PERANCANGAN SISTEM

BERORIENTASI OBYEK DENGAN UML

A. Analysis
5 Forces of Industry Environment
The industry environment is divided into five forces: Threat of new entrants,
bargaining power of suppliers, bargaining power of buyers, threat of substitute products
and rivalry among competing firms.
The threat of new entrants for new firms in Indonesia in textile machinery is low,
since a high capital and high technology is needed to enter the market. On the other hand,
the threat of new entrants of Asian and European firms is high due to government
policies, mentioned in the macro-economic situation in part one. These firms have higher
capacities and are able to deliver the product for a cheaper price.
The bargaining power of suppliers is low, because there are no major changes in
price and product quality. Also, Toyota Textile Machinery Indonesia is supplied by TICO
from Japan itself which keeps the power low, since both companies don’t compete
against each other.
The interest of buyers is to buy product high quality products for the lowest price
possible. In case of a high threat of new entrants of companies who offer lower price
without lack of quality, also the buyer power is high. If these companies aren’t able to
penetrate the market, the buyer power will stay low because buyer won´t have the
opportunity to choose from different companies.
The threat of substitutes is low, since it is hard to copy or design similar high end
products as textile machinery. Still competitors offer their textile machinery with
differentiations to Toyota´s textile machineries.
Since Toyota Textile Machinery Indonesia is the only company of that kind in
Indonesia there is no rivalry among competing firms, except these mentioned from other
countries in threat of new entrants.

SWOT Analysis
SWOT stand for strengths, weaknesses, opportunities and threats. SWOT analysis
provides us with an opportunity to examine the internal (strengths and weaknesses)
and external (opportunities and threats) these factors could affect company in future.
Strength
Gracia Jaya Makmur Toyota Textile Machinery strength is it is the only one branch
company in Indonesia. The company offers machines with high quality, cutting-edge
and sophisticated technology. It is also well-known and trusted company.
Weakness
Medium to high price range is the weakness of this company, this problem makes
troubles of competing with lower-end brands. In addition, Gracia Jaya Makmur is the
only subsidiary of Toyota Textile Machinery in Indonesia, this also could be the
weakness. Toyota does not offer a credit payment system, meanwhile some of
competitors do otherwise, especially the ones from China.
Opportunity
There are many opportunities that can be developed by company such an open
another subsidiary in Indonesia, develop lower-end product with in same quality and
specification for reduce competitors acquisition.
Threat
There are so many new entrances and some competitors that offer lower price with
standard quality. As the result, some customers might have preferred them than
Toyota’s. There is a lack of specific differentiation between Toyota’s and others,
especially design, except from quality, durability and efficiency.

Customer Analysis (Consumer Behavior Analysis)

Segmenting

B. Key Findings
 3500
3000
2500
2000 Whole Product Sales (5
1500 Category Products)
1000
500
0
2012 2013 2014 2015 2016 2017
(July)

Exhibit 1. Total Sales of Whole Products

The total sales of whole five products; Ring Spinning, Roving Frame, Weaving,
Air-Jet Loom and Water- Jet Loom. As can be seen on the figure, the sales
declined from 2015 to 2016 and it has been forecasted that in 2017, Toyota will
have a decrease numbers of sales.
Penurunan penjualan terjadi karena selain produk yang di tawarkan oleh
competitor lebih murah, mereka juga menawarkan system pembayaran kredit,
dimana TICO tidak bisa pembayaran dengan cara system kredit.
C. Proposed Solution
Marketing objective of the company is to increase product sales. The company
already attended some events to promote the products, but the number of sales are
still low in Indonesia. There are some solutions that we advised to the company. First,
they need to attend more events especially when there is a textile exhibition in
Indonesia. They can participate and do some more promotional activities that help
inform the customer about the products, especially the newest ones. Furthermore, the
company should add more services and facilities such as free shipping and discount
service. The company should also consider credit payment system in order to attract
more customers. The second one is, they could also consider to produce machines
with affordable price with standard quality for the small and medium textile
companies, so that can increase the market share.

