Purposive Communication Module 4

Learning
Modules
PURPOSIVE COMMUNICATION
Evaluating Messages
and or/ Images of
Different Types of
Texts Reflecting
Different Cultures
Module Evaluating Messages and or/ Images

7-8 of Different Types of Texts Reflecting
Module Topic Objectives
no.
Charley Vill G. Credo Changing

FB. Account: Charley Vill Credo
Purposive
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At the end of this module you are expected to;
Cultural Text  Recognize the different types of texts

reflecting different cultures,
Understanding Different
Types of Texts
7-8
 Identify cultural text, and
Evaluating  Evaluate messages/images of different

Messages/Images of types of text reflecting different culture.
Different Types of Texts
Reflecting Different Culture
Introduction
A "text" isn't limited to something written down. A text can be a film, an artifact, anything
in a language and culture that conveys meaning. Think about the texts that you use in your
language classroom: What's in the textbook? What do you read in class or even at home? How
do you describe the classroom, its design? Why do you think the chairs are placed facing the
tables? Those questions, with its finite answer would tell you that there are texts that are
reflection of one’s own culture.
Cultural Text
Cultural texts are those objects, actions, and behaviors that reveals cultural meaning. A
photo is an image, but is also a cultural text, a picture with cultural information beyond just the
picture itself. Food, house and clothing also suggest information regarding culture and it does
not stop there. The entire space and place, including the people and their interaction, all the
rituals and rules and its various forms in which they manifest themselves, are “readable” texts.
Although, not every text has a particular cultural relevance.
Identification of cultural text is somewhat easy. When you look around the classroom or
the place you are right now and see the people or things around you, those you see are
cultural text. Even the spaces that may or may not void to people are considered to be cultural
text, the arrangement and demographic shows how space is used. What is in the space and
what happens to the space is all cultural text or an image that are available for analysis. In
other words, the space and objects within it are “readable” cultural texts. The purpose, needs,
values and even the beliefs of the people who occupy it had something to say about it.
Returning to the instance of classroom, consider the following questions:
 Why do you know where to sit and what it means to sit in front, middle or back of the
classroom?
 How was the room decorated? Can you give conclusion why?

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As you consider the questions, you would know that those images, designs, reasons and
beliefs are there, and they are arranged that way because its cultural background says
otherwise.
Understanding Different Types of Texts
As mentioned a while ago, a text can come from any form and be any kind of writing. It
can be letters, adverts, user-guides, emails, post cards, notes and magazine articles. But then,
a text is not limited to something written down. It can be a film, artifact, or anything in a
language and culture that conveys meaning.
Understanding what kind of text helps to understand the purpose why it was written.
For example:
• An advert is written to in order to influence someone to buy, therefore it is

made to persuade.
• A user-guide consists of instruction of how to make things run, or how to

cook food for instance. It is write to give instructions.
• A formal (business) letter is sometimes written to inform about something.
• A personal letter can also be written to someone describing a holiday

vacation.
Persuasive texts
A persuasive text encourages you to do or want something. In writing such, take note
that you may use of proper capitalization, proper punctuation marks and may also use
repeated words or questions to catch attention. Adjectives must be used as often as possible
so that it may sound attractive. One sided arguments help to make the text credible.
Instructive texts
An instructive text is written to instruct someone to do something, or relating to

procedures to be done. The tone of words is commanding and may use formal and direct
words.
Extra words are not needed especially the use of adjectives.
Informative texts
An informative text informs using words of fact and step by step procedures.
Common example of it is the announcement posted in the bulletin board, or news
broadcast in the television.

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Descriptive texts
The role of descriptive text is to describe a person, things or an event by using

adjectives or adverbs to clearly emphasize the description process. The writer, upon writing
the text clearly wanted the reader to imagine what is like and how is like by using describing
words that appeals to the five senses of humans.
Evaluating Messages/Images of Different Types of Texts Reflecting Different Culture
Fig.1 “A Male Restroom Sign”

http://handtoolph.com/male-restroom-comfort-room-sign-board-245x9cm-
philippines.html
We all know the sign posted above, it is a clear picture or an image of a man. If we saw
this kind of signage, we understand that the image pertaining to is a “boys only” or “boys are
allowed”. We often see this picture in the restroom. We can analyze this by asking what is the
message of the image? What is the purpose of the message? How is the message conveyed
by the text/image?
Who is the target audience? And what are the other ways of presenting the message?
Let us see if we know this thing.

1. What is the message of the text/message? Men are allowed inside.
2. What is the purpose of the message? To inform that only men are allowed.
3. How is the message conveyed by the text/image? By putting the image of a

man and writing the word male to signify what gender is asked or emphasized.
4. Who is the target audience? Everyone.
5. And what are the other ways of presenting the message? Writing the
words/sentences completely that the males are allowed inside or the restroom
is for males only.
Let’s Do It
Identify the meaning and what is asked by the image.

