REPORT ON

Olpers by engro group of company

COURSE: psychology
SUBMITTED TO
Mam fouzia

SUBMITTED BY
ALINA SHAH
MARINA KHAN
ALMAS AMIR ALI
MEHWISH ALI AKBER

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 Contents:

Abstract…………………………….… ( Prepared by ALINA ) .………………………….………3

Introduction………………………… ( Prepared by MEHWISH ) ………………….…………4

Hypothesis……………..………….… ( Prepared by MEHWISH) ….………..……………….7

Objectives .…………………………… ( Prepared by ALINA ) ……..….………………………8

Research Methodology………… ( Prepared by MEHWISH) ……………………………9

Executive Summary………………… ( Prepared by MEHWISH) …………………….…10

Questionnaire Analysis………….….. ( Prepared by ALMAS) ………………………….11

Recommendations………………………( Prepared by MARINA ) ……………………...18

Conclusion ……………………………….. ( Prepared by MARINA ) ……………………...19

Bibliography………………………………………………………………………………………………20

Contacts of the respondents …………………………………………………………………….21

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ABSTRACT:
We are the students of psychology we are assigned this project on the
research report in this report we have gained knowledge about the
psychological perspective and behaviour of a human being. we may
include also that we have gained how to study a person perception
psychologically. and also gained how to analyse person’s perception
psychologically before this we had done work and prepare reports as a
perception of advertisement management etc but in this we made work
psychologically.

we have used survey method for our research report in this we have 20
questionnaire which is been filled by different indivisuals and by this we
get to know that how person perceived about any product.

The product is been selected by us is Olpers by Engro group of companies

it’s a new product in a market and had gained a huge attraction from the
consumers in a very short period. we have designed this project in a
strategic process that we have set some objectives through which we have
done our research and we environmental scanning and in the end we
evaluate our results.

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INTRODUCTION:
Psychology is the study of the mind, along with such aspects of mind as
perception, cognition, emotion, and behaviour.  In some ways, it has only been
around since the late 1800's, when people like Wilhelm Wundt, William James,
and Sigmund Freud separated it from its various mother disciplines such as
biology, philosophy, and medicine.  But in other ways, it has been around as
long as human beings have been discussing human beings.  I suspect that
cavemen and cavewomen probably sat around the fire talking about the same
things we do:  How come their kids are weird, why can't men and women get
along better, what's with those folks from the next valley, how come old Zook
hasn't been the same since that rock hit him, and what do dreams really mean.

Today, psychology tries to be a science.  Science is the effort to study a subject

with an explicit promise to think as logically and stick to the empirical facts as
tightly as is humanly possible.  Other sciences -- chemistry, physics, biology,
and so on -- have had great success this way.  Our cave-person ancestors would
be astounded at our understanding of the world around us!  But the subject
matter of psychology (and the other human sciences) is harder to pin down.  We
human beings are not as cooperative as some green goo in a test tube!  It is a
nearly impossible situation:  To study the very thing that studies, to research the
researcher, to psychoanalyses the psychoanalyst.

So, as you will see, we still have a long way to go in psychology. We have a
large collection of theories about this part of being human or that part;  we have
a lot of experiments and other studies about one particular detail of life or
another;  we have many therapeutic techniques that sometimes work, and
sometimes don't.  But there is a steady progress that is easy to see for those of us
with, say, a half century of life behind us.  We are a bit like medicine in that
regard:  Don't forget that it wasn't really that long ago when we didn't have
vaccines for simple childhood diseases, or anaesthesia for operations;  heart
attacks and cancer were things people simply died of, as opposed to things that
many people survive; and mental patients were people we just locked away or
lobotomized!

Some day -- sooner rather than later, I think -- we will have the same kinds of
understanding of the human mind as we are quickly developing of the human
body.  The nice thing is, you and I can participate in this process!  And this little
e-text is as good a place to start as any.

