Bulacan State University

COLLEGE OF ARTS AND LETTERS

DEPARTMENT OF ENGLISH
City of Malolos, Bulacan

COURSE SYLLABUS IN PURPOSIVE COMMUNICATION

COLLEGE: ARTS AND LETTERS

COURSE CODE: PCM 101
COURSE TITLE: PURPOSIVE COMMUNICATION
FACULTY: Florentino G. Pineda, Jr.
CONSULTATION HOURS: During free time every semester based from schedules

COURSE DESCRIPTION:

Purposive Communication is about writing, speaking and presenting to different audiences and for
various purposes. (CMO 20 s.2013)

Purposive Communication is a three-unit course that develops students’ communicative competence

and enhances their cultural and intercultural awareness through multimodal tasks that provide them
opportunities for communicating effectively and appropriately to a multicultural audience in both local
or global contexts. It equips students with tools for critical evaluation of a variety of texts and focuses
on the power of language and the impact of images to emphasize the importance of conveying
messages responsibly. The knowledge, skills, and insights that students gain from this course may be
used in their other academic endeavours, their chosen disciplines, and their future careers as they
compose and produce relevant oral, written, audio visual and/or web based output for various
purposes.

LEARNING OUTCOMES:
At the end of the semester, the students should be able to:

ATTRIBUTES OF IDEAL GRADUATE (AIG) LEARNING OUTCOME (LO)

Highly competent LO1. Identify and describe nature and elements
of communication.
LO2. Recognize functions and roles of
communication in various contexts and
situations.
LO3. Identify and explain trends and issues on
globalization and communication.
LO4. Select topics on communication for
independent study.
Ethical professional LO5. Identify and present cultural and global
issues affecting communication.
LO6. Analyze and convey essential ideas using
appropriate tools/instruments.
Service-oriented LO7. Gather and share necessary information
for various purposes.
LO8. Infuse critical and creative thinking in
presenting ideas.
Contribute to country’s sustainable growth and LO9. Write and present scholarly papers related
development to specialism.
L10. Determine the role of technology towards
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 effective and enhanced communication.

FINAL COURSE OUTPUT:

After gaining all the concepts and developing the competencies offered by the
course, students will write and present scholarly papers in line with their specialization.

RUBRIC FOR ASSESSMENT

Midterm:

Oral Communication Activities which are done in the Industrial communities and are related to the
course or program of the Learners.

Scoring may be changed.

Assigned Number: _______ Course: _______________ Year and Section: ___________

Scale 5 3 2
Physical and mind Shows respect to Shows undesirable Make negative faces
expressions his/her professor and non-verbal actions which are strong that
classmates’ ideas, that are a little affect the feelings of
opinions, and beliefs. offensive professor and his/her
Does not make faces. classmates.
Attendance and Reports to With 2 to 4 absences With 4 absences or
punctuality class/activities/team comes late 10 to 15 more. Comes late 15
work regularly and minutes in minutes or onwards
comes always on time class/activity/team to class/activity/team
rehearsals rehearsals
Behavior and Displays good and With unaware Displays arrogance
words control positive attitude. Not uncontrolled behavior and uses offensive
arrogant, proud, and that slightly irritates and lewd languages
bossy. Does not use others.
offensive and lewd
language.

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Matrix for Oral Proficiency ( )

Scoring may be changed.

TYPE OF ACTIVITY

Assigned Number:_____ Course: __________ Year and Section: _______________

Content Area Excellent 7 Good 5 Fair 3

Knowledge of The speech is The speech shows The speech manifests
English Phonology intelligible with very control of stress slight problems on
distinct ability in placement, distinct stress placement,
stress placement, short and long indistinct short and
distinct short and vowels, and long vowels, and faulty
long vowels, and sentence stress that word/sentence stress.
sentence stress that is communicative
is globally acceptable
Competence in Uses language The communicative There is a need for
Using the Target Communicatively and goal is achieved with improvement as to
Language substance according minor problems with negotiation of and
to content of form. feed backing
discourse and
situation

Facility of Speech is logical, Speech is circuitous Speech does not show

expression and cohesive, very but logical and orderly &
presentation of orderly, understandable understandable.
ideas comprehensive, and
comprehensible.
Ability to The discourse is The speech The speech shows lack
Understand politically correct and accommodates with of
Cultural and unbiased against certain degrees of familiarity/sensitivity
situational contexts other people with liberalism people with other people or
unconventional with unconventional group with
beliefs and orientation unconventional beliefs
orientation and orientation.
Composure, The overall The general The appearance shows
Presence of Mind, appearance shows appearance indicates little amount of
and Personal composure self confidence, self discomfort,
Deportment discipline, self discipline, and self uneasiness, and
control, and presence assurance even with distraction
of mind little distraction

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Finals :

Written Exam or an Output related to the course or program of the Learners.

Rubrics will be provided as bases in giving scores.

 Matrix for Writing Competency

 On a fifty Item activity/output * 35 points only because values is included in rating which is given 15 points.