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1. What is the message of the text/message? ______________________________________
2. What is the purpose of the message? _________________________________________
3. How is the message conveyed by the text/image? ________________________________
4. Who is the target audience? __________________________________________________
5. And what are the other ways of presenting the message? _______________________
Let’s Evaluate
Multiple choice:
Directions: Read the given texts in each item carefully, and identify what type of text each
suggest. Choose your answer from the box below, write only the letters.
A. PERSUASIVE TEXT
B. INSTRUCTIVE TEXT
C. INFORMATIVE TEXT
D. DESCRIPTIVE TEXT
1. The sunset filled the entire sky with the deep color of rubies, setting the clouds ablaze.
2. Go to the end of the road and turn left past the pub on the corner. Keep walking until
you come to a park and then turn right into Hawker Street.
3. Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered
coronavirus.
4. The waves crashed and danced along the shore, moving up and down in a graceful and
gentle rhythm like they were dancing.
5. Chippers are the crispiest, crunchiest, and most delicious brand of chips you will ever
taste. Buy a bag today.
6. A Lexi Mattress is the most comfortable bed you’ll ever sleep on. Take a 30-day trial and
see for yourself. If you’re not satisfied, we’ll come to your home, remove the mattress,
and refund you in full. You’ve got nothing to lose. Give it a try today.
7. Most people infected with the COVID-19 virus will experience mild to moderate
respiratory illness and recover without requiring special treatment. Older people, and
those with underlying medical problems like cardiovascular disease, diabetes, chronic
respiratory disease, and cancer are more likely to develop serious illness.

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8. A leaflet that comes with a piece of furniture tells you how to put it together or take care
of it.
9. Chompers Dog Food is sure to make your dog's tail wag. If you truly love your pup,
you'll try one of our all-natural selections today.
10. The temperature depends on the oven. Remember, 30 or 35 minutes inside it!
11. The best way to prevent and slow down transmission is to be well informed about the
COVID-19 virus, the disease it causes and how it spreads. Protect yourself and others
from infection by washing your hands or using an alcohol-based rub frequently and not
touching your face.
12. The painting was a field of flowers, with deep and rich blues and yellows atop vibrant
green stems that seemed to beckon you to reach right in and pick them.
13. Take a mound, spread butter on it and put inside the mixture.
14. Why risk making a mistake on your tax returns or missing out on added money in your
bank account? Trust the experts at 123 Accounting to ensure you get the biggest tax
refund possible.
15. The COVID-19 virus spreads primarily through droplets of saliva or discharge from the
nose when an infected person coughs or sneezes, so it’s important that you also
practice respiratory etiquette (for example, by coughing into a flexed elbow).
16. The old man was stooped and bent, his back making the shape of a C and his head
bent so far forward that his beard would nearly have touched his knobby knees had he
been just a bit taller.
17. The Philippine Atmospheric, Geophysical, and Astronomical Services Administration
(PAGASA) said in its 5 am bulletin on Tuesday that Ulysses is now 555 kilometers east
of Virac, Catanduanes, slowly moving northwest.
18. Here at Schuster & Schuster, our injury attorneys have recovered millions of dollars for
our clients. We will take your case and defend your interests to the very end. Call us
today to schedule a free consultation.
19. His deep and soulful blue eyes were like the color of the ocean on the clearest day you
can ever imagine.
20. The soft fur of the dog felt like silk against my skin and her black coloring glistened as it
absorbed the sunlight, reflecting it back as a perfect, deep, dark mirror.
Self-Check:
Reflect and Rate Yourself!
Put a check mark ( ) on the column that shows your efficiency in answering the activities in
this lesson.
Rubrics:
3- I understand and I am confident that I can teach this to others.

2-I understand, but I cannot do it by myself.
1-I understand some parts, but I still have questions.
0-I don’t understand it at all! I need new activities or tasks.

Purposive
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How will you rate your mastery of this 3 2 1 0
lesson?
1. Local and Global Communication in

Multicultural
References:
https://trainingindustry.com/blog/workforce-development/4-types-of-
communicationchallenges-in-multicultural-organizations/
https://goinswriter.com/communication-changes-world/
http://www.inq7.net/nat/2004/may/23/nat_11-1.htm

Purposive
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Learning

Module Evaluating Messages and or/ Images

Charley Vill G. Credo Changing

Cultural Text  Recognize the different types of texts

Evaluating  Evaluate messages/images of different

Returning to the instance of classroom, consider the following questions:

Charley Vill G. Credo Changing

Understanding Different Types of Texts

• An advert is written to in order to influence someone to buy, therefore it is

• A user-guide consists of instruction of how to make things run, or how to

• A formal (business) letter is sometimes written to inform about something.

• A personal letter can also be written to someone describing a holiday

An instructive text is written to instruct someone to do something, or relating to

Charley Vill G. Credo Changing

The role of descriptive text is to describe a person, things or an event by using

Evaluating Messages/Images of Different Types of Texts Reflecting Different Culture

Fig.1 “A Male Restroom Sign”

Let us see if we know this thing.

3. How is the message conveyed by the text/image? By putting the image of a

4. Who is the target audience? Everyone.

Charley Vill G. Credo Changing

2. What is the purpose of the message? _________________________________________

3. How is the message conveyed by the text/image? ________________________________

4. Who is the target audience? __________________________________________________

Charley Vill G. Credo Changing

Reflect and Rate Yourself!

3- I understand and I am confident that I can teach this to others.

Charley Vill G. Credo Changing

1. Local and Global Communication in

Charley Vill G. Credo Changing

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