SERVICIO NACIONAL DE APRENDIZAJE SENA JULIO

SISTEMA INTEGRADO DE GESTIÓN

2016
Conceptual map on the needs desires and requirements of the clients
FICHA TECNICA
GUÍA DE APRENDIZAJE N°4
1164213

SENA – CENTRO DE GESTIÓN DE MERCADOS, LOGÍSTICA Y TECNOLOGÍAS DE

LA INFORMACIÓN

TECNOLOGO EN GESTION LOGISTICA

FICHA TECNICA 1164213

Conceptual map on the needs desires and requirements of the clients

Presentado por: MUNDO AGROLOGISTICO.

Martha Jannethe Carrillo Zapata

John Fredy Álvarez Torres
Jimmy Rivera Casteblanco
Julio Enrique Rojas Cárdenas
Edgar Alexander Garzón García

Instructora: Diana Alexandra Rubín Delvasto

Chía, Julio 6 de 2016

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 SERVICIO NACIONAL DE APRENDIZAJE SENA JULIO
SISTEMA INTEGRADO DE GESTIÓN
2016
Conceptual map on the needs desires and requirements of the clients
FICHA TECNICA
GUÍA DE APRENDIZAJE N°4
1164213

Table of Contents.

1. Introduction..…….…………………………………………………………….……....….3

2. Objectives………………………………...…………………………..……...….…......…4

3. Information of the Client ……………………..…….…………………………………..5

4. Conceptual map Needs and Requirements ………………..……..………...……….. 8

5. Analysis of the Client ...……………………………………………...…….........………9

6. Requirements of the Client …….………………………………………………………

10

7. Needs of the Client ……………...………………………………….………………..…11

8. Conclusions .……………………………………………………………………………12

9. Bibliography ……………………………………………………………………...……13

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 SERVICIO NACIONAL DE APRENDIZAJE SENA JULIO
SISTEMA INTEGRADO DE GESTIÓN
2016
Conceptual map on the needs desires and requirements of the clients
FICHA TECNICA
GUÍA DE APRENDIZAJE N°4
1164213

1. Introduction

In the following document we will know better our client FLOURS OF COLOMBIA, will
know a bit more of his history, which is his stronger competitor and his needs and
requirements.

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 SERVICIO NACIONAL DE APRENDIZAJE SENA JULIO
SISTEMA INTEGRADO DE GESTIÓN
2016
Conceptual map on the needs desires and requirements of the clients
FICHA TECNICA
GUÍA DE APRENDIZAJE N°4
1164213

2. Objectives.

General objective:

The Aims that we have in this work it is to know more our client, to investigate that he
needs and that it is needed to give a better service, which was helping to remain potentially
between the first ones in the domestic market.

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 SERVICIO NACIONAL DE APRENDIZAJE SENA JULIO
SISTEMA INTEGRADO DE GESTIÓN
2016
Conceptual map on the needs desires and requirements of the clients
FICHA TECNICA
GUÍA DE APRENDIZAJE N°4
1164213

3. Information of the Client

Name and activity of our client according to project.

Flours of Colombia, dedicated principally to production of products of grain mill.

The requirements are the flow of information, system software, product in well quality,
good storage, fulfillments of the legal and environmental procedure.

His needs a good service gives, that his goods come rightly in time, free of plagues and
information a day in his inventories.

We handle the storage of wheat importing, that comes from Canadá in good conditions,
analysis is realized to guarantee to the delivery in the same conditions of receipt.

They work with the grain mill for the production of his products Branch S.A., which
governs with the law 1581 of 2012, law 1266 of 2008 and law 79 of 1993.

Client: PRODUCT BRANCH S.A

NIT: 860.003.831-8

DIRECTION: CAREER 27 * 68-50 BOGOTA

TELEPHONE 4375700

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 SERVICIO NACIONAL DE APRENDIZAJE SENA JULIO
SISTEMA INTEGRADO DE GESTIÓN
2016
Conceptual map on the needs desires and requirements of the clients
FICHA TECNICA
GUÍA DE APRENDIZAJE N°4
1164213

The Philosophy of the Client.

