Exam 4 - Osburn

Age of Respondents
49 49
50
45
38
40
# of Respondents
35
30
25
20 16
15 9
10
5
0
Age Range
Gender
140
120
100
# of Respondents
80
60
40
20
0
Age of Respondents
Age Count - Age
65 16
19-34 38
35-49 49
50-64 49
Under 18 9
Total Result 161
Gender Count - Gender
Female 129
Male 32
Total Result 161

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Attendence in the last 2 Years
60
50
# of Respondents
40
30
20
10
0
# of Times Attending
16% 20%
6%
17%
Reasons to Attend the Theater 41%

# of Respondents Attending the Play in the Last 2 Years
# of live performances Count - # of live performances
1 to 2 49
3 to 4 56
5 to 6 29
7 or more 27
Total Result 161
Data
Count - When I know someone in the performance 62
Count - The show is something I like 131
Count - Date night 53
Count - Holidays 18
Count - Special occasions (birthdays, anniversaries,etc 52
Count - Any chance I can

Genre Preferences
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
Musical Preferences
120
80
40
0
How Respondents Ranke
Data
Shakespeare
Average - Comedies 4.32075471698113
1
Average - Parodies of Broadway Hits 3.57516339869281
2
Average - Drama 3.38961038961039
3
Average - Shakespeare 2.58620689655172
4
Average - Recent Broadway Musicals 4.22292993630573
5
Average - Classic Musicals 4.24683544303798
Data
Count - Secret Garden 78
Count - You're a Good Man Charlie Brown 71
Count - The Drowsy Chaperone 32
Count - Scarlet Pimpernel 50
Count - Big River 32
Count - West Side Story 118
Count - Oklahoma 114
Count - Little Women 84
Count - Man of La Mancha 64
Count - None of the Above 3
How Respondents Ranked
Shakespeare
40
33
36
19
17
A ver age Im por tance Factor s
6.4
6.0
5.6
5.2
Average Rank
4.8
Our Theater R ati ng

6.8
6.6
6.4
6.2
6.0
5.8
5.6
Average Rank
5.4
5.2
Data
Average - Seating Comfort 5.36024844720497
Average - Professional Performances 5.73291925465839
Average - Theater Cleanliness 5.98757763975155
Average - Theater Ambiance 5.70253164556962
Average - Ticket Prices 6.32298136645963

Average - Family Appropriate Content 5.37579617834395
Data
Average - Family Appropriate content2 6.48648648648649
Average - Food 6.01298701298701
Average - Performance/Talent 6.4375
Average - Value (worth the money?) 6.325
Average - Theater Cleaniness 6.6375
Average - Theater Ambiance2 6.63291139240506
Average - Seating Comfort2 5.74074074074074

Family Appropriate Content
1 14
2 5
3 4
4 20
5 19
6 32
7 63
Seating Comfort
1 1
2 0
3 2
4 5
5 22
6 29
7 22
Purchasing Tickets
160
140
120
100
# of Respondents
80
60
40
20
0
At the theater At the theater On the Over the (empty) Total Result
box office in box office internet phone
advance when the
show starts
Preferred Method
Ticket Cost
$180.00
$160.00
$140.00
$120.00
Price Range
$100.00
$80.00
$60.00
$40.00
$20.00
$0.00
65 19-34 35-49 50-64 Under 18 Total Result
Age Range
Preferred Method of Purchasing Tickets
Ticket Preference
At the theater box office in advance
At the theater box office when the show starts
On the internet
Over the phone
(empty)
Total Result
Expected Ticket Price
Age
65
19-34
35-49
50-64
Under 18
Total Result
d Method of Purchasing Tickets
Count - Ticket Preference
20
75
61
158
Expected Ticket Price
Count - Age
16
38
49
49
161
Awareness
95 107
120 77 74
80 40 39 39 32
40 9
# of Respondents
0
er .) es line l
V
- T pap Rad , etc
io ai th )3
t sit n - m ou cify
un s - s e b O E M e
Co ew unt rd g - of e sp
N o t ca e t w rkin unt rd s
t- C os rn two Co o
le
a
oun k, P Inte e t - W r (p
C a N
lP t- l un he
( Va oun ocia Co - Ot
le
r C -S t
ai nt o un
u C
-M Co
unt
Co Awareness Source
# of Respondents
Recommendations of our Theater

