EMAIL

MARKETING
ASMA SAJID
Email Marketing As

Have used email and content marketing effectively to engage over

20,000 unique recipients (B2C)
Have used email and content marketing effectively to engage over
5,000 unique recipients (B2B) 
Strategised and managed over 70 email marketing campaigns
Measured and reported metrics such as open rates, click through rates
and most importantly conversions using Google Analytics
Check out the Examples
Date Sent: April 2020
Number of recipients: 5,000

Business Objective
Using video is a powerful way to communicate
what the subject of the email. We also included
some text as another great way to create
engagement.

Campaign Result
• 70+ (conversions)
• Open rates were on average 41.5%
• Click through rate was 53.3%
Check out the Examples
Date Sent: February 2020
Number of recipients: 10,000

Business Objective
A targeted and personal sales email like this is
effective in driving action from leads.
Conversion tracking can usually be set up
within Google Analytics for a campaign like this
which will prove ROI to stakeholders.

Campaign Result
• 56 (conversions)
• Open rates were on average 41.5%
• Click through rate was 9.3%
Check out the Examples
Date Sent: June 2020
Number of recipients: 15,000

Business Objective
Bringing users back to a companies website to
complete their profile is usually high on the
marketing priority list with technology
companies.This targeted email campaign was
designed to achieve this.

Campaign Result
• 93 calls
• Open rates were on average 41.5%
• Click through rate was 9.3%