THE ROLE OF PUBLIC RELATIONS STUDENTS

TOWARDS ECQ

Submitted By:

Lacap, Aldrin Jasper A.

PS-41

Submitted to:

Prof. Jennelyn M. Huertas

TITLE OF THE CASE: “ Lungsod ng Pasig Umaagos and Pag- Asa"

VIEWPOINT:

Pasig local government had been busy in the pandemic COVID19. They’ve done lots of
work for the safety and security of the town. The local government also praised for the mass
pro doings during this pandemic days. All of the local government is facing the same problem
on how will they keep safe their constituents on not being hungry inside their houses additional
to the fact that lots or mostly of minorities has a problem with their no work, no pay as well as
the middle class. So how can they provide and protect their constituents within the scope of
their power as a local government unit? And how will they usefully use those powers that
vested on them by national government as well as the people that gave them those powers led
them?. The researcher would like to provide some data to prove the efficiency of the Pasig.

TIME CONTEXT:

March 17, 2020

 LIBRENG SAKAY for the front liners especially health workers and for the people
that needs to buy some stock of foods and medicine.

March 18, 2020

 500 disinfecting kits were distributed to the city’s 30 barangays.

 The local government has also installed sanitation tents outside its city hall and two
public hospitals.

March 19, 2020

 Pasig City has deployed disinfection drones to help curb the spread of COVID-19.
 Amid the Luzon-wide quarantine where mass public transportation is banned the
city chief provided Earth-friendly shuttles to help frontliners get to work.

March 23, 2020

 A total of 400,000 food packs containing canned goods and bigas were
distributed to poverty-stricken communities in Pasig City.

March 24, 2020

 The pasig started to field testing about 50 specimen a day.

 They launched the MOBILE PALENGKE to encourage residents to stay home
amid the lockdown. Instead of heading to the market, Pasigeños can directly buy
 fresh produce from the "Mobile Palengke," a roving cargo truck that sells bigas,
vegetables, and meat every morning. According to the mayor, this could help
"reduce the [number] of people in Pasig Mega Market and talipala." At the same
time, it's able to sustain the income of market vendors since all the goods that
are being sold on the roving truck are from the Pasig Mega Market.

March 26, 2020

 Pasig LGU has rolled out a P55-million financial assistance program for drivers of
jeepney, tricycles, and UV Express vans whose sources of income are affected by
the enhanced community quarantine.

March 30, 2020

 Pasig launched food vouchers for students, health workers etc.

April 9, 2020

 The LGU shouldered the cremation of residents who die of coronavirus.

April 13, 2020

 Pasig City cover poor families not on DSWD emergency subsidy list

PROBLEM STATEMENT

- How will the Pasig LGU give a secured community against the pandemic COVID19?
- How will the Pasig LGU assure that there will no Pasiguenos will left behind?
- How will Pasig LGU provide the basic needs of their constituents?

STATEMENT OF THE OBJECTIVES

- The local government of Pasig think to have more plans that will keep its constituents safe by
providing those technology or the disinfecting drones that will easily disinfect the community to
secure the safety of the people.

- Aside from this they provide a free eco-friendly rides that will help the front liners especially
those health workers and people to buy their basic needs.

- Pasig gov’t helped the people who died on corona virus by shouldering the cremation fee.
- They promise to help the people financially who cuts from the DSWD social amelioration
program in order to help everyone. They also gave assistance to the public utility vehicle
drivers.

- A mobile palengke has been implemented to reduce the coming outside of the people also,
giving food packs that can be eat while in the quarantine period. Additional to this was the food
vouchers that has been a help also to the people.

AREAS OF CONSIDERATION

6A1. STRENGTH, PROVIDE AT LEAST 3

 Reliable LGU
 Leadership
 Understanding constituents

6A2. WEAKNESS, PROVIDE AT LEAST 3

 Shortage of budget
 Health workers are limited
 Limited resources

6B1. OPPORTUNITY, PROVIDE AT LEAST 3

 Discovery of efficient people

 Development in technology
 Wise constituents

6B2. THREAT, PROVIDE AT LEAST 3

 Greedy people
 Misunderstanding with the National government

ALTERNATIVE COURSES OF ACTION

- More disinfecting kit must provide.

- Food packs must surely distribute equally.

- Front liners must be honored by providing their basic needs and also in going work

- A guidelines that will aim to protect and assure the karapatan of people during this pandemic.
- More mass pro actions

CONCLUSION

I therefore conclude that the local government of Pasig is a reliable leading local
government that can inspire the other cities to work with their heart to have more pro people
actions and plans. As a student of public relation it is a truly model of being a local government
that I learned that it has to be. It brings up the quotation that “Public office is a public trust.”

PLAN OF ACTION

- To provide the promise to the people who cuts from the social amelioration to give
assistance.
- To have more facilities for the COVID patients and persons under investigation and
monitoring.