70
60
50
40
30
20
10
0
(empty) 7 Very likely 6 5 4 3
Likelihood of Recommendation
Data
Count - TV 40
Count - Newspaper 77
Count - Radio 39
Count - Mailer (ValPak, Postcards, etc.) 39
Count - Internet web sites 74
Count - Social Networking Online 32
Count - E-mail 95
Count - Word of Mouth 107
Count - Other (please specify)3 9
Likelihood of recommending Count - Likelihood of recommending
(empty)
7 Very likely 63
6 7
5 9
4 1
3 1
Total Result 81
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How many Forti what reasons do you typically attend the theater?
# of live p Special occHolidays Date night The show isWhen I know Any chance I can
7 or more Date night When I know someone in the performance
7 or more Holidays The show isWhen I know someone in the performance
7 or more The show isWhen I know someone in the performance
5 to 6 Date night The show isWhen I know someone in the performance
5 to 6 Special occHolidays Date night The show is something I like
5 to 6 Special occHolidays Date night
3 to 4 Date night
7 or more Special occHolidays Date night The show isWhen I know someone in the performance
3 to 4 Date night
3 to 4 When I know someone in the performance
7 or more Date night The show isWhen I know someone in the performance
7 or more Special occasions (bir Date night The show isWhen I know someone in the performance
7 or more Special occasions (bir Date night The show isWhen I know someone in the performance
3 to 4 Special occasions (birthdays, annThe show isWhen I know someone in the performance
7 or more The show is something I like
3 to 4 Special occHolidays Date night The show isWhen I know someone in the performance
3 to 4 The show is something I like
7 or more Special occHolidays Date night The show is something I like
7 or more Special occasions (bir Date night The show is something I like
5 to 6 Special occasions (bir Date night The show isWhen I know someone in the performance
3 to 4 Special occasions (birthdays, anniversaries,etc.)
1 to 2 Date night The show is something I like
3 to 4 Special occasions (bir Date night The show is something I like
3 to 4 Date night
3 to 4 Special occasions (bir Date night When I know someone in the performance
3 to 4 The show isWhen I know someone in the performance
3 to 4 Date night
7 or more Special occasions (birthdays, anniversaries,etc.)
3 to 4 Special occHolidays
1 to 2 Special occasions (birthdays, annThe show is something I like
7 or more Date night The show isWhen I know someone in the performance
7 or more Holidays The show isWhen I know someone in the performance
3 to 4 Date night When I know someone in the performance
3 to 4 Holidays The show is something I like
3 to 4 Holidays
5 to 6 Holidays The show is something I like
7 or more Special occasions (birthdays, annThe show isWhen I know someone in the performance
1 to 2 Date night
7 or more When I know someone in the performance
3 to 4 Date night
7 or more Special occasions (birthdays, annThe show isWhen I know someone in the performance
1 to 2 Holidays
1 to 2 Special occHolidays The show is something I like
5 to 6 Holidays The show isWhen I know someone in the performance
1 to 2 Special occHolidays Date night The show isWhen I know someone in the performance
3 to 4 Date night
1 to 2 Special occHolidays
7 or more Date night
3 to 4 Date night
7 or more Special occasions (bir Date night The show is something I like
Seating Co Profession Theater CleTheater A Ticket Pric Family Appropriate Content
Seating Comfort
Professional Performances
Theater Cleanliness
Theater Ambiance
Ticket Prices
Family Appropriate Content
When it comes to live theater productions, which genre are you iCheck all the musicals you wo
Other (please specify) Classic MusRecent BroShakespeaParodies o Comedies Drama Secret Gar
3 4 3 4 5 4 Secret Garden
I love Theater! 3 5 2 4 5 5 Secret Gar
5 5 3 4 3 4 Secret Gar
3 4 5 5 2
3 3 2 4 5 3
For Fun! 3 5 2 5 5 4
5 5 1 3 4 1
5 5 5 5 5
ON has great ticket prices and w 4 5 2 3 5 5 Secret Gar
3 5 2 4 5 4
take advantage of the nice mea 4 4 5 5 4 Secret Garden
5 5 2 2 3 3
5 3 1 4 4 3
3 2 2 4 5 4
3 4 1 4 4 4
4 4 4 4
5 5 4 5 5 4
5 5 1 4 4 3
i just love it 3 5 2 2 4 4 Secret Garden
5 5 5 5 5 4
5 5 1 2 3 3
4 5 1 4 5 3
5 5 3 3 5 4
5 5 4 3 5 3
1 2 2 4 4 4
5 5 1 2 3 3
4 4 4 4 Secret Garden
5 5 3 3 5 5
Ladies' Night OUt 5 3 1 5 5 4 Secret Gar
4 5 3 3 5 2
5 5 1 3 3 2
We just enjoy the experience an 5 5 3 5 5 3 Secret Garden
Have season tickets to Theatre 5 4 4 3 4 5
Season tickets at ISU 2 5 3 5 5 4 Secret Garden
5 5 5 5
5 5 2 3 4 4
5 5 5 5 5 Secret Garden
5 5 1 4 5 2
5 5 1 5 5 1
4 4 3 3 5 3
5 5 5 5 5 5
5 5 4
5 4 3 4 5 5
5 4 3 3 4 3
5 5 5 Secret Gar
5 4 1 3 2 3
5 3 5 5 5 Secret Gar
5 5 3 4 5 2
5 5 1 1 5 3
4 5 2 3 4 5
5 5 5
2 3 1 2 5 3
5 5 1 5 5 3
5 5 5 5 5 5
1 3 5 3 3 3
5 3 1 3 5 3
2 5 5 5 4
kid in acting class 2 2 4 4 5 4
5 5 5 5
5 3 3 2
5 5 3 3 5 4
5 5 4 4 5 4
I have had in plays 5 5 1 5 5 5
5 3 2 3 5 3
4 5 2 3 3 3
4 4 1 4 5 4
5 3 2 4 4 2
Just to see the performance, how 5 5 5 5 5 5 Secret Garden
3 3 4 2 5 3
4 4 4 4
5 5 3 3 4 4
3 2 3 4 5 3
5 5 4 5 5 4
2 4 1 2 5 4
Matinee that I can attend with 5 5 3 5 5 3 Secret Garden
4 4 4
4 4 2 3 4 3
4 5 3 3 4 4
4 2 1 3 2 2
5 5 1 4 5 2
5 4 5 1 4 2
4 3 3 2 5 4
won tickets 4 2 2 2 5 2
5 5 2 5 4 3
