The brand name is Dove, the product that this brand is selling is shampoo.

The slogan of this

video is “Women’s shampoo isn’t made for you”. The logo is “Dove” with “men” written under it.
Beside “men” there is “bird” and under “men” there is written “+” and “care”. Under “+” and
“care”, there is a line. The message is that men shouldn't use women’s shampoo, but they
should use men’s shampoo. Because otherwise they are going to have long hair, there is going
to be women’s music playing when they are going to move their hair and when they are going to
move their hair it’s going to be in slow motion. Basically there is going to be that women’s
shampoo commercial effect and the men’s are not going to be masculin anymore but feminine.
The target audience is men between 20 to 40 years old because this video is for the men that
have a job and when you’re younger than 20 you’re usually at university or you have a little job
but not a big one. This video is for healthy men because mens that don't take care of their hair
don't have healthy hair. The mood of this ad is funny because when the man is moving his hair
it’s in slow motion and there is women’s music playing. When the other man is telling him that
there is a women’s shampoo commercial effect, he is moving his hair and his face looks so
shocked. There is also a moment when he is running to get men’s shampoo at the store, that is
really funny.

In this ad, the persuasive technique used is to make the man called Diego on the ad ridiculous,
because if a man looks ridiculous when he is using women’s shampoo, men are going to stop
using women’s shampoo and they are going to buy men’s shampoo. For the visual language, at
the beginning of the video the man who is talking first looks normal but then, when the other
man (Diego) comes he looks shocked, while Diego looks normal as if everything was normal.
Then, when the man who talked at the beginning tells him that when he is moving his hair there
is a women’s shampoo commercial effect and that it’s probably because of the shampoo he
used, Diego moves his hair and looks shocked. So he looks at the shampoo he used and he
sees that he used a women’s shampoo, so he starts to run to get a men’s shampoo at the store.
When he has a men’s shampoo, he washes his hair with the shampoo, so his hair looks short
and he looks happy. The overall effect of the ad’s design is that it looks colorful and busy. It
looks really energetic.

Pathos is used in the commercial by making the audience looking at this ad feel happy. Logos is
used in this ad by showing a logic message which is that men should look masculine and not
feminine. The writer want the audience to buy their product, he want the audience to think that
it’s not okay to look feminine when you’re a man but that you should be masculine, he want the
audience to feel happy because of the colours and the energy and he want the audience to buy
the men’s shampoo after looking at the video.