Assigned Number: _______________________ Course: _________________ Year and Section: ___________________

Content Area
Competence in Using Shows language May have some Looks good,
the Target Language mastery as exemplified grammar lapses, but uncluttered
by the ability of even the work is completely interesting, yet very
challenge the elasticity intelligible and light, unsophisticated
of syntax to achieve relevant as regards and not much
the pre conceived word choice impressive.
effect
Appropriateness of Shows sensitivity to Manages to use simple Shows limited
Word Choice and the nuances and but meaningful words strategies in forming
Clarity of Syntax communicative irrespective of types of words and word
functions of language readers. association.
Ability to Use Writing Displays ability to Uses internal Reflects effective use
Conventions Effectively manipulate punctuation marks as of end punctuation
conventions of writing effective cohesive marks but not internal
to capture nuances of devices. punctuation marks
written works.
Facility in Convincing Shows the ability to Indicates certain Shows limited degree
and Persuading the style shift with degree of maturity, of shifting perspective
Target Readers attention to politically sensitivity, and to serve the interest of
correct usage within a responsiveness to the the readers
given context of needs of the target
culture or situation readers
without compromising
the writer’s craft.
Familiarity with the Shows a writing ability Shows strong Indicates limited ability
Parlance and Jargon of that is unmistakably inclination to write for to write for TV, radio,
Journalistic Style journalistic in texture TV, radio, print or print or online media. (
and substance online media. ( For For Broadcasting and
Broadcasting and Journalism courses)
Journalism courses) Indicates limited
Shows strong ability to write scripts
inclination to write for stage plays, films,
scripts for stage plays, and radio ( For Theater
films, and radio ( For arts)
Theater arts)
Indicates limited ability
Shows strong to write different
inclination to write related activities in
different related Clinical Research,
activities in Clinical Research progress ,
Research, Research Clinical
Progress, Clinical Observations( For BSB)
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 Observations ( For
BSB)

Sample of possible requirement with Rubric (Research Paper)

Criteria 0-1 2 3 4 5
Completeness Only one to Half of the More than half Almost all All sources--
(15%) two sources sources are of the sources sources--text, text, graphs,
cited at the cited cited graphs, pictures, and
Reference pictures, and others--are
page others--are cited
cited
In-text- No attempt to Consistently More than two One or two Format is
citations use makes mistakes in mistakes only correct; there
(Parenthetical) parenthetical mistakes in the format and/or in format; with is a good
(15%) citations or in-formatting of either too a good balance of
text citations parenthetical many or too balance of citations –not
citations; no few citations citations –not too many and
distinction too many and not too few
between what not too few
should be cited
and what
doesn’t need
to be cited
Alpha Order No Alphabetize Alphabetize In alphabetical In alphabetical
(15%) appearance of but many by but with some but a few by order by the
alphabetization authors’ first by authors’ authors’ first authors’ last
names first names names names
Indention No indention Inconsistent First line is at First line is at First line is at
and Spacing and poor indention, with the left margin the left margin the left margin
(15%) spacing many without and and and
hanging succeeding succeeding succeeding
indentions; lines indented lines indented lines indented
inconsistent ½” from the ½” from the ½” from the
spacing left; but single left; but single left; double-
spacing spacing spaced
observed observed throughout
between lines between some
and double lines and
spacing double spacing
between between
sources sources
Quality/ Questionable Questions Questions Credible Credible
Credibility of materials, about about materials and materials from
Sources including credibility of credibility of some variety in a variety of
(15%) Wikipedia or several some websites sources—print sources from
google.com in websites and not much and digital print to digital
works cited variety is
list, and/or sources,
poor judgment mostly digital
in choice of
websites .
Format Make use of Inconsistent Consistent font Consistent font Each source is
(15%) word art; no font style and style but style and font formatted
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 italicization; no font size; inconsistent size; correctly. 12
title inconsistent font size; inconsistent point font; title
italicization; inconsistent italicization; of work -
“References” italicization; “References” book/journal is
title is flushed “References” title is centered italicized;
left at the top title is flushed at the top “References”
left at top is centered at
the top of the
page
Mechanics No attempt at Many spelling, Some spelling, Minimal Free from
(10%) checking capitalization, capitalization, spelling, spelling,
spelling, punctuation punctuation capitalization, capitalization,
capitalization, errors errors punctuation punctuation
punctuation errors errors
errors

SOURCES:

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Uen.org, (2014). Works Cited Rubric. [online] Available at: http://www.uen.org/Rubric/rubric.cgi?
rubric_id=17988 [Accessed 27 Nov. 2014].

Mvms.marbleheadschools.org, (2014). [online] Available at:

http://mvms.marbleheadschools.org/teachers/lutwak/docs/citationrubric.doc [Accessed 24 Nov.
2014].