3 3 1 3 1
5 3 2 4 4 3
5 5 2 2 5 5
5 5 2 5 5 3
5 5 1 3 3 1
promotion 2 2 2 3 4 3
2 2 2 4 5 1
3 3 3 3 3 3
family tradition 5 5 3 3 4 3 Secret Gar
love all shows and theater 5 5 5 5 5 5 Secret Gar
5 4 1 3 5 2
4 4 3 3 5 2
Mother Daughter night 5 3 3 4 5 2 Secret Gar
5 5 5 Secret Gar
5 5 5 2 5 5
5 2 5 5 5 4
2 4 1 3 5 2
5 5 1 1 3 1
4.25 4.22 2.59 3.58 4.32 3.39
Check all the musicals you would be interested in seeing in a local theater production.
You're a G The DrowsScarlet Pi Big River West Side Oklahoma Little WomMan of La ManNone of thOther (plea
Secret Garden Scarlet Pimpernel Oklahoma
You're a G The DrowsScarlet Pimpernel West Side Story
You're a Good Man ChScarlet Pimpernel West Side Oklahoma Little WomMan of La Mancha
You're a G The DrowsScarlet Pimpernel West Side Story Little Women
Secret Garden Scarlet Pi Big River West Side Oklahoma
You're a G The Drowsy Chaperone Man of La Mancha
You're a G The Drowsy Chaperone West Side Oklahoma
Secret Garden The Drowsy Chaperone Oklahoma
You're a Good Man ChScarlet Pimpernel West Side Oklahoma Little Women Wicked
West Side Oklahoma Man of La Mancha
You're a Good Man Charlie Brown West Side Oklahoma Man of La Mancha
Secret Garden The DrowsScarlet Pi Big River West Side Story Little WomMan of La Mancha
You're a Good Man Charlie Brown Oklahoma Man of La Mancha Some of th
The Drowsy Chaperone West Side Story Man of La Mancha Into the Wo
Secret Garden Big River Oklahoma Little Women
You're a G The DrowsScarlet Pi Big River West Side Oklahoma Little WomMan of La Mancha
Secret Garden Scarlet Pimpernel Little Women I don't kno
Secret Garden The Drowsy ChaperonBig River Oklahoma Little Women
Big River West Side Oklahoma Little WomMan of La Mancha
You're a Good Man ChScarlet Pimpernel West Side Oklahoma Man of La Mancha Paint your
You're a G The Drowsy ChaperonBig River Oklahoma
West Side Oklahoma Little Women
Scarlet Pimpernel Oklahoma Man of La Mancha
Big River West Side Oklahoma Little WomMan of La Mancha
West Side Oklahoma
Secret Garden West Side Story Little Women
You're a Good Man ChScarlet Pimpernel West Side Oklahoma
You're a Good Man Charlie Brown West Side Story Carisel
None of the Above
West Side Oklahoma Fiddler on
West Side Story Phantom of
None of thi don't rea
West Side Story Little Women
You're a G The DrowsScarlet Pimpernel West Side Story Man of La Mancha
Secret Garden Big River West Side Oklahoma Man of La Mancha
Secret Garden Big River West Side Story Little WomMan of La Mancha
You're a Good Man Charlie Brown West Side Oklahoma Little Women Joseph & T
Secret Garden West Side Oklahoma Little WomMan of La Mancha
You're a Good Man ChScarlet Pimpernel West Side Oklahoma Man of La Mancha
You're a G The DrowsScarlet Pimpernel West Side Story Little WomMan of La Mancha
Oklahoma
Secret Garden Big River West Side Oklahoma Man of La Mancha
Secret Garden Scarlet Pimpernel West Side Oklahoma Little WomMan of La Mancha Another Les
Secret Garden Big River West Side Story Little WomMan of La Mancha
You're a G The Drowsy Chaperone West Side Oklahoma Man of La Mancha South Pacif
Secret Garden Scarlet Pimpernel West Side Story Man of La Mancha
You're a Good Man ChScarlet Pi Big River West Side Story Little Women
Secret Garden Big River West Side Oklahoma Little Women
You're a G The DrowsScarlet Pimpernel West Side Story Man of La Mancha
Secret Garden The Drowsy Chaperone West Side Story
Oklahoma
Secret Garden The Drowsy Chaperone West Side Story Little Women
Oklahoma
West Side Oklahoma
You're a Good Man Charlie Brown West Side Oklahoma Little Women
Secret Garden Scarlet Pimpernel West Side Oklahoma Little Women
You're a G The Drowsy Chaperone West Side Oklahoma Little Women
You're a Good Man Charlie Brown West Side Oklahoma Man of La Mancha
You're a Good Man Charlie Brown Little WomMan of La Mancha Phantom o
Scarlet Pimpernel West Side Oklahoma Little Women
Secret Garden West Side Story Little Women
Secret Garden West Side Oklahoma The Quilter
You're a Good Man Charlie BrowBig River West Side Oklahoma Little Women
Big River West Side Oklahoma Little Women
You're a Good Man Charlie Brown West Side Oklahoma Little Women Wicked, M
You're a G The Drowsy Chaperone West Side Oklahoma
You're a Good Man ChScarlet Pimpernel West Side Oklahoma Little Women
You're a G The Drowsy Chaperone Man of La Mancha
You're a Good Man Charlie Brown West Side Oklahoma Man of La Mancha Wicked, Ph
Secret Garden Big River West Side Oklahoma
The Drowsy Chaperone West Side Story Man of La Mancha
West Side Oklahoma Little WomMan of La Mancha
Oklahoma Little Women
Big River West Side Oklahoma Little Women
You're a Good Man ChScarlet Pimpernel West Side Story Little WomMan of La Mancha Les Miserab
You're a Good Man Charlie BrowBig River West Side Oklahoma Little Women
Oklahoma
West Side Oklahoma
You're a Good Man Charlie Brown West Side Story
Secret Garden The Drowsy ChaperonBig River West Side Oklahoma Little Women Phantom of
Oklahoma Little Women
Oklahoma disney clas
West Side Oklahoma Man of La Mancha Les Misrab
You're a G The DrowsScarlet Pi Big River West Side Oklahoma Little WomMan of La Mancha joseph and
You're a Good Man ChScarlet Pimpernel West Side Oklahoma Little Women
Secret Garden West Side Oklahoma
