INFORMATION SYSTEM FOR

MANAGERS

Abstract
Key Performance Indicator For YouTube.

Manu R. Vyas
20BSP1244
Manu R. Vyas
20BSP1244

INFORMATION SYSTEM FOR MANAGERS

ASSIGNMENT: KEY PERFORMANCE INDICATOR OF
YOUTUBE

APPLICATION: YOUTUBE
3 KPIS (KEY PERFORMANCE INDICATORS) OF YOUTUBE
1. WATCH TIME
Watch time is an indicator that tells us that how long the users have
watched my videos.
What data we need to calculate the watch time KPI-
 What is the Average Duration of a video?
 What is the Average time user has watched our video

For Example- a video is 120 Seconds long and the person has watched the
video for minimum of 30 seconds then the formula will be-

Watched Time- Avg Duration Of video

Avg Time User Has Watched the Video

= 30(SEC) *100 = 25%

120(SEC)
Explanation- Developing the Watch Time – whether aggregated or for
individual videos – is one of the most important YouTube KPIs, as it ultimately
reflects the level of satisfaction, the primary need of YouTube users: the need to
consume great video content. By monitoring the aggregated Watch Time of all
published videos on a daily basis, you can quickly and reliably identify trends
and outliers. Also, you can apply the detailed analysis on individual videos,
which will assist you in gaining valuable new insights.

2. VIDEO ENGAGEMENT

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Video Engagement is how Viewers Reacts do to My Videos.

What data we need to calculate the watch time KPI-

 How much are the Average Number of Subscriber.

 How much are Average Number of Likes and Dislikes.

For Example- If we have 10,000 Subscriber the people who have

liked the video are the 6000 and the people who have disliked the
video are 4000 so the video engagement percentage will be.

Video Engagement Percentage- Avg No likes & Dislikes *100

Avg Number of Subscriber

Likes= 6000 * 100 = 60%

10000

Dislike= 4000 * 100 = 40%

10000

So, Likes Percentage is 60% and Dislike Percentage is 40%.

Explanation- Like other social media channels, Engagement is one of the

main focuses when analyzing YouTube videos. YouTube metrics that
perfectly show what kind of Engagement you have received are Likes,
Dislikes, Comments, and Shares. It demonstrates if people like your
content, and if you target the right audience with the right videos. This
helps you, in the end, to become more popular. Dislikes is a distinct

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feature that can tell you how many people didn’t like what you posted,
and although it’s a good Engagement metric, if the number is high, you

Might want to consider why you gained those negative reactions (or you
actually planned to).

3. SUBSCRIBER DEMOGRAPHICS-
Subscriber Demographics are from where my subscriber comes from.

Note- Explanation on the Next Page-

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Explanation- Becoming familiar with your YouTube audience is of

paramount importance when you analyze your channel and strategy. An
important indicator to consider is the Device metric (since you need to think
about production costs of modifying videos for other means of broadcasting),
Age metric (to consider the differences between Millennials or seniors, for
example), and Gender (to adequately adjust the styling of the video). You can
also use these statistics to validate your original target audience (as you usually
think of your audience long before you create the first video).

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