GRADING SYSTEM:

Midterm: Class Standing 50%

LQ/Activity/Project/Output/Values (Individual or Group)
Midterm Exam 30%
Written Exam or Group/Individual Performance
Project/Output 20%
______________
100%

Finals: Class Standing

LQ/Activity/Project/Output/Values (Individual or Group) 50%
Midterm Exam 30%
Written Exam or Group Project/Output 20%

______________
100%

Midterm Grade + Final Grade

________________________

2 = Final Rating

LEARNING EPISODES

Learning Topic Week Learning

Outcomes Activities
LO1 Introduction to Communication: Nature, 1 Identifying and
Goals, and Purposes describing
nature, goals,
and purposes of
communication.
LO2 Communication Processes, Principles, and Recognizing and
Ethics 1 examining
processes,
principles, and
ethics in
communication.
LO3 Communication and Globalization Identifying issues
Communication and the Industry 2 and trends on
communication
and
globalization.
Local and Global Communication in Multicultural settings, varieties, and
LO4
registers of spoken and written language
2 Selecting topics
and analysing
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Page
3 of 5
 concepts in local
and global
communication.
LO4 Evaluating messages and/or images of
different types of texts reflecting different Analyzing and
cultures reflecting on the
transmission of
1. What is the message? messages using
2. What is the purpose of the messages? various modes of
3. How is the message being conveyed by 2 communication.
the text and/or image?
4. Who is the target audience of the Synthesizing
message? various ideas for
5. What other ways of presenting the a possible
message are there? research output.
LO5 & LO6 1. Communication aids and strategies Identifying and
using tools of technology analysing various
2. Technology as an effective channel for 3 aids/tools for
communication effective
communication
with academic
forum.
LO7 Communication for Various Purposes
Collecting
1. to obtain, provide, and disseminate 4-6 relevant ideas
information and insights for
2. persuade and argue academic
presentation.
LO8 & LO9 Communication for Work Purposes
1. To construct letter/memorandum and
other business-related documents 7-10 Constructing
2. To engage oneself in an interactive letters
interview appropriate for
specific events
and contexts.
LO9 & LO10. Communication for Academic Purposes
1. Produce a scholarly written output 11-18 Noting proper
based on the needs and demands citation and
of industry. avoiding
2. Observe honesty and integrity in the academic theft.
writing process.
3. Apply the rules on citation, Writing scholarly
referencing, and presentation. researches and
engaging in
research
colloquium.

REQUIRED READINGS AND OTHER MATERIALS

Alder, R., Elmhorst, J,M., & Lucas., & Lucas . Communicating at Work: Strategies for Success
in Business and the Professions. NY: McGrasw Hill 2012.
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 Bullok, R. and Goggin, M. The Norton Field Guide to Writing. 3rd ed. W.W. Norton and
Company, 2013.
Chase, R. and Shamo, S. Elements of Effective Communication. 4th ed. Washington, Utah:
Plain and Precious Publishing, 2013.
Dainton, M. and Zelley E. Applying communication Theory for Professional Life. A Practical
Introduction. 3rd ed. London: Routledge, 2010.
Searles, G. Workplace Communication: The Basics. 6th ed. Boston: Allyn & Bacon, 2014

SUGGESTED READINGS AND REFERENCES

Abrams, R. Successful Business Plan: Secrets and Strategies. Redwood, CA: Planning Shop
2010.
Axelord, R. & Cooper, C. The St. Martin’s Guide to Writing. 10th ed. Bedford/St. Martin’s, 2013.
Biber, D. & Conrad S. Register, Genre, and Style. Cambridge: Cambridge University Press,
2009.
Lehman, C. & DuFrene, D. Business Communication. Mason, OH: South-Western Cengage
Learning, 2011.
Miller, K. Communication Theories: Perspectib\ves, Processes, and Contexts. 2 ND ed. NY:
McGraw Hill, 2004.
Anderson, K. & Tompkins, P. Practicing Communication Ethics: Development, Discernment
and Decision-making. Routledge, 2015.
Wallace, C. Critical Reading in Language Education. Basingtoke and New York: Palgrave
McMillan, 2005

ONLINE RESOURCES

Uen.org, (2014). Works Cited Rubric. [online] Available at: http://www.uen.org/Rubric/rubric.cgi?

rubric_id=17988 [Accessed 27 Nov. 2014].

Mvms.marbleheadschools.org, (2014). [online] Available at:

http://mvms.marbleheadschools.org/teachers/lutwak/docs/citationrubric.doc [Accessed 24 Nov.
2014].

CLASS POLICIES:

1. Attendance in class signifies readiness to participate in class discussion and activities.

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 2. A student is responsible for his/her absences. No make-up project will be given. In case of
absences, a valid excuse letter duly signed by the parents or guardian, class adviser, dean
and physician should be given to the teacher before the student is given a remedial
examination.
3. A student will be automatically marked UD (Unauthorized dropped) after 6 consecutive
absences before the midterm once she/he can’t pass a valid excuse letter.
4. Group tasks and projects must be submitted within the designated date of submission.
5. Academic dishonesty shall in no way be tolerated. Any student found copying from a
classmate during exams should be given a perfect score but the one who gave the answer will
not be given a score. No remedial exam will be given for that student.
6. Cellular phones must be in silent mode during class hours. Answering important phone calls or
text messages must be done outside that classroom and with the instructor’s permission.
7. Plagiarism is a major offense and corresponding sanctions are imposed by the department.
Students are advised to follow guidelines on proper citation and documentation of researches.

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