Secret Garden The DrowsScarlet Pimpernel Man of La Mancha
Scarlet Pimpernel West Side Oklahoma
West Side Story
Secret Garden West Side Oklahoma Little Women
Secret Garden West Side Oklahoma Little Women Wicked, Ma
Secret Garden Oklahoma Little Women
You're a Good Man Charlie Brown Mama Mia
You're a Good Man Charlie Brown West Side Story Seven Bride
You're a Good Man Charlie Brown West Side Oklahoma Phantom of
Oklahoma
Scarlet Pimpernel West Side Oklahoma Man of La Mancha
Secret Garden West Side Story Little Women Wicked
You're a Good Man Charlie Brown West Side Story Newsies, A
West Side Story
Scarlet Pimpernel West Side Oklahoma Little WomMan of La Mancha
You're a Good Man ChScarlet Pimpernel Oklahoma Little Women
Little Women
Secret Garden West Side Oklahoma Fiddler on
You're a Good Man Charlie BrowBig River West Side Oklahoma Man of La Mancha
Secret Garden West Side Oklahoma Little WomMan of La Mancha Seven Brid
You're a Good Man Charlie Brown West Side Story Little WomMan of La Mancha
You're a Good Man Charlie Brown West Side Oklahoma Little WomMan of La Mancha Show Boat,
West Side Oklahoma
You're a Good Man Charlie Brown West Side Story Little WomMan of La Mancha
West Side Oklahoma Little WomMan of La Mancha
You're a Good Man Charlie Brown West Side Story Little Women
The DrowsScarlet Pimpernel Oklahoma Man of La Mancha
Secret Garden Pete's Dra
You're a Good Man ChScarlet Pi Big River West Side Oklahoma Little WomMan of La Mancha Phantom of
Big River West Side Story Man of La Mancha Mama Mia, T
You're a Good Man ChScarlet Pimpernel West Side Oklahoma Little WomMan of La Mancha South Pacif
You're a Good Man Charlie BrowBig River West Side Story Man of La Mancha The Music
Secret Garden
Scarlet Pimpernel Oklahoma Little Women
None of the Above
You're a Good Man Charlie Brown West Side Oklahoma Little WomMan of La Mancha
West Side Oklahoma Guys and D
You're a Good Man Charlie BrowBig River West Side Oklahoma Little WomMan of La Mancha
Oklahoma
You're a Good Man Charlie Brown Oklahoma
Oklahoma
Oklahoma Man of La Mancha Kiss me Kat
You're a Good Man ChScarlet Pimpernel Oklahoma
You're a Good Man Charlie BrowBig River Oklahoma Little Women
Secret Garden The Drowsy Chaperone West Side Oklahoma Little Women
You're a Good Man ChScarlet Pimpernel West Side Oklahoma Man of La Mancha
Secret Garden family rela
Secret Garden Oklahoma
You're a Good Man ChScarlet Pimpernel Oklahoma Little WomMan of La Mancha
You're a G The DrowsScarlet Pi Big River Man of La Mancha
Scarlet Pimpernel West Side Oklahoma Little WomMan of La Mancha
The DrowsScarlet Pimpernel Little WomMan of La Mancha Thoroughly
You're a Good Man Charlie Brown Oklahoma Little Women
West Side Oklahoma Little Women Les Miserab
Secret Garden The DrowsScarlet Pimpernel West Side Story
Rate how each factor influences you when considering a playhouHow do you typically learn about upcoming plays or musicals
Seating Co Profession Theater CleTheater A Ticket Pric Family AppTV NewspaperRadio Mailer (Val
6 4 6 6 5 6
2 7 7 7 7 7
4 6 7 6 5 6
4 5 7 5 7 6 Mailer (Val
4 5 5 4 7 7
3 6 5 5 4 7 Radio Mailer (Val
6 5 6 5 6 7
7 6 5 6 6 1
6 5 5 5 6 6 TV NewspaperRadio
6 5 6 5 7 4
7 7 7 7 7 7 Newspaper
4 6 5 5 6 6 TV Newspaper Mailer (ValPak, Postcards, et
5 6 5 5 6 1 Newspaper Mailer (Val
5 5 5 5 7 7 TV
7 7 7 7 7
5 6 6 5 6 7
5 7 6 5 6 6
5 7 7 6 5 6 Radio
7 6 7 6 6 6
5 7 7 5 7 6 Radio
7 6 7 7 6 6 TV
5 6 7 7 6 7 Radio Mailer (Val
4 5 6 5 5 3 Radio
5 6 7 6 7 6
7 7 7 7 7 5
5 4 6 6 6 7
7 7 7 7 7 7 NewspaperRadio
7 6 7 6 6 1 Radio
6 7 7 7 7 1
4 5 7 5 5 2 Mailer (ValPak, Postcards, et
6 6 6 6 7 7
7 7 7 7 7
7 7 7 7 7 7
6 7 7 6 7 7 TV Newspaper
5 5 6 6 6 7
3 6 7 7 5 4
5 6 6 6 7 5 NewspaperRadio Mailer (ValPak, Postca
4 4 4 4 4 7 Newspaper Mailer (ValPak, Postcards, et
7 7 7 7 7 5 TV Newspaper Mailer (Val
5 6 6 6 7 4 TV Radio Mailer (Val
7 7 7 7 7 7
6 6 6 5 5 4
7 7 7 7 7 7
6 6 6 6 6 6 Radio
7 7 7 7 7 7
5 5 5 5 7 7
7 7 7 7 7 7
5 6 7 6 7 6 TV Mailer (ValPak, Postcards, et
5 4 7 6 7 7
5 7 5 5 5 5
6 4 6 6 6 4 Mailer (Val
6 6 7 7 7 7
7 7 7 7 7 1
7 6 6 6 6 7 TV Radio
7 7 7 7 7 5 TV NewspaperRadio Mailer (Val
7 6 7 7 7 7 TV NewspaperRadio Mailer (ValPak, Postcards, et
6 5 6 5 6 6 NewspaperRadio Mailer (Val
7 7 7 7 7 TV NewspaperRadio
7 7 7 6 4 7 TV Radio
7 4 7 6 7 4 TV
6 7 7 7 7 6 TV
3 4 5 5 7 7
5 5 7 6 6 7
6 5 6 5 5 7
6 6 6 6 7 7
5 5 6 6 7 7 Radio Mailer (ValPak, Postcards, et
7 6 7 6 7 5 Mailer (Val
2 6 6 5 7 7
5 6 7 6 7
5 6 5 5 7 6 TV
3 1 7 6 7 7
2 4 4 3 5
3 5 7 5 7 7
3 6 5 5 7 7 NewspaperRadio Mailer (ValPak, Postca
6 5 5 6 6 Newspaper
5 5 5 5 6 7 TV Mailer (Val
6 6 5 5 5 6 TV Radio Mailer (Val
7 7 7 7 7 5
3 5 6 4 7 6 TV
5 5 2 4 4 1
4 7 5 5 5 7 NewspaperRadio Mailer (ValPak, Postcards, et
5 5 7 6 7 7 TV
6 6 6 6 6 6 TV NewspaperRadio Mailer (ValPak, Postcards, et
4 7 7 7 7 5
5 6 4 5 6 4
7 7 7 7 7 3 Mailer (Val
7 5 5 5 7 7 TV Radio
4 4 4 4 5 4 TV
4 4 5 4 7 6 Radio Mailer (ValPak, Postcards, et
7 7 7 5 1 Radio
7 5 7 7 7 7 Radio
7 7 7 7 7 5
6 2 2 1 7 2 TV Radio Mailer (ValPak, Postcards, et
5 6 6 6 7 7
2 4 4 5 7 5 Newspaper Mailer (Val
6 7 7 6 7 7
5 6 5 4 6 6
3 6 4 3 7 4
ut upcoming plays or musicals you might want to attend? What is your preferred When you attend a the
How would you rate your o
