Introduction

to Ecommerce
Inbound Marketing
Why you need
an ecommerce
inbound strategy
Why should an ecommerce business
adopt the inbound methodology?
Inbound Marketing
A business methodology that attracts customers
by creating valuable content and experiences
tailored to them
54% By 2021, mobile is predicated to dominate
online sales, driving 54% (or $659 billion)
of all sales.

SOURCE: BIGCOMMERCE
Ecommerce is getting faster, more accessible,
and is taking over many platforms and devices.
Setting inbound for
ecommerce goals
Key Performance Indicator (KPI)
A quantifiable measure used to evaluate the success of
an organization, employee, and so on in meeting
performance objectives
Groove Commerce’s
ecommerce KPIs include:

• Website traffic

• Ecommerce conversion rate

• Average order value

• Lifetime customer value

• Online revenue
Micro-Conversions
Are lead capture opportunities, like a newsletter sign-up
Micro-Campaigns
Are made up of small, ongoing activities that support a
larger marketing effort
Thank you!