A commitment with the well-being in all the persons, with our environment, with the field,
with Colombia, with the new generations of the planet.

Development of new products ready to give the better thing of yes to guarantee the best
quality, to the best I boast always.

Strategic generic or of development.

It is in use for achieving a better performance before other competitors by means of the
leadership, differentiation and approach.

Future

This history scarcely begins. The family branch was continuing working close to you to
construct new histories of heart and delicious whims. Do not lose the track to Branch ¡

Applicability

In Branch they apply it with the principal competitor who is Bimbo, Branch always seeks to
personalize his product for every client especially, as for the costs a good managing of
finance has had what has allowed him to obtain good usefulness and to abstain from asking
financial institutions for lendings in the last 20 years.

As for the differentiation Branch is characterized for being an only one, from his packings
up to the flavor.

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 SERVICIO NACIONAL DE APRENDIZAJE SENA JULIO
SISTEMA INTEGRADO DE GESTIÓN
2016
Conceptual map on the needs desires and requirements of the clients
FICHA TECNICA
GUÍA DE APRENDIZAJE N°4
1164213

Development of the Market.

It implies looking for new applications of the product to catch new segments, which can be
carried out by means of the identification of new opportunities, new channels of
distribution, and new domestic and international markets.

The positioning

The Happy television program birthday Amiguitos, I celebrate to hundreds of Colombian

children a weekly holiday. This one was a successful advertising strategy that allowed him
to increase in a significant way the positioning of the brand ponqué Branch.

Study of brand image: 75 % of the consumers identifies the brand Branch.

4. Conceptual map requirements and needs.

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 SERVICIO NACIONAL DE APRENDIZAJE SENA JULIO
SISTEMA INTEGRADO DE GESTIÓN
2016
Conceptual map on the needs desires and requirements of the clients
FICHA TECNICA
GUÍA DE APRENDIZAJE N°4
1164213

5. Customer Analysis

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 SERVICIO NACIONAL DE APRENDIZAJE SENA JULIO
SISTEMA INTEGRADO DE GESTIÓN
2016
Conceptual map on the needs desires and requirements of the clients
FICHA TECNICA
GUÍA DE APRENDIZAJE N°4
1164213

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 SERVICIO NACIONAL DE APRENDIZAJE SENA JULIO
SISTEMA INTEGRADO DE GESTIÓN
2016
Conceptual map on the needs desires and requirements of the clients
FICHA TECNICA
GUÍA DE APRENDIZAJE N°4
1164213

6. Requirements of the client

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 SERVICIO NACIONAL DE APRENDIZAJE SENA JULIO
SISTEMA INTEGRADO DE GESTIÓN
2016
Conceptual map on the needs desires and requirements of the clients
FICHA TECNICA
GUÍA DE APRENDIZAJE N°4
1164213

7. Customer needs

8. Conclusions

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 SERVICIO NACIONAL DE APRENDIZAJE SENA JULIO
SISTEMA INTEGRADO DE GESTIÓN
2016
Conceptual map on the needs desires and requirements of the clients
FICHA TECNICA
GUÍA DE APRENDIZAJE N°4
1164213

To know more our client, it teaches us that for every process that they realize, there are
needed of many tools and certainly of human talent that they solve the needs that they
present in every step of the logistic chain.

9. Bibliography

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 SERVICIO NACIONAL DE APRENDIZAJE SENA JULIO
SISTEMA INTEGRADO DE GESTIÓN
2016
Conceptual map on the needs desires and requirements of the clients
FICHA TECNICA
GUÍA DE APRENDIZAJE N°4
1164213

 Material del sena.

 https://www.google.com.co/search?
q=mapa+conceptual&espv=2&biw=1360&bih=643&site=webhp&source=lnms
&tbm=isch&sa=X&ved=0ahUKEwiy88LP9NjNAhVJbB4KHSgMCl8Q_AUIBi
gB&dpr=1
 http://www.elmundo.es/traductor/
 http://www.ramo.com.co/pdf/Habeas_Data.pdf

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