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Research Methods For Business. A Skill-Building Approach. 6th Edition PDF
Research Methods For Business. A Skill-Building Approach. 6th Edition PDF
Description: Research Methods for Business: A Skill–Building Approach is a concise and straightforward introduction for
students to the world of business research. The skill–building approach provides students with practical
perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran s
popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to
present an up–to–date guide on business research for the aspiring future manager.
The sixth edition has been substantially revised to go beyond the scientific approach and gives students a
comprehensive introduction to what constitutes good research. This edition includes a range of new
material on alternative approaches to business research, including three new chapters on: The Critical
Literature Review, Observation, and Questionnaires. Other chapters on The Broad Problem Area and
Defining the Problem Statement, Research Design, Interviews and The Research Report have also been
substantially revised.
The new edition also features cases from Europe, Asia and the US to give students a global view of modern
business research methods. Examples are drawn from different areas of business – such as human
resources management, strategic management, operations management, finance, accounting, and
information management – to provide students with a comprehensive overview of the applications of
research methods.
- Video material developed by the author, giving extra explanation on difficult topics
- PowerPoint slides for each chapter
- Additional case studies
- Lecturer test bank including multiple choice, true false, short answer and essay questions
- Data sets
- Over 250 quiz questions for students self–study
Find out more about these resources and visit our showcase site at:
Preface xix
Acknowledgments xxi
1 Introduction to research 1
What is research? 2
Business research 2
Applied research 6
Internal consultants/researchers 10
External consultants/researchers 11
Summary 13
Discussion questions 14
Purposiveness 20
Rigor 20
Testability 20
Replicability 21
Objectivity 22
Generalizability 22
Parsimony 22
Develop hypotheses 24
Determine measures 24
Data collection 24
Data analysis 24
Interpretation of data 25
Positivism 29
Constructionism 29
Critical realism 29
Pragmatism 30
Summary 31
Discussion questions 31
Managerial implications 43
Summary 45
Discussion questions 45
Practice projects 47
Data sources 51
Summary 58
Discussion questions 58
Practice project 58
Appendix 59
Bibliographical databases 62
Variables 68
Dependent variable 69
Independent variable 70
Moderating variable 72
Mediating variable 75
Theoretical framework 77
Hypothesis development 83
Definition of a hypothesis 83
If then statements 83
Managerial implications 90
Summary 90
Discussion questions 91
Practice project 93
Exploratory study 96
Descriptive study 97
Causal study 98
Experiments 102
Observation 102
Summary 109
Panels 114
Summary 127
Summary 143
Review of the advantages and disadvantages of different data collection methods and when to use each 160
Summary 163
Control 171
Manipulation 171
Randomization 173
Simulation 188
Summary 191
Summary 208
Validity 225
Reliability 228
What is a formative scale and why do the items of a formative scale not necessarily hang together? 230
Summary 231
13 Sampling 239
Population 240
Element 241
Sample 241
Subject 242
Parameters 242
Precision 261
Confidence 262
Summary 270
Frequencies 283
Correlations 289
Reliability 292
Validity 295
Summary 298
Multicollinearity 319
MANOVA 325
Summary 332
Summary 353
Preface 361
References 364
Appendix 364
Summary 367
Report 2: Sample of a report offering alternative solutions and explaining the pros and cons of each
alternative 372
Glossary 391
Bibliography 401
Index 409
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