Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or

unconventional interactions in order to promote a product or service. It is a type of publicity. The term
was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.

Guerrilla Marketing is a creative content marketing strategy that prides itself on being

unconventional. In your daily life, you may encounter examples of other business' guerilla
marketing tactics, without even realizing it. Examples include the use of publicity stunts, viral
videos, stencil graffiti.
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or
unconventional interactions in order to promote a product or service. It is a type of
publicity. ... Guerrilla marketing focuses on taking the consumer by surprise to make a big
impression about the product or brand.