Jewelry Sector players

1) Tanishq
 It’s a jewelry brand under Titan Industries which is in turn a backed by TATA groups and TIDCO.
 It was founded in 1994
 It was the first jewelry retail brand in India.

Key Factors
Segmentation Product line
-Working women -Mia
-Men -Aveer
-wedding -Rivaah
-Premium -zoya
Stores 300+ (as of August 2019)
Brand Image Tata Product ( A Tata steal of trust with all its
products)
Turnover Rs 16,030 cr (FY 18-19)
Partnership Caratlane (India’s Largest online jewellery
company) where Titan has 62% stake.
Brand ambassadors Celebrity endorsement to increase brand visibility
Stock Market Listed in both NSE and BSE under Titan Company
Ltd.

Citations:

1) https://www.business-standard.com/article/pti-stories/tanishq-to-open-54-more-stores-in-
fy19-20-119080700737_1.html
2) https://en.wikipedia.org/wiki/Tanishq
3) https://en.wikipedia.org/wiki/CaratLane
4) https://www.businesstoday.in/current/corporate/malabar-gold-diamonds-aims-become-world-
largest-jeweller-three-years/story/394392.html
5) https://www.moneycontrol.com/india/stockpricequote/miscellaneous/titancompany/TI01

2) Malabar Gold and Diamonds

 It’s an Indian jewelry group headquartered in Kozhikode, kerala.
 It was founded in 1993
Key factors
Business Model Co-operative entrepreneurship
-27% of the employee are investors
-Low employee turnover rate
Stores 257 showrooms (117 in India & 140 abroad)
Segmentation Brands
-Diamond Jewelry -Mine
-Uncut Diamond Jewelry -Era
-Indian Heritage Jewelry -Divine
-Handcrafted Designer jewelry -Ethnix
-Kid’s jewelry -Starlet
-Precious gem jewelry -precia
Distribution Manufacturing to Retailing by themselves
Expansion Targeting to becoming the world’s largest jewelers
by tripling their outlets by 2023
Turnover $4.51 billion (FY 18-19)
Brand ambassadors Celebrity endorsement to increase brand visibility
CSR activities 5% of yearly profit into the fields of health,
education, women empowerment, housing &
environment
Stock Market Not listed

Citations:

1) https://www.businesstoday.in/current/corporate/malabar-gold-diamonds-aims-become-world-
largest-jeweller-three-years/story/394392.html
2) https://www.arabianbusiness.com/business/410604-one-for-the-textbooks-unique-company-
philosophy-that-turns-employees-to-investors
3) https://en.wikipedia.org/wiki/Malabar_Gold_and_Diamonds
4) https://www.malabargoldanddiamonds.com/about-us.html

3) Kalyan jewellers India Ltd

 It’s an Indian jewellery showroom chain headquartered in Trissur, Kerala
 It was founded in 1993

Key factors
Service centre My Kalyan – An unique initiative to educate and
assist the customers in buying. 650 My Kalyan
outlets in India.
Stores 144 showrooms across India and GCC( gulf
cooperation council)
Segmentaion Product line
-Wedding jewellery -Muhurat
-Handcrafted antique jewellery -Mudhra
-Timeless heritage jewellery -Nimah
-Uncut diamond jewellery -Anokhi
-Precious stones jewellery -Rang
-Polki diamonds jewellery -Tejasvi
- Diamond jewellery collection -Ziah
- Contemporary gold & diamond jewellery -Laya
-Dancing diamond jewellery -Glo
- Heritage jewellery with Uncut diamonds -Vedha
-Diamonds -Apoorva
-Daily wear diamonds -Hera
Turnover Rs 10,500 crs (FY 17-18)
Brand ambassadors Celebrity endorsement to increase brand visibility
Stock Market Not listed

Citations:

1) https://en.wikipedia.org/wiki/Kalyan_Jewellers
2) https://www.thehindubusinessline.com/companies/kalyan-jewellers-aims-to-double-
turnover/article25087928.ece
3) https://www.kalyanjewellers.net/

4) Rajesh Exports Limited

 They are a gold retailer in India which refines, designs, and sells gold and jewelry headquartered
in Bangalore, Karnataka.
 They sells gold and diamond jewellery in retail through its branded retail jewellery chain stores
under the brand name of SHUBH Jewellers.

Key factors
World’s largest refiner of raw gold 2400 tons per annum
World’s largest manufacturer of gold jewellery Capacity of 350 tons per annum. They specialize in
low cost manufacturing and are the lowest cost
manufacturer in the world
India’s largest exporter of gold Jewellery It exports to across 60 countries
Distribution Refining, manufacturing, wholesaling and retailing
by themselves. They supply jewellery to 5000 retail
stores across India
Stores 82 stores across Karnataka
Turnover Rs 1,75,763 crs (FY18-19)
Stock market Listed in both BSE and NSE. Trading at 535.95
(13/05/2020). Market cap- Rs 15824 crs
Citations:

1) https://www.moneycontrol.com/india/stockpricequote/diamond-cuttingjewelleryprecious-
metals/rajeshexports/RE07
2) http://www.rajeshindia.com/history
3) http://www.rajeshindia.com/refining-&-alloying

5) PC Jeweller Ltd

 It is one of India’s jeweler based in New Delhi.

 It started operation in 2005

Key factors
Distribution They manufacture, export, wholesale and retail
gold and diamonds in India
Stores 84 stores in 70 cities and 19 states
Stock market Listed in both NSE and BSE. Trading at
11(13/05/2020). Market cap – Rs 439crs
Turnover Rs 8368 crs (FY 18-19)

Citations:

1) https://en.wikipedia.org/wiki/PC_Jeweller
2) https://www.pcjeweller.com/about-us.html
3) https://www.moneycontrol.com/india/stockpricequote/diamond-cuttingjewelleryprecious-
metals/pcjeweller/PJ

6) Thangamayil Jewellery Ltd.

 It is a fast growing chain of retail jewellery company positioned in Tamil Nadu

 Tamil Nadu is said have the largest share of India’s total gold consumption at 40%
 Thangamayil is capitalizing and monetizing this fact by expanding their stores and introducing
jewellery schemes
Key factors
Saving schemes Super gold, Future plus flexi plan,smart gold
and fixed deposit are the schemes which adds
value to the customer
Stores 47 showrooms
Turnover Rs 1443 crs (FY 18-19)
Stock market Listed in both NSE and BSE. Trading at 247
(13/05/2020). Market cap – Rs339crs

Citations:
1) https://www.thangamayil.com/corporate/about-thangamayil/
2) https://www.moneycontrol.com/india/stockpricequote/diamond-cuttingjewelleryprecious-
metals/thangamayiljewellery/TJ