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According to the Human behaviour psychology is one of the theories of learning
based upon the central idea that all human behaviours are attained through
conditioning. This is also known as behaviourism. Conditioning happens
through the interaction of human beings with the environment. According to
human behaviour psychology, human behaviour can be studied in a systematic,
methodical, recognizable and observable manner with no deliberation of
internal mental states.

Now I would like to continue with the psychology of the colours. Because we
are making a psychology report and in this we have used colour as a main
factor. Because some how colour plays their role in our lives. So upcoming
paragraphs will tell the detailed psychology of colours.

In 1666, English scientist Sir Isaac Newton discovered that when pure white
light passes through a prism, it separates into all of the visible colours. Newton
also found that each colour is made up of a single wavelength and cannot be
separated any further into other colours.
Further experiments demonstrated that light could be combined to form other
colours. For example, red light mixed with yellow light creates an orange
colour. A colour resulting from a mix of two other colours is known as a
metamer. Some colours, such as yellow and purple, cancel each other out when
mixed and result in a white light. These competing colours are known as
complements.
While perceptions of colour are somewhat subjective, there are some colour
effects that have universal meaning. Colours in the red area of the colour
spectrum are known as warm colours and include red, orange and yellow.
These warm colours evoke emotions ranging from feelings of warmth and
comfort to feelings of anger and hostility.

Colours on the blue side of the spectrum are known as cool colours and include
blue, purple and green. These colours are often described as calm, but can also
call to mind feelings of sadness or indifference.
Several ancient cultures, including the Egyptians and Chinese, practiced
chromo-therapy, or using colours to heal. Chromo-therapy is sometimes
referred to as light therapy or colour-ology and is still used today as a holistic or
alternative treatment.

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In this treatment:

 Red was used to stimulate the body and mind and to increase circulation.
 Yellow was thought to stimulate the nerves and purify the body.
 Orange was used to heal the lungs and to increase energy levels.
 Blue was believed to soothe illnesses and treat pain.
 Indigo shades were thought to alleviate skin problems.

In general perception Red is associated with love, warmth, and comfort,

fascinated, loyalty and danger.

We are talking about red because it is the main colour of our chosen product.

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HYPOTHESIS:

“ Is Olpers is desirable product

for consumer or not”

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OBJECTIVES:
We have set some objectives to reach the exact result of our hypothesis, and
those objectives are:

 To provide clear and well-organized facts.

 All work is been done by each and every individual.

 No free riders is been awarded by the credibility of the research report

work.

 Every material is based on our research.

 To analyse the inputs against the outputs.

 To share the lesson learns.

 Analyse the recommendations.

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RESEARCH METHODOLOGY:

We have applied “Survey Method”. That is a quantitative method.

We have choose Naheed Supermarket for survey of research report. Naheed

Supermarket that was established in the 1970's as a small grocer's outlet in
Bahadurabad, Karachi.

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EXECUTIVE SUMMARY:

The report at hand provides useful insight about Engro Pakistan Ltd, a private
fertilizer firm that keeps about 21 % of market share in the milk food industry
Pakistan.

Established in 2005, a 100% owned subsidiary –First investment of dairy

plant Processed milk market is growing at approx. 20% per annum Olper’s
achieved peak market shares of 12.3% within 6 months of launch Other
products launched –Olper’s Cream, OLwell –High Calcium Low Fat Milk
(Premium Brand) Plans to expand product portfolio Milk processing capacity to
increase by 200% to 200 million liters annually Will become the only company
in Pakistan covering the entire milk catchments area Already has the second
largest chilled milk collection system in the country. Distribution network to
double from 58 towns to 119 towns by the end of 2007JV with global food
major in advanced stage of negotiation.

Forces in the external environment that affect company’s performance

are, political, economic, social and technological whereas company-specific
external forces are Major Players in the food Industry, which are ten in number;
Nestle being the leader with 41 % market share. Typical packed milk consumers
are the children. Therefore, Engrofoods has a large number of consumers
throughout the country.

