Questionnaire

I am Chandan M P pursuing MBA at Nitte Meenakshi Institute of Technology. I

have undertaken a project on “Social Media Strategies Implication on Consumer
Buying Behavior with Reference to E-Commerce Industry.” I kindly request you
to fill questionnaire. This could be used only for the academic purpose and will
not be used anywhere else.

Name:

Age:

• Below 18 years
• 18-30 years
• 31-40 years
• 41-50 years
• Above 50 years

Gender:

• Male
• Female
• Prefer not to say

Educational Background

• Post-Graduation
• Graduation
• 12th
• 10th
• Other
Profession:

Salaried- Private sector

Salaried- Public Sector

Self Employed

Student

Other

Annual Income

Below 1 Lakh

1-3 Lakhs

3-5 Lakhs

Above 5 Lakhs

Region:

Urban

Semi Urban

Rural

1. Do you use social Media?

Yes No
2. You use social Media for:
To stay up-to-date

To fill up spare time

General networking

To search product info

3. Type of social media you use:
Facebook

Instagram

Whatsapp

Snapchat

Other specify_________________.
4. Do you shop online?
Yes No (if no skip to question no.17)

5. Which shopping site do you most prefer for online purchasing?

Flipkart

Amazon

Snapdeal

Other, Specify……………….

6. Which factor influence you to buy online?

Convenience

Better Prices

More Variety

Easy Price Comparisons

Home Delivery

Time Saving

Easy payment
7. Do you pay attention to advertisement on social Media websites?
Yes No

8. Which factors of the advertisement drive your attention towards

buying product?

Content

Product image/ Video

Offers/ Discounts

Brand

Ambassadors

9. How often do you shop online through the advertisement link on

social media?

Frequently (once a week)

Regularly (at least once a month)

Occasionally (once in 2-4 months)

Rarely (Once in a year)

According to the need

Never

10. How did you get the idea of buying specific brand through an online
store?

Referred by friend/family

Saw an online advertisement

 Saw an offline advertisement

I was waiting for launch of this product since long

Other

11. Social Media influence buying decisions:

Strongly agree

Agree

Neither agree nor Disagree

Disagree

Strongly Disagree

12. You watch the complete advertisement on the social media.

• Strongly agree
• Agree
• Neither agree nor Disagree
• Disagree
• Strongly Disagree
13. Advertisement on social media influence your on buying behavior.
• Strongly agree
• Agree
• Neither agree nor Disagree
• Disagree
• Strongly Disagree
14. Advertisement on social media is more attractive than any other
media.
• Strongly agree
• Agree
• Neither agree nor Disagree
• Disagree
• Strongly Disagree
15. How do you come to know about the discounts by E-commerce
companies?

Friends

Website

Social media add

Newspaper/ Magazines

16. What is your preferred source of information for your buying

decision?

Company’s website

Social Media

Friends & Relatives

Advertisements on print media

17. Which factor influence you to avoid online shopping?

Financial Risk

Product Risk

Convince Risk
 Non-Delivery

Return Policy

18. Have you Experienced Online Shopping?

Yes NO
19. Rate the Online shopping over offline shopping. Where 1 as least and
10 as best
1 2 3 4 5 6 7 8 9 10
20. Any suggestions regarding Social media advertisement of E-
commerce company.

Thank you for filling the questionnaire.