4

Rs. 15001-20000 5

Rs. 20001-30000 6

Rs. 30001-50000 7

Rs. 50001- 75000 8

75000+ 9

Don’t Know
10

Thank you for your help.