The document discusses the pros and cons of group interviews, known as focus groups. It defines a focus group as an in-depth interview conducted with a group of informants representing a target population. Advantages include opportunities to probe answers, collect richer data than surveys, and benefit from group interaction. Disadvantages are less researcher control over data, difficulty analyzing results, requiring skilled moderation, and additional resources to assemble groups. Focus groups are a data collection method using semi-structured group discussions to gather information on a specific topic.
The document discusses the pros and cons of group interviews, known as focus groups. It defines a focus group as an in-depth interview conducted with a group of informants representing a target population. Advantages include opportunities to probe answers, collect richer data than surveys, and benefit from group interaction. Disadvantages are less researcher control over data, difficulty analyzing results, requiring skilled moderation, and additional resources to assemble groups. Focus groups are a data collection method using semi-structured group discussions to gather information on a specific topic.
The document discusses the pros and cons of group interviews, known as focus groups. It defines a focus group as an in-depth interview conducted with a group of informants representing a target population. Advantages include opportunities to probe answers, collect richer data than surveys, and benefit from group interaction. Disadvantages are less researcher control over data, difficulty analyzing results, requiring skilled moderation, and additional resources to assemble groups. Focus groups are a data collection method using semi-structured group discussions to gather information on a specific topic.
What is A Focus Group? According to University of Baltimore(2014)
Focus Group (FG) is a type of in-depth
interview, during the data collection stage of a research project.
The researcher invites informants whose
characteristics represent those of the target research population, and collect data by engaging the participants in conversations. There are several advantages in using focus group interview: Considerable opportunity to probe answers
Can yield richer data than survey about the
complexities of thoughts and behavior
It generates opportunity to collect data from the
group interaction
It gives speed in the supply of the results
It allows a relatively large sample size for a qualitative
study There are, however, disadvantages in using focus group interview:
The researcher has less control over the data
generated
The data may be difficult to analyze
The interviewer must have good interview skills
Assembling a group may require additional
resources Focus groups are a data collection method. Data is collected through a semi-structured group interview process. Focus groups are moderated by a group leader. Focus groups are generally used to collect data on a specific topic.
The questions asked in a focus group are
similar to those asked in an one-on-one interview. University of Baltimore(2014) The Focus Group, a qualitative research method. Avaliable from: www.google.com/NCPI%20- %20Student%20Assessment%20Toolkit%20(1). acessed: 25th October 2016.