2.

Choose a brand and show how it is ensuring:

TD Canada Trust is the brand we have taken

Relevance:
Customer-centric Experiences- 
Personal, connected and human 
Proactive advice and solutions 
Convenient and timely omni-channel interactions
Operational Excellence- Efficient end-toend processes 
Leading operations and technology team

Resonance-
TD launched its Unexpectedly Human brand campaign, which shows how the
bank prioritizes modern convenience and customer centricity, while elevating its
focus on local communities and small businesses. Developed with a sense of
humor and healthy dose of humanity, the campaign celebrates the bank's
reputation as a customer service innovator with a distinct culture.

A key trademark of the campaign is its personalized, hyper-local approach, which

reflects TD's commitment to its customers and communities.

The campaign includes video executions that bring the bank's unique personality
to life, engaging billboards, local engagement via social media, and experiential
activations at transportation hubs in select markets.