Proposed Marketing Mix

Product:
 Toyota has been always considering the value of product. They have been known as one
of the most high-quality products. In our view, in order to increase the number of sales in
Indonesia, they could consider to create lower-price products but still with standard quality, so
that could be affordable for small and medium textile companies, considering there so many of
them. They usually purchase the second-hand machines from the big ones.
With low differentiation of product, we suggest the company to create new design of the
products such as to make a compact model machine and produce a machine with multi textile
patterns.

Promotion:
Due to the sales have been lower than usual, then the aim may be to get them back
up to target level by re-engaging old customers and encouraging new ones to try a product
out.
Toyota needs to attend more events to show and provide necessary information
regarding the product, its benefits, features or usage to the costumer. This may be the case
if a new product is introduced into the market. Unique features or benefits may need to be
explained. In other cases, a new feature on an existing product may need to be highlighted.
Toyota should seek to use promotional activities to differentiate its product in the
market and make it stand out from the crowd, considering there are so many competitors
and new entrances. The focus here remains on those features, functionalities or benefits
that may not be offered by a competitor or may not be offered so well. It could strengthen
the brand and its place in the market. This helps turn first-time purchasers into a life time
purchaser. How to conduct the promotion to costumer is by mailings, technological
expertise, and broadcast advertisement.

Place:
Menambah kantor cabang penjualan di Indonesia selain di jawa barat untuk
meningkatkan penjualan di luar pulau jawa yang berpotensi untuk menjadi wilayah produksi
tekstil.
Pricing:
Perusahaan tetap menggunakan value-based pricing.

Physical Evident:
A costumer tends to rely on material cues. In this case, the company needs more physical
evidence, including some of the following buildings, catalog and website. The website of TICO
for textile machinery is not captivating enough. There are some competitor’s websites that have
‘stronger’ advertisement. On TICO website page, there are only several machines without
enough information such as the benefit of the products. Their website should present the
product's advantages in a compelling way and they could also add detailed information such as
price and specialty of the product.
People
People are the most important element of any service or experience. The
marketing sales, employees and managers of Toyota are always in touch and
maintain a good relationship with the customer.
Process
Menambahkan system pembayaran kredit agar memperluas market share kalangan
mengeah kebawah dapat membeli

D. Implementation Plan
Rencana Implementation yang kita lakukan, berdasarkan dua solusi yang kita
tawarkan
Promotion:
Exhibition
Exhibition conduct direct promotion it can be demonstrate of our product directly ito our new
costumer.

Mailings

There are a lot worthwhile reasons for textile machinery and parts businesses to
conduct direct marketing. Direct mail has the advantage of delivering targeted
messaging to qualified contacts within your company's market segment. Third-
party providers have a reputation for generating accurate mailing lists that can be
sorted to accommodate niches and subsections of the market. By investing in
premium mailing lists for direct mail, email, and telemarketing campaigns, you
gain the assurance that your lists are always accurate and up-to-date.

Technological Expertise
The PR and marketing community has embraced technology with open arms,
transforming basic marketing concepts into sophisticated, tech-driven systems
and solutions. One of the things that needs to be considered by textile machinery
and parts businesses is the need to increasingly incorporate technological
marketing solutions into the marketing mix. Despite the initial cost associated
with many technological solutions, the long-term payoff for the right technologies
almost always outweighs the upfront expense.

Broadcast Advertising

No doubt about it, the Internet has had a dramatic impact on TV and radio
advertising. Rather than tuning in for information, many buyers now prefer to get
their news and entertainment through online sources. Broadcast advertising is
down - but it's not out. Today's leading textile machinery and parts businesses
continue to find ways to attract audiences to their brand through broadcast
media. Today's broadcast marketing solutions have the ability to target a
geographically concentrated sector of the marketplace. For example, many
people limit their radio listening to their daily commute. When marketing textile
machinery and parts businesses, local consumers may represent a sizeable
portion of total revenues, making local radio and other broadcast media viable
marketing channels -- but only to the extent that you match the station's audience
to your customer base.