Apart from all that information we have done the work on the basis of
our hypothesis that “Is olpers is desirable product for consumer or not”.
According to all our research work we have reach to the point that olpers is a
desirable product for the consumer.

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QUESTIONNAIRE ANALYSIS:
Q1: Age group:

a. 16 – 20 b. 21 - 25
c. 26 – 30 d. 30 – above

Chart Title

d a
20% 20%

b
60%

Q2: Marital status:

a. Single b. Married

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 b
30%

a
70%

Q3. Due to what reason you don’t use olpers milk?

a. Its not healthy b. It has fats c. because you prefer fresh milk d. due to taste

D
30%
A
10% B
C 10%
50%

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Q4: Do you think milk pack is not affordable for you?

a. Yes b. no

a
40%

b
60%

Q5: Have you ever seen any commercial or bill board of olpers?

a. Yes b. no

b
10%

a 13
90%
Q6: What things comes in your mind when you see olpers commercial?

a. Its culture b. milk quality c. company name

d. fashionable or trend based commercial

a
35%
d
60% b
5%

Q7: What
things attract
you in olpers
add?

a. Models b. themes c. song d. its packaging

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 d
5%
a
25%

c
45%

b
25%

Q8: What do you think why people use olpers?

A. Due to taste b. due to brand consciousness c. due to impressive commercial

d. thickness e. healthy f. its affordable g. due to packaging

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 e
25% a
15%

c b
25% 35%

Q9: If you prefer offer skimmed milk then you prefer olpers?

a. Yes b. no

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 b
45%
a
55%

Q10: Olpers milk is desirable for you or not?

a. Yes b. no

a
45%
b
55%

For
Desirable:
a. due to packaging

b. due to add themes & colour

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c. due to taste

d. due to thickness

a
d
0%
14%

c b
29% 57%

For undesirable

a. due to packaging

b. due to add themes & colour

c. due to taste

d. due to thickness

d
25%

a
75% Q11:
Do
you
thing

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red color of olpers packaging attracts people because red colour is fascinating & sign of
loyalty?

a. Yes b. No

b
10%

a
90%

Q12: what suggestion or improvement you want in olpers milk?

a. improve product quality

b. offer skimmed milk

c. change packging colour

d. change commercial style & models

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 a
35%
d
c 10%
5%

b
50%

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RECOMMENDATIONS:

 At the moment the company is using focus marketing approach that only that
segment is approached which highly attractive for the company but it should
also develop the marketing program that distinguishes the characteristics of
existing available substitutes to their highly quality & hygiene oriented product

 They should also start to manufacture powder milk in order to meet the
domestic demand and so that it can be helpful in saving the foreign exchange
that is expensed in importing the powder milk from foreign countries.

CONCLUSION

As we conclude that according to our research we prove our hypothesis that is

olpers milk is desirable product for consumers.

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BIOBLOGRAPHY:

http://webspace.ship.edu/cgboer/genpsy.html

http://www.sooperarticles.com/self-improvement-articles/human-behavior-
psychology-81200.html

http://psychology.about.com/od/sensationandperception/a/colorpsych.htm

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http://google.com

http://yahoo.com

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All contacts of the Respondents:

1,Noman (03332306117)
2,Asma (03232235131)
3,Asif (03362078503)
4,Hina Habib (034625322981)
5,Amina Sheikh (03323518753)
6,Yusra (03312912937)
7,Alvia (03213603069)
8,Tania (03362520489)
9,Amir Ali (03236749001)
10,Nadeem (03439559904)
11,Fatima (03332460254)
12,Sadia Farukh (03333985589)
13,Shahida Ali (03008225415)
14,Daniyal (03222559463)
15,Zubair (03332709650)
16,Hassan (03452739460)
17,Huma (03002755725)
18,Ghazal (03333503958)
19,Summaiya (03332636746)
20,Shuja (03452499709)

All the questionnaire is been divided equally in the group and every one is
participated in filling questionnaire.

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