Internet weSocial Net E-mail Word of MOther (pleaTicket PreferOther (pleaResponse Other (pleaFamily App
Internet web sites E-mail Word of Mouth Over the phone $26-$35 7
Social Net E-mail Word of Mouth Over the phone $16-$25 7
Internet weSocial Net E-mail Word of Mouth On the internet $26-$35 7
Internet web sites Word of Mouth Over the phone $26-$35 7
Internet web sites marque Over the phone $36-$45 7
Word of Mouth At the theater box offic $26-$35 7
Mailer (ValPak, Postcards, etc.) E-mail Word of Mouth At the theater box offic $26-$35 7
E-mail Word of Mouth Over the phone $26-$35 6
Internet weSocial Net E-mail Word of Mouth Over the phone $26-$35 6
Internet web sites E-mail At the theater box offic $26-$35 6
Internet web sites Your billboOver the phone $26-$35
Social Networking OnlWord of Mouth On the internet $26-$35 7
E-mail Over the phone $16-$25 not applica
Internet web sites E-mail Word of Mouth On the internet $26-$35 7
Internet web sites E-mail Word of MI activly s On the internet $36-$45 7
Internet weSocial Net E-mail Word of Mouth At the theater box offic $26-$35 7
Word of Mouth Over the phone $36-$45 not applica
Internet weSocial Networking Online Over the phone $16-$25 6
E-mail On the internet $16-$25 7
Internet weSocial Networking OnlWord of Mouth At the theater box offic $26-$35 7
Over the phone $26-$35 7
Word of Msign at the Over the phone $26-$35 5
Over the phone $26-$35 6
Mailer (ValPak, Postcards, etc.) On the internet $16-$25 5
E-mail Word of Mouth On the internet $36-$45 6
On the internet $26-$35 7
Social Networking OnlWord of Mouth Over the phone $16-$25 7
Internet weSocial Net E-mail Word of Mouth On the internet $36-$45 not applica
Mailer (ValPak, PostcaSocial Networking OnlWord of Mouth On the internet $16-$25 7
Mailer (ValPak, Postcards, etc.) E-mail Over the phone $16-$25 7
Internet web sites Word of Mouth On the internet $26-$35 7
Internet web sites E-mail On the internet $36-$45 7
Internet web sites Word of Mouth On the internet $26-$35 not applica
Internet web sites E-mail Over the phone $26-$35 7
Internet weSocial Networking OnlWord of Mouth On the internet $36-$45 7
E-mail On the internbut only if $26-$35 7
E-mail Over the phone $16-$25 6
Internet web sites E-mail Over the phone $26-$35 6
Word of Mouth Over the phone $16-$25 4
Mailer (ValPak, Postcards, etc.) Word of Mouth At the theater box offic $26-$35 7
Social Networking Online Over the phone $16-$25 7
Word of Mouth At the theater box offic $16-$25 5
Word of Mouth Over the phone $26-$35 7
Internet web sites E-mail Word of MBill Board Over the phone $26-$35 6
Mailer (ValPak, Postcards, etc.) E-mail Word of Mouth At the theater box offic $26-$35 6
Word of Mdriving by Over the phone $26-$35 7
Mailer (ValPak, Postcards, etc.) Word of Mouth At the theater box offic $16-$25 6
Internet web sites On the internet $26-$35 7
E-mail Word of Mouth At the theater box offic $16-$25 4
E-mail Word of Mouth At the theater box offic $26-$35 7
Internet weSocial Networking Online On the internet $26-$35 7
Internet web sites E-mail Word of Mouth Over the phone $26-$35
Mailer (ValPak, Postcards, etc.) E-mail At the theater box offic $16-$25
E-mail On the internet $26-$35
Internet web sites Word of Mouth On the internet $26-$35
Over the phone $26-$35
E-mail Over the phone $16-$25
Mailer (ValPak, Postcards, etc.) E-mail On the internet $16-$25
Internet weSocial Net E-mail Word of Mouth On the internet $26-$35
On the internet $26-$35
Internet web sites E-mail Word of Mouth On the internet $26-$35
E-mail Word of Mouth On the internet $26-$35
Over the phone $16-$25
Word of Mouth Over the phone $26-$35
E-mail Word of Mouth On the internet $26-$35 7
Mailer (ValPak, Postcards, etc.) E-mail Word of Mouth Over the phone $26-$35
E-mail Word of Mouth At the theater box offic $16-$25
Mailer (ValPak, Postcards, etc.) E-mail Word of Mouth On the internet $26-$35
Social Networking OnlWord of Mouth On the internet $16-$25
Mailer (ValPak, Postcards, etc.) E-mail Word of Mouth On the internet $26-$35 5
Word of Mouth On the internet $26-$35
Internet weSocial Networking OnlWord of Mouth Over the phone $16-$25
Social Networking OnlWord of Mouth At the theater box offic $16-$25
Internet web sites E-mail Word of Mouth At the theater box offic $16-$25
Mailer (ValPak, Postcards, etc.) E-mail Word of Mouth Over the phone $36-$45
Internet web sites Word of Mouth Over the phone $16-$25
Social Networking Online Over the phone $16-$25
Internet web sites E-mail Word of Mouth At the theater box offic $26-$35
Word of Mouth At the theater box offi $16-$25
Internet web sites E-mail Word of Mouth
E-mail Word of Mouth At the theater box offic $16-$25 or more, depends on production
E-mail At the theater box offic $26-$35
Mailer (ValPak, PostcaSocial Net E-mail Word of Mouth On the internet $26-$35
At the theater box offi $16-$25
Internet web sites Word of Mmarquee At the theater box offic $36-$45
E-mail Word of Mouth Over the phone $26-$35
Internet web sites Over the phone $26-$35
Mailer (ValPak, Postcards, etc.) E-mail At the theater box offic $16-$25
Internet weSocial Networking Online On the internet $36-$45
Social Net E-mail Word of Mouth On the internet $26-$35
Social Networking OnlWord of Mouth I'd like to $16-$25
Internet web sites On the internet $26-$35
Internet web sites E-mail
E-mail Word of MIDAHO UniOver the phone $26-$35
Mailer (ValPak, Postcards, etc.) Word of Mouth Over the phone $26-$35
Internet weSocial Net E-mail On the internet $16-$25
Internet web sites E-mail On the internet $26-$35
Mailer (ValPak, Postcards, etc.) E-mail Word of Mouth Over the phone $16-$25 5
Internet web sites E-mail On the internet $26-$35 6
On the internet $26-$35 5
Mailer (ValPak, Postcards, etc.) E-mail On the internet $16-$25
Mailer (ValPak, Postcards, etc.) E-mail Over the phone $26-$35
Internet web sites Look at theOver the phone $26-$35
Mailer (ValPak, Postcards, etc.) Word of Mouth On the internet $16-$25
Mailer (ValPak, Postcards, etc.) Word of Mouth On the internet $26-$35 not applica
Internet web sites On the internet $26-$35
Internet weSocial Net E-mail Word of Mouth On the internet $26-$35
Mailer (ValPak, Postcards, etc.) E-mail Word of Mouth On the internet $26-$35
Mailer (ValPak, Postcards, etc.) Word of Mouth On the internet $26-$35
E-mail Word of Mouth Over the phone $26-$35
Internet weSocial Networking OnlWord of Mouth On the internet $26-$35
How would you rate your overall experience at our theater? How likely What is yoWhat is your gender?
Food PerformancValue (worTheater Cl Theater A Seating CoFeel free to Likelihood Age Gender
6 7 6 7 6 5 7 Very likel50-64 Male
6 7 7 7 7 5 7 Very likel19-34 Female
6 6 6 7 7 5 Sometimes the7 Very likel35-49 Female
5 6 6 7 7 7 The only thin7 Very likel19-34 Female
6 6 7 7 7 7 7 Very likel19-34 Male
6 5 not applica 7 not applica 1 7 Very likel35-49 Male
7 7 7 7 7 7 7 Very likelUnder 18 Female
6 5 6 7 7 6 7 Very likel35-49 Male
7 7 7 7 7 7 7 Very likel 65 Male
5 7 6 6 6 6 I would love 7 Very likel19-34 Female
6 7 7 7 6 6 7 Very likel 65 Female
6 7 7 7 7 5 Sometimes it7 Very likel19-34 Female
6 7 6 6 7 5 MORE BATHR 6 35-49 Female
7 7 7 7 6 4 7 Very likel50-64 Male
6 6 7 7 6 6 7 Very likel50-64 Male
6 not applica 7 not applicanot applica 6 too many tab7 Very likel 65 Female
4 6 6 5 6 5 5 19-34 Female
6 7 7 7 7 5 7 Very likel50-64 Male
6 7 6 7 7 6 When you eat7 Very likel50-64 Female
not applica 7 7 7 7 7 7 Very likel19-34 Female
7 7 7 7 7 3 6 50-64 Female
3 4 3 6 6 6 food was col 5 50-64 Female
5 5 5 6 6 5 5 35-49 Male
7 7 7 7 6 5 5 35-49 Male
7 7 5 7 6 5 5 35-49 Female
5 7 6 6 5 5 4 50-64 Male
7 7 7 7 7 7 6 19-34 Female
6 6 6 6 7 5 6 35-49 Female
3 7 7 7 7 4 The food is n7 Very likel50-64 Male
5 7 7 7 7 7 Had prime rib7 Very likel35-49 Female
7 7 7 7 7 5 The current c7 Very likel50-64 Male
7 7 7 6 7 5 Bathrooms cou7 Very likel35-49 Female
7 7 6 7 7 7 7 Very likelUnder 18 Female
7 6 7 6 7 6 7 Very likel50-64 Male
5 5 5 7 7 7 5 35-49 Female
7 7 7 7 7 7 6 65 Male
5 6 6 6 6 7 Very likel35-49 Female
5 6 5 6 6 4 6 19-34 Female
not applica 7 7 7 7 6 We've never 7 Very likel 65 Female
5 6 6 7 7 6 7 Very likel 65 Male
not applica 7 7 7 7 7 7 Very likel19-34 Female
50-64 Male
50-64 Female
19-34 Female
Under 18 Female
50-64 Female
50-64 Female
35-49 Female
50-64 Female
19-34 Female
50-64 Female
35-49 Male
35-49 Female
35-49 Female
65 Female
35-49 Female
65 Male
35-49 Female
19-34 Female
Under 18 Female
6 6 4 5 4 3 5 50-64 Female
19-34 Female
Under 18 Female
Under 18 Female
35-49 Female
19-34 Female
35-49 Female
50-64 Female
19-34 Male
Under 18 Male
50-64 Female
50-64 Female
Under 18 Female
Under 18 Male
depends on production 50-64 Male
50-64 Female
50-64 Female
19-34 Female
19-34 Female
19-34 Female
35-49 Female
50-64 Female
50-64 Male
19-34 Female
4 4 3 6 6 4 5 65 Female
35-49 Female
19-34 Female
50-64 Female
50-64 Female
50-64 Female
35-49 Female
19-34 Female
19-34 Female
35-49 Female
50-64 Male
35-49 Male
19-34 Female
50-64 Female
19-34 Female
35-49 Female
35-49 Female
6 6 6 6 6 5 5 35-49 Female
19-34 Female
6 6 6 6 6 6 6 50-64 Female
19-34 Male
35-49 Female
35-49 Female
19-34 Female
5 5 6 6 6 5 3 50-64 Male
19-34 Female
50-64 Male
50-64 Female
65 Male
50-64 Female
50-64 Female
19-34 Female
50-64 Male
35-49 Female
35-49 Female
35-49 Female
50-64 Female
35-49 Female
35-49 Female
50-64 Female
19-34 Female
50-64 Male
What is your gender?
1. How many times in the last 2 years
2. For what reasons do you typically attend the theater? 3. When it comes
have you attended a live theater
production (play or musical)?
1 to 2 3 to 4 5 to 6 7 or more Special occHolidays Date night The show isWhen I knoOther (plea Classic Musica
1
49 56 29 27 52 18 54 131 62 18 4
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3. When it comes to live theater productions, which genre are you interested in attending?
Classic Musicals Recent Broadway Musicals Shakespeare Parodies of Broadway Hits Comedies
2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4
13 18 28 95 1 33 43 45 26 40 33 36 19 17 6 21 43 45 38 2 5 20 45
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4. Check all the musicals you would be interested in seeing in a local theater production.
Comedies Drama Secret Gar You're a G The DrowsScarlet Pi Big River West Side Oklahoma
5 1 2 3 4 5
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ocal theater production. 5. Rate how each factor influences you when considering a playhouse.
Little WomMan of La None of thOther (plea Seating Comfort Professional Performances

1 2 3 4 5 6 7 1 2 3 4 5
84 64 3 40 0 4 17 20 42 32 46 1 2 4 16 38
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ering a playhouse.
al Performances Theater Cleanliness Ticket Prices Family Appropriate Content

6 7 1 2 3 4 5 6 7 1 2 3 4 5 6 7 1 2 3 4
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6. How do you typically learn about upcoming plays or musicals you might want to attend?
y Appropriate Content TV NewspaperRadio Mailer (ValInternet weSocial Net E-mail Word of MOther (plea
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7. What is your preferred method of 8. When you attend a theater, how much
purchasing tickets for a theater? do you expect to pay per ticket?
9. How would you rate your overall exp
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ou rate your overall experience at our theater?
ropriate content Food Performance/Talent Value (worth the money?)
7 not a 1 2 3 4 5 6 7 not a 1 2 3 4 5 6 7 not a 1 2 3 4 5 6
47 5 0 0 2 4 11 34 26 3 0 0 0 2 8 23 47 1 0 0 2 2 6 28
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th the money?) Theater Cleaniness Theater Ambiance Seating Comfort
7 not a 1 2 3 4 5 6 7 not a 1 2 3 4 5 6 7 not a 1 2 3 4 5 6
42 1 0 0 0 0 2 25 53 1 0 0 0 1 1 24 53 2 1 0 2 5 22 29
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10. How likely are you to recommen
11. What is your age? 12. What is your gender?
ng Comfort 1 Not 2 3 4 5 6 7 VerUnder19-3435-4950-64 65 Male Female

7 not applicable
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Exam 4 - Osburn

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Exam 4 - Osburn

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Age of Respondents

Age Count - Age

Total Result 161

Gender Count - Gender

Total Result 161

If the shape was modified in an

This shape represents a slicer.

If the shape was modified in an

Reasons to Attend the Theater 41%

# of live performances Count - # of live performances

Total Result 161

Count - When I know someone in the performance 62

Count - The show is something I like 131

Count - Date night 53

Count - Special occasions (birthdays, anniversaries,etc 52

Count - Any chance I can

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

Our Theater R ati ng

Average - Seating Comfort 5.36024844720497

Average - Professional Performances 5.73291925465839

Average - Theater Cleanliness 5.98757763975155

Average - Theater Ambiance 5.70253164556962

Average - Ticket Prices 6.32298136645963

Average - Family Appropriate content2 6.48648648648649

Average - Food 6.01298701298701

Average - Performance/Talent 6.4375

Average - Value (worth the money?) 6.325

Average - Theater Cleaniness 6.6375

Average - Theater Ambiance2 6.63291139240506

Average - Seating Comfort2 5.74074074074074

Family Appropriate Content

How Respondents Ranked

At the theater box office in advance

At the theater box office when the show starts

Over the phone

Expected Ticket Price

Count - Ticket Preference

Expected Ticket Price

Recommendations of our Theater

Likelihood of recommending Count - Likelihood of recommending

Seating Co Profession Theater CleTheater A Ticket Pric Family Appropriate Content

Little WomMan of La None of thOther (plea Seating Comfort Professional Performances

al Performances Theater Cleanliness Ticket Prices Family Appropriate Content

ng Comfort 1 Not 2 3 4 5 6 7 VerUnder19-3435-4950-64 65 Male Female

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